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    Ben Smith: The Rise and Fall of the Social Media News Age

    en-usMay 03, 2023

    Podcast Summary

    • Fox News host Tucker Carlson under scrutiny for racist, violent text messageControversial figure Tucker Carlson's text message expressing violent and racist sentiments caused alarm at Fox News, highlighting the ongoing issue of hate speech and its impact on public discourse, emphasizing the importance of accountability for individuals with large platforms.

      The media landscape continues to grapple with controversial figures and their inflammatory remarks. In the latest development, Tucker Carlson, a popular Fox News host, came under scrutiny for a text message expressing violent and racist sentiments. While some might argue that this is not new behavior from Carlson, given his past controversial statements, others find the content alarming. The text message, which reportedly caused a panic at the highest level of Fox, reveals Carlson's introspection and conflicting feelings about his own views. However, it also highlights the ongoing issue of hate speech and its impact on public discourse. The incident serves as a reminder of the importance of holding individuals accountable for their words and actions, particularly when they have a large platform and influence over public opinion.

    • Media landscape changes and its consequencesTraditional media faces internal crises and controversial comments, while digital media struggles to secure sustainable business models due to social media platforms' unwillingness to pay for content.

      The media landscape has undergone significant changes in recent years, with traditional companies like Fox News and digital pioneers like BuzzFeed facing unique challenges. The power dynamics between content creators and social media platforms have led to unintended consequences, including the demise of once-promising ventures. For instance, Fox News' handling of internal crises and Tucker Carlson's controversial comments are indicative of the company's unique structure under Rupert Murdoch's leadership. Meanwhile, the failure of BuzzFeed and other digital media outlets to secure sustainable business models based on social media platforms' unwillingness to pay for content has resulted in significant struggles and closures. These developments underscore the complexities and uncertainties of the modern media landscape.

    • The early digital media landscape: A mix of progressivism and toxic politicsThe early digital media scene was marked by a sense of innovation and disillusionment, with figures from different ideological backgrounds working closely together. However, the emergence of toxic politics online was not anticipated, leading to far-reaching consequences.

      The early days of digital media, as represented by outlets like BuzzFeed and Huffington Post, were characterized by a sense of youthful progressivism and innovation. However, this scene also saw the emergence of figures who would later contribute to right-wing populism. The Internet was a small world then, and people from different ideological backgrounds often worked in close proximity to each other. For instance, the founder of 4chan worked out of BuzzFeed's offices, and Andrew Breitbart was a co-founder of Huffington Post. The line between left and right wing media was not always clear-cut, and the digital landscape offered opportunities for new voices and perspectives to emerge. However, it also allowed for the spread of toxic politics, which became a significant factor in the virality of content. The media landscape of the early 2000s was marked by a sense of disillusionment with mainstream media, particularly following the Iraq war. Figures like Jonah Peretti of Huffington Post and BuzzFeed, and Nick Denton of Gawker, saw opportunities to capitalize on this disillusionment by distributing content that resonated with audiences. Unfortunately, the toxic politics that gained traction online was not anticipated, and the consequences were far-reaching.

    • Social media amplifying negative emotions and divisive politicsSocial media algorithms prioritize content causing strong reactions, leading to anger and hatred being shared and amplified, reflecting underlying anger and frustration in society

      Social media platforms like Facebook have significantly influenced how people think and behave online, often amplifying negative emotions and divisive politics. The theory that people would only post positive content in public was challenged when it became clear that the most engaging posts were those that caused the most enragement. This trend, which predates the 2016 election, can be attributed to both the existence of underlying anger and frustration in society and the commercial interests of social media companies aiming to increase user engagement. The platforms' algorithms prioritize content that elicits strong reactions, leading to a vicious cycle of anger and hatred being shared and amplified. It's important to recognize that social media didn't create this phenomenon but rather provided a new outlet for it.

    • The relationship between social media and societal angerSocial media's role in societal anger is complex, with idealistic entrepreneurs having different visions leading to progress and controversy

      The rise of social media and the increasing polarization in society are interconnected, but it's not as simple as blaming social media for all the anger and conflict. The end of certain media outlets and the firing of prominent figures reflect a shift in public interest and relevance, rather than a decrease in drama or conflict. The early aughts saw the dynamism of media startups, with idealistic entrepreneurs like Peretti and Denton having different visions for the potential of these new tools. While Peretti saw a utopian paradise, Denton saw an opportunity to expose hypocrisy and create a more honest medium. The consequences of this differing perspective led to progress, but also controversy and even destruction, as seen with the case of Gawker and Peter Thiel's campaign against it. Overall, the relationship between social media and societal anger is complex and multifaceted.

    • The Gawker case and the turning point for online media cultureThe Gawker case marked a turning point in online media culture, highlighting the need for privacy boundaries and the rise of 'revenge porn'. It also created a chilling effect on publishers, making them more cautious about legal action against powerful figures.

