Logo
    Search

    Podcast Summary

    • Leveraging LinkedIn for Hiring and Understanding the Reward EquationLinkedIn offers access to a unique pool of potential candidates, while the reward equation can help us make more informed decisions and optimize actions for greater rewards.

      LinkedIn is a valuable resource for hiring professionals, especially those who may not be actively looking for new jobs. With over 70% of LinkedIn users not visiting other leading job sites, posting a free job on LinkedIn can help businesses access a pool of potential candidates that might not be found elsewhere. Additionally, the concept of the reward equation, as discussed in the book "10 Equations That Rule the World," can be applied to various aspects of life, including gift giving and decision-making. This equation assigns a score to certain activities based on their potential gains, and can help individuals and organizations be more deliberate and effective in their actions. For example, websites like celebrations passport from 1800flowers.com offer rewards and perks for frequent gift-givers, encouraging individuals to engage in this activity more often. Meanwhile, ants use a similar reward system through pheromone trails to guide their fellow ants towards food sources. By understanding and applying the reward equation, we can make more informed decisions and optimize our actions for greater rewards.

    • Ants and Netflix: Decay of InformationAnts use pheromone trails to determine best food sources, which can be modeled mathematically. Netflix series scores can decay over time, helping us evaluate overall quality and make decisions.

      Ants use pheromone trails to collectively determine the best sources of food, and this process can be mathematically modeled using an equation that describes the decay of the trail over time. In human terms, we can apply this concept to evaluating a Netflix series by assigning scores to each episode and allowing the previous scores to decay as we add new ones. This way, we can keep track of the overall quality of the series and make decisions based on the evolving information. If a series consistently scores below a certain threshold, we may choose to stop watching. This mathematical model of decision-making based on decaying information provides an interesting analogy for how we evaluate and prioritize our experiences.

    • Forgetting and Threshold Parameters in Memories and HabitsOur memories and habits are influenced by forgetting and threshold parameters, and unexpected changes can lead to new patterns and solutions.

      Our memories and habits are influenced by a forgetting parameter and a threshold parameter, much like how ants' behavior is influenced by their pheromone trails. The forgetting parameter determines how quickly we forget past experiences, while the threshold parameter decides whether an experience is worth keeping or not. The neurotransmitter dopamine plays a role in keeping track of rewards and memories. However, unexpected changes in our environment can lead to new solutions and behaviors, as seen in ants' pheromone networks. So, even though we may return to the same environment, our experiences and habits may not be the same as before. The ants' behavior suggests that when we experience significant disruptions, we may create new patterns and solutions, even in familiar environments.

    • Understanding and predicting user behavior for increased engagementYouTube uses complex algorithms to analyze video properties and user data to make personalized recommendations, keeping users engaged and enhancing their viewing experience.

      Companies like YouTube use complex algorithms, such as the learning equation, to understand and predict viewer behavior in order to increase engagement and watch time. By analyzing the properties of videos and user data, such as demographics, viewing habits, and comment sections, YouTube can make personalized recommendations to users with similar interests and viewing patterns. This not only keeps users on the platform longer but also creates a more tailored and enjoyable viewing experience. This approach is just one example of how technology is being used to learn and adapt to user behavior, ultimately reshaping the way we consume media.

    • YouTube's suggested videos based on comments and viewing habitsYouTube's suggested videos are influenced by user data, including comments and viewing history, not just the content of the videos themselves.

      The suggested videos you see on YouTube are not just based on the content of the videos themselves, but also on the comments and viewing habits of the audience. This means that if you find yourself frequently seeing suggested videos about cats or World of Warcraft, it might be an indication of your own interests rather than a failure of the algorithm. This was discussed during an interview with David Sumter, author of "10 Equations That Rule the World." While it might be easy to blame YouTube for the suggested videos you don't want to see, it's important to remember that the platform is using data about you to make those suggestions. Additionally, during the same episode, there were some other interesting tidbits shared. For instance, Mother's Day is coming up, and if you're looking for a way to celebrate, 1-800-Flowers can help you out with handmade bouquets, sweet treats, gourmet food, and one-of-a-kind gifts. And if you're in need of health insurance, UnitedHealthcare TriTerm Medical plans offer flexible and budget-friendly coverage that lasts nearly 3 years in some states. It's fascinating to consider how much can change in just three years – for example, chatbots have become more common as our new best friends. But even as technology advances, some things remain constant, like the need for health insurance. So whether you're looking for a thoughtful Mother's Day gift or a reliable health insurance plan, there are options available to help you out.

    Recent Episodes from More or Less: Behind the Stats

    How a tick box doubled the US maternal mortality rates.

