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    • Understanding Business ArbitrageBusinesses succeed by identifying large arbitrage opportunities, i.e., the difference between customer acquisition cost and revenue generation.

      All businesses operate on the principle of arbitrage, which is taking advantage of price differences in different markets. Arbitrage is the practice of buying an asset or product in one market at a lower price and selling it in another market at a higher price. The speaker explains this concept using the example of buying an item on eBay for $5 and selling it on Amazon for $50. However, the speaker emphasizes that this concept applies not just to individual transactions but also to businesses as a whole. The extent of a business's success depends on how large the arbitrage is, which is the difference between the cost of acquiring a customer and the revenue generated from that customer. Understanding the concept of arbitrage can help businesses identify opportunities to increase their revenue and profitability.

    • Understanding Business Operations through Arbitrage in MarketsBusinesses make profits by buying low in one market and selling high in another, known as arbitrage. Economic profits exceed accounting profits, representing the profit above minimum wage opportunity cost.

      Businesses operate by buying and selling between different markets, creating an inefficiency that allows for profit. Market 1 represents the buying end, and Market 2 represents the selling end. This concept can be applied to various industries, from labor to manufacturing. For instance, a business owner may buy labor at a lower price in Market 1 and sell it at a higher price in Market 2. Similarly, a manufacturer buys raw materials at a lower price and sells finished products at a higher price. This concept is known as arbitrage, and it forms the basis of a supply chain. An essential distinction to understand is the difference between economic profits and accounting profits. Accounting profits are calculated as revenues minus all costs, while economic profits refer to the difference between total revenue and the opportunity cost of all resources used in the business. In other words, economic profits represent the profit earned above and beyond the minimum wage that could be earned by the resources employed elsewhere. Understanding this concept can provide valuable insights into the profitability and efficiency of a business.

    • Considering Opportunity Cost in Profit CalculationEconomic profit goes beyond accounting profit by including opportunity cost to determine the true profitability of a business.

      While accounting profit represents the revenue minus the explicit costs of a business, economic profit goes a step further by factoring in the opportunity cost, which is the implicit cost of using resources in a particular business instead of another potential use. Using the example of a paper mill, the economic profit would consider if the resources could generate more revenue by selling timber, sawdust, or applying them to a different business. As an entrepreneur or investor, understanding the difference between accounting and economic profits is crucial when evaluating potential opportunities and deciding whether to allocate resources efficiently.

    • Identifying and capitalizing on arbitrage opportunitiesEntrepreneurs can profit from price differences in markets for the same product or service. Assess resources, skills, and team to find the best fit, and leverage information advantage for informed decisions.

      Entrepreneurs can maximize their profits by identifying and capitalizing on arbitrage opportunities, which exist when there is a significant price difference between two markets for the same product or service. These opportunities become more prevalent in growing markets with high demand. By assessing one's resources, skills, and team, entrepreneurs can determine which arbitrage opportunity best fits their abilities and potentially lead them to becoming the best in the world at that specific business. Ultimately, all businesses operate on an information advantage, and understanding this concept can help entrepreneurs make informed decisions and seize profitable opportunities.

    • Understanding Arbitrage in Business PricingBusinesses can sell products or services for more than their production cost based on market demand, creating arbitrage opportunities for entrepreneurs to grow their businesses and potentially make significant profits.

      The cost of producing a product or service is not the only factor that determines its market price. Businesses, including tech giants like Apple, Facebook, and Verizon, often operate on significant arbitrage, where they can sell something for much more than it costs them to produce it. This is not a new concept, but it's essential for entrepreneurs to understand that there is no fixed limit on how much they can charge for their offerings. Instead, the price should be based on market demand. It's up to entrepreneurs to identify the best arbitrage opportunities that align with their skill sets and expertise to grow their businesses and potentially make significant profits in the long term. This concept might be counterintuitive for those with moral or ethical concerns about pricing, but it's an essential aspect of business and entrepreneurship.

    Recent Episodes from The Game w/ Alex Hormozi

    9 Things Top Sales People Do Differently | Ep 730

    9 Things Top Sales People Do Differently | Ep 730

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    Timestamps:

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    (2:53) - Pull Up Calls (#2)

    (5:47) - The 2 Sop’s (#3)

    (6:40) -  BAM FAM (#4)

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    (22:13) - Breathe The Script (#9)

    (26:10) -  Kill The Zombies (#10)

    (34:03) - Ask Hard Questions (#11)

    (36:55) - Ask Again (#12)

    (41:17) - See Everything As A Skill (#13)

    (42:07) - Kill For Sport (#14)

    (44:47) - Track Data (#15)

    (49:23) - Never Blame Circumstances (#16)

    Follow Alex Hormozi’s Socials:

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    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

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    Timestamps:

    (00:23) Ask customers who else they know after a sale

    (7:54) Offer a discount to customers in exchange for introductions

    (10:28) Offer more free services

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    (12:52) Referral at success

    (15:02) Handwritten card

    (17:28) "Spouse program"

    (18:41) BONUS!

