Podcast Summary
Focus on emerging social media platforms before they get expensive: Small businesses can stay competitive by adopting new social media platforms early and being patient until they become valuable for advertising
Social media marketing will become more expensive for small businesses as larger companies compete for ad spots. However, the opportunity lies in being an early adopter of new platforms before they become saturated and expensive. Gary Vaynerchuk gives the example of email marketing and Google AdWords, which became more expensive as more businesses jumped on board. Instead, he suggests focusing on emerging platforms like Instagram, Snapchat, and Meerkat, and holding out until they become more valuable for advertising. This strategy requires patience and a long-term perspective, but it can help small businesses stay competitive and ride the wave of new trends before they become too expensive.
Seizing opportunities in new platforms: Entrepreneurship involves dedication, time, confidence, and embracing challenges to seize opportunities in new platforms before they become saturated with competition.
Being an entrepreneur means seizing opportunities in new platforms before they become mainstream and saturated with competition. This requires dedication, time, and a willingness to work outside of traditional business hours. Confidence is crucial in the face of rejection, but it's important to ensure that what you're selling is legitimate and valuable. Surrounding yourself with negativity and turning it into positivity can also help build resilience. Ultimately, being an entrepreneur involves embracing challenges, pushing against the establishment, and staying true to your vision.
Focus on hiring individuals who understand the target audience, not their age: Hire millennials based on their marketing skills and understanding of the target demographic, not their age.
While Gary Vaynerchuk finds excitement in challenging the status quo and proving people wrong, for those looking to build a millennial-owned branding agency, it's essential to focus on hiring individuals who truly understand the target audience, regardless of their age. Gary emphasizes that age does not necessarily equate to expertise in marketing to a specific demographic. Instead, look for individuals who have a deep understanding of the behavior and preferences of the age group you're trying to reach. As Gary puts it, "the reason I've mentioned that 50 year old fat white dude is he understood 12 year old girls in pop music better than anyone. Just like this 39 year old old dude understands the behavior of 13 to 23 year olds better than most people." So, when hiring millennials for your agency, prioritize their marketing skills and knowledge over their age.
Trusting your instincts and providing value are keys to success: Trust your gut, create value, and engage with your audience for a genuine following, not buying fans through unscrupulous means
Trusting your intuition and providing value to your audience are key to success in social media and in life. Gary Vaynerchuk shared his observation that he learned to trust his instincts from a young age, even when it seemed counterintuitive to others. He emphasized the importance of having confidence in your decisions, but also maintaining humility and being open to feedback. Regarding social media, Clayton asked about retaining and increasing followers after taking over a company's account with bought fans. Gary advised that the approach should be the same regardless of the starting point – provide value to engaged fans to build a loyal following. He emphasized that buying fans through unscrupulous means is ultimately futile and will not lead to long-term success. Instead, focus on creating high-quality content and engaging with your audience to build a genuine following.
Perception of quality is subjective in creative expression: Success in creative expression depends on both the quality of the content and effective marketing efforts
The perception of quality is subjective and varies from person to person when it comes to music, art, content, or any form of creative expression. During a discussion, three individuals shared their diverse music preferences, and while some might find Kanye, Jay Z, or The Beach Boys as good, others might enjoy Flex Pavilion, Matty Young, and Light Side. The bottom line is that everyone has unique tastes, and what resonates with one person might not with another. However, the quality of the content is not the only determining factor for success. The ability to effectively market and distribute the content is equally important. Even with a large following, if the content is not good, it may not sustain long-term engagement or growth. Ultimately, it's a combination of both the quality of the content and the marketing efforts that can lead to success.
Exploring Favorite Music Acts: Connection, Expression, and Live Performances: Music is a powerful form of expression that connects us emotionally, inspires creativity, and provides unique experiences through our favorite artists and live performances.
Music is a deeply personal experience, and people have strong connections to the artists and bands that resonate with them. During our discussion, we explored the topic of favorite music acts of all time. Here are three key points that emerged: 1. Music is a powerful form of expression: Each of us shared stories about how specific artists or bands had touched us emotionally, inspired us creatively, or helped us through challenging times. Music has the ability to evoke strong feelings and memories, making it an essential part of our lives. 2. Diversity in musical tastes: Our favorite music acts spanned various genres, from classic rock and pop to electronic and hip-hop. This illustrates the vast array of musical styles and artists that exist, and how each person's musical preferences are unique. 3. The importance of live performances: Many of us emphasized the significance of seeing our favorite acts live in concert. The energy and connection between the artist and the audience can be an unforgettable experience, often deepening our appreciation for the music and the artist. In summary, music is a deeply personal and powerful form of expression that connects us emotionally, creatively, and socially. Our favorite music acts reflect our individual tastes and experiences, and the live performances can be a transformative experience.