    How a tick box doubled the US maternal mortality rates.

    he US has been portrayed as in the grip of a maternal mortality crisis. In contrast to most other developed nations, the rate of maternal deaths in the US has been going up since the early 2000s.

    But why? With the help of Saloni Dattani, a researcher at Our World in Data, Tim Harford explores how a gradual change in the way the data was gathered lies at the heart of the problem.

    Presenter: Tim Harford Producer: Debbie Richford Production Co-ordinator: Brenda Brown Series Producer: Tom Colls Sound Mix: Emma Harth Editor: Richard Vadon

    Election claims and erection claims

    Election claims and erection claims

    Are Labour right about the Liz Truss effect on mortgages? Are the Conservatives right about pensioners? Are Plaid Cymru right about spending? Are the Lib Dems right about care funding? Is Count Binface right about croissants?

    Why are MRP polls coming up with such different numbers?

    Do erections require a litre of blood?

    Tim Harford investigates the numbers in the news.

    Presenter: Tim Harford Reporter: Kate Lamble Producers: Simon Tulett, Nathan Gower, Beth Ashmead Latham and Debbie Richford Series producer: Tom Colls Production coordinator: Brenda Brown Sound mix: Rod Farquhar Editor: Richard Vadon

    Do ‘pig butchering’ cyber scams make as much as half Cambodia’s GDP?

    Do ‘pig butchering’ cyber scams make as much as half Cambodia’s GDP?

    So-called “pig butchering” scams take billions of dollars from people around the globe. But do the cyber scams run from compounds in Cambodia really take an amount of money equivalent to half that country’s GDP? We investigate how the scale of these criminal operations has been calculated.

    Presenter: Tim Harford Reporter: Tom Colls Production coordinator: Brenda Brown Sound mix: Andrew Garratt Editor: Richard Vadon

    Worse mortgages, better readers, and potholes on the moon

    Worse mortgages, better readers, and potholes on the moon

    Will Conservative policies raise mortgages by £4800, as Labour claim? Are primary school kids in England the best readers in the (western) world, as the Conservatives claim? Are there more potholes in the UK than craters on the moon?

    Tim Harford investigates some of the numbers in the news.

    Presenter: Tim Harford Reporter: Kate Lamble Producers: Nathan Gower, Simon Tullet Beth Ashmead-Latham and Debbie Richford Production coordinator: Brenda Brown Sound mix: James Beard Editor: Richard Vadon

    Shakespeare’s maths

    Shakespeare’s maths

    AWilliam Shakespeare might well rank as the most influential writer in the English language. But it seems he also had a knack for numbers.

    Rob Eastaway, author of Much Ado about Numbers, tells Tim Harford about the simple maths that brings Shakespeare’s work to life.

    Presenter: Tim Harford Readings: Stella Harford and Jordan Dunbar Producer: Beth Ashmead-Latham Series producer: Tom Colls Production coordinator: Brenda Brown Sound mix: James Beard Editor: Richard Vadon

    Leaflets, taxes, oil workers and classrooms

    Leaflets, taxes, oil workers and classrooms

    What’s going on with the dodgy bar charts that political parties put on constituency campaign leaflets?

    What’s the truth about tax promises?

    Are 100,000 oil workers going to lose their jobs in Scotland?

    Will class sizes increase in state schools if private schools increase their fees?

    Tim Harford investigates some of the numbers in the news.

    Presenter: Tim Harford Reporter: Kate Lamble Producers: Nathan Gower, Beth Ashmead-Latham, Debbie Richford Production coordinator: Brenda Brown Sound mix: Neil Churchill Editor: Richard Vadon

    Why medical error is not the third leading cause of death in the US

    Why medical error is not the third leading cause of death in the US

    The claim that medical error is the third leading cause of death in the US has been zooming around the internet for years.

    This would mean that only heart disease and cancer killed more people than the very people trying to treat these diseases.

    But there are good reasons to be suspicious about the claim.

    Professor Mary Dixon-Woods, director of The Healthcare Improvement Studies Institute, or THIS Institute, at Cambridge University, explains what’s going on.

    Presenter: Tim Harford Series producer: Tom Colls Production coordinator: Brenda Brown Sound mix: Nigel Appleton Editor: Richard Vadon

    Debate, Reform, tax evasion and ants

    Debate, Reform, tax evasion and ants

    Were there any suspicious claims in the election debate between Rishi Sunak and Keir Starmer?

    Do the claims in Reform UK’s policy documents on excess deaths and climate change make sense?

    Can the Conservatives and Labour raise £6bn a year by cracking down on tax avoidance and evasion?

