014: How To Deal With The Ramp Up Period In Google Ads

Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy in your ad campaigns, specifically your ad copy and structure, this episode promises to provide clarity.

Join Jason for a journey into the heart of Google Ads' responsive search ads, where he'll explore the delicate dance between advertiser controlled headline and description placement versus the unpinned machine-tailored configurations (aka responsiveness). We'll cover the one time where it can make sense to  use pinning and why most of the time it's so critical to let go, allowing machine learning to conjure up the most compelling ad combinations for the search user.

This deep dive isn't just about pinning—it's about understanding how to maximize the powerful tools at your disposal in Google Ads for the most effective ad performance. Stay tuned, and by the end of this episode, you'll understand how a PPC expert makes informed decisions about pinning and you'll be that much closer to wielding the full potential of responsive search ads to captivate and convert your audience.

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On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions.

Thanks for listening and sharing the show.

Contact Jason - https://rothmanppc.com/contact/

11 ways to improve your ad copy in Google Ads search campaigns:

• Experiment
• Undeniable ad copy
• Ads
• Organic
• Social
• Website
• Help docs
• Customer's shoes
• Test themed responsive ads 
• Balance human and machine
• The data (whole account)

My easy formula for amazing Google Ads ad copy that generates leads and sales:

1. Catch their attention
2. Meet them where they're at, mechanically and emotionally 
3. Give them an undeniable offer

Work with Jason - https://rothmanppc.com/

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The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period.

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Updated phrase match is a really big deal.
Why the anger?
The decision you have to make.
Did you forget who the boss is?

About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719

Contact Jason - https://rothmanppc.com/

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Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management.

Thanks for listening and enjoy the episode!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

Contact Jason - https://rothmanppc.com/

In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy!

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments!

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, more powerful management that I call flow state management or being in the zone management. I describe this elevated level of management in this episode, how I access it, and what it allows me to accomplish.

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/