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    7 Grant Cardone: How to Gain Attention and Turn Haters Into Admirers

    enFebruary 21, 2013

    Podcast Summary

    • Embodying Passion and Drive for SuccessLearn from individuals who embody passion and drive for success to achieve great things in life and business

      Passion and drive are key to success. Grant Cardone, a New York Times best-selling author and sales expert, embodies this quality. Cardone, who has written books on sales strategies and dominating markets, has a contagious energy that inspires action. His accomplishments include success in the automotive industry and a presence in various media outlets. Despite some early challenges, Cardone's determination and passion have led him to achieve great things. To become great, listeners are encouraged to seek out and learn from individuals who embody these qualities. Cardone's interview is a must-listen for anyone looking to be inspired and learn valuable sales strategies.

    • From Hardships to Greatness: Grant Cardone's JourneyDespite childhood hardships, Grant Cardone overcame adversity to become a successful entrepreneur, author, and motivational speaker.

      No matter what challenges life throws at us, it's never too late to seek greatness, as demonstrated by the stories of Grant Cardone and Graham Holberg. Both men faced significant hardships, yet they turned their lives around and achieved remarkable success. Grant Cardone, today's interviewee, grew up in a lower-middle-class family after losing his father at a young age and experiencing the fear and scarcity instilled in him by his mother. Despite these challenges, he went on to become a successful entrepreneur, author, and motivational speaker. His resilience and determination serve as an inspiration for us all to overcome our own obstacles and strive for greatness.

    • Childhood experiences and losses shape our mindsetPast experiences don't define future, it's never too late to make a change, and choosing confidence can lead to success

      Childhood experiences and personal losses can significantly impact an individual's mindset and future choices. The speaker grew up with a scarcity mindset, fearing not having enough due to the loss of his father and older brother. This fear led him to experiment with drugs and fall into a cycle of grief and poverty. However, at age 25, he made a commitment to turn his life around and pursue success. This decision was driven by his desire to make a positive impact on others and overcome the fear and scarcity that had defined his youth. The speaker's story is a reminder that our past experiences do not have to define our future and that it's never too late to make a change. Confidence, as the speaker noted, is not always apparent on the surface and can be a choice that one makes for themselves.

    • Building Confidence and Getting AttentionConfidence is built through practice, attention is crucial, and criticism should be used as a learning opportunity to improve and make an impact.

      Confidence and attention are key to success. Confidence can be built through practice and drilling, just like an athlete trains for a game. Attention is crucial because without it, no matter what your product, idea, or value is, you won't make an impact. The process of getting attention often leads to criticism, but it's essential to not let that deter you. Instead, focus on improving and continuing to make an impact. The speaker emphasizes the importance of taking control of getting attention and not labeling yourself with a disease if you struggle with it. Ultimately, the ability to grab and keep someone's attention is a valuable skill that can lead to opportunities for growth and success.

    • Turning Haters into AdmirersEmbrace criticism and use it as motivation to improve and reach potential. Stay true to yourself and focus on goals to turn haters into admirers.

      Instead of adapting to criticism and negativity, we should embrace it and use it to our advantage. Haters are a natural part of growth and success, and they can help us identify areas for improvement and push us to reach our potential. By staying true to ourselves and focusing on our goals, we can turn haters into admirers and even use their criticism to fuel our success. As the speaker mentioned, great companies and successful people have all faced criticism and haters, but they didn't let it hold them back. Instead, they used it as motivation to keep pushing forward and reach new heights. So, in your own journey towards greatness, remember that criticism and negativity are just stepping stones on the path to success.

    • Embrace greatness instead of fighting itInstead of fearing success, embrace it by building authentic relationships, caring about customers, and providing value in sales

      Embracing greatness rather than fighting it is the key to success. Whether it's in sports, entertainment, or business, people are naturally driven to be the best they can be. However, many of us are held back by fear of failure or the fear of being too successful. Parents often instill in us the notion of not excelling too much to avoid attention and potential harm. But fighting greatness is actually part of the problem. Instead, we should embrace it and not compromise or lie to ourselves. In the case of sales, becoming a great salesperson doesn't mean being salesy or overbearing. Instead, it's about understanding the second part of the question and redefining what sales means. It's about building authentic relationships, caring about the customer, and providing value. By embracing our potential and being true to ourselves, we can unlock our inner greatness and achieve success in any area of life.