    And do all the humans on earth weigh more than all of the ants?

    Presenter: Tim Harford Reporters: Kate Lamble and Nathan Gower Producer: Beth Ashmead-Latham Series producer: Tom Colls Production coordinator: Brenda Brown Editor: Richard Vadon

    Data for India

    Data for India

    India’s election has been running since 19 April. With results imminent on 4th June, More or Less talks with Chennai based data communicator Rukmini S. She founded Data for India, a new website designed to make socioeconomic data on India easier to find and understand. She talks us through the changing trends to help give a better picture of the type of country the winning party will govern.

    Producers: Bethan Ashmead and Nathan Gower Sound Engineer: Nigel Appleton Production Coordinator: Brenda Brown Editor: Richard Vadon

    UK growth, prisons and Swiftonomics

    UK growth, prisons and Swiftonomics

    Prime Minister Rishi Sunak has said that the UK economy is growing faster than Germany, France and the US, while Labour says the typical household in the UK is worse off by £5,883 since 2019. Are these claims fair? We give some needed context.

    Net migration has fallen - we talk to someone who predicted it would - Dr Madeleine Sumption, director of the Migration Observatory at the University of Oxford.

    Is Taylor Swift about to add £1 bn to the British economy as some media outlets have claimed? The answer is ‘No’.

    Why are our prisons full? We ask Cassia Rowland from the Institute for Government.

    Presenter: Tim Harford Producers: Charlotte McDonald, Nathan Gower, Bethan Ashmead Latham and Ellie House Series producer: Tom Colls Sound mix: Neil Churchill Production coordinator: Brenda Brown Editor: Richard Vadon

    Related Episodes

    Consejos para emprendedores con Juanma Romero | Episodio 146

    Consejos para emprendedores con Juanma Romero | Episodio 146

    Nuestro invitado de hoy en La Academia de Marketing Online es una personalidad televisiva, pero sobre todo es un reconocido emprendedor y uno de los profesionales que más saben sobre la creación de nuevos negocios. Juanma Romero es uno de los profesionales de la comunicación más influyentes en España y Latinoamérica, y lleva vinculado a Televisión Española desde 1985. Ha sido editor de informativos de la cadena, director de Los Desayunos de TVE, responsable de contenidos para la web de RTVE y en la actualidad dirige y presenta los programas Emprende y Emprende Digital que se emiten semanalmente en el Canal 24 Horas, La 1 y todos los canales internacionales de TVE. Juanma ha sido experto de referencia en materia de nuevas tecnologías para distintas multinacionales, ha formado parte del Consejo de Expertos que asesoró al Gobierno español sobre las necesidades de la Sociedad de la Información y desde 1997 imparte seminarios, talleres, charlas y conferencias sobre magnetismo personal, carisma, visibilidad, emprendimiento y tecnología. Nuestro invitado, además, es coautor de varios libros incluyendo "Píldoras Para Emprender" (un manual de referencia para emprendedores con información práctica para lanzar y consolidar un negocio de éxito) y ha recibido numerosos premios y reconocimientos que puedes ver en su web www.juanmaromero.com. Juanma vive y respira el emprendimiento durante prácticamente las 24 horas del día, y hay pocas personas que estén tan en contacto con el ecosistema empresarial. Así que, en nuestro programa de hoy, aprovecharemos su dilatada experiencia para averiguar lo que realmente importa a la hora de construir un negocio de éxito, dentro o fuera de Internet. Visita www.oscarfeito.com para acceder a más contenidos, recursos útiles y formación de marketing digital para consolidar tu negocio en Internet. Si quieres que yo te ayude personalmente a validar tu proyecto de marketing online o impulsar tu negocio en Internet, envíame un e-mail a contacto@oscarfeito.com y explícame cómo puedo ayudarte. Si te gusta La Academia de Marketing Online, por favor házmelo saber dejando 5 estrellas en iTunes o un Me Gusta en iVoox. El episodio de hoy está patrocinado por Webempresa. Contrata tu alojamiento web con un descuento del 20% en www.oscarfeito.com/webempresa y llévate un dominio gratis. ¡Gracias por escuchar!

    228_PK_228___ Kick Ass At Work - Lesson 9 – Bad Boss Management: Part 2

    228_PK_228___ Kick Ass At Work - Lesson 9 – Bad Boss Management: Part 2

    In today's podcast: Part 2 of Bad Boss Management I continue with my 18 tips to help you if you're dealing with a nightmare boss. Point 18 is relevant if you feel you're being bullied / discriminated against and I give you free resources you can contact to get help and advice.  Part 1 was 2 weeks ago, although you can listen to this one first if you want too.