#404: How To Write a Book, Easy Peasy, Just Copy Your Old Book w/ Max Traylor Pt. 1

enMarch 23, 2023

Sweat Equity Podcast® Law Smith + Eric Readinger

About this Episode

Chapter jump times

St. Patty’s Day 5:34

Tom’s at the point where he won’t be a fresh face on the scene. 10:20

Max’s book is a direct rip-off. 15:52

Max’s new focus is independent consultants. 20:02

Sending a book out of nowhere - BALLER MOVE 21:52

Writing a book in spite of you. 26:07

Why you need to get your book out to your target audience. 30:40

Max Traylor is the author of Consultant's Survival Guide: Learnings for Make Benefit the Glorious Profession of Consulting. https://www.amazon.com/Consultants-Survival-Guide-Profession-Consulting/dp/1734854561

His latest book is the follow up to his 1st book, The Agency Survival Guide: How to Productize Consulting Services and Do Other Things Better Too Vol. 30, B2B Marketing Advisor, Inbound Agency Coach, Strategist, and host of Beers With Max podcast. Hit him up at MaxTraylor.com

Max returns to the show to talk about the potential next edition Vol. 31, The Gap theory by Dan Sullivan Strategic Coach, Celebrate Your Achievements, Measuring Your Progress, Vendor Evaluation, Be An Indispensable Partner, Hedonistic Treadmill and more.

Episode sponsored by SQUARESPACE create a customizable website or online store with an all-in-one solution from Squarespace. Choose a website template and start your free trial today. Here's our Squarespace promo coupon discount code affiliate link https://squarespacecircleus.pxf.io/sweatequity

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Transcription by Otter.ai - Otter referral link https://otter.ai/referrals/AVPIT85N

Law Smith 00:01

sweat equity podcast and streaming show the number one business comedy podcast in the world Yeah, we've got our buddy Max trailer on I don't know if he's our buddy anymore because he didn't see us while he was an hour away when he came into town our what? He's got a new book called The consultants Survival Guide.

Eric Readinger 00:22

Oh yeah. Learning how to make men admit the glorious profession of consulting.

Law Smith 00:27

And Eric's going to be doing the audio book from this episode. Are these two episodes I should say? Hey, we're the 2028 note

Eric Readinger 00:36

of that. You might hear this twice. It's not a mess up. It's gonna be the second part of it.

Law Smith 00:40

Yeah. And your look your second lead on an audio book. That's amazing, dude. What does he do? He taught us how to write a book again. He he talked to us about how he basically did a second issue by changing only 25% of the words from his last book genius and some site study he's been working on so exciting stuff from all Maxie. Listen to us on iTunes, Apple podcast, Spotify and Google podcasts, Amazon music, your mom's

Law Smith 01:11

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Eric Readinger 02:56

listening to the sweat equity podcast. We're recording. totally busted.

Law Smith 03:02

Oh shit. Oh, the mics are hot.

Eric Readinger 03:05

They're always hot.

Law Smith 03:06

Are we going? Hot lab?

Eric Readinger 03:08

We're going we're going.

Law Smith 03:10

We'll do a Boom Clap. Yeah. Okay, thanks. You need that to sync the audio? Anybody

Eric Readinger 03:16

heard that one time?

Law Smith 03:17

i Yeah,

Eric Readinger 03:18

but it makes one movies that I'm gonna do. I'm gonna say that all the time now.

Max Traylor 03:22

I mean, I'm not getting your audio through this. I hear you guys through the through the computer audio, but I assume it's cool on your side.

Law Smith 03:28

Yeah, yeah. We don't care about the guests. AV you don't need to hear

Max Traylor 03:33

if you see me leading in and needing you to repeat yourself. That's why

Law Smith 03:37

Yeah, it's on the it's on the list of to do's that we haven't gotten around to I just I tried

Max Traylor 03:44

to articulate with your lips be really animated. You're asking the

Law Smith 03:47

wrong on bread, sir.

Eric Readinger 03:50

Bad pronunciation.

Law Smith 03:51

I make Joe Biden look eloquent. The what's it called? Now we have a I tried to do Riverside FM. So we could get the guests and 1080 but it's a whole thing. They like they want to be like the simple post production for podcasts. Yeah, I started to look at them while ago. It's like I can't even put a background. A fake background. You know, I like to put a lot of remember that movie cuties know a bunch of you know, well I made it tasteful. Like,

Max Traylor 04:29

I don't think that's the thing to put on the podcast. It's too late now. Well, no, I mean,

Law Smith 04:33

too late. It's a good movie, guys. Oh, no, I don't know where I'm firing hon. Never

Eric Readinger 04:39

even heard it.

Law Smith 04:40

I haven't talked to an adult all day. So you guys are getting it. Oh, great.

Eric Readinger 04:44

Lots of bad words. A bad way. to prom with Riverside though is that most of the time. The guests don't have a 1080 p camera on their end. So no matter what. Usually if there is a webcam, it's not high def

Law Smith 04:58

it's I thought Most of them returned at now. Like as if like, this is man, this is like vagina dry conversation. I don't care. I know but like, if, if we're at a dinner party, you know, like, and we're like, No, we didn't get 2019

Eric Readinger 05:18

Because you and I have a conversation we'd still be talking even commentator and conversation. Like, no everybody shut up. Listen to this about the like, we're doing Max and he's drinking.

Law Smith 05:27

I forgot to bring my high Nunes dammit.

Eric Readinger 05:30

Well, that's a big dark beer.

Law Smith 05:32

What are you drinking their max?

Max Traylor 05:34

I'm drinking a Guinness Extra Stout.

Law Smith 05:39

You'd like your oatmeal with a little alcohol on it?

Max Traylor 05:42

Yeah, well, I'm still recovering from the Irish hangover. From a few days ago. So

Law Smith 05:48

what do you do? How would you do on on St. Patty's Day?

Max Traylor 05:53

You'd have to ask someone. You know, I have two kids now.

Law Smith 05:58

I don't go dad drinking the party.

Max Traylor 06:02

I don't go as hard. I was I was at a simulator. I was at a golf simulator as I do. And an Irish guy showed up with a keg of Guinness on one of those luggage carriers. Right, though I just see a luggage carrier coming by with a pair of golf clubs and a keg of Guinness. That's a

Law Smith 06:23

That's a fucking pro drinking move. I've never even heard that. Yeah,

Max Traylor 06:26

and I swear to God, these guys were straight out of the Irish mob. Like he had there was a guy

Eric Readinger 06:33

but not that intimidating.

Law Smith 06:35

They all look like potatoes. Right? Yeah. Oh, cute. You are just one one second, guys. Oh, Shane Gillis is on the kids and doing a podcast. Oh, bring them bring them in.

Eric Readinger 06:45

Bring them in. Let's see what they have to say. And she's

Max Traylor 06:47

there's my two year old Sadie I don't think she was even alive last night.

Law Smith 06:53

Sadie Hawkins dance

Eric Readinger 06:56

all right. Yeah, man. I

Max Traylor 06:58

got kids now. So satisfied with my performance. I doubled down I got the five year old I got the

Law Smith 07:03

two year old. Have you gotten the vasectomy row

Max Traylor 07:07

I went straight to Dr. snippet. I said no this right now.

Eric Readinger 07:11

Very unromantic, wasn't it?

Max Traylor 07:15

Yeah, it was. And

Law Smith 07:18

no credit for life. Like look at me. Look, I did the procedure for us. Like I did. Exactly. So like I didn't make you get your tubes tied like an asshole guy.

Max Traylor 07:27

Right, right. But just to wait two

Law Smith 07:31

weeks. Who you busted Busta Rhymes wide open like Eric did, Eric.

Max Traylor 07:39

I don't like I don't wait two weeks. Like I don't do that for anything. Max. Don't do that. Yeah, like I was golfing in seven days and the other stuff. I maybe lasted five. That's not a good idea.

Eric Readinger 07:52

five watt minutes.

Law Smith 07:55

Yeah, what days? Okay. So wait, how did that schedule break down? You got the procedure. You got the cauterize. They say two weeks. I said two weeks.

Max Traylor 08:05

I said five days. Sounds better. You're fine. That'll That'll hurt you. You're playing with fire there.

Law Smith 08:12

Yeah, you don't want to really it's not worth risking was maybe I'm really risk averse. Like, because that worries me even hearing that. Because

Max Traylor 08:24

I've never gotten five days before like I was shaking. Like it was non negotiable. Like it was gonna happen. Oh, for

Law Smith 08:29

repercussions. Zoom tight. Yeah, we've done that. Okay. Yeah, like an official

Max Traylor 08:34

consequence. Like it was gonna have GOC I get it. We're clean

Law Smith 08:39

show now. Get

Max Traylor 08:42

all your clean show. Oh, yeah, we're

Law Smith 08:43

getting picked up by the 700 Club podcast

Max Traylor 08:47

is gonna tell me that stuff. You were talking about? Children earlier? I don't know.

Law Smith 08:51

Oh, no, we're not. We're never ever there's too much. I kind of hope there's enough recording of us that all the way down the line you can mix up my

Max Traylor 09:06

so look, you guys are my only friends in the comedy world. Like how, how tough is it in the comedy world now? Like how PC does it gotta be? Or you guys just like fuck it, we're gonna do it.

Law Smith 09:18

It's a pendulum. You know, you'll hear a lot of comics on podcast bitching about it. Like you can't say that anymore. Like that kind of stuff. But really, it look it's funny.

Eric Readinger 09:27

It's funny. And it makes sense. stuff too to argue.

Law Smith 09:32

I think it sounds like but the beauty

Max Traylor 09:33

is you know if it's funny until you do it, so

Law Smith 09:38

yeah, yeah, we practice on stage so that's that's tough. But look, you fail a lot and stand up so it's not like it's a new thing, right? Much like business because the comics hate me telling them this but like you're you're an entrepreneur smooth transition. Well, no comics don't want to think that they have any business savvy. They just want to be a romantic art. So your site, no doubt, you're way more entrepreneurial than you realize, like, Who made that flyer to promote the show that you produced? That who walked in there to make that show happen? Like, that's all like entrepreneurial. You know? Like,

Max Traylor 10:15

I hear it's a pretty darn tough business model. You guys work your butt off. And like,

Law Smith 10:21

you know, I'm at the point where I won't be a fresh face

Eric Readinger 10:26

on the scene. Yeah. A young, young gun.

