Podcast Summary
From a private Instagram account to a successful influencer business: With consistency, determination, and a willingness to learn, anyone can transform a passion into a successful influencer business, even if they come from an unconventional background.
Starting an influencer business from scratch requires consistency, determination, and an openness to learning. Amanda Bucci, a successful influencer, shared her story of how she went from a college student with a private Instagram account to amassing a large following and turning it into a business. She was initially scared to share her love for fitness online due to the stigma around it, but once she gained some validation and saw the potential, she went all in. She started posting regularly, engaging with her audience, and learning from others in the industry. Her following grew, and she eventually discovered the world of YouTube and met influencers who inspired her to take her business to the next level. Amanda's story demonstrates that even if you come from a small town where entrepreneurship isn't the norm, with hard work and a willingness to learn, you can build a successful influencer business.
Embracing Opportunities and New Experiences: Being open to new opportunities and experiences, even without a clear plan, can lead to significant personal growth and financial success.
Seizing opportunities and being open to new experiences, even without a clear plan, can lead to significant personal growth and financial success. The speaker, who was 22-23 years old during this period of her life, moved from Rhode Island to California with only $100 in her pocket and no clear plan. She waited tables, entered bikini competitions, started a YouTube channel, and eventually found success in fitness coaching and influencer marketing. However, even as she gained sponsorship deals and made more money than she ever thought possible, she continued to look for new opportunities and learn from others. Her willingness to take risks and adapt to new situations allowed her to build a successful online business and career. The speaker's story highlights the importance of being opportunistic, focusing on one thing at a time, and being open to new experiences in order to achieve personal and professional growth.
Recognizing and embracing potential: Identifying untapped potential and taking action towards reaching it, despite challenges, can lead to personal growth and achievement.
Identifying and pursuing one's potential, even if it seems far away, can be a powerful motivator. The speaker shared how they were driven to start creating educational videos on YouTube, despite not knowing much about vlogging or growing on the platform. They attributed this motivation to recognizing their untapped potential and the desire to reach it. The speaker also suggested breaking down the journey to reach one's potential into smaller, manageable steps, rather than getting overwhelmed by the enormity of the goal. Additionally, they acknowledged the challenges that come with pursuing one's potential, such as criticism and setbacks, but encouraged perseverance. Overall, the conversation emphasized the importance of recognizing and embracing one's potential and taking action towards realizing it.
Navigating Negative Comments and Monetizing Content Online: Maintain a positive online presence by addressing negative comments, but don't spend too much energy trying to change someone's perception. Consider blocking or deleting harmful comments. Resilience and adaptability are crucial when monetizing content online, while maintaining a sustainable approach.
As a content creator, dealing with negative comments and criticism is an inevitable part of the job. The speaker shared her personal experience of opening up her life to her audience through vlogging during her contest prep, which led to a blurred line between her personal and professional life. She discussed the importance of addressing negative comments, but cautioned against spending too much energy trying to change someone's perception. Instead, she suggested blocking or deleting harmful comments to maintain a positive online presence. The speaker also shared her journey from sharing her life online to monetizing her content by turning her followers into paying customers. She emphasized the importance of sustainability in her mind during this transition. Overall, the speaker's experience highlights the importance of resilience and adaptability in the face of criticism and the need to maintain a positive online presence while monetizing content.
Investing in yourself leads to new opportunities: Joining a mastermind and investing in yourself can lead to discovering new revenue streams and building a successful business
Investing in yourself and your business can lead to exponential growth. The speaker shares how she relied on consistent content and sponsorships for half of her income, but felt stuck with the other half from her coaching business. After joining a mastermind and investing in herself, she discovered new opportunities such as email lists, funnels, ads, and creating products and courses. With this new vision and team, she built a high-level coaching program and certification program for fitness coaches. Her long-term vision is to impact many lives through her business, and encourages others to build an empire that allows them to thrive in their authenticity and strengths.
Finding valuable mentors and coaches: Investing in mentors and coaching is essential for personal and business growth, regardless of age or experience level. Joining a community of like-minded individuals and learning from those who have already achieved success can help break through growth plateaus.
Investing in mentors and coaching is crucial for personal and business growth, regardless of age or experience level. The speaker, who was only 24 and had a year-old business, shares how she met her mentor Lewis through a mastermind and how it significantly impacted her journey. She had already reached a plateau in her growth and knew there was more to learn, but didn't know what she didn't know. By joining Lewis' mastermind, she gained access to a community of like-minded individuals and valuable insights that helped her break through. The speaker also emphasizes that mentors continue to be essential throughout one's entrepreneurial journey, even after many years of experience. Instead of wasting time and energy trying to figure things out on your own, it's worth the investment to find and learn from those who have already achieved success in your desired areas.
Find a mentor and tailor content to specific audience for success on social media: Identify a specific audience, create tailored content, and find a balance of authenticity and business goals for social media success.
Having a mentor or outside perspective can provide valuable insights and opportunities that we may miss due to our own biases and limitations. For those looking to build a business through social media platforms like Instagram or YouTube, the first steps should be identifying a specific audience and creating content tailored to their needs and pain points. Authenticity and personal connection can also help build a strong following. While sharing personal life stories isn't necessary, it can help build trust and relatability with the audience. The key is to find a balance that feels authentic and aligns with your business goals.
Sharing personal experiences and interests on social media builds connections: Authentic and relatable moments can inspire and create community on social media, but consider timing and context for sensitive experiences
Sharing personal experiences and interests on social media can help build connections with your audience. These connections can lead to meaningful conversations and engagement. It doesn't have to be deep, dark secrets, but rather relatable and authentic moments that resonate with your followers. Sharing your struggles, especially if you've overcome them, can be inspiring and create a sense of community. However, it's important to consider the timing and context of sharing sensitive or emotional experiences as a business owner. Being transparent and vulnerable can help humanize your brand and build trust with your audience. Ultimately, the goal is to create a genuine and authentic connection that goes beyond just promoting your business.
Creating a safe space for genuine conversations: Focus on lessons and consistently share them to build trust and authentic connections, regardless of age or appearance.
Building authentic connections and trust with your audience is essential for growing a successful online presence, regardless of age or physical appearance. Amanda, who gained a large following on Instagram by having genuine conversations with her audience, emphasized the importance of creating a safe space where people feel comfortable sharing their struggles and learning from each other. By focusing on the lessons and takeaways from your experiences and consistently sharing them with your audience, you can create engaging content that never gets old. Age and physical appearance are not determining factors in becoming an influencer or building an online business. Connection and trust are what truly matter.
Connecting with your audience beyond physical appearance: Engage and connect with your audience on social media platforms by focusing on content and shared interests to build the know, like, and trust factor.
Building a successful business, especially in the fitness industry, goes beyond physical appearance. Creating meaningful connections through content and shared interests is crucial in building the know, like, and trust factor with your audience. Social media platforms like YouTube and Instagram can be used creatively to engage and connect with your audience, focusing on what you say and the visual experience you create. You can find Pedro on Instagram and at Bucci Radio, where they will be interviewing him next. If you own a business doing half a million dollars or more in annual revenues and want to scale it, consider the Empire Mastermind program. Remember, the greatest compliment is to share this episode with your network and give a 5-star rating on iTunes.
