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    Andy Ramage On Creating The ‘One Year No Beer’ Movement & How Alcohol-Freedom Unlocked His Potential

    enMay 26, 2019

    Podcast Summary

    • Moderate drinking's hidden impact on mental health and productivityModerate drinking can negatively affect mental health, productivity, and motivation, even without causing intoxication. Consider taking a break from alcohol for personal growth and better health.

      Moderate drinking, despite not causing obvious signs of intoxication, can negatively impact mental health, productivity, and motivation due to disrupted restorative sleep. This is a common issue for many people who drink regularly, even if they don't consider themselves alcoholics. Andy Ramage, a former professional soccer player turned finance executive, shares this experience. He found that the drinking culture in his industry left him feeling drained and unfulfilled, despite his professional success. After taking a break from alcohol, he reported improvements in work performance, relationships, and overall well-being. This experience led him to create the "1 Year No Beer" movement, which encourages people to take a break from alcohol for personal growth and better health. The discussion on The Rich Roll Podcast emphasizes that it's essential to evaluate the impact of drinking on one's life and make informed decisions based on individual circumstances.

    • Exploring Resources for Personal Growth and WellnessInvest in personal growth with platforms like One Year No Beer and Waking Up, and take advantage of their discounts for Rich Roll listeners.

      There are various platforms and resources available to support individuals in making positive changes in their lives, such as the alcohol-free challenge offered by One Year No Beer. This platform, founded by Andy and Rory, has inspired over 50,000 people to date, with Andy himself leaving his lucrative finance career to focus on it full-time. Another valuable resource mentioned is the meditation app, Waking Up, which offers a wide range of meditation practices and mindfulness resources beyond meditation itself. These examples illustrate the importance of investing in personal growth and the availability of tools to support individuals in making meaningful changes in their lives. Additionally, the importance of technology in apparel was highlighted, with On being a leader in this space with their next-gen premium fabrics and innovative approach to performance apparel. Lastly, Voicing Change Media was introduced as a new venture featuring thought-provoking content from various shows and thinkers. For those interested, One Year No Beer is offering a 25% discount on their alcohol-free challenges using the code "richroll@oneearnobeer.com." Waking Up is offering a free 30-day trial and a discounted price for listeners of the podcast.

    • From career to passion: A gradual transitionTransitioning to your passion takes time, planning, and a gradual shift, rather than a hasty leap.

      Following your passion doesn't mean rushing headfirst into it without proper planning. It's about growing your passion and meaning over time through incremental steps, even while maintaining your day job. This was exemplified in the journey of our guest, who transitioned from a successful career to social entrepreneurship and community building. He didn't abandon his career in a hurry, but rather, it was a gradual process that took over a decade. Despite the challenges and financial uncertainties, he persisted, ultimately creating a movement that aimed to help others change their relationship with alcohol for free. However, they soon realized that "free" came with a cost, and they had to find a sustainable way to fund their mission. The key takeaway here is that pursuing your passion requires careful consideration, planning, and a gradual transition, rather than a hasty leap.

    • Taking a break and focusing on your passion can lead to unexpected opportunitiesBelieving in your vision and taking a break to fully commit can lead to unexpected opportunities, new possibilities, and significant growth.

      Taking a break and focusing on your passion can lead to unexpected opportunities. The speakers shared their experience of creating an alcohol-free course during a planned hiatus, which is what eventually led to the success of their business and a book deal. They emphasized the importance of believing in your vision, even when faced with responsibilities and pressures, and taking the leap of faith to fully commit to it. By setting aside time and energy for your passion, you open yourself up to new possibilities and the potential for significant growth.

    • From Fixed to Growth MindsetEmbrace challenges, view failures as learning opportunities, and understand that success is not innate but can be achieved through hard work and dedication.