Law Smith 10:29

I had to deal with that a few years ago. You know, I'm not gonna bust out as a young young kid. But there are a lot of guys that break later. And it's one of those things. It's like, I started my sister on the phone. And we were catching up. We hadn't talked in a while. And she was like, I was like, Yeah, I'm going to still try to shoot something this year, some kind of special, even if it's 30 minutes at the club that's like, a mile away from where we are right now. It's like I said last year.

Eric Readinger 10:59

Oh, no, I'm not not not at that. In my head at that. I just, I'm afraid what your sister said.

Law Smith 11:05

Oh, she was like, Oh, you're still pursuing that? Yep. Yeah. I was like, Yeah, I don't think I'll I don't see a future will ever stopped completely. But I busted her on this because I go stop thinking of it. Like you're doing it. Right. Start thinking of it. Like the person who's been doing it since the failure. Right, but out.

Eric Readinger 11:28

You know, sometimes you get older and you find your voice as an old guy. Yeah, you know, you become a curmudgeon. And it's funny.

Law Smith 11:34

I actually was getting sad about this at one point before that conversation so I looked up comics that broke a lot later. It made me feel better like Ron Wyatt says that pro wrestling search No, because it gave me hope. And the way things are going now like the guys that are huge at the moment, their own 40s 50s right like like we're just I'm just waiting for one of my friends to get famous and let me open for them and I'm fine. Why Tom maybe yeah, JB ball Robbie, slowly get on it. Are Jared waters still doing well? So it has been a year and a half? I think since you've come on last really? No. We had a lot of Max and then no Max. Because he's been writing football there's no way while he prioritizes his time we couldn't do this yesterday because he had to play golf. Right? Yep. Which after reading the book I respect reading the whole Saturday

Eric Readinger 12:39

he's doing a smile and dragging burning

Law Smith 12:44

Have you heard me try to read on this podcast is bad finger

Max Traylor 12:49

any day read for law?

Law Smith 12:51

I didn't listen it wasn't in one sitting. I do a couple push ups you know get these guns going? Oh, yeah.

Max Traylor 12:58

You make notes in the market you make little you do little mental exercises in between give it a I got

Law Smith 13:03

notes maybe got a post it note. I said if the guy drawing is if the guy it's a lot of penis post it's honestly every page has a penis. I can't help it. You know some guys draw that s for my school that is like paradoxical s or whatever.

Eric Readinger 13:21

Goes like this isn't our best show ever. I think so far.

Law Smith 13:26

We're just getting into it. We're just easing in no Lu. You know, you can't just we haven't seen the boy in a while. And sometimes a little chit chat is nice. Sometimes a little small talk. Are you good at small talk?

Eric Readinger 13:40

Yes, period.

Law Smith 13:42

Max. Do you love small talk? It's great. Riveting, the revenue

Eric Readinger 13:48

the weather and politics.

Law Smith 13:54

pollen allergies down here, man. I know what are you dealing with up in the Northeast?

Max Traylor 13:59

I was just down in Florida man. I just spent two weeks in Sarasota playing golf kuko

Law Smith 14:05

only an hour away. Not a big deal. We're not selling we could go I'm gonna hold you play that random ball. Let's

Max Traylor 14:11

talk about let's talk about the coast. I was unaware that the Florida coast is full of dead fish and you can't like walk anywhere without convulsing cough.

Law Smith 14:23

That's your week we give you that's on purpose, by the way.

Eric Readinger 14:29

trucks onto to drive it right down the beach and they just made

Max Traylor 14:33

you do something everyone was moving there to die. So you had to, you know, deter people in some way. Yeah. You stayed though, right?

Law Smith 14:41

Yeah, you were playing golf. You didn't have to deal with any of that. You didn't come up to Tampa. That's only an hour drive. We're not bitter or anything.

Max Traylor 14:51

I'll come back. Sure.

Law Smith 14:52

They all say that. You want nicotine gum?

Eric Readinger 14:56

No, thanks. Okay. You holler at me if I'm chewing gum nicotine podcast. Just wondering if you

Law Smith 15:01

were going to put it in like a dip? Like a good human and try not to chop it, but when it chomps or we get dad noise dad whistle Yeah, I can always whistle I gotta tell you, I go right in and just Yeah, and then you have the nicotine gum burrito?

Eric Readinger 15:20

Like, what did I just miss? Oh

Law Smith 15:21

kundig All right, um, well, look, this isn't Def Jam, guys, this is serious. So you got a book called consultants Survival Guide. I'll put it up here on the video here. Big Yellow Book. And then the subtitle you want to tell me about the subtitle here? Because every time I read it, every time I read, we read normally. So I was like, I had to read this 10 times to make sure it

Eric Readinger 15:48

will make benefit the glorious profession of consulting. Yes.

Max Traylor 15:52

Eric gets it. No,

Law Smith 15:54

I sent it to him. The subtitles bore at S.

Max Traylor 16:00

Yeah, well, it's a direct ripoff. If we're being, we're being honest, you can call a cover. And I put I put so much work into those books. And I tried like four times. I think I talked to you about this last time. But like, I tried four times to write a book, I hired the book people. And it was just never me. And so at the end of a project that like, you know, is you and you're like, you know, I don't really care if people like it. This is me. This is how I talk is what I think I wrote this effing thing. There is no ghost writing going on. That's me. I'm gonna put a wacky title that is a nod to a movie that I like, even the first book was a nod to Zoo lander. And so you know, and so this one

Law Smith 16:46

agency, survival guide we have right here, how to productize consulting service, realize that and do other things good to do other things better to oh, well, volume 30 get it? Because I don't

Max Traylor 16:58

know you remember from zoo Landers Center for kids who can't read good. No. Yeah, do other things better two are my favorite. Do you do that as be at least three times bigger?

Law Smith 17:07

You know, do you do that as like an Easter egg for people that actually looked at the cover? What did the title Yeah,

Max Traylor 17:14

and Easter egg and you know, it helps me profile people because I get people that email me there's like, Max, you know, you made like, a typo on the cover. And I'm like, oh my god,

Eric Readinger 17:22

oh my God, never email me again. Ever. Yeah. And then

Max Traylor 17:25

people email me and they're like, dude, love this, right. Like, I know, I know who I want to be working with Exactly.

Eric Readinger 17:31

Like that.

Law Smith 17:32

That's funny, because that's maybe the only way you'll get someone to tell you they're reading it as they're reading it.

Max Traylor 17:39

Right, like paying attention, right? Yeah, I mean, either way, it's a compliment because they're paying attention. That's what I've come to feel.

Eric Readinger 17:47

Right? Like Dean Akers in his book. If you make it this far, call me and I'll give you whatever $20 or something. Yeah, right.

Law Smith 17:52

He'll dog you're a corner like say page 79 And he'll say call me when you get to this page. I'll give you 20 bucks or 100 bucks.

Max Traylor 18:02

Well, so I I kind of did you get to the trigger warning?

Law Smith 18:07

I thought I did. Maybe I didn't read the whole book.

Eric Readinger 18:10

I didn't even get the book. Ooh,

Law Smith 18:12

there you go. Let's say we're only an hour away Max.

Eric Readinger 18:14

Let's talk about that and you get a book delivered an hour away Eric You know,

Law Smith 18:20

Solo cups shirt.

Max Traylor 18:23

I could worry most people don't most people say don't sell anything with your book but in the back of the book. I was like you know I wrote this I did this you've come this far. So I put a little trigger warning for you know emotionally sensitive buyers and then I went ahead and you know told them how they could pay me

Law Smith 18:43

all they see is a bunch of blank pages in the back I hate to tell you

Max Traylor 18:48

anyway, let's forget about the trigger warning. Yeah, man I

Eric Readinger 18:51

think we can

Law Smith 18:53

add page markers dude beforehand. We don't have people that give me the book ahead of time. People just tell us they have a book and they never send it to us so I want to talk to you got it Trigger

Eric Readinger 19:06

Warning the following pages contain a sales pitch for Mac's trailers 90 Day Challenge easily offended readers be advised please direct all inquiries and or complaints directly to the source accent Max trailer.com

Max Traylor 19:18

Thank you we can we can get we can get Eric for the readings.

Eric Readinger 19:24

Definitely I'll read you let me do the audio version.

Max Traylor 19:26

I'll i will i am doing an audible version. I'll read it and I do need someone to play like a really feminine annoying client

Eric Readinger 19:37

perfect. I can do

Law Smith 19:38

all of them. He's the voice to

Eric Readinger 19:40

do it. Happy to do it. Right now. The axe can't do that. Let's give it a whirl mags can't do

Law Smith 19:47

that. Pretty good.

Max Traylor 19:48

Exactly. So

Law Smith 19:51

anyway, what else you got in your arsenal? I don't know.

Eric Readinger 19:53

I mean, what other what other What

Law Smith 19:55

about nervous office guy?

Eric Readinger 19:57

He Max I don't know if he should really think

Law Smith 19:59

about GE

Max Traylor 20:02

percent of your income into your boss's hands and maximum better

Law Smith 20:07

show the first guy. I'm here a lot of first guy and second guy. This is the voice game. All right. What am I why do I get the point? Max is Dad, can you do him? Max quit jacking off in my shed? Dammit. Pretty good. Pretty good.

Max Traylor 20:23

Yeah, that's it. That's it. Yeah. Yeah, man. But yeah, I think a year and, you know, aside from having another kid I decided that, you know, I just don't want to spend my time with these companies anymore. It's too frustrating. And I'm, I'm solely focused on the independent consultants now. So that's been cool.

Law Smith 20:47

You're the consultants for the consultants?

Eric Readinger 20:49

That's right, a bullshitters bullshitter, who's consulting numax?

Law Smith 20:54

Who watches the watchmen?

Max Traylor 20:55

Well, I spent six years in the Strategic Coach program, Dan Sullivan creation out of Toronto, great, great coaching program for consultants. And then I did did some events with the baby bathwater Institute, which is a wild, wild conglomerate of really successful entrepreneurs. And so, yeah, I mean, it has certainly, I didn't think

Eric Readinger 21:25

the answer to that.

Law Smith 21:26

I thought there was a subtitle joke. Well, yeah, I

Max Traylor 21:29

thought it was a rhetorical question, but it's actually a good question. Because like, you gotta invest in yourself and the beers of Max podcast. I mean, I spent eight years interviewing people that are like, a lot smarter than me and are like, published authors and speakers and Hall of Fame. You know, folks, so it's like, a free ticket to learn from people. And so, yeah, it's it's a, it's a good question.

Law Smith 21:52

We say the exact same thing. Yeah, we

Eric Readinger 21:53

do that too. Yeah. You learn a lot. Yeah. You just stuff,

Law Smith 21:57

dude. So, you. First I want to say baller move, sending a book out of nowhere. No email. No heads up.

