135: Finding Your Brand Identity with Jennifer Orcutt

As with our episode last week, I want to share another Instagram Live I recently did as a way to connect with you and develop relationships with you on that platform. Doing these live broadcasts is definitely not something that I am accustomed to, and this is actually the very first one I did when stepping out of my comfort zone at the start of this year, so you’ll hear the stumbles and a bit of nervousness on my part. However, in 2024 I am going to lean into this discomfort, and I invite you to come along for the journey and do this as well, so we can do it together. By committing together to doing the uncomfortable, this is where we’ll all see the momentum and growth come from.

Make sure to listen to the podcast over the next few weeks as I bring you more of these “Pass the Mic” Instagram Live episodes, in the hopes that they will inspire and motivate you too!  

To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. 

I’ll see you next week with a brand-new episode! 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

• A bit about my personal and business goals for 2024 [2:29]

• The ways that I’ve been focusing on speaking, “passing myself the mic” and creating my own platforms [3:20]

• How I made the realization that my big message doesn’t need to be perfectly curated [4:59]

• What I did to lean into the uncomfortable [8:59]

• More on the real intention and purpose I have for doing these Instagram Lives [11:53]

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Today, I want to give you a behind-the-scenes look at how I as the CEO and how our team prepares for an influx of sales, because it is a little bit backwards. This was actually an Instagram live I did recently, and I wanted to share it on the podcast because in order to get to where we want to go, we realized that we had to do something different. I think this is good information for you to have as well! 

In this episode, I reveal what was holding us back as a company and the number one thing that we always want to keep in mind as a company as we get ready to serve more people in the work we do. You’ll hear the upgrades I made both professionally and personally, and what we’re continuing to do as we prepare for an influx of sales. I hope this episode helps you prepare too and reflect on the questions that will really matter in this process! 

To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. 

I’ll see you next week with a brand-new episode! 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

• The internal check that I do and the questions that I’m asking myself in terms of our capacity to serve [4:57]

• What an influx of sales is and how it will mean different things to different businesses, depending on their situation [5:53]

• The way that I identify what we need to uplevel or fix in our company [7:05]

• Why making sure that everything is written down, has a deadline and is assigned to someone is key when preparing for an influx in sales [9:49]

• The “Million Dollar Question” that you need to be asking yourself right now [12:52] 

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

We are experiencing a major uplevel in our business as we continually grow, and today, I want to share how I deal with feelings of comparison and the process I am going through to let it go. In this episode, I reveal actionable strategies to help you conquer self-doubt, while mastering the art of sales with confidence. It can be frustrating to be in the “best kept secret” energy, so it’s time to play bigger, break free from the shadows and showcase your value to the world! 

Note: in the episode, I said my word for 2024 was unremarkable but I meant to say unreasonable -- just wanted you to know so you have the right context!

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

• The reasoning behind why I recently unfollowed someone on social media and what my thought process was around this  [3:09]

• How I realized that I got triggered and fell into my ego [6:26]

• What I did to shift through my feelings of thinking I should be farther along in my business [7:22]

• The way to begin breaking out of the “best kept secret” energy [10:19]

• What will happen to your marketing when you realize you are a secret weapon and you need your perfect people to find you [11:34]

• Why there is absolutely no reason to feel guilty for wanting more [13:09]

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

I have been noticing how much my role in the business has changed in the past year, so Dan is here to help me pull back the curtain and give you an inside look at the evolution of the business, and what had to change in order to propel our business forward. 

In this episode, we reveal the pivotal moments that shaped our leadership over the past few years and the strategies that fueled our business's growth. We hope our story of personal evolution and strategic innovation helps give you the power to embrace change along your own entrepreneurial journey so that you can truly step into the role of the elevated CEO as well! 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

• Why we view 2020 as such a turning point and catalyst for our business [3:20]

• A look at the energetic shift that happened in our business between 2020 and 2021 [8:14]

• How this period of time provided an opportunity for us to own our power and do exactly what we wanted in our business [12:17]

• What the tipping point was for us to change the messaging to say what needed to be said [14:47]

• Why we decided to sell our program first then deliver it live, and what this process entailed [18:51]

• How I knew it was time for me to start leading the team and to be the type of leader that people want to work for [21:24]

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Welcome to the first roundtable meeting with our team! A big part of our job here and our mission is to coach and support our clients, and what better way to show you how we’re doing that than by giving you a first-hand glimpse behind-the-scenes of our business and the people that are doing that, so you can hear from them in their own words.

In this episode, we dive deep into the heart of our company through the voices of our very own team members. Each member shares their unique perspective on our innovative work culture and collaborative environment, and you’ll also get an insider's view on how we, as a team, drive success and foster creativity. 

