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    • Enhancing Experiences: Travel, Insurance, HR, and Retirement PlanningBusinesses and individuals prioritize enhancing experiences through travel rewards, personalized insurance, HR solutions, and tech-driven retirement planning.

      Businesses and individuals prioritize making the most of their experiences, whether it's through travel or creating a strong company culture. For business travelers, having a rewarding experience can keep them recharged and productive. The Delta Sky Miles Platinum Business American Express Card is a popular choice for those who travel frequently. Amica Insurance emphasizes the importance of personal connections and understanding individual needs, making insurance feel more human. For companies looking to grow, Inspirity provides HR solutions to help build a strong culture aligned with business goals. Lastly, Betterment, a FinTech company, uses technology to make retirement planning more accessible and affordable for individuals. Overall, these examples highlight the importance of finding ways to enhance experiences and make life more convenient and efficient.

    • From grandparents to Betterment: Inspiration and entrepreneurshipBetterment's founder drew inspiration from his grandparents' business skills and community-building, experiences as a scout and editor, and education at Harvard to launch a robo-advisory platform during a financially uncertain time, helping people make smarter financial decisions.

      Betterment's founder, Jon Stein, drew inspiration from his grandparents' business and community-building skills to start his own company, Betterment, despite launching it during a financially uncertain time post-2008. Stein's experiences as a scout and editor also contributed to his confidence and interest in economics and helping people make better decisions. At Harvard, he was fascinated by the irrationality of human behavior and the potential to help people make better decisions, leading him to consider a career as a doctor. However, he couldn't connect with the medical field and instead pursued a career in finance, using his understanding of human behavior to create a robo-advisory platform to help people make smarter financial decisions. Stein's experiences and learnings from his grandparents, scouting, and education shaped his entrepreneurial journey and drive to make a positive impact on people's lives.

    • Discovering one's true passion takes timeStay true to your values and pursue a career that aligns with them, even if it takes time and detours.

      Sometimes it takes time and various experiences to discover one's true passion and career path. The interviewee shared how they initially disliked the idea of working in finance due to its perceived lack of meaningful impact. Instead, they were drawn to economics and the study of how societies function. However, they found themselves working in financial consulting after graduation, despite their initial reservations. While they gained valuable experience and access to high-level executives, they felt disconnected from the industry's focus on making money and lack of innovation. It wasn't until they realized that they could make a difference by starting their own company that they felt truly fulfilled. The interviewee's story highlights the importance of staying true to one's values and pursuing a career that aligns with them, even if it takes some time and detours along the way.

    • Creating a customer-centric financial serviceThe traditional financial industry focuses on profits over personalized advice, leading the speaker to create Betterment, a customer-centric service combining online savings and smart investing.

      The traditional financial services industry focuses more on pushing customers to trade and making profits, rather than providing personalized financial advice and helping them make the most of their money. This was a personal experience for the speaker, who despite having a business degree, CFA, and working in the industry, struggled to manage his investments effectively. He realized that the average person might face even greater challenges. Inspired by this, he started Betterment with the goal of creating a customer-centric financial service that combined the ease of online savings accounts with the smart investing efficiency of mutual funds. The business idea took shape around 2007 when he quit his consulting job to attend business school, and he targeted individuals making over $100,000 as his primary customer base due to the retirement crisis in America and the need for long-term savings.

    • Creating a new financial services company from scratchDetermination and focus on the customer led to the creation of a new financial services company, providing personalized guidance, tax management, and net positive returns.

      The speaker, who is the founder of a financial services company, set out to help people save and invest better, focusing on those already saving. He faced challenges in gaining trust and differentiating his service from existing options. He built the first version of the site himself and, with the help of his roommate and a securities lawyer, eventually became a regulated entity. The company aims to provide personalized guidance, tax management, and net positive returns, making it easier for individuals to answer the question of what to do with their money. The speaker's determination and focus on the customer led to the creation of a new financial services company.

    • Starting a business during a financial crisisStarting a business during a financial crisis can lead to unique opportunities and a less saturated market.

      Starting a business during a financial crisis might seem counterintuitive, but it could lead to great opportunities. John and Eli, with the help of their savings and team members, started their investment advisory company during the 2008 financial crisis. Initially, they aimed to determine the right business entity and settled on an investment advisor due to its fiduciary responsibilities. They funded the business with their savings and later hired key team members, including Anthony as head of product. Despite initial plans to launch quickly, the financial crisis caused delays. They found a forcing mechanism in applying for TechCrunch's Disrupt conference, which had a launch date requirement, and used this as their new launch goal. This experience highlights the potential advantages of starting a business during challenging times, as it may present unique opportunities and a less saturated market.

    • Overcoming last-minute challenges in starting a businessPerseverance, adaptability, and a strong team are crucial for launching a business despite last-minute hurdles and setbacks.

      Starting a successful company involves numerous challenges and last-minute hurdles. The founder of Betterment, a digital investment service, shared her experience of launching the company at TechCrunch Disrupt. In the week leading up to the event, they faced several issues, including a flash crash that exposed a problem with withdrawals, and a delay in regulatory approval. The founder had also been working tirelessly on perfecting her pitch and presentation. Despite the sleepless nights and mounting pressure, she delivered her speech with determination and confidence. This story underscores the importance of perseverance, adaptability, and a strong team in bringing a business idea to life. It also serves as a reminder that success doesn't come without its fair share of obstacles and setbacks.

    • AI Transforms Teamwork and ProductivityEmbrace AI technology, learn from experts, value simplicity, and challenge the status quo for increased teamwork and productivity.