      The Gawker case in the mid-2010s marked a turning point in online media culture, with the publication of private and intimate content leading to a public backlash and legal consequences. This incident highlighted the need for boundaries around privacy and the rise of the term "revenge porn." However, it also created a chilling effect on publishers, making them more cautious about challenging powerful figures in the courts. The legal landscape for journalism in the US remains loose, allowing for significant latitude in lies told on air as long as they don't result in specific damages. The Fox case, while not a defamation suit, serves as a reminder of the challenges in pursuing legal action against media outlets. Overall, these cases have shaped the way online media operates, with a renewed focus on ethics and privacy.

    • The Evolution of Digital Media and Pioneers' ChoicesBuzzFeed and Gawker's failures didn't mean everyone involved was a moron, and their decisions weren't doomed. They produced groundbreaking journalism, like publishing the Steele dossier, which affected politics and democracy.

      The failure of social media companies like BuzzFeed and Gawker doesn't necessarily mean that everyone involved was a moron or that the paths they chose were doomed from the start. The reality is that it's impossible to know in advance what choices would have led to a healthier ecosystem. While these companies may have absorbed mainstream journalistic culture and faced criticism, they also produced groundbreaking journalism that is now taken for granted in the industry. One notable decision made by BuzzFeed was to publish the Steele dossier in 2017, which became a part of politics and affected the course of events. While this decision was met with criticism and controversy, making the document public was arguably healthier for democracy than keeping it hidden. Overall, the evolution of digital media and the choices made by its pioneers continue to shape the industry and the way we consume news today.

    • Media Adapting to Changing LandscapeIn a world overwhelmed by content, media outlets that deliver trustworthy, human news in a clear and direct way will thrive.

      The media landscape is undergoing significant changes, with traditional news outlets struggling to adapt to the influx of information and the shifting audience preferences. The reporter in the discussion highlights the frustration of not being able to verify important information and the need for media outlets to deliver news in a human, trustworthy way. Semaphore and the Charlie Sykes Bulwark podcast are mentioned as examples of media getting it right by listening to their audience and delivering news in a clear, direct manner. The future of media in relation to AI is also touched upon, with the reporter expressing skepticism about AI replacing human journalists immediately but acknowledging its potential power. In essence, the key takeaway is that in a world overwhelmed by content, media outlets that can deliver trustworthy, human news in a clear and direct way will thrive.

    • AI-generated interviews and contentAI could change interview and content production by creating personalized, voice-activated articles and interviews, but concerns about deep fakes and disinformation remain.

      The use of AI in media production is becoming more accessible and could significantly change the way interviews and content are presented. The speaker discussed the possibility of creating an AI interview with Ben Smith using his existing published works. While it's currently challenging to do so, the speaker believes it will be easier in the future. This could lead to new opportunities, such as having articles read aloud by the author in their voice. However, there are concerns about the potential misuse of AI in creating deep fakes or disinformation, especially in areas with less scrutiny and fact-checking. The speaker also mentioned the recent bankruptcy of Vice News and their large employee count, implying a potential shift in the media industry towards more automated production.

    • Vice Media's excessive hiring and bloated workforce contributed to its downfallDespite having around 3,000 employees, Vice Media's unsustainable business model led to unnecessary hires and a loss of focus on core missions, ultimately contributing to its downfall.

      Vice Media's downfall was due in part to their excessive hiring and bloated workforce, which was unsustainable for their money-losing business model. Vice Media, with around 3,000 employees, was a stark contrast to companies like The New York Times with 1,700 journalists. The temptation to expand and lose focus on core missions led to unexpected discoveries of hidden teams and unnecessary hires. The belief that they were growing into giants like Disney and NBC Universal proved to be false. Ben Smith, co-founder of Semaphore and former media columnist at The New York Times and founding editor in chief at BuzzFeed News, discusses these topics in his new book "Traffic: Genius, Rivalry, and Delusion in the $1,000,000,000 Race to Go Viral." The podcast, hosted by Charlie Sykes, also touches on the challenges of maintaining focus and managing growth in the media industry.

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    https://twitter.com/chamath

    https://twitter.com/Jason

    https://twitter.com/DavidSacks

    https://twitter.com/friedberg

    Follow Tucker:

    https://twitter.com/TuckerCarlson

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    https://twitter.com/theallinpod

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    Intro Music Credit:

    https://rb.gy/tppkzl

    https://twitter.com/yung_spielburg

    Intro Video Credit:

    https://twitter.com/TheZachEffect

    Referenced in the show:

    Tucker Carlson segment links:

    https://twitter.com/talkrealopinion/status/1728139279019188257

    https://twitter.com/greg_price11/status/1729991837958414573

    https://twitter.com/hansmahncke/status/1730019598064390597

    OpenAI segment links:

    https://openai.com/blog/sam-altman-returns-as-ceo-openai-has-a-new-initial-board

    https://twitter.com/btaylor/status/1730030765482938521

    https://twitter.com/chamath/status/1726351777581449627

    https://www.reuters.com/technology/sam-altmans-ouster-openai-was-precipitated-by-letter-board-about-ai-breakthrough-2023-11-22

    https://www.businessinsider.com/openai-ceo-sam-altman-hawaii-estate-napa-san-francisco-2023-11

    http://paulgraham.com/fundraising.html

    https://openai.com/our-structure