Eric Readinger 22:07

I just opened the book and the first thing it says baller move sending a FedEx your new book? Yeah, that's my notes is first note. Yeah.

Max Traylor 22:15

That was the first one. Yeah. Oh, that's in the notes. That's in his little.

Law Smith 22:19

Yeah. Did you see I posted baller move, literally.

Max Traylor 22:23

Oh my god, I just had an idea. What if I create a second edition and I collect all the people's notes on the different pages and I published the notes inside the book.

Law Smith 22:35

It looks like a ransom note when you get all mine because that's kind of how I'm surprised you read that? Because

Max Traylor 22:41

opens to laws follow remove ascending book for no reason. You

Law Smith 22:45

know, there. There are a couple pianists posted in there. I'm not gonna lie. I doodle. I got what they could add but into I would do push ups read a little bit do more push ups. That was kind of my routine for reading this.

Eric Readinger 23:00

You mentioned? Yeah. You're up to three sets of push ups now.

Law Smith 23:04

You know, 100 a day. Pretty good. Looking. yoked? Do you have a book in you guys? It was one of my goals last year it did not achieve. We're going to take we're actually going to take out a page of your playbook for how you did

Max Traylor 23:21

teaching strategy.

Law Smith 23:21

I got a publishing let's hear it because this open source it to the fans to the audience. Yes. How do you how do you get a book out?

Max Traylor 23:30

How do you get a book out?

Law Smith 23:31

Yeah. All right. You told us how to do this already. But I wanted to better than

Max Traylor 23:34

the guy the thing the guy taught me, I'll make an introduction. But you pick one thing that you want people to do. So in my in my first book, The thing was I want people to sell the plan like it was for agency owners, they give away the plan for free. You know, they're they're just destroying themselves. So the one thing that the entire book centers around is getting them to actually sell the plan that they currently give away for free. And that makes it so simple. That makes everything like does it help with that thing that I want them to know so it doesn't belong in there? That's why it was like 10,000 words it was like 60 pages soaking wet like there was like blank pages for like thoughts and things oh

Law Smith 24:23

you did the Family Guy joke when Brian writes a book like half the pages are like you you draw yourself like you you write this page yourself

Max Traylor 24:31

at the time at the time Amazon page limit we almost pulled out like the period trick like the double spaced period trick from high school termpaper Yeah,

Eric Readinger 24:40

yeah. So like, is that line height a little bit?

Max Traylor 24:45

Yeah, exactly. line height font like I was I was pulling out all the stops because like who wants a little bit but the reviews? I loved it because all the positive reviews and the one negative review. I got said the same thing. The book was short. They're like thank God cuz I could actually read this. It was short. You know, it didn't just bleh right. And then the negative review was like, I can't believe I paid $2 It was so short. I was like, Yes, I like that's my favorite review means like Morningstar,

Law Smith 25:14

pissed. I'm so mad. Alright. It's two bucks. By two Buck chuck with that. It's

Max Traylor 25:20

still like $1. I mean, like, $1 is like comical. Well,

Law Smith 25:25

so what does it take now to write a book? What's what's the minimum constraints for two guys that don't really want to write one, but we just want to get author title.

Max Traylor 25:35

Yeah, dude, you already have we're going to do have is, you're not even the task for you is not to write a book. It's to pick your episodes that you want to put into a book that's putting all the max and find somebody that knows now publishing and can like corral the thing into what like you guys do something? Well, don't try and be authors just say I got all this shit. Does anyone know how to turn shit into a great book? There's people like I no one's name is Corey.

Law Smith 26:06

Yeah, but we're cheap dads, too. That's the problem. So we'll go well, we could this will be inexperienced. We can do this.

Max Traylor 26:14

Yeah, well, you know, in that case, you might have to do some of the lifting yourself. But

Law Smith 26:18

I've got real story and transcriptions of the episodes. The idea was just if we have to wrap a little bit around the interview now

Max Traylor 26:27

that your reality is you might not be doing a book. Deal right don't

Law Smith 26:34

take my dream book. I just want to be an author without writing what the fuck is wrong with that? Right, right and you know, I will write I will write Yeah, I identify

Max Traylor 26:45

hummingbird

Law Smith 26:47

pond burned.

Eric Readinger 26:49

Now, you know, we'll do is we'll write a book in spite of you, Max. Yeah, that's what gets us go and quite fuel. Short write a book, you know, be terrible. Just in spite of Max.

Law Smith 27:00

ampersand. Yeah, and you'd call it title. It's

Eric Readinger 27:04

gonna be stupid, or Yeah, it's gonna be stupid than yours. Way dumber.

Max Traylor 27:08

Wait, Eric in law's terrible book? Yes,

27:10

that's actually pretty good. Right?

Max Traylor 27:11

Yeah, good title. I

Law Smith 27:12

think I think we'll stick with a sweat equity. But

Eric Readinger 27:15

Oh, right. Have a title. Dammit.

Law Smith 27:17

That one pretty much works. Sweat equity that just keep it under the same brand. But sweat like we did on subtitle like sweaty your balls or something? I don't know. Just

Max Traylor 27:28

changed in the three years we've known each other You're still rocking the sweaty balls tagline?

Law Smith 27:33

Or do we pitch that before? We don't repeat ourselves? Are you crazy?

Eric Readinger 27:39

Remember that

Law Smith 27:39

that's like what old dads do not us. What's the difference between writing this book? The consultants Survival Guide, versus the previous book, the agency? Survival Guide.

Max Traylor 27:58

Yeah, the key to it was a long time ago, I realized I wasn't going to write multiple books. Okay. I was going to write one book multiple times. If you do a word count on the how many exact same words in chapters appear from Book One to book two is about 75% The exact same book.

Law Smith 28:16

Oh, I had sent this to Eric in Slack a couple hours ago. I go Yeah, I was looking at some of the stuff. I was like when I read the book. I was like, didn't X tell us this stuff in interviews? I'm definitely too lazy to go looked at me even though we have outer body experience. Well, look, I shabu I have a weird memory. Like I'll remember shit that I'm not supposed to remember and forget, especially when you take good notes. We know that. Well. We got robots doing that now. Yeah, no, I have to take knowledge and the only reason I'll take notes because it actually helps me memorize. So if I do a setlist before I go up, it'll be like seven words. And I'll just go okay, I can fill in the blanks in between that. Yeah, yeah, sometimes, or sometimes not right at all in bomb. But like, just by the fact of writing a note. I might not use it. I think you're like 30% likely or to memorize it or something like that. If you write down. I may have made that up. Yeah, me too.

Max Traylor 29:14

No, I do all handwritten notes on all my like sales calls on all my workshops. Like I'm a handwritten note guy too. It's absolutely yeah. I mean, you have a photographic memory. So what you're experiencing is not deja vu. It's 75% the exact same content. I changed some words I took some chapters out. New chapters, I

Law Smith 29:34

loved it. Once I saw the money tree, I put them side by side in each book. The money tree diagram is 23 chapters

Max Traylor 29:40

the exact same Yeah, literally the exact same. And I switch them around in the order just to make you know,

Law Smith 29:48

the three car might not you know,

Max Traylor 29:50

but I got the idea from a buddy of mine that wrote a book really successful. leadership coach, and I was talking to him and he was Like he wrote The Ultimate Sales revolution. It was a book. He's like, Yeah, I wrote the book for the wrong audience, because I really decided that my target audience is really chief operating officers. So I'm relaunching the book. I was like, you're rewriting the book. He's like, No, I'm re relaunching. I'm just changing the title and the cover. I was like, what a badass. I was like, that's the way to do it. You know, all these authors? I'm 15 Times published 15 times. See, we think

Law Smith 30:28

we're thinking one book. We should do multiple

Eric Readinger 30:31

books, right? No, we're thinking like, like, it's Google indexing these books or something. Nobody's checking this shit. We could just change the time.

Max Traylor 30:40

I can plagiarize my own right.

Law Smith 30:42

How bad would it be to go? Were you pleased sandwich

Eric Readinger 30:44

more? For the next one. It could be 70 25% bigger than this one. It's got this whole thing. And I'm

Max Traylor 30:50

gonna send you an Amazon published book. It's gonna be Max's book for law.

Law Smith 30:55

Yeah, dope. And you're gonna be like, Oh, my God, gonna get that customer.

Max Traylor 30:58

Yeah, like, law book.

Law Smith 31:02

Suck on that Grisham? Well, no, I, I once I realized that I go, that's, that's brilliant. There's more consultants than there are agency owners. So that's number one. Right? You hit a if you're trying to do that.

Max Traylor 31:18

I mean, that wasn't a part of my consideration. I'm never gonna, I'm never going to even scratch the surface of my addressable market.

Law Smith 31:26

Well, you want to get it out there. At some point it will it like, it probably won't be on the New York Times bestseller probably won't. I don't know percentage. But I'm saying like, you do want it to get out there at a certain clip. Right? You did it for a reason? Yeah, well,

Max Traylor 31:49

the reason is sending it to people, right? And then being like, a baller move guys really credible. Incredible, I should pay him till

Law Smith 32:01

they see this interview. Fuck, they

Max Traylor 32:06

show it to anybody in my target audience if you'd be pleased, but this whole books, look there. There are different ways, there are different ways to use the book. And what I learned from my third book, the way I used my third, my first book is that I would talk to somebody, and if I knew they were a good fit, I would send them my book. Now half the time, by the time I got to the second conversation, they had read my book, and they would say I want to work with you. Maybe like, great, so I was like, This is the greatest thing of all time. And it cost me like $7 to send them a book. And so I'm going a little bit beyond that. Now, because I have shifted from a low volume, high ticket business model where I charge like 50 grand, and I want one one deal a month, to a more volume based business model where I'm charging, you know, a monthly fee to consultants. So now I'm doing more group workshops that people that do my group workshops, get about 20, every week or so they get a digital copy of my book, if I think they're a good fit, and they in the workshop, they're like, they seem like a good fit. I'll send them a an actual copy of my book, like the one I sent to you. And it's just like something that is very little effort on my part that gives them a very good sense of who I am. And if they can relate to that, then it's a lot, you know, it's a lot more efficient for me to bring them into a program that that is, you know, them paying me

Law Smith 33:36

the last time we talked you were working on something with the psychology of consultants. Study? Yeah. See, my memory is not all cash

Max Traylor 33:48

down there, man.

Law Smith 33:50

And why would you go from high ticket low volume, high volume, the opposite? Well, I'm curious why you'd want to do that.