      Technology, specifically AI, is transforming teamwork and individual productivity in various industries, from software development to pizza production. Atlassian, with its AI-powered software like Jira and Confluence, is making the impossible possible for teams. Meanwhile, Masterclass offers an opportunity to learn from the best in their fields to improve personally and professionally. Even in complex industries like financial services, simplicity and ease of use are valued. And sometimes, being wrong can lead to great success. So, embrace technology, learn from the best, and don't be afraid to challenge the status quo.

    • From bootstrapped to funded: Achieving success with determinationA clear goal, dedicated team, and customer-focused approach can lead to significant growth, even without substantial resources.

      With a compelling vision, a small team, and a lot of determination, it's possible to build a successful business even when resources are limited. The story shared highlights how a company managed to gain traction with 500 customers and $1 million in management within the first month, despite being bootstrapped and not yet funded. The team's resilience and focus on providing value to customers, even without a million dollars, paid off. After gaining initial success, the team prioritized securing funding and eventually raised $3 million from investors. The lesson here is that having a clear goal, a dedicated team, and a customer-focused approach can lead to significant growth, even in the absence of substantial resources.

    • Reevaluating early business decisionsSuccessful businesses require flexibility and the willingness to revisit and adjust early decisions as the company evolves. Provision for buyouts can make transitions smoother.

      Building a successful business involves making tough decisions, even if they mean revisiting past agreements. The founders of this wealth management company started with an equal ownership split among three partners, but as the business grew and one partner became more involved, the founders realized that this arrangement was unfair. They had to have an uncomfortable conversation and renegotiate the ownership percentages. This experience underscores the importance of being open to adjusting early business decisions as the company evolves. Additionally, creating provisions for buyouts in the early days proved to be a wise decision, allowing for a smooth transition when one partner decided to leave. Starting a business is never easy, and growing it requires flexibility and a willingness to make difficult decisions.

    • CEO's commitment to driving change in financial servicesCEO remains committed to her mission, acknowledges potential partnerships and competition, but maintains a unique perspective driven by values beyond monetary gain, and aims to provide opportunities for her children that do not rely on inherited wealth.

      The CEO, despite expressing feelings of unease about the perceived unfairness of her position and the industry's culture, is committed to driving her business forward and changing the financial services landscape. She acknowledges the potential for partnerships and competition with established financial institutions, but maintains a different perspective, driven by values beyond monetary gain. The CEO's background and experiences have shaped her perspective, and she aims to provide opportunities for her children that do not rely on inherited wealth. Ultimately, she remains dedicated to her mission and the potential impact on the industry.

    • The role of hard work, intelligence, and luck in successSuccess is a combination of individual efforts and external factors. Be open to opportunities and grateful for the lucky breaks that come your way.

      Success is a combination of hard work, intelligence, and luck. John Stein, the CEO and founder of Betterment, emphasizes the importance of seizing opportunities and being fortunate in life. He believes his success is not only due to his smarts and hard work but also to the lucky breaks and supportive environment he's had throughout his life. This feeling of gratitude motivates him to help others and pay back the debt of luck. Jerry Stellenberg, the founder of a pinball machine company, also experienced the impact of luck in his life. He was initially skeptical of pinball but eventually got hooked. However, as a tech-savvy person, he saw potential in the game and was determined to reimagine it using touchscreen technology. In 2009, he seized the opportunity presented by the popularity of touchscreen tablets and started his business. Both John and Jerry's stories illustrate that success is not solely determined by individual efforts but also by external factors, and it's essential to be open to opportunities and grateful for the lucky breaks that come our way.

    • From hobby to business: Creating unique pinball machinesPassionate hobbies can evolve into successful businesses through innovation and determination.

      Passion and innovation can lead to the creation of unique and exciting products, even when starting as a hobby. Jerry's journey to merge physical pinball with virtual graphics resulted in the creation of Multimorphic and their P3 pinball machine. With the support of investors and a dedicated team, they transformed a fun project into a successful business. Despite initial skepticism from purists, the integration of virtual interactions into the classic pinball experience proved to be a hit, attracting fans and creating a new niche in the industry. The success story of Multimorphic serves as a reminder that following your passions and pushing boundaries can lead to remarkable outcomes.

    • Exploring unconventional perspectives with influential thinkersListen to 'Rethinking' podcast for surprising insights from scientists, leaders, artists, and more to find success, build better relationships, and broaden horizons

      "Rethinking" is a thought-provoking podcast hosted by Adam Grant, where he invites some of the world's most influential thinkers to share their unconventional perspectives on various aspects of life. Through this podcast, listeners can gain surprising insights from scientists, leaders, artists, and more. These insights can help individuals find success at work, build better relationships, and broaden their horizons. Notable guests on the show include Reese Witherspoon, Malcolm Gladwell, and Yo-Yo Ma. So, if you're looking for a fresh perspective on the world and want to learn from some of the brightest minds, be sure to check out "Rethinking" wherever you get your podcasts.

    Recent Episodes from How I Built This with Guy Raz

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    Edited by Neva Grant, with research help from Claire Murashima.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Sarah Kauss of S'well

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    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    And sign up for Guy’s free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Dave’s Hot Chicken: Arman Oganesyan

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    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    And sign up for Guy’s free newsletter at guyraz.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

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    You can follow HIBT on X & Instagram, and sign up for Guy’s free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ECKO UNLTD and COMPLEX: Marc Ecko

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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Concept2 Rowing Machines: Dick and Peter Dreissigacker

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    Edited by Neva Grant, with research help from Katherine Sypher.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Tom Rinks of Sun Bum

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    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

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    This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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