behindthecurtain

Robert W. Schneider is an award-winning director and producer based in NYC. He currently holds the titles of Original Programming Producer at Feinstein’s/54 Below, Artistic Director of The J2 Spotlight Musical Theater Company, Host of the podcasts Behind The Curtain: Broadway’s Living Legends (w/Kevin David Thomas) and Gay Card Revoked (w/Robbie Rozelle), and faculty member at Penn State University, New York Film Academy, and Mount Union University. Robert has had the great fortune to collaborate with such theaters as Second Stage, Lincoln Center, Center Theater Group, Walnut Street Theater, The York Theater, NYMF, and many others. Proud member of SDC! https://www.broadwayworld.com/people/Robert-W-Schneider/ https://www.robertwschneiderdirector.com/bio https://broadwaypodcastnetwork.com/hosts/robert-w-schneider/ https://54below.com/artists/robert-schneider/ https://twitter.com/robwschneider?lang=en https://www.facebook.com/robwschneider https://www.imdb.com/name/nm6509714/

In this episode of the #BehindTheCurtain Series, Logan talks with our COO, Bill Reed, about the fulcrum of decision-making: why you should push decisions down to the people closest to the customer (or the problem you're trying to solve). Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode of the #BehindTheCurtain Series, James & Logan talk about how we've customized our goal setting & tracking approach on the leadership team at Sweet Fish. We share: 1) Why some standard approaches haven't worked for us 2) How we discuss & track ongoing goals on a weekly basis 3) How we've taken a slow approach to rolling out our goal setting framework If you like this episode, you'll probably also love: Why You Should Stop Using To-Do Lists (And What To Do Instead) w/ Kevin Kruse The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni At The Table with Patrick Lencioni on Apple Podcast Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode of the #BehindTheCurtain Series, Kelsey & Logan talk about reasons why you should tell your customers you're not a good fit. If you like this episode, you'll probably also love: Does Transparency Sell Better Than Perfection? with Todd Caponi And Todd's book: The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode of the #BehindTheCurtain Series, James & Logan talk about how you can recreate the benefits of an open office environment when working remotely via Zoom (or another conference call tool). We talk about 3 specific benefits: 1) Reducing feelings of isolation among your team members 2) Allowing leadership to be more connected to your team (and vice versa) 3) Allowing the cross-pollination of ideas that wouldn't happen with only scheduled calls with a specific agenda (hat tip to Ethan Beute on this one) Some things to keep in mind: 1) Limit the time you use this strategy (not all 40 hours of the work week) 2) You'll have to think about productivity differently 3) Don't schedule really "deep work" during these times. If you like this episode, you'll probably also love: At The Table with Patrick Lencioni on Apple Podcasts Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode of the #BehindTheCurtain Series, Logan talks to our COO, Bill Reed, about why you should approach your firing process with the same care as you do your hiring & onboarding processes. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Video killed the radio star! Well… not exactly. Adding video to your podcast strategy will really only benefit your audible content (if you do it right). In this #BehindTheCurtain episode, host Lesley Crews chats with Sweet Fish Director of Partnerships, Logan Lyles about adding video to your podcast gameplan. The two discuss: Why video is so important to a podcast strategy Why content creators struggle with consistency in video How to bridge the gap between your podcast and social media channels Sweet Fish is hiring! Click here to learn more. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode of the #BehindTheCurtain Series, James & Logan talk about how we pulled off a virtual customer mastermind call in less than a week. We share: 1) The simple tech we used 2) The surprising benefits of getting your customers together (virtually) 3) How to structure your outreach & these sorts of virtual events Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode of the #BehindTheCurtain Series, James & Logan talk about why you should be using hashtags in your organic LinkedIn content. We share: 1) Why this seems to be growing in importance 2) How to determine what hashtags to use 3) How to use your chosen hashtags within your post Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers. They talk about 3 specific strategies we've used at Sweet Fish to deepen important relationships with people in our own network. 1) Texting 2) 2nd content collaborations 3) Community building (small, in-person events & online communities) Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode of the #BehindTheCurtain Series, James & Logan share specific tactics you can use to organize your Gmail inbox. We talk about: 1) Creating color-coded labels for better prioritization 2) How to automate label creation in Gmail 3) Little known tip for adding labels to outgoing messages (so they're already labeled when you get a reply) 4) How to determine where to spend your "inbox time" as a B2B salesperson Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat. They share: Why we don't call them our mission & vision statements What we call them instead How to look for red flags as a leader in this process with your team How we bake this language into our day-to-day interactions with our team For episodes like these, check out all the episodes in the Behind The Curtain series here: https://sweetfishmedia.com/category/behindthecurtain/ Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode of the #BehindTheCurtain Series, James & Logan share how we're changing up our messaging around the launch of James' new book for better results, including: 1) Emailing our database about punching a raccoon 2) Texting a few hundred people for referrals 3) Making a specific ask to recommend the book to 3 friends Want to get your copy of Content-Based Networking? (It's only $0.99 this week!) It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.

In this episode of the #BehindTheCurtain Series, James & Logan share how we're creating contextual creative for social media ad campaigns to increase our conversion rates. Plus, we talk about how James always spends his time alone in the show...spoiler: it's a more productive habit than you might think. For episodes like these, check out all the episodes in the Behind The Curtain series here: https://sweetfishmedia.com/category/behindthecurtain/ Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode of the #BehindTheCurtain Series, James & Logan share 3 strategic decisions we made on the publishing, layout & launch of James' new book: Content-Based Networking. 1) No reviews on the cover or cover flaps of the physical copy 2) Included James's phone # in the book for readers to call or text him 3) Launching an audiobook at the same time as the physical & digital versions Want to get a copy of Content-Based Networking when it launches? You can pre-order your copy on Amazon easily here. Want it in audiobook format, just search Content-Based Networking or James Carbary on Audible. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode of the #BehindTheCurtain Series, James & Logan share some compelling stats from LinkedIn research about the impact thought leadership can have on revenue, as well as 10 ways you can tactically establish the thought leadership of your CEO or other senior executive. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts what is making us tick here at Sweet Fish Media. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.