Max Traylor 34:01

Yeah, for sure. So a couple of reasons. The first reason was personal. And I wouldn't have done it for just this reason. But when I work with a company, and I, you know, help them create this new service offering. And so let's say they're making more money, right? That was the reason I was doing, Nobody's life changed. Nobody got to take a month off of work. Nobody got to tell their boss to eff off. Like, it was like, Oh, great. You did it see a Monday. And it's like, Nobody's life changed. But when I started during COVID, I'd start to you know, talk to these executives at these agencies and consultancies, and they'd be like, Yeah, I want to do this, but Max, I'm leaving my company or I'm about to get laid off or, you know, fuck this, I'm done. And I would help them and they would take a month off, or they like take their family to Europe, or they do something like crazy like that. I was like, wow,

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Sweat Equity Podcast® Law Smith + Eric Readinger

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Timestamp Jumps by 🤖

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Summary by 🤖

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#podcast #comedypodcast #businesspodcast #entrepreneurship #fitness #health #wellness #hormones #hormonereplacement #bioidenticalhormones #weightloss #military #lawenforcement #combat sports #mma #jiujitsu #nutrition #supplements #interview #sweatequity #entrepreneurship #comedy #entrepreneur #business #girthyroi #69b2b #sweatequity💦 #entrepreneurial #entrepreneurship #roi #advice #funny #businesstips #biz #entrepreneurshiplifestyle #ai #podcast #chatgpt #chargpt4 #bard #fractional #branding #leadgeneration

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Sweat Equity Podcast® Law Smith + Eric Readinger

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Summary by 🤖

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#444 How To Write Off Super Bowl Tickets On Your Taxes

🤑🤑🤑 Sweat Equity Podcast® covers a wide range of topics as hosts Law Smith and Eric Readinger engage in their signature freewheeling discussion. They debate the qualities needed in a president and share an amusing gym conversation. Personal growth, neighborhood acquaintances, and staying true to oneself are examined through the lens of routines and fashion trends. The limitations of AI-generated images and stock photos are explored. Taxes, professional gambling, and simplifying tax code are debated alongside views on government spending. Taylor Swift's enduring fame, music, and divisive fanbase are analyzed from different angles. Religion, Scientology, Hollywood influence, and surprise birthday parties provide lighter fare. How to write effective episode descriptions, podcast sponsorships, and the comedy business round out this episode full of laughs and insights. For an entertaining and thought-provoking listen, tune into the Sweat Equity Podcast. Def not written by Otter.ai

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🟩 Politics, comedy, mental health, and relationships were discussed, including views on presidents and conversations about personal topics. (0:00)

🟩 Personal growth, fashion, and staying true to oneself came up in relation to routines and neighborhood acquaintances. (5:17)

🟩 Limitations of AI-generated images and stock photos were examined, noting imperfections in realistic quality. (10:36)

🟩 Taxes, professional gambling, and simplifying tax forms were debated, along with views on government spending. (16:34)

🟩 Taylor Swift's music, fame, and divisive fanbase were analyzed from different angles. (22:18)

🟩 Religion, Scientology, Hollywood influence, and surprise parties featured in lighter discussions. (26:54)

🟩 Comedy business podcasts and creative sponsorships closed out the free-flowing conversation. (32:06)

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Eric Readinger, Fractional CMO, Producer and Head Of Media 0:00

All right, yeah. It's recording are you gonna give me a hottie? tottie first, though I don't I don't like it

Law Smith Comedian Fractional CMO 0:07

give me what give me one of those.

Eric Readinger, Fractional CMO, Producer and Head Of Media 0:10

Give the there you got it hi detox cold sweat equity

Law Smith Comedian Fractional CMO 0:38

are listening to the sweat equity podcast? Oh no guests.

Eric Readinger, Fractional CMO, Producer and Head Of Media 0:44

No guests.

Law Smith Comedian Fractional CMO 0:47

Kind of nice.

Eric Readinger, Fractional CMO, Producer and Head Of Media 0:48

It's so nice. No expectations. We

Law Smith Comedian Fractional CMO 0:52

just asked her friend on the phone for her producer of the show.

Eric Readinger, Fractional CMO, Producer and Head Of Media 0:56

So we talked about that. I feel like by the time I just shoved out we won't ruin the surprise

Law Smith Comedian Fractional CMO 1:00

not that I want to ask you what we asked him. How are your boners frequent like is it okay nice

Eric Readinger, Fractional CMO, Producer and Head Of Media 1:13

Oh, nobody was here that

Law Smith Comedian Fractional CMO 1:15

it sounds like but the way you ended that answer. Sounds like you're not shooting ropes. It just dribbles.

Eric Readinger, Fractional CMO, Producer and Head Of Media 1:22

That is hilarious. When you're making exert and quite gay also, I'm a mental I must say I'm a mentalist. There's some fun there having to do with the Jews and mentalism. But

Law Smith Comedian Fractional CMO 1:37

I don't got a fentanyl list. I don't know. Yeah, so burners are good. Yes. I, you know, I

Eric Readinger, Fractional CMO, Producer and Head Of Media 1:47

run for president.

Law Smith Comedian Fractional CMO 1:49

I had a gut wall that here we go. That's definitely not the bad guy. Go ahead. That's definitely not the criteria for president with the

Eric Readinger, Fractional CMO, Producer and Head Of Media 1:58

guy's story. Let's hear it.

Law Smith Comedian Fractional CMO 1:59

You think Trump gets hard rock boners? Or is he so amphetamine, and KFC now? I think he has such like momentum that he can force it. Right. Biden, for sure. hasn't had a boner in 10 years.

Eric Readinger, Fractional CMO, Producer and Head Of Media 2:15

That's what you want. A president No. President of thought no, you want him robotic. Now

Law Smith Comedian Fractional CMO 2:21

we need him to get I don't want any emotion. I write I don't know. I don't want to menopausal president.

Eric Readinger, Fractional CMO, Producer and Head Of Media 2:27

Why not?

Law Smith Comedian Fractional CMO 2:28

I want someone as a little fire in the belly. You know why? Because I empathize. Because I'm putting myself in his

Eric Readinger, Fractional CMO, Producer and Head Of Media 2:36

shoes. Exactly. you're insecure. And you're putting it on mr. president or Mrs. President.

Law Smith Comedian Fractional CMO 2:41

My daughter names okay.

Eric Readinger, Fractional CMO, Producer and Head Of Media 2:43

I didn't ask.

Law Smith Comedian Fractional CMO 2:46

I answered for you. I answered the question. You didn't. You should ask your

Eric Readinger, Fractional CMO, Producer and Head Of Media 2:51

mentalist for your own self and you're asking rude.

Law Smith Comedian Fractional CMO 2:55

I had a guy I had I haven't had this long. This is another vestige of the past two things. One, I'll get to the guy. I was telling someone about allergy. I was telling someone about the allergy stuff that you got rid of it with Wim Hof. Right. And if you need to go back in the archives of episodes, it's it's probably like 200 something. Yeah, good luck. You can search Wim Hof, you can search rediger sweat equity podcast, it'll probably come

Eric Readinger, Fractional CMO, Producer and Head Of Media 3:23

up and yeah.

Law Smith Comedian Fractional CMO 3:25

And I was telling someone that and I was like, remember in the 90s. Everybody breathe into a brown paper bag. That was like such a trope. Yeah, but now, I haven't seen that shit. Maybe in 20 years. That was

Eric Readinger, Fractional CMO, Producer and Head Of Media 3:40

like, You're upset breathe into this bag. I know what it wasn't just like people going around doing it for wellness. I know. But

Law Smith Comedian Fractional CMO 3:47

you would see one person maybe a year. I'm clocking in at one.

Eric Readinger, Fractional CMO, Producer and Head Of Media 3:51

Okay. Right. I'm just saying what a threshold to

Law Smith Comedian Fractional CMO 3:55

me what an interesting thing were that. That may have been a trope in a movie that image that went into real life kind of thing. Yeah,

Eric Readinger, Fractional CMO, Producer and Head Of Media 4:03

a little bit. I don't know. I would have to do the whim off

Law Smith Comedian Fractional CMO 4:07

that conversation everything that the gym. Yeah, I wasn't I was like, brown paper bags. And she's like, what? And I was like, oh, Wim Hof we're talking about went off. Add was off the chain today. Okay, so guy at the gym is telling me like, he's like, he's a friend. And he's like, Yeah, but I'm gonna I'm gonna meet up with her later and I'm gonna give her a lot. And does the pussy eating.

Eric Readinger, Fractional CMO, Producer and Head Of Media 4:35

What's the gym bro?

Law Smith Comedian Fractional CMO 4:36

Have you had that? Like a joke about how gross that is?

Eric Readinger, Fractional CMO, Producer and Head Of Media 4:43

Listen, like in real life. Remember to teach PE at a middle school.

Law Smith Comedian Fractional CMO 4:49

I'm saying previous to middle school. I

Eric Readinger, Fractional CMO, Producer and Head Of Media 4:55

know, a grown man doing that right? Like for real? Right? Like if I did that I just started laughing at you, we would be like an obvious, you know? Yeah, it'd be a joke. Yeah, it'd

Law Smith Comedian Fractional CMO 5:07

be like, Bro Max kind of state, right? It's like, trying to

Eric Readinger, Fractional CMO, Producer and Head Of Media 5:14

throw it to the mat and I started laughing

Law Smith Comedian Fractional CMO 5:16

hysterically. And he's like, Well, you don't do that. And I was like, What? No, no,

Eric Readinger, Fractional CMO, Producer and Head Of Media 5:20

I mean the finger things in my hands. were acquaintances. We're not friends. He's like one of those guys, your friends, your friends. Just admit it.

Law Smith Comedian Fractional CMO 5:27

You know you have neighbors in like, in like people in your life, the places you frequent. You never got their name years ago. Oh, sure. And now they're just like background characters that occasionally talk to

Eric Readinger, Fractional CMO, Producer and Head Of Media 5:39

you. Oh, well, like when I used to go to the gym early in the mornings. Back in the day, it was all the same group of people. Right, right. You didn't know any of them personally at all. I don't talk to anybody that if

Law Smith Comedian Fractional CMO 5:49

you didn't get the first like three times you saw it's You can't ask a right.

Eric Readinger, Fractional CMO, Producer and Head Of Media 5:53

Hey, what's your name? We've seen each other every day for three years. I have a neighbor

Law Smith Comedian Fractional CMO 5:59

that gives my dog like, like me, she cooks it for him to give to him. And she gives like chocolate candy bars for my kids. Like, whenever you know you have next just give it to him. And I'm like, I never

Eric Readinger, Fractional CMO, Producer and Head Of Media 6:14

got I don't know your knees three years.

