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    536. Is Your Plane Ticket Too Expensive — or Too Cheap?

    en-usMarch 09, 2023

    Podcast Summary

    • Freakonomics Radio Series on Failure and One Listener's Positive Story on Airline TravelFailure is an essential part of life and learning from it can lead to positivity and success. Maria's story reminds us to look for the glimmers of hope in difficult situations.

      Freakonomics Radio is working on a new series on failure and they are looking for interesting stories of failure experienced by people or that they have read about. Despite being a topic that many do not like to discuss, the need to talk about it is essential as there is so much to learn from failure. Maria Diploudis, one of the Freakonomics Radio listeners, shared her love for flying and upcoming trip to visit her uncle in Greece. As an individual who prefers to travel alone and enjoys flying cheaply, her story provides a glimmer of hope and positivity amidst the negatives surrounding airline travel.

    • The Hidden Costs and Complexities of Air TravelAir travel has environmental and political implications that extend beyond ticket prices, making it crucial for airlines to manage relationships effectively and consider sustainable alternatives. Investing in airports may also be a lucrative option.

      Air travel costs extend beyond ticket prices and include environmental costs as well. The only ways to reduce the environmental impact of air travel are by avoiding flying altogether, or by using sustainable aviation fuel. In addition, owning an airport may be a more lucrative investment than owning an airline due to the former's monopoly status. The airline business is complicated and difficult to run, but navigating political relationships is perhaps the most challenging aspect. Federal regulations and government relations play a significant role in aviation, making it crucial for airlines to manage political relationships effectively to put their people and company first.

    • The Importance of Staying Neutral in the Airline IndustryAirlines must listen to customers and prioritize price to remain competitive in a deregulated industry.

      Delta CEO emphasizes the importance of staying neutral on political issues and listening to customers' concerns regarding issues like sustainability and corporate governance. The Airline Deregulation Act led to significant growth and competition in the industry, resulting in lower fares, and a higher number of travelers. Previously regulated pricing prevented airlines from competing on price, leading them to compete on factors like frequency and service quality. The majority of U.S. air travelers prioritize price when selecting flights, and airlines must continue to adapt to meet this demand.

    • The Evolution and Impact of Deregulation on Air TravelDeregulation brought affordable air travel but at the cost of comfort. Transportation experts prioritize consumer accessibility and mobility, making air travel an engineering and economic marvel, and a practical alternative to other modes of transportation.

      Deregulation of the airline industry in the mid-1970s led to lower fares for travelers, making air travel more accessible. However, this trade-off meant sacrificing comfort and amenities for affordability. Despite the drawbacks, air travel has become an integral part of the global infrastructure, providing opportunities for communication, experiencing other cultures, and traveling to see family. Transportation scholars like Megan Ryerson focus on optimizing mobility and accessibility for consumers rather than maximizing profits for airlines. While airline travel may seem chaotic and unpleasant at times, it remains a wonder of engineering, logistics, and economics, offering a cost-effective alternative to auto and rail travel.

    • The Complexities of the Air Travel IndustryAir travel has greatly improved over time, but operates on thin profit margins due to high competition, labor and fuel costs, and last-minute seat spoilage. Balancing costs and revenue is a constant challenge, but can lead to substantial income for successful airlines.

      Air travel is a vital industry that has significantly improved over time, with a 90% increase in Americans having traveled by plane from half before deregulation. It allows families to be together despite living apart and is a top driver of the economy. However, the industry operates on thin profit margins due to the highly competitive nature and technological complexities with high labor and fuel costs. Airlines operate on marginal economics, with the last chance to sell a seat 10 minutes before the door closes, causing automatic spoilage. Nevertheless, airlines are always trying to solve the Rubik's cube of balancing costs and revenue, with Delta recently recording pre-tax income of $2.7 billion on operating revenue of around $45 billion.

    • Managing jet fuel costs and finding sustainable solutions for airlines.Jet fuel costs can make or break an airline's profitability, but sustainability must also be prioritized to reduce global emissions. While Delta has found success with their own refinery, it is a difficult solution to replicate.

      Jet fuel costs can be up to 50% of an airlines total cost, and are incredibly volatile. Delta bought their own oil refinery to save on the high costs of cracks. Despite the success, other airlines have not followed suit as running a refinery is almost as complicated as running an airline. Delta has dropped jet fuel costs in the New York market by 50%. While the dollar cost of jet fuel is high, airlines also contribute 3-4% of global emissions, making sustainability a wicked problem to solve.

