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    011. Stop "Charging your worth!" (and how to price your offer instead)

    enJune 07, 2022
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    About this Episode

    Are you confused on how to price your offer? Do you have a lot of mind drama around saying your price out loud? Are you scared of promoting your offer because you’re scared people won’t buy it?

     

    Nothing irks me more than when I see social media gurus pedal around this narrative of: “Charge your worth”.  And I get it, a lot of people use this as a universal banner to help them justify increasing their prices, especially as a new business owner.

     

    Not only do I think this is the wrong mindset to use to come up with your pricing, I also find it super problematic. And after working with dozens of entrepreneurs, I’ve seen this mindset backfire, and cause more trouble down the road.

     

    So in this episode, I tell you why and how to shift this mindset, as well as my proprietary way on how to price your offer in a way that doesn’t trigger the shit out of you and your soul client!

     

    Listen in as I talk about:

     

    [1:58]: My problem with “charging your worth”

    [5:22]: Why you shouldn’t base your pricing on your worth 

    [8:29]: A new way of thinking about pricing

    [13:13]: What to do if you don’t believe in your offer

    [13:23]: Integrative Pricing

    [23:11]: How to grow your self-concept

    [25:25]: How to know if your current pricing is the right price

    [28:38] When to raise your prices

    Resources mentioned in this episode:

    Connect with me

     

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    Work with me:

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    Connect with me