Law Smith Comedian Fractional CMO 6:17

And

Eric Readinger, Fractional CMO, Producer and Head Of Media 6:18

like, you're in it too deep now, bro.

Law Smith Comedian Fractional CMO 6:20

I'm trying to find out like look at like, find a piece of mail or something. Right? But the guy that Jim is just telling us,

Eric Readinger, Fractional CMO, Producer and Head Of Media 6:27

hey, use your kids do it. Like, what's your name again? Bill? They will fall my daddy told me to say that.

Law Smith Comedian Fractional CMO 6:34

They'll fumble the bag. Right? They'll do that. They fucking they rat me out on everything. Well,

Eric Readinger, Fractional CMO, Producer and Head Of Media 6:38

okay. I still feel like you can finagle that somehow

Law Smith Comedian Fractional CMO 6:44

I could trip it's very like you get to

Eric Readinger, Fractional CMO, Producer and Head Of Media 6:49

see right through this buddy.

Law Smith Comedian Fractional CMO 6:50

Oh, speaking of my son, I hadn't played catch with the kid in a while. And I felt like a really bad dad because he was rusty. He's seven. And then we were out there for a while. I'm like, Look at me doing varsity dad stuff. We're out in the park on Sunday. Throwing no playing catch. And then he's taking actually all the things I'm telling him and applying it coachable and I'm like, Whoa, most kids can't do this. Then he threw like a fucking rocket at me left handed to and I'm like, Damn now and now I'm like,

Eric Readinger, Fractional CMO, Producer and Head Of Media 7:22

Oh, hey, Otani money

Law Smith Comedian Fractional CMO 7:24

that's what I'm saying baby. Grandma

Eric Readinger, Fractional CMO, Producer and Head Of Media 7:28

doesn't matter. Yeah, doesn't matter their race at all. Well, I want them to be tiny. I just said that. Just because he made he signed a huge contract has nothing to do with them both being Asian. Okay. Play

Law Smith Comedian Fractional CMO 7:38

cool. Oh, like the ACLU ain't gonna be on top line. Might have been a Korean barbecue. i The guy but the guy at the gym back to that guy is laughing hysterically and he's like you don't do that and I was like, Oh yeah, I do that I'm not great at sex. So I got a pretty good I gotta keep well I you know I was really I was really bad back in the day so I got really good at that. And i i Then I'm trying to like kind of keep the lights on guys. And it might be news that I put my I put my hair back and I was like why do you think I pull it back and do a man bun that means business time it didn't laugh and walked away oh, it was like That's

Eric Readinger, Fractional CMO, Producer and Head Of Media 8:28

why fucking sign but that your Wow

Law Smith Comedian Fractional CMO 8:36

Yeah, man. You

Eric Readinger, Fractional CMO, Producer and Head Of Media 8:37

know he was just out of stuff to talk about. He's like I can't I can't match that

Law Smith Comedian Fractional CMO 8:42

I wanted to talk to I wanted to give him a grimy back and be like those workout outfits there's two there's two kinds of outfits I'm seeing a lot and it's awesome the one we're the leggings look like thongs on Jake's okay, you probably I don't know if you've been again

Eric Readinger, Fractional CMO, Producer and Head Of Media 8:57

I haven't been I've been

Law Smith Comedian Fractional CMO 9:00

out Yeah, you've been hierarchies. I've been

Eric Readinger, Fractional CMO, Producer and Head Of Media 9:02

in my cave drinking my own urine. Yes.

Law Smith Comedian Fractional CMO 9:06

There's that which is nice. Remember, he did really just

Eric Readinger, Fractional CMO, Producer and Head Of Media 9:09

pee in jars if he didn't jars. Okay. I drank it on my own.

Law Smith Comedian Fractional CMO 9:12

Don't people fact check this? Don't worry. Please don't. So that's going on. Remember, we were late to the game on women under 30. Wearing bathing suit songs basically. Right as that's normal now, so I'm late on this. And then another one, which is nice. Where they have a sports bra on but like, but it's a long sleeve shirt. And then they just kind of put their put part part of the sweater up. So it's like the cleavage there. decklid day is hanging out like what it's like they have sweaty tents and they're trying to be like, huh, and a lot of them out. Yeah,

Eric Readinger, Fractional CMO, Producer and Head Of Media 9:52

I cool.

Law Smith Comedian Fractional CMO 9:53

I'm here for it. Hey, good. Life is good dude. Back in the gym. What's it called? I? Or

Eric Readinger, Fractional CMO, Producer and Head Of Media 10:02

you came into my house all hot?

Law Smith Comedian Fractional CMO 10:03

I've no I was just saying I'm coming in hot. I have had one of those like, I got to get the routine back in order. Everything's kind of been a little wonky, you know, right. And then you know, I forgot with that getting back on like a strict routine is like oh, it's a lot. Yeah, it's a lot at once. But that's what got you all fired up. No, I just got a routine a lot of stuff going on yet. Some stuff I took off my that I won't bring it out but other stuff. Just you know.

Eric Readinger, Fractional CMO, Producer and Head Of Media 10:38

Well, it's Don't mind me. My

Law Smith Comedian Fractional CMO 10:39

balls are random. No, I'm coming in hot because I was like, I actually had some stuff prepared for the show. So I'm not that great. Some stuff. Let's I want to do a little free nugget. For anybody still listening after those hot Boehner and proceeding

Eric Readinger, Fractional CMO, Producer and Head Of Media 11:02

terabit show yet, man. I don't know what you're talking about water. Mark

Law Smith Comedian Fractional CMO 11:06

remover.io Fuck the stock image game. Oh, yeah, you can flop it in there. You can go like Getty Images. Boom, put it right in that watermark. remover.io That's cool. hooks it up for you. And then if you want to fuck around, I'm suppressing you don't fuck around with Ayar yet. But playground defeats the purpose. Well, no, it's just, I'm playing around with it. Like kinda like with jet chat. GPT or Bard or grok or whatever. Just because I'm curious about it that Yeah. You know, playground ai.com does pretty good. And it's free. Images. Yeah, I messed around with some stuff for this show. I was the one

Eric Readinger, Fractional CMO, Producer and Head Of Media 11:55

with the we're I have the giant teeth. And you have the girl eyes on our thumbnail. If you're listening on know the apple podcast you can right now that? Hate it. I hate it so much.

Law Smith Comedian Fractional CMO 12:09

I was hoping I put it out there going. Hey, here's the new artwork hoping you would go oh, this is bad. I gotta change this. I

Eric Readinger, Fractional CMO, Producer and Head Of Media 12:17

didn't know. I thought it was a joke. I thought you're joking around. Well, you're joking around.

Law Smith Comedian Fractional CMO 12:23

You know, we try we AB test or creative here. You know? Yeah. To be No, that's an app, you know, remedy. Yeah,

Eric Readinger, Fractional CMO, Producer and Head Of Media 12:33

I can't make my teeth that big. Hey,

Law Smith Comedian Fractional CMO 12:35

man. Clean it up.

Eric Readinger, Fractional CMO, Producer and Head Of Media 12:37

eyebrows. Eyebrows are like caveman, you're better

Law Smith Comedian Fractional CMO 12:40

at this. First off, no one has looked at our podcast art. Somebody

Eric Readinger, Fractional CMO, Producer and Head Of Media 12:45

down was like, What the hell, I

Law Smith Comedian Fractional CMO 12:47

was trying to go for a little Vice City. I found some Miami Vice or Vice City. I was going from Miami Vice. There's a lot of fan art. And I thought, oh, I can apply some of these things to us in that kind of motif. But surely, I got a credit here. Yeah.

Eric Readinger, Fractional CMO, Producer and Head Of Media 13:05

And holding that in. No,

Law Smith Comedian Fractional CMO 13:07

you told me he was good. He told me. You told me when it happens and

Eric Readinger, Fractional CMO, Producer and Head Of Media 13:11

did many times actually. Yeah.

Law Smith Comedian Fractional CMO 13:13

Well, I thought I was kind of thrown a little bait out there. Maybe. Maybe you'd want to take a stab at making it better. Okay, because you're

Eric Readinger, Fractional CMO, Producer and Head Of Media 13:21

right back at me. Well played. Yeah. I gotta do this yet. There's a damn I didn't see that. There's

Law Smith Comedian Fractional CMO 13:27

a trend because I follow a bunch of nerds on all my social accounts of like, I hate this do and it's very hack. A lot of this AI tool stuff. I'll follow you know those accounts. But I hate these posts on Twitter or Instagram starts with rip graphic designers. Here's eight websites that I'll make AI are my it's good. It's not perfect yet. It's not close. It's not close to like how you dream about it Jetson style where you go. I want this. Yeah, one time. Got it. Boom, out. So far off, bro. It's it's getting better for sure. But but it has that weird. You know, when you see bad CGI movies and stuff. And it's like to clean it has that weird? It's not gritty enough or textured enough or something. So they all have that kind of similar look to Him, which is bothering me.

Eric Readinger, Fractional CMO, Producer and Head Of Media 14:24

I don't know. I mean, I've seen a couple recently that I was like, fuck. This is not a real image of like, Whoa, no,

Law Smith Comedian Fractional CMO 14:32

there's some on if you go on. I was working on a site and went through generative. Generative, Jill said it wrong. Let me say that again. Ai there. There's a little filter on Adobe stock images. And man, there's a lot of pretty good ones on there, right? That look like real humans, which is a great way to ever have a scapegoat. If anybody calls you out on an image you're like Oh yeah, well that person's not even real. Yeah. So fuck you.

Eric Readinger, Fractional CMO, Producer and Head Of Media 15:03

What is that scenario is never going to Okay. That's me. It is Holy shit. I'd be amazed what I do. Oh my god, you

Law Smith Comedian Fractional CMO 15:13

hate this too when you see stock images that you know our stock images like that kind of helps with for

Eric Readinger, Fractional CMO, Producer and Head Of Media 15:21

me they always had this it can't really put your finger on it. This is like Eastern European field. Yeah, where it's like everything that you're looking at, in the background is normal kind of. But it looks like they couldn't get the good shit shipped all the way there and you know, they're just kind of piecing it together, but it still looks okay. But you can still feel it. I feel

Law Smith Comedian Fractional CMO 15:47

like most of the stock image stuff is from that area.

Eric Readinger, Fractional CMO, Producer and Head Of Media 15:50

Well, there you go. Right. I mean, that's what I I've never actually ever looked it up. But no,

Law Smith Comedian Fractional CMO 15:55

but I mean, like you'll pick you'll try to pick something out. And you'll be like, Oh, fuck that license plate on that car. Right?