    • The future of aviation: balancing growth and sustainabilityNewer airplanes are more fuel-efficient, but hybrid and electric planes are needed for short-haul flights. Long-haul flights need sustainable aviation fuel, but demand outpaces supply, driving up prices. Airlines are working to cut carbon emissions and merge for profitability, but finding a solution to balance growth and sustainability is still a challenge.

      Newer airplanes are becoming much more fuel-efficient due to advancements in technology and use of composite materials. However, the increase in air travel has led to an increase in greenhouse-gas emissions, with hybrid and electric planes offering a potential solution for short-haul flights. For long-haul flights, the only solution is sustainable aviation fuel made from biomass and waste sources. The challenge here is demand surpassing supply and soaring prices, which may impact demand for air travel and ticket prices. Airlines are exploring various strategies to cut carbon emissions and improve profitability amidst mergers and acquisitions, but the ultimate solution to balance economic growth and sustainable development remains to be seen.

    • Government Bailout for Airlines during PandemicThe government provided $50 billion to the airline industry, allowing them to maintain operations and employees during the pandemic. This decision prevented airlines from going bankrupt and causing inconvenience to travelers while also providing a responsible investment opportunity for the government.

      The airline industry received around $50 billion in total from the government in order to survive the pandemic-induced drop in demand. This allocation of funds helped airlines maintain large-scale operations despite being shut down by law due to Covid-related government actions. Despite the criticism, the bailout money went towards maintaining employees and keeping the airways open. The decision to invest in the airline industry paid off as it helped avoid airlines going bankrupt and causing inconvenience to travelers like in other international markets. The government also took warrants in the ownership stakes of the airlines in return for the bailout money, making it a responsible investment with good returns.

    • Challenges faced by U.S. Airlines in the International MarketCompetition in the airline industry is complex and costly, and requires strong infrastructure, governmental support, and customer understanding. While foreign subsidies may be a disadvantage, it is not the only challenge airlines face.

      The U.S airlines like Delta have complained about the unfair disadvantage they face while competing in the international market against companies whose government buys planes and sets ticket prices low. However, the complaint seems to be legitimate in terms of foreign subsidies but not enough to put the U.S Airlines at a significant disadvantage. The airline industry is capital-intensive, human-intensive, and subject to pandemics, recession, and high fuel prices. Running an airline is complicated and expensive with a very fluctuating demand and huge fixed costs. Overall, competing in the airline industry remains challenging, requiring strong infrastructure, governmental support, and a deep understanding of customer needs.

    • Understanding the complex relationship between the airline industry and government aid.Airlines rely heavily on ticket sales and partnerships, but government aid is often necessary during financial crises. Flight attendants' unions like Sara Nelson's prioritize workers when receiving aid. Knowing these factors is crucial to understanding the industry.

      The airline industry has a complicated relationship with the government, often relying on bailouts during financial crises. However, flight attendants' unions like Sara Nelson's aim to put workers first when receiving government aid. Airlines generate most of their revenue from ticket sales and upgrades, with cargo and credit card partnerships also contributing. Delta's loyalty program, SkyMiles, brings in significant revenue through partnerships with companies like American Express. Delta also carries U.S. Postal Service mail, with contracts awarded through bidding and a focus on reliable service. Understanding these revenue streams and the industry's reliance on government aid is vital to comprehending the airline industry's complexity.

    • The Impact of Decreased Business Travel on Airline IndustryAirlines heavily rely on business travel for revenue and may have to raise prices of coach tickets if there are fewer business travelers. Yield management and prioritizing last-minute business travelers are common practices in the industry.

      Airlines heavily rely on business travel for revenue, with over 60 percent of their revenues coming from non-main cabin components. This means that if there are fewer business travelers, airlines may have to raise the price of coach tickets. Due to the ongoing pandemic, domestic and international business travel has significantly decreased, leading to potentially smaller airline industries and expensive fares for non-business travelers. To maximize profits, airlines practice yield management, constantly adjusting prices to find the sweet spot between supply and demand. They also prioritize last-minute business travelers by keeping premium prices for them, even if it means not filling up the plane with lower prices. This industry operates under antitrust investigations frequently, often linked to airline mergers.

