How Important It Is To Be Authentic in Marketing?
In our 87 edition of MoM, we're joined by Erica Morgenstern, CMO of Personify Health. Join us as we dive into the art of effective communication across diverse audiences. Erica shares her journey, including memorable moments working with global brands and insights into seizing opportunities for growth.
If you're ready for a dose of marketing inspiration and a few laughs along the way, hit play now and subscribe to our channel for more captivating conversations with industry leaders like Erica Morgenstern.
Plus, don't miss out on the hilarious joke segment and some fiery hot sauce challenges! 🔥
Highlights:
00:00 to 01:57 - Intro
01:58 to 02:57 - Hot sauce show off
02:57 to 5:01 - 1st shot
5:02 to 8:07 - About Erica
8:08 to 13:15 - Communication strategies
13:16 to 17:50 -About Personified Health
17:51 to 21:50 - Sponsorships and all about Event
Activations
21:51 to 30:20 - Embracing extremes in business strategies & AI
30:21 to 34:20 - 3rd shot of hot sauce
34:21 to 36:20 - Light-hearted joke segment
36:21 to 39:35 - Erica's insights on CHAT GPT
39:36 to 41:15 - Challenges in contemporary marketing
41:16 to 43:30 - 4th shot of hot sauce
43:31 to 53:15 - Prioritizing authenticity in marketing efforts
53:16 to 55:00 - Reflections on past experiences
55:01 to 58:00 - Importance of diversifying portfolios
58:01 to 59:00 - 5th shot of hot sauce
59:01 to 59:45 - Effective communication strategies
59:46 to 1:00:38 - Tips for connecting with Erica
Don't miss out on the fun - hit play now and leave us in the comments your favorite quote of the episode!
🌟Connect with Erica MorgenStern: https://www.linkedin.com/in/ericamorgenstern/
🌟Explore about Personify Health: https://community.virginpulse.com/personify-health
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
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