Eric Readinger, Fractional CMO, Producer and Head Of Media 16:01

They have a triangle on it. And yeah, what is that letter?

Law Smith Comedian Fractional CMO 16:07

Cute. I don't know. I just I hate these. Like, I'm the AI tool guru guys. Right. And it's a lot of like life hacky business hacky kind of guys. Yeah, I didn't see a cool one. I did see a cool okay. You know you if you gamble, which I don't think you do. I don't. Other than like fantasy league that I'm talking like you'd bet on the Superbowl or something. You bet on football. You can now in Florida. Well, you can but you can also write it off as a professional gambler.

Eric Readinger, Fractional CMO, Producer and Head Of Media 16:40

Okay, now that I feel like I could qualify.

Law Smith Comedian Fractional CMO 16:45

Remember when ESPN would never ever ever talks about lying or anything like that. They had that one guy hammerin Hank right that they gave 10 minutes on Sunday morning. Get it all out here and Hank, he's like an old crusty gambler and he's like alright, right. And they're like, God, he's ugly. We got Okay, you got a 10 second spot buddy.

Eric Readinger, Fractional CMO, Producer and Head Of Media 17:05

I'm going with again Notre Dame. De when and now

Law Smith Comedian Fractional CMO 17:09

it's on the bottom line ticker. It's like it's permeated everything. FanDuel and DraftKings are crushing it. It's a weird thing with states allowing you to do it and not allowing you to do it. Some people have to use VPNs

Eric Readinger, Fractional CMO, Producer and Head Of Media 17:26

right? Do I gotta be on the Wi Fi at the Indian Casino?

Law Smith Comedian Fractional CMO 17:29

Right? Yeah, my geo fenced in. To do this. You're gonna

Eric Readinger, Fractional CMO, Producer and Head Of Media 17:33

trap me, but they're geofence you can

Law Smith Comedian Fractional CMO 17:36

write off your as a professional gambler you can write off so if you were if you were to buy tickets to the Superbowl, right. You could put that in the professional gambler. Transfer your taxes and most professional gamblers that would do listen to this and apply it probably have a lot of losses. And so you can get that written off. Rittenhouse your boy you're thinking um, this isn't really for me. You're

Eric Readinger, Fractional CMO, Producer and Head Of Media 18:11

saying the Super Bowl tickets are? Yeah, you can't because you're a professional on the Super Bowl.

Law Smith Comedian Fractional CMO 18:15

But well, it goes into that bucket as a professional gambler

Eric Readinger, Fractional CMO, Producer and Head Of Media 18:19

is right I guess Yeah. Interesting.

Law Smith Comedian Fractional CMO 18:23

Yeah, I didn't know that was a thing you could do ever

Eric Readinger, Fractional CMO, Producer and Head Of Media 18:27

Right? Like that's when you do the drop down menu that's on there. Choose occupation professional gambler?

Law Smith Comedian Fractional CMO 18:34

Well, like I had a I've had comedian as a job on there and can write off everything I've done right. And I guess like another job you have. That would be

Eric Readinger, Fractional CMO, Producer and Head Of Media 18:47

I mean, they might as well it's all such a joke anyways. Right people write off everyday me fucking what telltale Do you want to tell about this business expense?

Law Smith Comedian Fractional CMO 18:57

I know taxes are so funny, because that's my fucking jokes.

Eric Readinger, Fractional CMO, Producer and Head Of Media 19:00

Why don't you tell me how much the IRA and if you don't get it, right.

Law Smith Comedian Fractional CMO 19:07

IRS is like a chick that plays games with you. Yeah, see if she can if you're a wire now it's

Eric Readinger, Fractional CMO, Producer and Head Of Media 19:12

a surprise. Why don't you tell me how much surprise how much if you owe me or I owe you. And the best thing I find out any year

Law Smith Comedian Fractional CMO 19:21

the best thing I ever read was like 20 years ago, macro economics professor was like, you know, your tax return is just a loan paid back to you

Eric Readinger, Fractional CMO, Producer and Head Of Media 19:30

write an interest.

Law Smith Comedian Fractional CMO 19:34

But I look but prior to that, my knowledge of your tax

Eric Readinger, Fractional CMO, Producer and Head Of Media 19:38

return was awesome. I love the

Law Smith Comedian Fractional CMO 19:42

government. It was the Simpsons episode, where they're like, What are you going to do with your tax return money and they all blow it on something dumb? Like a trampoline? Yeah.

Eric Readinger, Fractional CMO, Producer and Head Of Media 19:50

Right. It's like bonus money, right? It's actually earned it a long time ago. Or a joke in it like it's such a bummer, Texas having to do on the way we have to do them. Right? It's how can you guys not figure this shit out? Before it gets to me? How are things

Law Smith Comedian Fractional CMO 20:09

not smore simplified like I can Turbo Tax existing blows my mind right? Hey, this is not going to get any less complicated just on its own bring

Eric Readinger, Fractional CMO, Producer and Head Of Media 20:19

in a third party. So

Law Smith Comedian Fractional CMO 20:20

yeah, we need a software

Eric Readinger, Fractional CMO, Producer and Head Of Media 20:22

forms need to fill out also hosting anybody

Law Smith Comedian Fractional CMO 20:26

with a third grade reading level can do their own taxes right we've made like litigation and taxes have gotten like, out of hand like crazy. Yeah. And it's like, who

Eric Readinger, Fractional CMO, Producer and Head Of Media 20:39

there has idea was it's not the 1800s anymore if

Law Smith Comedian Fractional CMO 20:43

you read every part of the tax forms, like you're at easily just one day if you're a fast reader. Yeah.

Eric Readinger, Fractional CMO, Producer and Head Of Media 20:51

Yeah.

Law Smith Comedian Fractional CMO 20:56

flat tax a baby. Yeah, it

Eric Readinger, Fractional CMO, Producer and Head Of Media 20:57

should be you pay whatever 20% on everything you buy. Boom, we're done. Think about it. You want to buy a billion dollar yacht? Oh, I'm 20%

Law Smith Comedian Fractional CMO 21:08

I'm cool with that. If the money gets used correctly, well, that's a whole fucking issue, that it's ambiguous on purpose to kind of like, how taxes are difficult. I feel like it's like, Hey, we're never we're never going to make it easy for people to find out where this money goes, right? You got to really do your research. Good luck, buddy. And it's out there. You just have to find like 10 different sides to find it. And then you gotta investigate whether they're full of shit. Right?

Eric Readinger, Fractional CMO, Producer and Head Of Media 21:35

And then contact your congressman. Yeah.

Law Smith Comedian Fractional CMO 21:41

Yeah, there's some old man rage coming out. Now.

Eric Readinger, Fractional CMO, Producer and Head Of Media 21:43

It is a bummer. Well, it's all of it's a bummer. Now, how much money they bring in and just piss away?

Law Smith Comedian Fractional CMO 21:51

I feel like you should get a gold star sticker sent to you if you got them in before April deadline.

Eric Readinger, Fractional CMO, Producer and Head Of Media 21:59

I thought you'd say if you got like 100 on it. That too. They did all the lines.

Law Smith Comedian Fractional CMO 22:03

Have you ever done the Turbo Tax where it's like,

Eric Readinger, Fractional CMO, Producer and Head Of Media 22:06

Nope, there's a mistake in there somewhere. It's like figure it out. You could

Law Smith Comedian Fractional CMO 22:10

get you could get in trouble for this or meters pretty high and you're like fuck it, let it roll.

Eric Readinger, Fractional CMO, Producer and Head Of Media 22:18

I'm a professional gambler. It says alright.

Law Smith Comedian Fractional CMO 22:21

Maybe I'm gonna pay for the premium thing that has legal protection.

Eric Readinger, Fractional CMO, Producer and Head Of Media 22:26

Right? You know what this this tax truth can be pretty big. You know, I'm gonna be elevating myself to another income bracket. So I should probably ask for protection. Well,

Law Smith Comedian Fractional CMO 22:34

well, you know, everyone's like my whole square footage of my house is my office. You know that kind of thing, right? Yeah. Let's see. I gotta wait. You

Eric Readinger, Fractional CMO, Producer and Head Of Media 22:48

still have not said why you were hot. Oh, I've been hot five times over the taxes and the government

Law Smith Comedian Fractional CMO 22:58

sales coming in. Hi. I just had a lot I got a lot of like irons in the fire kind of

Eric Readinger, Fractional CMO, Producer and Head Of Media 23:03

see when I hear coming in hot. It's I gotta talk about something that pissed me off or that's going on big time right now.

Law Smith Comedian Fractional CMO 23:10

I kind of blew my wad off the mic with that situation. Told you that lady.

Eric Readinger, Fractional CMO, Producer and Head Of Media 23:14

So that's what it was. That was one of them. Okay.

Law Smith Comedian Fractional CMO 23:18

The other one I'm not going to talk about and, and

Eric Readinger, Fractional CMO, Producer and Head Of Media 23:23

it was anti climactic. Oh, I gotta say every representative.

Law Smith Comedian Fractional CMO 23:29

I've got an old man rant. Ish. Maybe at least two topics. Go for Taylor Swift.

Eric Readinger, Fractional CMO, Producer and Head Of Media 23:42

I like Taylor Swift. Sure. Do you great music? Yes.

Law Smith Comedian Fractional CMO 23:47

But the I hate her fans. And I think that's where we need to get as a country.

Eric Readinger, Fractional CMO, Producer and Head Of Media 23:53

My daughter's a pretty big fans. I can't see. No,

Law Smith Comedian Fractional CMO 23:57

no. There's a qualifier under 30 years old. Fine. Under 30. Yeah. Oh, do you know the fat the zealot? Like fans of that exist of over 30 year old women for Taylor Swift.

Eric Readinger, Fractional CMO, Producer and Head Of Media 24:12

I mean, I'm sure it's huge. No, no,

Law Smith Comedian Fractional CMO 24:16

before anybody thinks. I'm not a Swifty. I'm not but

Eric Readinger, Fractional CMO, Producer and Head Of Media 24:21

she's legit. Great. I'm gonna throw it out. There's a lot of she's got some bangers.

Law Smith Comedian Fractional CMO 24:27

Here's the thing. Bruce Springsteen Jimmy Buffett George Strait.

Eric Readinger, Fractional CMO, Producer and Head Of Media 24:34

What is this list?

