Podcast Summary
Leveraging Business Development for Small Business Success: Small businesses can expand their network, create new opportunities, and grow by collaborating with non-competitive businesses through business development.
Small businesses can significantly improve their success by collaborating with other small businesses through business development (biz dev). Gary Vaynerchuk, in his GaryVee Audio experience, shares his passion for helping small businesses and believes he can provide better advice to them than even larger companies. He gives an example of how he helped a small wedding shop by partnering with them, leading to five new meetings for the shop owner. The concept of biz dev involves small businesses reaching out to and building relationships with other non-competitive businesses in their area. This collaboration can lead to mutual benefits such as cross-promotion, shared resources, and increased customer base. By focusing on biz dev, small businesses can expand their network, create new opportunities, and ultimately grow their business beyond their current imagination.
Asking for what you want in business development: Approach 50 nearby businesses, offer value, and be persistent to build mutually beneficial partnerships.
The key to successful business development is to be proactive and ask for what you want. The speaker shared their experience of approaching local businesses and asking if they could display wine and offer a partnership. They emphasized the importance of being persistent and offering something in return. They also suggested reaching out to 50 nearby businesses and following the philosophy of "what can I do for you?" to build mutually beneficial relationships. The speaker encouraged artists, like India, to do the same and approach local stores and restaurants in their neighborhood. By being the person who initiates the conversation and offers value, you can create opportunities for both parties. Remember, in business development, sometimes you need to be selfish, but also patient and willing to give to get.
Believe in your value and ask for what you want: Believing in your worth and asking confidently can lead to valuable opportunities in business and life
Believing in the value you offer and having the confidence to ask for what you want can lead to significant opportunities in business and in life. The speaker emphasizes that many people are hesitant to ask due to discomfort or fear, but making the ask can result in valuable connections and partnerships. This concept is not limited to business, as personal relationships can also be missed out on due to fear of asking. The key is to provide value and believe in what you offer, making the ask a "jab and right hook" rather than a speculative proposition. The speaker acknowledges that this advice contradicts some of his previous teachings, but stresses that both approaches can be effective in different situations. Overall, the takeaway is to have confidence in your abilities and the value you bring, and to not be afraid to ask for what you want.
Exploring partnerships with nearby businesses: Collaborating with other small businesses can lead to significant growth opportunities through cross-promotions, content creation, or even starting a small business Snapchat channel together.
Collaboration with other small businesses can lead to significant growth opportunities. When you're feeling stuck or lack the resources for marketing and expansion, consider reaching out to nearby businesses for mutually beneficial partnerships. You never know what value you can bring to each other or what opportunities may arise. So, don't hesitate to ask and explore creative ways to collaborate, such as cross-promotions, content creation, or even starting a small business Snapchat channel together. By exchanging attention, customers, and opportunities, you can expand your reach and potentially attract new customers who might not have otherwise discovered your business. Remember, in a business environment, throwing a jab or taking a risk can lead to unexpected rewards, so put on your big girl pants and go ask!
The Importance of Listener Feedback: Positive reviews and word-of-mouth recommendations are crucial for creators to continue producing content and growing their audience. Your feedback, in the form of ratings and reviews, directly impacts their ability to thrive and reach new listeners.
The speaker places a great deal of importance on positive reviews and word-of-mouth recommendations. The speaker's ability to continue producing content depends on the support of listeners, as reflected in their ratings and reviews on platforms like iTunes. The speaker uses the metaphor of "oxygen" to emphasize the essential role that listener feedback plays in keeping their content alive and thriving. In essence, the speaker is asking for the audience's help in growing their audience and sustaining their creative endeavors. By leaving a rating or recommendation, listeners can make a significant impact on the speaker's ability to continue producing content and reaching new audiences.