      Having a fixed mindset, which believes that abilities are innate and cannot be changed, can drive individuals to great success early on but can hinder their growth in the long run. The speaker, who grew up with a strong desire to become a professional footballer, shares how his fixed mindset fueled his determination to not lose and pushed him to work hard. However, when he reached the professional level, he realized he wasn't good enough and needed to adopt a growth mindset to learn and improve. This shift in mindset helped him understand that success is not innate but something that can be nurtured through hard work and dedication. The speaker's story highlights the importance of embracing challenges and viewing failures as opportunities for growth rather than as evidence of one's inherent worth.

    • The importance of hard work and dedication in overcoming obstaclesSuccess requires talent, hard work, and dedication. Failure is a learning opportunity, and resilience is key to bouncing back.

      No matter how talented you may be, hard work and dedication are essential to overcoming perceived limitations and achieving success. The speaker's experience of being let go from a football team despite his natural abilities drove him to read about and learn from the greats in the sport, who he discovered were working harder than anyone else. This mindset served him well in his later career in finance, where he faced numerous challenges and failures but continued to persevere and excel. The speaker emphasizes that failure is a crucial part of the learning process and that the ability to bounce back from setbacks is invaluable. The industry he chose, finance, was fast-paced and dynamic, requiring a unique mindset and work ethic that not everyone could handle. The speaker's story highlights the importance of resilience, continuous learning, and a strong work ethic in overcoming obstacles and achieving success.

    • Discovering the importance of self-development and well-beingSuccess goes beyond external achievements; self-development and well-being are crucial for a fulfilling life. Reading 'Awaken the Giant Within' helped one man quit alcohol and improve overall health and happiness.

      Success in life and career isn't just about reaching conventional milestones, but also about ensuring mental and physical well-being. The speaker shares his personal experience of reaching a point of success in his career but feeling unfulfilled and unhealthy. He then discovered the importance of self-development and making positive changes on his own terms, including getting fit, healthy, and nurturing relationships. A pivotal moment for him was reading the book "Awaken the Giant Within" by Anthony Robbins, which helped him realize that beliefs about events shape our lives. He struggled to make lasting changes in areas like meditation, exercise, and diet due to his relationship with alcohol. After much contemplation, he decided to give up alcohol to regain control and improve his overall well-being. This journey towards self-improvement and finding balance is a powerful reminder that success is not just about external achievements, but also about taking care of oneself.

    • Recognizing the spectrum of addictionEmphasizing the importance of helping those experiencing negative impacts of drinking, regardless of label, and focusing on potential harm of any level of alcohol consumption.

      Addiction, including alcohol addiction, exists on a spectrum that affects all humans to varying degrees. The speaker argues that everyone experiences addiction in some form, from mild to severe. He emphasizes the importance of recognizing this and focusing on helping those in the "midlane" who may not be labeled as addicts but still experience negative impacts on their health and wellbeing due to their drinking habits. The speaker also emphasizes the importance of avoiding labeling individuals and instead focusing on the potential harm of any level of alcohol consumption, as it can lead to serious health issues including cancer. He encourages a focus on helping those in the middle, who may not have hit rock bottom but are still experiencing negative consequences, to experience the benefits of living alcohol-free.

    • Taking a break from alcohol can lead to personal and professional growthQuitting alcohol can lead to improved professional success and personal well-being, even in non-dependent drinkers, by reducing social pressure and allowing focus on personal goals.

      Taking a break from alcohol can significantly improve various aspects of your life, even if you don't consider yourself an alcoholic or dependent. Social pressure and environment play a significant role in perpetuating alcohol consumption, especially in professional settings. The speaker's personal experience shows that quitting alcohol led to professional success, as the business he started after leaving his previous firm was seven times bigger than before. Despite the initial challenges in resisting social pressure, the speaker's determination and commitment to his goal paid off. If you're looking to be a better athlete, parent, or entrepreneur, consider taking a break from alcohol for a transformative experience.

    • Understanding the mental impact of alcoholEducating oneself and preparing mentally can help break the cycle of alcohol use, even for those without classic addiction signs. The mental toll of alcohol includes poor sleep, decreased productivity, motivation, and mental health.