Law Smith Comedian Fractional CMO 24:35

They never wrote their own shit. Oh, right. Like she she's a singer songwriter. Me Buffy had to bring

Eric Readinger, Fractional CMO, Producer and Head Of Media 24:42

somebody else in for Yeah, she's prisoner paradise

Law Smith Comedian Fractional CMO 24:45

pencil thin mustache Bridge Too Far Right. Cheeseburger cheeseburger

Eric Readinger, Fractional CMO, Producer and Head Of Media 24:49

in Moscow. Most

Law Smith Comedian Fractional CMO 24:50

of Michael Jackson songs like a lot of pop artists that are at the biggest in their field. Garth Brooks. Yeah, Garth Brooks they never they never wrote they don't write their own shit. So that's number one. She she's made the Chiefs value by her presence. Go up 330 million. Whoa, that's crazy who said that? Front Office sports? They report the business side of everything that's fun look she creates jobs more like her her tour did a billion and jobs that's with a B Yeah. created a lot of job more jobs than fucking your boy Biden claims he created you

Eric Readinger, Fractional CMO, Producer and Head Of Media 25:40

always say your boy before you bench politician because

Law Smith Comedian Fractional CMO 25:43

it noise It doesn't

Eric Readinger, Fractional CMO, Producer and Head Of Media 25:44

matter. Your

Law Smith Comedian Fractional CMO 25:45

boy cuz it annoys the shit out he

Eric Readinger, Fractional CMO, Producer and Head Of Media 25:48

does. And I let it get to me. Yeah, fucking idiot I am she

Law Smith Comedian Fractional CMO 25:56

she fucks she's paying a lot of dudes. Right? That's cool. She turns that into material for the songs that I'd love that she's an earner pays taxes probably.

Eric Readinger, Fractional CMO, Producer and Head Of Media 26:11

She flipped I'll bet you she doesn't. I'd love to know how much she pays.

Law Smith Comedian Fractional CMO 26:16

She flip. Travis Kelce. If you look at his dating career before her, the guy likes thick women. He likes those thirst trap he kind of ladies there's Instagram models with the big acids. She's even able to flip him.

Eric Readinger, Fractional CMO, Producer and Head Of Media 26:34

She got no ass. Right? Yeah, that's a swing surfboard.

Law Smith Comedian Fractional CMO 26:38

It is a 90 degree angle. And then you could put a level on it. Yeah. What else that bubbles in the middle

Eric Readinger, Fractional CMO, Producer and Head Of Media 26:47

how describe it further. Flat wise.

Law Smith Comedian Fractional CMO 26:49

She's got a Lego as a good one. Not bad. She and like I'm not very I'm not attracted to her. The she kind of I honestly sometimes I think of her as like a mix between that. The Dylan Mulvaney guy, the Bud Light trans guy and Bud Light tried to do

Eric Readinger, Fractional CMO, Producer and Head Of Media 27:15

is okay. Why do I think what's the name of the thing? Dylan Roof? No. I'm thinking of the Columbine shooter kid.

Law Smith Comedian Fractional CMO 27:23

Dylan. Maybe that's his name. That's

Eric Readinger, Fractional CMO, Producer and Head Of Media 27:26

what I'm wondering.

Law Smith Comedian Fractional CMO 27:27

I should figure that out. But

Eric Readinger, Fractional CMO, Producer and Head Of Media 27:29

it will be a deep poll on your part.

Law Smith Comedian Fractional CMO 27:32

Dylann Roof was another shooter. Don't trust Dylan's that's really the key. So trust Dylan's dialogue. Now that's cool, right? If he

Eric Readinger, Fractional CMO, Producer and Head Of Media 27:41

pronounces it like that game changer. Thought dialogue,

Law Smith Comedian Fractional CMO 27:44

dialogue, dialogue, debates. But the Swifties this is I don't think you know about this, I guess. I mean, she's selling out stadiums,

Eric Readinger, Fractional CMO, Producer and Head Of Media 27:58

right? She's going to perform in my cave. The pictures

Law Smith Comedian Fractional CMO 28:01

I've seen of people go into a concert. I'm like, You're 50 years old. Right? You're screaming? Like, like, you're 13 and it's New Kids on the Block. This is embarrassing, right? Like no one would menopause should be allowed to yell at a concert. I mean, one thing

Eric Readinger, Fractional CMO, Producer and Head Of Media 28:17

to cheer rule but also be you know, in recognition that this is the person it's another human being up there. Maybe by now, you know, like don't be like, Oh, I can't believe I got to come in contact with this other person like fucking people. This people get to you know, start fuckers just like fucking just like falling all over. Somebody's like, come

Law Smith Comedian Fractional CMO 28:39

on in this. Like, it's only but it's only so our thing with like, the Taylor Swift hate. It's not that it's them. It's not hurts them, right. She's can't do anything about it. I'd rather hang out with a bunch of Mormons. Yeah, she just

Eric Readinger, Fractional CMO, Producer and Head Of Media 28:54

transcended into too many demos. You know, just like, Oh, here's what she leaked into that it was like, that's where all the money is another positive for

Law Smith Comedian Fractional CMO 29:03

Taytay I can't say too, right. She's never been on Epstein's Island.

Eric Readinger, Fractional CMO, Producer and Head Of Media 29:10

Yes, that's another like, yeah, that's all the criteria

Law Smith Comedian Fractional CMO 29:15

that doesn't get arrested. She doesn't do anything. Yeah. I mean, that we know of but like, right. Michael Jackson when people were like hey, he might be a little boys were like I could see that. Yeah,

Eric Readinger, Fractional CMO, Producer and Head Of Media 29:27

that's he was he was blatant about his weirdness like

Law Smith Comedian Fractional CMO 29:30

the strength of her fans, her white lady. Like, I need this. I need this in my life kind of people. I need something in between true crime podcasts.

Eric Readinger, Fractional CMO, Producer and Head Of Media 29:44

I need that I have to have this on my personality. She's kind of a personality.

Law Smith Comedian Fractional CMO 29:49

She's everything in there wearing bedazzled outfit. I made it myself a coordinated with her friends to pay $200 We made a special district tonight like For oh boy, it like it they're worse than they love Taytay more than more than

Eric Readinger, Fractional CMO, Producer and Head Of Media 30:10

more than better be fun of your crack and it's

Law Smith Comedian Fractional CMO 30:14

the that Fandom of our Kelly non apologists

Eric Readinger, Fractional CMO, Producer and Head Of Media 30:18

right? Oh gives you what he did right or

Law Smith Comedian Fractional CMO 30:20

give a shit or the the black women in Baltimore that war Ray Rice jerseys right

Eric Readinger, Fractional CMO, Producer and Head Of Media 30:28

after he gets first downs

Law Smith Comedian Fractional CMO 30:31

I don't know that. Just that. I fucking hate it. I got to articulate this better, but they bother me a lot. They should. And there's like, blowback of like people hating on Taylor Swift because they show her all the time during a chiefs game. And it's a little much but her fault.

Eric Readinger, Fractional CMO, Producer and Head Of Media 30:48

Yeah, it's not her fault. Oh, as Director. Oh, here's, there's one guy choosing Taylor Swift. He's got locked in. There's one camera dedicated to her now. And he's hitting that button many times.

Law Smith Comedian Fractional CMO 30:59

Here's another positive she can hang out with her boyfriend's mom, which is crazy. If you kind of think about it. Like, they straight up started dating and they're in a box together, right? Hey, I fuck your son. And then she also can share a box with Patrick mahomes wife who's batshit batshit crazy, right? She's holding on to that deck. She's had it since seventh grade. Yeah, she's like, I'm sorry that you

Eric Readinger, Fractional CMO, Producer and Head Of Media 31:26

got to deal with that nerd for the rest of your life. Well, that corner boys that quarterback show of talking, Patrick? Well, that quarterback

Law Smith Comedian Fractional CMO 31:33

show of my wiener where they're interviewing her. It's like that reality with Kirk Cousins. And like Mariota and him it's like a documentary ish kind of look. Yes. Like, you can tell there's tension. Because it's like, they dissolve

Eric Readinger, Fractional CMO, Producer and Head Of Media 31:48

that like that look of just like happy eyes. No, he walked hide the anger. I know. He walked

Law Smith Comedian Fractional CMO 31:55

in like we would if we owned. We're the best quarterback in the league and owned a mansion. And he's just walking in his house like, Oh, yeah. Oh, shit. Oh, sorry. Hi. Hi, Dave. Like, totally like, Oh, I didn't know you guys were filming. Like, let us tell you like the divorce when you get divorced. That sucks. But pre divorce is the worst. Because you're living in the worst roommate ever to kind of situation. And I would get in fights. This is trashed yet. But you get in fights and you'd be like, you're off fucking and you'd see your phone start filming you. And you're like, country music star. Like you have to change. I got a dime. You're such a beautiful lady.

Eric Readinger, Fractional CMO, Producer and Head Of Media 32:44

Alright, I'm gonna get dinner peace. Yeah.

Law Smith Comedian Fractional CMO 32:45

All right. That's all I had. That's all really tank. Yeah. Well, that

Eric Readinger, Fractional CMO, Producer and Head Of Media 32:50

was good timing.

Law Smith Comedian Fractional CMO 32:51

I just really wanted to bust out that. That Swifty? V. Taylor Swift?

Eric Readinger, Fractional CMO, Producer and Head Of Media 32:57

Yeah. Not her fault. Like Scientology.

Law Smith Comedian Fractional CMO 32:59

Like they're there. I'd rather hang I'd rather do a personality tests than have to sit in like, you know, in a waiting room next to a bunch of Swifties you're

Eric Readinger, Fractional CMO, Producer and Head Of Media 33:11

saying? That's what was the Scientology thing?

Law Smith Comedian Fractional CMO 33:16

You're they're just they're kooky to say they're they're really the ones doing

Eric Readinger, Fractional CMO, Producer and Head Of Media 33:20

the personality tests.

Unknown Speaker 33:21

Do you don't know that? Well,

Eric Readinger, Fractional CMO, Producer and Head Of Media 33:22

I mean, I just getting clarification.

Law Smith Comedian Fractional CMO 33:25

You know, they were the Dwight Schrute shirts everywhere. Yes. They looked like a

Eric Readinger, Fractional CMO, Producer and Head Of Media 33:29

part of Scientologists. Yes. I was very involved in one of their sales seminars. I remember.

Law Smith Comedian Fractional CMO 33:33

Yeah. Well, they're they're across the bay from us in Clearwater. Yeah. L Ron Hubbard's all over the place you don't even know. Well, I told you my uncle, either. I don't think he worked for them. I think he was prosecuting against them. And he told me every level in Hollywood and in Clearwater there's an office a corner office for L Ron Hubbard. It's exact same thing. Every floor. Stupid, right? That crazy? Yeah. For when he comes back, right? Yeah.

