Podcast Summary
Prioritize Employees for Business Success: In industries where people's hours are sold, prioritizing employees leads to better customer service and business growth.
According to Gary Vaynerchuk, the success of a business hinges on prioritizing employees over clients. Gary believes that by putting employees first, customers will ultimately benefit and the business will thrive. He emphasizes that in industries where people's hours are being sold, such as law firms, consultancies, and agencies, it's crucial to be "religious" and "cultish" about caring for one's employees. This perspective, which Gary has shared numerous times on his show, is based on his own experience and the success he's seen in building his organization. He argues that anyone who has built a successful business recognizes the value of their people and prioritizes them accordingly.
Effective customer relationships boost business success: Building strong relationships with customers, whether in-person or digital, enhances their experience and improves business outcomes. Preparation and natural talent are crucial for delivering strong performances in professional settings.
Building strong relationships with customers, whether in person or digitally, can significantly enhance their experience and your business outcomes. Wine Library's success comes from their employees' enthusiasm and care for their customers, leading to better recommendations and stocked shelves. Similarly, Gary Vaynerchuk emphasizes the importance of face-to-face communication for building strong client relationships, even if the majority of interactions are digital. Preparation and natural talent are crucial for delivering strong performances in professional settings, as opposed to relying on last-minute preparation or motivation tactics. Overall, prioritizing relationships and consistently putting in effort are key to achieving success in business.
Communicating with Small vs Large Clients: For small clients, bring confidence and a 'scrappy' attitude. For large clients, adopt a more humble approach to prevent wasteful spending. Handle impatient clients with 'brute force' and unwavering confidence.
Effective communication and strategy vary greatly when dealing with small versus large clients. Gary Vaynerchuk, in his Ask Gary Vee series, emphasizes the importance of understanding these differences. For small accounts, bringing confidence and a "scrappy" attitude can be beneficial. On the other hand, large accounts may require a more humble approach to prevent wasteful spending. Regarding impatient clients, Vaynerchuk suggests using "brute force" and maintaining unwavering confidence in the face of their demands. These strategies, according to Vaynerchuk, have proven successful in his own experiences and those of his clients.
Understanding a client's KPI and potential issues: Ask clients about their KPI and potential challenges to ensure clear communication and focus on delivering desired results. Balance understanding of KPI, issues, and relationship for a successful partnership.
Having clear communication and understanding with clients is crucial for success in client services or any relationship. The speaker emphasizes the importance of knowing a client's key performance indicator (KPI), how they will judge success, and being aware of potential issues or "warts." By asking these questions upfront, one can navigate potential challenges and focus on delivering the desired results. The speaker also highlights the importance of striking a balance between these three areas and not getting too fixated on any one issue. Effective communication and understanding can lead to a successful and mutually beneficial relationship.
The Importance of Being Present in Multiple Digital Platforms: Engage in live streaming and social media to maximize reach and build a strong personal brand
Execution is just as important as having the right questions in today's digital world. During a Q&A session, Gary Vaynerchuk discussed a viewer's dilemma about whether to watch live or wait for an episode on Meerkat. The response revealed that many people are doing both, demonstrating the significance of being present in multiple platforms. Another topic touched upon was personal branding, with viewers encouraged to engage on Instagram using the hashtag #AskGaryVee for a chance to be featured on the show. Kathleen, a viewer, asked about Gary's day, leading to a discussion about budgets and scopes. Throughout the conversation, there were light-hearted moments, such as Nate's secret admirers and Stephane's smooth transition, which added to the overall engaging atmosphere. The episode emphasized the importance of being active and present in the digital space, whether it's through live streaming or engaging with audiences on social media. Tune in to Gary Vaynerchuk's YouTube channel, The Daily Vee, every weekday at 12 PM for more insights on business and digital culture.