      Conditioning and environment play significant roles in our relationship with alcohol. The speaker shares his personal experience of breaking free from the cycle not through dependency or a formal program, but by educating himself and preparing himself mentally. He emphasizes the importance of understanding the mental impact of alcohol, even for those who don't exhibit classic signs of addiction. He laments the lack of role models for those who choose to quit alcohol for proactive reasons, such as improving business or athletic performance. The speaker encourages those in the "moderate" drinking category to consider the mental toll alcohol takes, which can include poor sleep and decreased productivity, motivation, and mental health. Ultimately, his journey led him to a newfound energy and vitality, proving that giving up alcohol can lead to unexpected benefits.

    • Effects of aging and heavy drinkingAs we age, the negative effects of heavy drinking last longer, impacting motivation, energy, and overall wellbeing. Pushing past initial social pressure to resume drinking can lead to significant benefits like increased energy, weight loss, and time.

      As we age, the effects of a night of heavy drinking last longer than when we were younger. The speaker describes feeling underperforming and lacking motivation and energy for several days after a night of drinking. He likens this feeling to a "cuckoo in the nest" that we don't notice but negatively impacts our lives. The speaker shares his personal experience of trying to go alcohol-free for 28 days, facing social pressure to resume drinking, but ultimately reaching 90 days and experiencing significant benefits such as increased energy, weight loss, and time. He encourages pushing past the initial social pressure and taking advantage of the hidden advantages that come with going alcohol-free, like the time and energy gained.

    • The Power of Consistency and Challenging Limiting BeliefsEliminating alcohol and reevaluating limiting beliefs led to significant improvements in health, productivity, and overall well-being. Consistency in diet, exercise, and work schedule is crucial for optimal living.

      Consistency is key to achieving optimal health, productivity, and personal growth. The speaker shares how eliminating alcohol from his life allowed him to be more consistent with his diet, exercise routine, and work schedule, leading to significant improvements in his health, productivity, and overall well-being. This transformation was further amplified when he reevaluated other conventional wisdom, such as the need for meat to be fit or the belief that alcohol is necessary for success and socializing. The result was a complete lifestyle overhaul, including adopting a plant-based diet and becoming a successful, sober, vegan broker. The speaker's experience underscores the importance of consistency and challenging limiting beliefs to unlock one's full potential.

    • Social pressure keeps people drinking despite not wanting toSocial pressure to conform can prevent individuals from taking a break from alcohol, but it's essential to challenge perceived judgment and create an accepting environment for those who choose not to drink, allowing for improved well-being and authentic living.

      Social pressure plays a significant role in preventing people from taking a break from alcohol, even for moderate drinkers. This social pressure stems from the evolutionary drive to conform and fit in with the group, leading many individuals to feel the need to drink despite not wanting to. However, upon further exploration, it becomes clear that people are often more concerned with their own desires and actions than those of others. Therefore, it's essential to challenge the perceived judgment and create a more accepting environment for those who choose not to drink. This can lead to a transformative experience for individuals, allowing them to improve their overall well-being and live a more authentic life. The message of taking a break from alcohol, while empowering for some, may also be met with resistance from those who feel threatened by the change. Ultimately, it's crucial to remember that everyone has the right to make choices that align with their personal goals and values, and it's important to support each other in our individual journeys.

    • Breaking the social pressure to drink alcoholThe 'Break the Beer Pressure' campaign offers an 'exit door' for those wanting to opt out of drinking, making it socially acceptable, and a 28-day no beer challenge can lead to improved energy, vitality, and sense of celebration, potentially leading to long-term habit change with a supportive environment.

      Social pressure to drink alcohol, experienced equally by men and women, can prevent people from making the choice to take a break. The "Break the Beer Pressure" campaign aims to change this by providing an "exit door" for those who want to opt out of drinking, making it socially acceptable to do so. The 28-day no beer challenge is a way to help people get started, and for many, continuing beyond that point becomes a natural choice due to the improved energy, vitality, and sense of celebration that comes with it. While 28 days can be a good starting point for experiencing the benefits of living alcohol-free, true habit change may require more time, with 90 days being a minimum for many. The key is to create a supportive and celebratory environment that encourages people to give it a try and provides them with the space and permission they need to succeed.

