Podcast Summary
Creating informational pieces to establish authority in a marketplace: Writing reports or books can help clients attract more customers and establish authority in their industry, regardless of size or complexity, by reaching a large audience and positioning them as experts.
Creating informational pieces, such as small reports or books, can help position clients in their marketplace and attract more customers. This is particularly effective for clients in complex industries or those seeking to establish authority, such as politicians, lawyers, doctors, business owners, and copywriters. These materials can reach a large audience without requiring extensive travel and can even help raise funds. The size of the report or book doesn't matter, and the client's interests should be the focus. For instance, a custom home builder could write a book positioning themselves as an authority in a specific home style, or a copywriter could write a book on effective sales letter writing. The key is to help clients establish a clear and compelling position in their marketplace.
Tailoring reports and books for specific audiences: Identifying audience needs and tailoring reports/books accordingly can increase client value and likelihood of action.
When creating reports or books for clients, it's crucial to keep the audience in mind. A report or book that caters to a specific audience can help position the client as an expert in that area. For instance, an estate planning attorney may have different questions from clients seeking a medical directive. By identifying the audience's needs and tailoring the report or book accordingly, the client can provide more value and increase the likelihood of clients taking action. Additionally, the same research and core concepts can be used to create multiple reports for different audiences, expanding the client's reach and expertise. Lastly, advertising in public media may not be the most effective way for clients to reach their target audience, and creating targeted reports or books can provide a more personalized and impactful approach.
Focus on creating and distributing reports for targeted audiences: Reports establish a professional image, showcase expertise, and offer valuable solutions to specific problems for a niche audience, generating leads and building trust.
Instead of constantly chasing after new marketing mediums in fear of losing ground to competitors, it's more effective to create and distribute reports to targeted mailing lists. Reports can establish a professional image, showcase expertise, and offer valuable solutions to specific problems for a niche audience. By focusing on the needs of decision-makers within that audience, reports can ultimately generate leads and build trust, making them a powerful tool for businesses and industry professionals. Rather than scattering efforts across various mediums, the creation and distribution of reports provides a more focused and effective approach to marketing and lead generation.
Tailoring Reports to Your Audience's Needs: Understand your audience's concerns and tailor reports to address them, opening opportunities for additional assignments. Identify hidden needs and interests to expand your reach.
Understanding your audience's needs and desires is crucial when creating reports. High net worth individuals may not openly identify themselves as such, so it's essential to draw out their concerns and tailor the report to address them. This approach not only positions the individual in a meaningful way but also opens up opportunities for additional assignments. For instance, if you have a client who specializes in family-owned businesses, you can identify their needs beyond that niche. Through customer analysis, you may discover that affluent customers are another valuable customer base for them. The report could address common issues in family-owned businesses, such as avoiding conflicts and ensuring proper estate planning. Moreover, the report doesn't have to be extensive; a simple guide or bullet point list can be effective. For example, a bankruptcy attorney could create a quick guide for identifying Virginia native trees for hikers using simple language that caters to a broad audience. The key is to tailor the report to your audience's needs and interests, making it valuable and engaging.
Leveraging Reports for Long-Term Value: Reports provide value beyond initial projects through reusable content, distraction-free communication, and potential income streams.
Creating reports for clients, even small ones, can provide significant value beyond the initial project. By putting in the research for a report, you can reuse the content to create additional resources, potentially leading to longer and more valuable customer relationships. Reports also offer a distraction-free way to convey key points, making them an effective tool for copywriters, marketers, and business development professionals. Furthermore, there are opportunities for income streams through white labeling, where you write reports that clients can brand as their own. These reports can help establish your expertise in a particular topic and open up new business opportunities.
Repurpose Existing Reports to Reach New Audiences: Leverage existing reports to expand your reach, establish authority, and potentially lead to licensing and joint venture opportunities by adding your unique perspective.
There's a wealth of information available in the form of reports and booklets, which can be repurposed with a new cover and attribution page to reach new audiences. These reports often contain valuable information on various topics, and by putting your own brand on them, you can establish authority and reach markets you might not have considered before. This approach requires less work on your part and can lead to licensing and joint venture opportunities. For instance, successful copywriters like Bob Bly have leveraged co-author deals to expand their reach. By recognizing the value of existing content and adding your unique perspective, you can create new products and build your business.
Creating and selling franchise-worthy reports or books: Transform knowledge into valuable resources, monetize expertise, establish authority, and profit long-term
Creating and selling franchise-worthy reports or books can be a legitimate way to expand your business and reach new audiences. Many clients may not be willing to pay for custom books, but they would be interested in exclusive reports or materials that position them as experts in their marketplace. This not only allows you to monetize your knowledge, but also establish yourself as an authority in your industry. You can even continue to use and profit from these resources for years to come, either as your own product or as a white-label solution for your customers. If you're interested in learning more about how to transform your knowledge into valuable resources, consider joining the copywriting tips community at www.addbriefings.co.uk. We offer Q&A sessions and guidance on creating effective reports and materials that clients are willing to pay for. Remember, I'm always here to answer your questions and hear about your success stories. I'm Justin, with Add Briefings, copywriting tips at www.adbriefings.co.uk.
