Podcast Summary
From coding to content creation and music: Twelock transitioned from programming to YouTube, Vine, and Facebook, then moved to California to focus on music and inspire others to push past their limits.
Twelock, a content creator, started out in computer programming and transitioned to creating content on YouTube, Vine, and Facebook, growing a large following. He then moved to California to focus on music and is currently working on launching a new show while pushing past personal limits and inspiring his audience to do the same. His success came from creating content in various waves, starting with promoting gaming websites, then shifting to personality-driven content, and eventually focusing on music. Despite starting in "cowboy country" Calgary, Canada, he moved to Calabasas to seize opportunities and continue growing.
Focus on what feels best, don't overthink prioritization: Embrace opportunities, focus on unique strengths, and don't be afraid to dream big despite the changing media landscape
Prioritization is crucial for success, but it's important not to overthink it. The speaker emphasizes that people are often "crippled by opportunity" and that saying no to certain opportunities can be just as impactful as saying yes. He encourages focusing on what feels best and not getting bogged down in the details. The media landscape is changing rapidly, and traditional methods of success are no longer guaranteed. Instead, individuals should leverage their unique opportunities and not be afraid to dream big, even if it seems unattainable. The speaker's experience of receiving vulnerable messages from viewers and the potential for a $2,000,000,000 business demonstrates the vast potential that exists in the current digital age.
Focus on impact, influence, and results instead of numbers: Instead of fixating on followers or views, focus on making a difference and achieving results. Don't let fear or ego hinder creativity and progress. Consider leveraging voice technology for passive content consumption and aim for success in the morning.
Focusing too much on numbers, such as followers or views, can hinder creativity and progress. Instead, individuals should focus on impact, influence, and results. Overthinking and fear of failure can prevent people from trying new things and taking risks, which can lead to stagnation. The passive consumption of content through voice technology, such as podcasts or Alexa skills, is an area of growth that should be considered. The first five minutes of one's morning could become the biggest "game in town" in the coming years, and finding success in this space could lead to significant impact and influence. The journey to success is often long and filled with setbacks, but it's important to keep going and not let ego or fear hold us back.
Exploring new platforms for engaging content and connections: Leveraging audio and social media can expand reach and interactions, AI and voice tech add potential, documenting experiences and personal growth create valuable content, and contacting high-profile individuals is surprisingly accessible through social media.
Leveraging various platforms, especially audio and social media, can open up opportunities for engaging content and connections. The rise of AI and voice technology will only add to the potential for reaching and interacting with a wider audience. Additionally, documenting experiences and focusing on personal growth can lead to valuable content and overcoming challenges such as social anxiety. A surprising discovery is the accessibility of contacting high-profile individuals through social media direct messages. This information can be transformative for content creators and those seeking inspiration or guidance.
Expand your network for unexpected collaborations: Reach out to influential figures, even seemingly out of reach, for potential collaborations and growth opportunities. Your network is your net worth.
Expanding your network and collaborating with influential figures in your industry or areas of inspiration can lead to unexpected opportunities. The speaker emphasizes that even individuals who may seem out of reach, such as musical legends like Elton John and Paul McCartney, are open to collaboration. He encourages reaching out and leveraging existing connections to grow and improve. The speaker's personal experience of meeting and collaborating with a successful individual is used as an example of the potential rewards of this approach. This mindset shift can lead to valuable partnerships and experiences that may not have been considered otherwise. Remember, your network is your net worth, and reaching out can lead to unexpected collaborations and growth.