    • Replacing alcohol with healthy habitsGiving up alcohol allows individuals to focus on improving various aspects of their lives, including health, fitness, and relationships, by discovering new interests and forming meaningful connections.

      Giving up alcohol is not just about abstaining, but about replacing it with healthy and invigorating habits. The unhappiness and stress in modern life often lead people to turn to alcohol as a coping mechanism. By removing alcohol, individuals can regain their natural vitality and examine their lives, focusing on areas like health, fitness, and connection. This process can lead to positive changes in various aspects of life, including diet and relationships. The alcohol-free journey also provides an opportunity to discover new interests and form meaningful connections with like-minded individuals. Ultimately, the goal is to address the underlying psychological needs that drive people to alcohol in the first place and find healthier ways to fulfill them.

    • The Benefits of Quitting Alcohol for Personal GrowthQuitting alcohol can lead to increased energy, productivity, and personal growth. It may be particularly beneficial for entrepreneurs and athletes, and can even inspire further education and the creation of supportive communities.

      Removing alcohol from your life can lead to personal growth and improved overall well-being. This was discussed in the context of how alcohol can hinder entrepreneurship and athletic performance. The speaker shared his personal experience of quitting alcohol and the positive changes he experienced, including increased energy and productivity. He also mentioned the importance of alcohol-free alternatives for those who may need them for social reasons. The conversation touched on the idea that those who strive to be the best versions of themselves may find that alcohol is an obstacle. The speaker's journey to quitting alcohol led him to pursue further education and even start a movement to spread the message. He met a like-minded individual, and together they created an eBook and website to share their experiences and inspire others.

    • Creating a supportive online community for personal challengesBuilding an online community can provide a safe space for individuals to find accountability, encouragement, and connection with others facing similar challenges, leading to transformative personal growth.

      Building a supportive community online can help individuals transform their lives, particularly when it comes to personal challenges like giving up alcohol. The founders of this movement began with an ebook and a website, facing numerous mistakes and challenges along the way. However, they eventually found success through creating a Facebook community, where people from all over the world could come together, share their experiences, and support each other. With about 50,000 members and counting, this community provides a safe space for individuals to be accountable, find encouragement, and connect with others who understand their struggles. The power of social networks in this context is invaluable, as it allows people to find like-minded individuals and tribes, providing a sense of belonging and inspiration. There are only a few communities like this aimed at inspiring individuals in the middle ground, making this a unique and important space. The founders' personal stories of overcoming challenges and building a supportive community serve as a reminder of the power of connection and the importance of having a tribe to lean on in the face of adversity.

    • Navigating societal pressures to drinkAcknowledge the challenge of maintaining sobriety despite societal expectations, recognize the importance of seeking help if needed, and try a low-stakes challenge to test resolve and learn new skills.

      Society's expectations and the ingrained norms surrounding alcohol consumption can make it challenging for individuals to maintain sobriety, even if they're not physically dependent on alcohol. This is particularly true when celebrating milestones or seeking social connection. The speaker emphasizes the importance of acknowledging the middle ground where quitting alcohol is difficult, but one isn't necessarily an alcoholic. This realization can serve as an early warning signal for those who may be struggling with their relationship to alcohol and help them seek professional help. The 28-day challenge can provide a low-stakes opportunity to test one's resolve and learn new socializing and relaxation skills. However, it's essential to approach this challenge with the right mindset, focusing on the benefits of taking a break rather than viewing it as a lifelong commitment. Ultimately, the goal is to help individuals find balance and connection without relying on alcohol.

    • Building an alcohol-free lifestyleConfront social pressures, focus on autonomy, delay gratification, and find joy in the journey to live an alcohol-free lifestyle

      Giving up alcohol can lead to significant intellectual and practical benefits, but it requires more than just willpower. According to the speaker, it's important to build a vibrant, healthy lifestyle that's alcohol-free and surround yourself with a supportive community. To execute on this, one practical step is to address social pressures by confronting the "ringleader" in person and sharing your reasons for abstaining. The speaker also emphasizes the importance of autonomy and mastery in the process, drawing inspiration from the marshmallow study, which shows that the ability to delay gratification is a strong predictor of future success and happiness. Instead of focusing solely on the end goal of a challenge, the speaker encourages savoring the present benefits of being alcohol-free, such as increased energy and productivity. Overall, the key is to own the process and find joy in the journey towards a healthier, alcohol-free lifestyle.

    • Embrace change from within for greater successAdopt a growth mindset, learn from failures, and commit to intrinsic change for sustainable progress

      Making intrinsic changes in your life, rather than feeling forced or prescribed to do so, leads to greater success and personal growth. Embracing failures as learning opportunities and taking ownership of your actions are crucial elements in this process. The science shows that behavioral change often requires multiple attempts, so it's essential to adopt a growth mindset and not view slip-ups as definitive failures. Instead, use these moments as opportunities to learn and refine your strategies for long-term success. Remember, the most sustainable changes come from within, and true progress can only be achieved when you're committed to the process for yourself.

    • Embracing Sobriety: Facing Life's Challenges with a Clear HeadSobriety empowers men to tackle life's challenges, build self-efficacy, and gain confidence by facing situations without alcohol's mask, leading to personal growth and a more fulfilling life.

      Giving up alcohol can be a courageous and empowering decision for men, allowing them to face life's challenges with a clear head and build self-efficacy. The societal pressure to drink, especially for men, can be strong, but stepping away from it can lead to personal growth and the ability to deal with life's trials effectively. Alcohol often serves as a mask for emotional states, and avoiding or escaping these feelings can be seen as a cowardly act. By facing difficult situations without alcohol, individuals can gain confidence and learn valuable lessons, ultimately leading to a more fulfilling life. The process of overcoming alcohol addiction can also be applied to other areas of life, such as diet or career, and can help individuals meet their psychological needs for motivation and a sense of purpose.

    • Rediscovering Authenticity and Wellness through Alcohol ReductionMillennials are reducing alcohol consumption due to a desire for authenticity, wellness, and control. Underlying issues include disconnection, lack of autonomy, and control. Addressing these deeper pain points can lead to healthier lifestyles.

      The trend of reducing alcohol consumption, particularly among millennials, is driven by a desire for authenticity, wellness, and control. This desire stems from a sense of disconnection and a need to rediscover one's true self. The conversation also touched upon the idea that childhood trauma could be a contributing factor to people's relationship with alcohol and other substances. However, the bigger cultural question lies in understanding the deeper pain points that lead people to seek solace in alcohol and similar substances. These pain points include a lack of connection, autonomy, and control. It's essential to broaden the focus beyond just alcohol and address these underlying issues to foster healthier and more authentic lifestyles. Additionally, figures like Gabor Mate provide valuable insights into the impact of childhood trauma on our adult lives and behaviors.

    • The Need for Authentic Connections and Healthy CommunitiesInvesting in alcohol-free communities can help combat disconnection and promote healthy lifestyles, challenging the cultural norm that alcohol is the only cool option.

      The lack of authentic connections and increasing disconnection among people is leading to various mental health issues, including addiction, depression, and suicide. This disconnection is often filled with alcohol, which is easy and ubiquitous, but doesn't truly address the underlying causes. To combat this, there's a need to create communities that foster genuine connections, both online and offline. The model of communities like November Project, which have city-by-city chapters and encourage physical activity, could be adapted to promote alcohol-free living and healthy lifestyles. With the right investment and resources, these communities can grow and inspire more people to embrace a healthier, alcohol-free lifestyle. Ultimately, the goal is to challenge the cultural norm that alcohol is the only cool and fun option, and to show that it's possible to crush it in life without relying on alcohol. The book "1 Yeah. Beer" is an approachable and colorful guide to navigating daily life in a healthier way, without any stigma attached to it.

