Podcast Summary
Gary Vaynerchuk discusses strategy shifts for his YouTube channel: Gary Vaynerchuk and his team are testing and learning new strategies to improve the performance of his YouTube channels, focusing on consolidation and intuition-driven decisions.
Gary Vaynerchuk, in this audio clip, discusses his strategy shifts for his YouTube channel over the past two months. He and his team, specifically DRock, were discussing the consolidation of his channels, with the main Gary Vee channel focusing on his main content, and the Ask Gary Vee channel serving as a catch-all for other content. Gary expressed that he didn't feel right about the channel's performance in August and September, despite some videos not doing well, and that his August hiatus could have been avoided with these changes. He emphasized that they were in a testing and learning phase, and that his intuition was guiding their decisions. This conversation offers insight into Gary's real-time thought process and approach to managing his YouTube channel.
Consistency and variety in content creation: Gary Vaynerchuk's team produces daily content in various formats to keep audience engaged and create continuity.
Consistency and variety are key to engaging an audience across different content formats. Gary Vaynerchuk's team produces a piece of content every day, which includes AskGaryVee shows, meetings, and keynotes. When there's a lack of content for certain team members or vlogs, they fill the gap with other types of content, such as keynotes or mashups. This approach creates a sense of continuity and keeps the audience engaged for most days of the week. During their discussion, D Rock pointed out that Gary had employed a similar strategy with his podcast channel, which led to a fruitful and unemotional conversation. The team aims to provide good content for their audience 4 and a half days a week through vlogs, and the remaining 2 and a half days through other types of content. The importance of speed in content creation was also emphasized, as recording and uploading audio was faster than typing and transcribing. Overall, the team encourages listeners to engage with them on Twitter and share their thoughts on YouTube strategies.
