Podcast Summary
Repurposing Daily Vlogs for GaryVee Audio Experience Podcast: Gary Vaynerchuk and team transform vlog content into standalone pieces for new audio experience, extracting valuable original content.
Gary Vaynerchuk and his team are repurposing content from their daily vlogs for a new audio experience of the GaryVee Audio Experience podcast. They plan to extract valuable, original content from their vlogs and transform it into complete, standalone pieces for the audio experience. Additionally, Gary discussed his upcoming book, "Crushed It!" which is a follow-up to his previous bestseller. He also touched upon the challenges Musically faces, as it needs to age up its user base and create features that keep users engaged, preventing them from moving on to Snapchat and Instagram. Another crucial point Gary made was the importance of Facebook's pivot to a mobile-first platform, which has contributed significantly to its success as a winning company today.
Identifying trends in social media can lead to opportunities: Being an early adopter of emerging social networks and recognizing trends can lead to significant opportunities and long-term value
Being an early adopter and identifying trends in social media can lead to significant opportunities. In the 2011-2013 timeframe, Tumblr and Pinterest failed to fully capitalize on mobile, allowing Instagram and Snapchat to emerge as dominant players. Musically, as a relatively new platform, could potentially make a disproportionate impact in areas like voice or other platform shifts. The emergence of entrepreneurship in pop culture and the young demographic's engagement with social media make it an ripe market for entrepreneurs. During this time, I recognized Musically's potential and had Ariel on my show, which ultimately proved to be historically correct as she became a major star on the platform. The long-term value of being right about emerging social networks and being a first mover can be life-changing, but it's also important to remember that time is valuable and not to waste it.
Embrace new platforms, even if they don't initially seem promising: Stay informed, adaptable, and open to new trends in business and social media to succeed, even on fleeting platforms like Snapchat.
In the world of social media and entrepreneurship, taking calculated risks is essential to achieving success. Seth's perspective on the importance of embracing new platforms, even if they don't initially seem promising, is a valuable lesson. He emphasizes that the fleeting nature of some platforms, like Snapchat, can add to their appeal and should not be dismissed outright. Furthermore, the distinction between conversion-based salespeople and branding and marketing players highlights the need for adaptability and openness to new trends in business. Lastly, the subjective nature of quality and the ever-evolving landscape of technology underscore the importance of staying informed and being willing to pivot when necessary.
Growing a business or personal brand takes time and value: Focus on providing value through collaborations and direct messaging to build a personal brand or grow a business sustainably.
Building a personal brand or growing a business requires a long-term perspective and a commitment to providing value to others. This can be achieved through collaborations and direct messaging, which can be a time-consuming process but can lead to significant opportunities for growth, especially for those starting from scratch with no money. It's important to understand that extracting value from others without offering anything in return is not a sustainable or effective strategy. Instead, focus on providing value through collaborations and direct messaging, whether that means offering a valuable product or service, or simply providing helpful advice or resources. Additionally, consider using all available platforms, including social media, email, and even clothing with QR codes, to hack attention and bring awareness to your brand. Remember, building a personal brand or growing a business is not just about consumption, but also about conversation.
Choosing the right platform for your online presence: To build a successful online presence, consider your goals and the level of engagement required. Twitter is ideal for reaching a large audience and building a career, while Instagram offers less time commitment for casual engagement.
The platform you choose to build your online presence on depends on your goals and the level of engagement required. If you aspire to reach a large audience and build a career around your favorite topics, investing significant time and effort into platforms like Twitter is crucial. Twitter's search functionality, easier verification process, and less cluttered DMs make it a more effective tool for reaching out to influencers and building a following. Additionally, Twitter's real-time nature makes it the digital equivalent of a water cooler, offering opportunities for making a name for yourself through timely and insightful comments on trending topics. Conversely, if your goal is more casual engagement, platforms like Instagram may be more suitable with less time commitment required. Ultimately, building a successful online presence takes time and dedication, so choose your platform wisely and stay consistent with your efforts.
Be an active participant in conversations: Engaging in conversations can lead to personal growth and positive impact, enhance experiences for everyone, and increase influence and opportunities.
Actively engaging in conversations, bringing your intelligence, wit, and humor to the table, can significantly increase your influence and opportunities. Just as the best guest at a dinner party enhances the experience for everyone, your active participation in discussions can lead to personal growth and positive impact. So, give your full attention and contribution to these conversations, and the rewards may surprise you. I value your time and your engagement, and I appreciate your positive feedback. Whether you choose to rate this podcast highly or not, your involvement is what makes this journey worthwhile.
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