    • Discover the benefits of taking a break from alcohol with the 28 Day Alcohol Free ChallengeThe 28 Day Alcohol Free Challenge is a resourceful book for those looking to improve their health and wellbeing by taking a break from alcohol, offering relatable content, engaging design, and a supportive community.

      The 28 Day Alcohol Free Challenge book, created by Andy Ramage, is an uplifting and vibrant resource for those looking to take a break from alcohol or support someone who is. The book's engaging design and relatable content make it a great read for anyone, even those not currently struggling with alcohol. The challenge aims to reach moderate to average drinkers who might benefit from a break and potentially discover a new lifestyle. Andy's mission is to help people improve their health and be their best selves. The book has seen success, with multiple releases and a growing community. Andy's next goal is to spread the message further through public speaking engagements. For those looking for support or like-minded individuals, they can connect with the community through the book's Facebook and Instagram pages or sign up for a challenge on the website.

    • Exploring Resources for Nutrition and Healthy EatingDiscover discounted alcohol-free tutorials and programs at 1yearnobeer.com with promo code 'richroll'. Try Rich Roll's Plant Power Meal Planner for personalized plant-based recipes, integration with grocery delivery, and access to nutrition coaches for $1.90 a week.

      There are numerous resources available to help individuals master nutrition and maintain a healthy diet. Andy McKenna offered a discount on his alcohol-free tutorials and programs at 1yearnobeer.com using the promo code "richroll." For those seeking a more comprehensive solution, Rich Roll's Plant Power Meal Planner offers customized plant-based recipes, integration with grocery delivery, and access to nutrition coaches for personalized guidance. The program, which costs just $1.90 a week when signing up for a year, has received rave reviews from users. To learn more and sign up, visit meals.richroll.com or click on "Meal Planner" on Rich Roll's website. To support the podcast, share episodes on social media, subscribe, leave reviews, and consider becoming a patron at patreon.com/richrollforward/donate. Upcoming guests include Ara Katz and Raja Dhar from seed.com, discussing the microbiome. Stay tuned for another inspiring conversation, and remember: more love, less booze, no more beer.

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    The Rich Roll Podcast
    enJune 03, 2024

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    The Rich Roll Podcast
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    The Rich Roll Podcast
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    Eat Like A Legend: Chef Dan Churchill On Fueling Your Body For Peak Performance With Delicious Food

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    This week, I’m joined by Dan Churchill, a performance chef redefining what it means to thrive in the culinary world. With a Master’s in Exercise Science, Dan is fueling plates and human performance. As executive chef of Osprey in Brooklyn’s 1 Hotel, a former restaurant owner, coach on Chris Hemsworth’s Centr app, and cookbook author—Dan is at the intersection of cuisine, fitness, and content creation. We talk about his unique background growing up in Sydney, how a passion for food connected his family, and his journey from appearing on MasterChef Australia to self-publishing cookbooks that launched his career in New York City. Dan shares insights from building respected brands like Charley Street, the harsh realities of the restaurant world, the importance of authentic relationships over transactional partnerships, and finding balance as an entrepreneur, athlete, and chef. We discuss his latest projects, eating with intention, properly fueling training, recovery, digestion, and more. We explore performance nutrition facts and myths, managing energy levels, and working with elite athletes like Chris Hemsworth and Lindsey Vonn. Please enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Eight Sleep: Use code RICHROLL to get $350 OFF Pod 4 Ultra 👉eightsleep.com/richroll  On: 10% OFF your first order of high-performance shoes and apparel w/ code RICHROLL10 👉on.com/richroll  AG1: get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first purchase  👉 drinkAG1.com/richroll. Whoop: Unlock the best version of yourself👉join.whoop.com/roll Brain.fm: Listeners of the show can get 30 days FREE 👉brain.fm/richroll SriMu: Get 22% OFF artisanally crafted plant-rich cheeses w/ code RRP 👉SriMu.com This episode is brought to you by BetterHelp: Listeners get 10% off their first month 👉BetterHelp.com/RICHROLL Check out all of the amazing discounts from our Sponsors 👉richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange.
    The Rich Roll Podcast
    enMay 20, 2024

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