From our core values to our daily operations, this roundtable is a testament to the strength and diversity of our team, and we’re excited to share what powers our company and how teamwork truly makes our dream work! 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

• Introducing our team and what makes our culture unique for each of them [3:50]

• How we realized that no one was ‘driving the bus’ and what we decided to do as a result of this realization [18:20]

• A look our client success meetings and how we highlight what is happening with our advisors, our clients and their successes [22:33]

• The way that we’re working through the current climate in the online space [29:59]

• Why we view having multiple advisors and their different viewpoints as a major advantage for our company [32:27]

• How we find invite, add and integrated high-level team members who already operate their own businesses and the role that respect and understanding plays in this process [35:42]

• Some of the reasons we see that someone with a business would want to work in someone else’s business [42:12]

• The real advantages of having a trusted team of expert advisors to support you in your business [54:54]
  

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

It’s no secret that the online business space has changed and evolved, so today we want to share the evergreen and overall trends that we see right now so that you can navigate it, and succeed. In this episode, we reveal four of the trends that you need to be aware of, and by following these trends, it will result in your business being easier with less pressure - all while bringing in more cash! 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

• Some of the ways that we’re infusing creativity into the work we’re doing with our clients this year and how Dan is approaching creativity on a micro level [3:25]

• What we’re doing to get more creative with our marketing in 2024 and the role that data is playing in this process [10:23]

• Where we’re seeing clients go wrong and what they’re not talking about…but should be [16:15]

• What consistency is all about and why it’s one of the main trends to be focusing on this year in your business [19:52]

• The only piece of messaging advice that you need to be following and how we’ve done it with our own clients [22:54]

• Why cash is the big metric that we measure for all of our clients [25:02] 

• Who our 1-on-1 Elevated CEO sessions are for and how you can book yours now [28:56] 

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Discovering the perfect balance between business and love, working with your husband can be a journey of growth and fulfillment.

In this episode, we dive deep into the dynamics of working with your husband. Dan & I share invaluable insights on maintaining a healthy work-home balance. We explore the challenges and rewards of working closely with a spouse, and how to effectively manage both business and personal aspects of such a partnership.

Key Highlights:

• Strategies for effective communication when working with your spouse.
• Balancing professional and personal life in a spouse-run business.
• The importance of setting boundaries for a healthy work-home balance.
• Real-life experiences and tips from a successful couple in business.

For more insights and tips on navigating the entrepreneurial journey with your spouse, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

In this episode of The Shift Show Podcast, my husband and business partner Dan and I talk about what it's like to work together. With over 12 years of experience working side by side, we offer a unique perspective on how to successfully navigate and thrive in a business partnership with your significant other.

You'll hear:

• Why you shouldn't wait for the perfect moment to start your business.
• How to diversify your revenue streams to ensure stability and growth. (Discover our secrets in the Evergreen Sales Secrets podcast.)
• What to learn from your mistakes and be willing to adapt and change.
• How to clearly define roles and responsibilities in your business partnership.
• How to build a strong team to support your business's growth and success.
• What to focus on to improve client success and provide high-quality service.
• How to be flexible, communicate effectively, and prioritize individual growth in your partnership.
• What to metrics to monitor and adjust to to drive business growth and success.

Stay tuned for Part 2 of our discussion, where we will delve deeper into expanding our team, enhancing client success, and more insights on "Working with Your Partner in Business."

In today's episode, I’m excited to dive into my personal journey over the past year – a journey of stepping into the CEO role in my business. This transformation has not only propelled our business forward but has also been a profound period of personal growth for me.

Key Takeaways from This Episode:

• The Transition to CEO: Understanding how vital it was for me to start treating my business as a separate entity and embrace the CEO mindset.

• Building a Robust Team: The significance of surrounding yourself with a team that supports and strengthens your vision.

• Mission-Driven Leadership: How defining the mission of your company becomes a north star for all your decisions.

• Overcoming Challenges: Tackling the fear and resistance that comes with stepping into a leadership role and how to navigate through it.

• Vision Casting and Strategic Planning: The importance of having a clear vision and plan for your business.

• Prioritizing Client Experience: Keeping client satisfaction at the heart of your business operations.

• Balancing Roles: Finding the equilibrium between content creation, social media engagement, and coaching.

• Gratitude and Growth: Reflecting on the journey and encouraging others to embrace their potential as leaders.

I hope my story inspires you to take that leap and step into your own role as a CEO with confidence and vision. Embrace your journey, and remember, every step forward is a step towards success.

Don't forget to subscribe and leave a review if you loved this episode. Follow me @nicoleculver for more insights and updates. Until next time, keep shifting, keep growing, and step into your CEO role!