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    • Long-term commitment required for successful social media brandingConsistency, humility, and patience are essential for building a successful social media brand. It's a long-term commitment with no guarantee of immediate results.

      Building a successful brand on social media, particularly on Instagram, is not an overnight process. It requires a significant amount of time, effort, and talent. Gary Vaynerchuk, a well-known social media expert, emphasizes that there's no such thing as a viral brand; it's a misconception. Instead, it's a long-term commitment, with some individuals having been consistent with their content creation since the early 2000s. Moreover, it's essential to understand that the market ultimately decides what's good, not our egos or the people around us. If you're not seeing the desired engagement or results, it's a sign that you need to improve. It's crucial to accept that the market is right and that you're not good enough yet. Lastly, patience is vital. Building a viral brand takes time, and it's important not to give up after a few months. Remember, consistency, humility, and a commitment to self-improvement are the keys to success in social media branding.

    • Experiment with different content formats to find what resonates with your audiencePush past fear and experiment with various content formats to improve and eventually achieve success

      Creating successful content requires experimentation and overcoming fear. You may think you've found the perfect format, but it could be something entirely different. Whether it's videos, articles, podcasts, or social media, you need to try various approaches to find what resonates with your audience. Your fear of failure and ego can hinder your progress, so it's essential to push past these obstacles and focus on improving your craft. Remember, great things take time, so be patient and persistent in your efforts. If you're still asking yourself if your content is good enough, the answer is likely no, not yet. But with dedication, hard work, and a willingness to learn, you can close the gap and eventually achieve success.

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    I think that Instagram and Twitter are tremendously different. Look, Twitter is the town hall, the cocktail party of the social world. When things happen in the world and there’s breaking news, we’re running to Twitter not Instagram – we want the chatter, not the images. However, I do believe that Instagram has found a way (at least up til now) to gain the most attention from the consumer where we've found ourselves looking at those pictures pretty consistently. 

    Attention wins and that’s what Instagram has been able to capture. People are actually consuming content on Instagram, whereas on Twitter, those days are over. Back in the day I used to be able to send out a tweet and although I had a substantially lower reach I was still able to garner that attention. Instagram, due to its image-focused nature, is naturally able to capture our attention more easily. And let’s face it, we’re lazy, and it’s much easier to consume an image than to take the time to read a few lines or click through to a long form piece of content. It’s just the nature of our tendencies, our attention spans, and the mediums where we’re consuming this content, which happens to stem from the palms of our hands.

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