    • Transparency in sales leads to informed decisionsBeing upfront about product cost and intentions can lead to higher closing ratios and stronger customer relationships.

      Transparency and honesty can be effective sales strategies. The speaker shared his approach to sales, which involves being upfront about his intentions and the cost of his product. He believes that by doing so, the potential customer can make an informed decision based on the price and their own needs. This approach contrasts with traditional sales methods that build value and present the price at the end. The speaker also mentioned that he offers a free workshop as a way to provide value and then presents a paid offer as an upsell. Ultimately, the speaker believes that being transparent and honest can lead to higher closing ratios and stronger customer relationships.

    • Focus on clean hands for effective sellingMaintain confidence in oneself by doing business honestly and ethically for effective selling and personal growth

      Confidence in oneself is crucial for effective selling, but it's also important to maintain a clean conscience in business dealings. Grant shared his experience of using a straightforward approach to selling, focusing on presenting the product and asking why the potential buyer wants it, rather than using manipulative tactics. He emphasized that having confidence in oneself is essential for being a great salesperson, but also for being a great person. To maintain confidence, Grant suggested keeping one's hands clean, meaning doing business honestly and ethically. By focusing on clean hands, individuals can be more forceful in deals and move forward without being weighed down by past regrets.

    • The importance of selling and branding for successInvest in yourself and your brand to succeed, as both Warren Buffett and Steve Jobs demonstrated through their entrepreneurial and innovative achievements. Neglecting selling and branding can result in being a 'slave on this planet'.

      Selling is an essential skill for everyone, regardless of their career path. Even if you're not in a traditional sales role, the ability to build value, promote yourself, and market your skills is crucial for success. Warren Buffett and Steve Jobs, known for their entrepreneurial and innovative achievements, were also brilliant salespeople. Neglecting the importance of selling can result in being a "slave on this planet," as the speaker puts it. Additionally, the importance of dominating a space was emphasized, with the advice to invest in yourself and your brand rather than living frugally. This includes developing a strong personal brand and being present in your industry. The speaker's own mistake was not investing enough in his brand, and he encourages others to learn from this lesson.

    • Invest in yourself: Build brand, learn, grow, and find opportunitiesFocus on personal growth, unique strengths, and finding opportunities to excel in your industry, despite competition. Location matters, and making mistakes is a natural part of success.

      Investing in yourself is the best investment you can make. This includes building your brand, surrounding yourself with good people, and continuously learning and growing. Don't be discouraged if there are already established players in your industry. Instead, focus on what they can't do and find opportunities to excel in those areas. Additionally, don't underestimate the importance of location and the impact it can have on your business. Finally, remember that making mistakes is a part of the process and that the best people and businesses are those that don't require constant management.

    • Go big and go fast: Lessons from Grant Cardone's success storyCast a wide net, move quickly, and don't hold back when pursuing your goals. Learn from Grant Cardone's experience of receiving over 1,300 job applications and his plans to expand his business.

      According to Grant Cardone, when it comes to achieving success, it's important to go big and go fast. Cardone shared his experience of receiving over 1,300 job applications in just a four-day period, emphasizing the importance of casting a wide net and moving quickly. He also shared his plans to expand his business and customize sales training programs for Fortune 500 companies and various other businesses. Cardone's message is clear: don't hold back, go after what you want with determination and don't be afraid to take bold steps. If you want to learn more from Grant Cardone, be sure to check out his website and social media channels. And if you enjoyed this interview, please leave a review on iTunes and spread the word about the School of Greatness. Remember, as Cardone says, "Don't fight it, baby. You are greatness."

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    Learn By Doing | Note 186

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