    • Exploring the Pros and Cons of Airline Mergers.Airline mergers can lead to cost savings and increased frequency but may result in fewer options for consumers and reduced competition. The debate over consolidation persists with advocates and opponents.

      Airline mergers can have both positive and negative impacts. While optimizing resources may lead to reductions in certain areas, it may also open up new locations or increase frequency. Consolidation can also lead to fewer options for consumers, making it harder to hold airlines accountable. Economies of scale can provide cost savings, but too much consolidation can hurt competition and ultimately harm consumers. While a federally-organized or -funded airline system may offer more protections for consumers, post-deregulation has allowed for more affordable air travel. The debate on airline consolidation continues, with some arguing for its benefits and others cautioning against its potential drawbacks.

    • The Importance of Scale and Investment in Airports for AirlinesAirlines need to have scale in order to keep costs down and provide high-quality service. Investing in airports can provide a monopoly power and improve customer experience, but it's a difficult form of real estate development.

      Scale is necessary for airlines to offer low prices, high quality service, and reliability. Airports are a good investment option due to their monopoly power and the fact that they control access to a market. Delta invests heavily in airports to improve the ground experience for their customers. However, developing airports is a difficult form of real estate development as they cannot be closed for long periods. Delta's recent development of LaGuardia airport has improved the customer experience significantly. Investment in airports is necessary to ensure sustainability of the aviation industry.

    • Potential of Public-Private Partnership in AirportsPublic-private partnerships can improve airport infrastructure and customer experience. LaGuardia Airport's Terminal B is a successful example, generating revenue through renting space to airlines and concessionaires. More partnerships could follow in US airports.

      LaGuardia Airport's new Terminal B, developed and operated by private firm LaGuardia Gateway Partners, has the potential to change the Port Authority's negative reputation. The partnership is one example of public-private airport partnerships, which are more common globally than in the US due to government incentives for public ownership. The redevelopment of Terminal B and the renovation of Delta's Terminal C show a trend towards improving airport infrastructure and customer experience. Terminal B generates revenue through collecting rents from airline partners and commercial concessionaires, paying rent to the Port Authority. The success of Terminal B could potentially lead to more public-private partnerships in US airports.

    • Why U.S. airports aren't privatized and how LaGuardia is changing the gameU.S. airports receive tax-exempt revenue bond and federal grants, but lack incentive to improve. LaGuardia transformed from miserable to beautiful through public-private partnership. It may be a solution for better airport management.

      U.S. airports are not privatized because they have significant tax-exempt revenue bond and federal grant advantages that private companies cannot match. The public entities that own American airports lack the incentive to make them better, which leads to crowded, slow, and unpleasant experiences. LaGuardia airport is attempting to shift this trend and has successfully transformed its previously infamous hellscape into a beautiful terminal with increased capacity and amenities. This transformation has led to positive sentiment from previously deep haters and skeptics. Public-private partnerships may be a solution to incentivize better management of airports.

    • Private Equity's Impact on AirportsPrivate equity ownership can lead to better airport experiences, but long-term operations and negotiations with airlines and retailers may prove difficult. Good airports invest in improvements, while bad airports have excess capacity. LaGuardia's Terminal B is an example of successful public-private partnership.

      Private equity ownership can lead to successful capital-expenditure redevelopments in airports, improving airport performance and providing better amenities and experiences to passengers. However, it remains to be seen if private equity is well-suited for long-term airport operations and negotiations with airlines and retailers. Good airports serve more passengers and flights with higher-quality amenities and aggressively invest in improvements, while bad airports have excess capacity and do not invest in better stores and restaurants. LaGuardia's new Terminal B is an example of successful public-private partnership leveraging private capital to finance costly projects, resulting in dramatic improvements including natural light, high ceilings, and unique water features.

    • The Magic of Air Travel: How it Brings People Together Beyond Language and CultureAir travel can create a sense of unity among strangers from different backgrounds and origins. It facilitates human connections that can transcend words and cultures, leading to incredible experiences like Maria's reunion with her uncle.

      Air travel can bring people together in a unique way, despite language and cultural barriers. It's a concept of strangers floating in the sky together in a giant metal container that creates a sense of unity in airports. Even when things go wrong, the magic of seeing the water and listening to music during a flight can make people happy. Maria Diploudis beautifully exemplifies how air travel can be an incredible experience that connects people around the world, no matter their backgrounds and origins. In moments like Maria's reunion with her uncle, air travel facilitates human connections that can transcend words and cultures.

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