#BehindTheCurtain 25: How to Empower Your Team to Make Better Decisions w/ Bill Reed

James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable!

This discussion was hosted at the Sweet Fish Media Creator House.

Watch the full discussion now on the B2B Growth YouTube Channel.

To learn more about Sweet Fish Media visit: sweetfishmedia.com

On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand.

Discussed in this Episode:

• Validate content ideas by pitching them to subject matter experts and seeking feedback
• Collaborating with SMEs to create content that aligns with the company's goals
• TikTok's expansion into longer-form content, potentially disrupting YouTube's dominance

Link to this weeks posts:

“How do you know if a content idea is good?” by Jess Cook - https://www.linkedin.com/posts/jesscook-contentmarketing_how-do-you-know-if-a-content-idea-is-good-activity-7155929508703780864-BNGI?utm_source=share&utm_medium=member_ios

How to Tackle Thought Leadership Content Without an Influencer-Level Following by Emilia Korczynska - https://www.linkedin.com/posts/emiliakorczynska_ive-been-seeing-lot-of-content-influencers-activity-7137902633628942337-gCoC?utm_source=share&utm_medium=member_desktop

TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory by Aisha Malik - https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands. Do you just focus on a few channels and do them well, or try to hit every new media platform there is?

Discussed in this Episode:

• Marketing predictions
• “Dark social” and how it will affect B2B
• Brand engagement in dark social
• Social media overload and its impact on marketing strategies
• Content creation and consistency for B2B

Connect with us:

James: https://www.linkedin.com/in/jamescarbary

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify.

Link to Posts:
Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/

Forrester Article on salesloft acquiring Drift - https://www.forrester.com/blogs/what-saleslofts-acquisition-of-drift-means/

Linkedin Post about Salesloft and Drift - https://www.linkedin.com/posts/andreaelbee_i-really-like-the-products-and-leaders-at-activity-7163265996017840128-DHhC?utm_source=share&utm_medium=member_desktop

Lessons from Analyzing 1,200 LinkedIn Posts: https://www.linkedin.com/posts/cassandra-naji-a6742713_lessons-from-analyzing-1200-linkedin-posts-ugcPost-7157799842486857728-db_A/?utm_source=share&utm_medium=member_ios

Joe Rogan is no longer exclusive: https://techcrunch.com/2024/02/06/actually-its-good-for-spotify-that-joe-rogans-podcast-is-no-longer-exclusive/

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with your target buyer!

We also dive into newsletter usage data from Beehiiv - (spoiler alert: it’s BAD news for marketing.)

And AI DeepFakes are here! Is the sky falling? Or is this another tool that marketers could leverage to their advantage - once the public image of AI softens.

Discussed in this Episode:

• The “cold start” content problem
• A LinkedIn strategy that works for busy CEOs
• Making content that fires up your boss and they’re excited to post
• Breaking down newsletter data with Vivek Nanda
• AI DeepFakes: friend or foe for marketers?

Link to Posts:
https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7150583781815468032-lce2?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/viveknanda1_b2bmarketing-b2bnewsletter-newsletters-ugcPost-7151034262157160448-2Dfg?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/emollick_this-is-a-completely-fake-video-of-me-the-activity-7148912788424294401-IY93?utm_source=share&utm_medium=member_ios

Connect with us:

James: https://www.linkedin.com/in/jamescarbary

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a post that really riled some people up and activated the keyboard warriors, as well as Alex Lieberman’s recent Hubspot partnership and how it came about.

Discussed in this Episode:

• LinkedIn content strategies
• Follower count, is it important?
• Is your follower base your ICP?
• Bold content on LinkedIn that grabs attention (good or bad)
• Brand building
• Out of the box marketing tactics

Link to Posts:
https://www.linkedin.com/posts/pierre-herubel-540b3949_2024-the-standard-linkedin-content-strategy-activity-7150395811896410112-tX1d?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/anthonypierri_the-top-10-hottest-companies-that-i-still-activity-7149416937465204736-6m7k?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/alex-lieberman_hubspotted-hubspotpartner-activity-7149815370294464512-SpW3?utm_source=share&utm_medium=member_ios

Connect with us:

James: https://www.linkedin.com/in/jamescarbary

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market - right where they are!

Discussed in this Episode:

• Meeting your buyer where they are
• Using TikTok for B2B marketing
• A B2B murder mystery podcast?
• Breakfast burritos

Connect with us:

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?

Discussed in this Episode:

• Leadership and Creativity in B2B Marketing
• Creating value driven content without CTAs
• Influencer marketing and building trust in 2024
• Influencer marketing strategies and best practices

Connect with us:

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months or YEARS after the podcast aired.

Discussed in this Episode:

• Repurposing content
• Reposting content
• Best practices for long form video podcasting and microvideo content

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it up this week talking about the gap between bosses and marketing teams and how getting on the same page with your marketing strategy can be the key to strong, high-performing content.

Link to Post:
https://www.linkedin.com/posts/jbonini_most-execs-and-marketing-leaders-do-not-activity-7134938943761870848-BcIs?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/