Eric Readinger, Fractional CMO, Producer and Head Of Media 34:03

Who knows? Maybe we'll come back. Oh,

Law Smith Comedian Fractional CMO 34:05

I mean, look, the guy the guy got away with it. He was a bad fact if

Eric Readinger, Fractional CMO, Producer and Head Of Media 34:09

he was if he was right the whole time. When he comes back

Law Smith Comedian Fractional CMO 34:14

This episode is sponsored by Dianetics Yes. Remember that book? Did Yeah. When you saw those commercials. You're like, I gotta I gotta get my like, that sounds

Eric Readinger, Fractional CMO, Producer and Head Of Media 34:23

like a bunch of good shit. There's a volcano. Well, not that BART no but the Dianetics thing. Dianetics sounds great. Oh, also read all this other shit

Law Smith Comedian Fractional CMO 34:32

about it. All religions sound amazing on the intake. Yeah, well,

Eric Readinger, Fractional CMO, Producer and Head Of Media 34:37

I mean if you get the best pitch Yeah.

Law Smith Comedian Fractional CMO 34:41

Mormon not so much. Maybe. You get the wind saying alright, that's the lead with that. You get all that? But it's not. It's not the wives you imagine? It's a lot of long dresses. Right? A lot of X Jesus, right. Give a lot of credits for them. Utah six,

Eric Readinger, Fractional CMO, Producer and Head Of Media 35:01

right, Utah, Utah

Law Smith Comedian Fractional CMO 35:03

10. Whatever. That's it. That's all good. You got anything on your mind? Plenty

Eric Readinger, Fractional CMO, Producer and Head Of Media 35:10

but you're

Law Smith Comedian Fractional CMO 35:10

late to surprise party,

Eric Readinger, Fractional CMO, Producer and Head Of Media 35:12

bro. It's not my fault if anybody does

Law Smith Comedian Fractional CMO 35:16

a surprise birthday party out there that's that can hear us in their ear ear holes. You know you have to really prepare you can't last second.

Eric Readinger, Fractional CMO, Producer and Head Of Media 35:26

Yeah and you need to know the people closest to your your target birthday party person. You need to let them know about it. Because I straight up texted my friend and did not know about this party and

Law Smith Comedian Fractional CMO 35:42

you know this will come out after we can DJ

Eric Readinger, Fractional CMO, Producer and Head Of Media 35:44

garbage pussies birthday. Yeah. Big forro I feel terrible. Yeah,

Law Smith Comedian Fractional CMO 35:51

I think I might. 14th and June. I'm gonna film that special. Oh, here we go. I'm gonna leverage my birthday because I hate my birthday. So I'm gonna go hey, it's my 40s Can you turn to the show? Oh, yeah.

Eric Readinger, Fractional CMO, Producer and Head Of Media 36:04

Okay. All right. Killing it. All right, but yeah, bye

Law Smith Comedian Fractional CMO 36:20

every new after that. Let's go right.

Eric Readinger, Fractional CMO, Producer and Head Of Media 36:25

Keep it rolling. All right,

Law Smith Comedian Fractional CMO 36:26

I need the music. Oh,

Eric Readinger, Fractional CMO, Producer and Head Of Media 36:28

see, this is confusing.

Law Smith Comedian Fractional CMO 36:30

We're just doing the intro that we normally do as an outro. So we can just hit we're just raw dog in it from the get go. is really the number one raw dog in comedy business podcasts in the world.

Eric Readinger, Fractional CMO, Producer and Head Of Media 36:43

So where do you want this to play in the episode at the end? Good, Cuz nobody wants to hear this bullshit.

Law Smith Comedian Fractional CMO 36:50

Well, you know if you made it this far, like why don't you come to San Juan and nail a little bit you know?

Eric Readinger, Fractional CMO, Producer and Head Of Media 36:55

Yes. No, I'm

Law Smith Comedian Fractional CMO 36:56

saying I said why you want Shawshank Redemption for the 40th time? See we can fuck around in the outro

Eric Readinger, Fractional CMO, Producer and Head Of Media 37:03

I guess so.

Law Smith Comedian Fractional CMO 37:07

This episode was sponsored by zap yet. The first search optimized AI writer. Look, there's a lot of AI writing tools out there Jasper by word say by gone to them. That was clever. Wirthlin thank God

Eric Readinger, Fractional CMO, Producer and Head Of Media 37:25

we switch this format.

Law Smith Comedian Fractional CMO 37:27

Zodiac you. I've been using it. If you use the promo code swept on zodiac.com and zpyk.com. You get the hookup holler if you hear me and are other sponsors Squarespace. Call rail, LinkedIn premium links are in the episode description. Look. And if you didn't make it this far, in the show, and you liked the show, subscribe. Give that five star. Share the fuck out of it. You're listening right now. Right now. You can you're hearing us listen to it. Take that little square with the arrow button and push it out to someone and go, Hey, I think you'd like this hot Boehner talk. They leave with it. It's great. This is a business podcast that talks about how your Boehner game is yes. And that's the pitch.

Eric Readinger, Fractional CMO, Producer and Head Of Media 38:20

But this are specifically. Alright. We'll

Law Smith Comedian Fractional CMO 38:23

do it live by

Sweat Equity Podcast® Law Smith + Eric Readinger

enFebruary 13, 2024

#443 How To Creatively Engineer A DJ Career Into A Premiere Comms Company Pioneer w/ Peter Schroeder

Sweat Equity Podcast® Law Smith + Eric Readinger

enFebruary 06, 2024

#442: How To Lose the Guests and Your Shirt

👉🫶 No Guest Episode! No Business Talk Episode! Eric and Law take it easy with a no-guest ep, broh. Sweat Equity Podcast® #442 How To Lose the Guests and Your Shirt with media buyer, producer Eric Readinger + fractional CMO, comedian Law Smith.

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🟩 Practical nutrition and plastic waste. 6:19

🟩 Woodstock '99 and its chaotic atmosphere. 12:19

🟩 Inaugural Sunshine Comedy Festival in Tampa Bay. Law does a Paid or Pain show. Kinda. 17:31

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Sweat Equity Podcast® Law Smith + Eric Readinger

enJanuary 29, 2024

How To Be A Rebel Entrepreneur. Alexander Concepcion's Guide To Risk, Riches, and Immortality.

Most Penn State grads have their pick of investment banking jobs and an easy career path practically laid out before them.

And they wind up miserable anyway.

Alexander Concepcion said f*ck that as soon as he graduated. After ceremoniously burning his college degrees, he moved to Austin, Texas, with no plan. Fast-forward to now, and he's a seven-figure entrepreneur who truly believes owning a business is the only path to personal sovereignty and a lifetime of joy.

With a new book, Survival First: The Rebel Entrepreneur's Guide To Risk, Riches, and Immortality, coming out in the spring, could we book him on The Sweat Equity Startup to share his contrarian perspectives on business ownership and entrepreneurship?

PS: Preview the book here.

Alexander Concepcion's calls-to-action:

website: www.survivalfirstbook.com

business website: tacostreetlocating.com

IG: alexander_themagnificent

X: alexofaustin

Episode sponsored

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Sweat Equity Podcast® Law Smith + Eric Readinger

enJanuary 22, 2024

#440 How To Be An Effective Communicator w/ Manny Febre and Sean Febre owners of Febre Frameworks

🟩 Comedy, entrepreneurship, and marketing strategies. 3:20

🟩 Analytics, Reporting and Metrics. 8:08

🟩 Marketing strategies and cultural hierarchy. 16:00

🟩 Comedy, Law Smith's bio, and mentorship. 20:39

🟩 Race and ethnicity in comedy. 27:32

🟩 Cuban culture, food, and family. 31:01

🟩 Actors don't know how to run or sprint. 34:40

🟩 Personality tests and their accuracy in understanding work dynamics. 40:56

🟩 Business partnership and compatibility. 46:14

🟩 Direct and assertive communication, sets clear boundaries and avoiding unnecessary conflicts. 52:36

🟩 AI marketing and remote workforce management. Sports and strategies. Insights on communication and marketing, with a focus on humor and authenticity. 58:20

🟩 What advice would you give your 13-year-old self? 1:04:13

🟩 College vs self-education for success. 1:09:14

🟩 Self-discovery and passion. 1:11:27

🟩 Comedy, motivation, marketing, email lists and event planning. 1:17:25

🟩 "Utilize all the time you have, like this is a very purposeful kind of like two hours." 1:22:34

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Swapcast of Happy Hour Holidaze podcast ep 26 Juggling Laughter and Leadership: Law Smith’s Multifaceted Journey from Stand-Up Comedy to Fractional CMO. Sweat Equity Podcast® Law Smith + Eric Readinger #440 How To Be An Effective Communicator w/ Manny Febre and Sean Febre owners of Febre Frameworks.

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Happy Hour Holidaze's calls-to-action

HappyHourHolidaze.com

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Sweat Equity Podcast® Law Smith + Eric Readinger

enDecember 27, 2023

#439 How To Build An Online Community With Gamification Growth Glow Up with SocialGlow's AJ Amyx

Sweat Equity Podcast® Law Smith + Eric Readinger #439 How To Build An Online Community With Gamification Growth Glow Up with SocialGlow's AJ Amyx

👩‍💻 🧑‍💻 👨‍💻 AJ Amyx is a best selling author, one of the top life and business coaches in the world and brand manager at SocialGlow -- software that helps building highly engaged communities.

We talk about The 3 Keys to Creating a Highly Engaged Community - With the advent of ChatGPT and AI powered bots, having a highly engaged community is crucial for a coach, course creator, or membership owner to thrive in 2024, and Gamification - 3 Ways You Can Use Gamification to Create High Engagement, Completion Rates and Higher Paying Clients

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🟩 Gamification and redemption strategy in business. 3:19

🟩 Proving oneself and empathy in childhood. 8:54

🟩 Using Facebook groups for community building. 19:18

🟩 Gamification, competition, and cultural differences. 25:18

🟩 AI's impact on business and community building. 29:32

🟩 Building community and leveraging it for business growth. 33:10

AJ Amyx's calls-to-action

SocialGlow.com

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#sweatequity #entrepreneurship #comedy #entrepreneur #business #girthyroi #69b2b #sweatequity💦

online community platforms, online community examples, online community builder, best platform to build online community, how to build an engaged online community, how to build an online community for your business, creating an online community for free, creating an online community examples

Sweat Equity Podcast® Law Smith + Eric Readinger

enDecember 15, 2023

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Sweat Equity Podcast® Law Smith + Eric Readinger

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