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    Are You Being Insulting Without Realizing It? | Ep 728

    Are You Being Insulting Without Realizing It? | Ep 728

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    Timestamps:

    (0:44) Life changing concept

    (2:06) How do you give feedback without being insulting?

    (4:30) Mock critique conversation

    (7:10) Real story of someone who became an *sshole

    (13:45) How this can make organizations stronger

    (16:41) Closing remarks

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    Maybe You're Not Good Enough (Yet) | Ep 727

    Maybe You're Not Good Enough (Yet) | Ep 727

    In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

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    Timestamps:

    (0:40) Examples of "needing to get better"

    (3:17) It might not be because of bias

    (4:35) Examples from when I needed to get better

    (8:17) Get honest with yourself

    (15:58) "What would it take?"

    (21:30) Beat your victim mentality away

    (22:00) Closing remarks

    Follow Alex Hormozi’s Socials:

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    How to Build a Valuable Business You Can Sell Someday | Ep 726

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    "Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

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    Timestamps

    (00:24) - Story of someone trying to sell his business

    (01:16) - The Golden Goose

    (03:24) - The Big Picture You Have to Understand

    (06:21) - How to Verify What Your "Goose" Is

    (9:56) - Mrbeast Holdco Example

    (14:38) - How Rollups Work

    (18:42) - Closing Remarks

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    This Isn't Fun But it Will Make You So Much Money | Ep 725

    This Isn't Fun But it Will Make You So Much Money  | Ep 725

    "You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

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    Timestamps:

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    (20:13) - Closing remarks

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    Your Business Is NOT What You Think It is | Ep 724

    Your Business Is NOT What You Think It is | Ep 724

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    (30:42) - The hail mary strategy

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    How to Recover From Huge Mistakes in Business | Ep 723

    How to Recover From Huge Mistakes in Business | Ep 723

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    (1:11) - Story 1: The bent gym equipment

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    (5:07) - Principles for handling mistakes

    (10:49) - The angry boat concept

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    (16:41) - Empowering employees to fix mistakes

    (20:50) - Turning mistakes into opportunities

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    This Idea Will Make Your Business Unstoppable | Ep 722

    This Idea Will Make Your Business Unstoppable | Ep 722

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    Timestamps:

    (0:37) - The importance of preparation

    (2:01) - Types of preparation

    (5:33) - Consulting and preparation

    (8:35) - Ad preparation and scaling

    (18:40) - Preparation for one-time events

    (25:12) - Final thoughts on preparation

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    ”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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    (6:36) - Lessons from personal experience

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    Win By Leaning Into Your Shortcomings | INSIDE 4Ds

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    4:30 | Are you willing to invest in the long-term business

    10:00 | What’s your appetite for low margin?

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    The ONLY Marketing Number that matters | Ep 176

    The ONLY Marketing Number that matters | Ep 176

    "The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the importance of measuring marketing success based on cost and lifetime value ratios, rather than just the cost per lead. He walks through each step of the funnel and emphasizes the need to measure as close to the sales stream as possible.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:12) - Cost per acquisition is the only important marketing metric.

    (3:58) - Aim for a 3:1 or higher LTV to cost of acquisition ratio.

    (8:21) - Analyze marketing success based on cost and lifetime value ratios.

    (10:38) - Lead quality can improve 3-5x based on pre-opt-in information.

    (11:54) - Non-opt-ins due to program details save time and effort.

    (12:51) - Measure revenue per show to evaluate campaign success.

    Follow Alex Hormozi’s Socials:

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    You will stay poor if you don't understand this equation | Ep 346

    You will stay poor if you don't understand this equation | Ep 346

    You need math people! Today, Alex (@AlexHormozi) talks about the two most valuable equations you need, why you need math when doing business, having high-quality data,  and how these will help you make important decisions for the business!

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:26) - Factors: new sales, profit per customer, max revenue

    (3:04) - Explanation: profit equation, margin, buying equilibrium

    (13:03) - Strategy: making money by acquiring customers

    Follow Alex Hormozi’s Socials:

    LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition