Podcast Summary
Monetizing existing assets and building a career: Rent out your space on Airbnb for income, stay honest and persistent in your career, and explore various side hustles for progress
Monetizing what you already have can be an effective and easy side hustle, as shared by the podcast host who writes books but also rents out her home as an Airbnb. Airbnb makes it simple to get started, and it can provide income without significant upfront costs. Meanwhile, Aliza Licht, a successful marketing and PR expert, emphasized the importance of honesty and persistence in building a career, from pitching ideas to negotiating deals and even writing a best-selling book. Whether it's through sharing your space, growing your career, or exploring other side hustles, remember that small steps can lead to significant progress.
Creating a personal brand while working for a larger company: Building a personal brand can complement and enhance your career within a larger organization by providing value, sharing experiences, and ensuring company compatibility.
Building a personal brand and succeeding in your career can go hand in hand, even while working for a larger company. Alisa, a marketing expert and former PR executive, shares her experience of creating a digital persona, DKNY PR Girl, which became a social media sensation and eventually led to a blog, book deal, and a career as a mentor. This success came from providing career advice and sharing her experiences while working for a major brand. For those who believe you must work for yourself to build a brand, Alisa suggests it depends on the company and role. She emphasizes the importance of a side hustle and straddling both until you can determine which path to follow. However, it's crucial to ensure your company is comfortable with your personal branding efforts. Alisa's story is an inspiring reminder that building a personal brand can complement and enhance your career within a larger organization.
Navigating Layers of Approval in Your Career: Stand up for your intellectual property, find common ground with collaborators, be transparent with your employer, and balance personal and professional goals.
Building a successful career involves both standing up for yourself and being mindful of your employer's brand. The speaker shares her experience of navigating multiple layers of approval in her professional journey, emphasizing the importance of owning intellectual property and finding common ground with collaborators. She also encourages being transparent with your employer about your projects, even if they may seem unrelated to their brand, and deciding what's important to you in your career growth. Ultimately, it's essential to maintain a healthy balance between personal and professional goals while respecting the interests of your employer.
Discussing personal brand intentions with your boss: Be open and transparent with your boss about personal brand goals, present it as a mutual benefit, avoid emails, and be upfront to prevent misunderstandings.
Transparency and open communication are key when considering building your personal brand while still working for a company. Having a conversation with your boss about your intentions and presenting it as a mutual benefit for both parties is important. It's not just about you, but also about how it can positively impact the brand you're working for. Remember, this conversation should be had in person and not through an email, as tone and delivery are crucial. It may be nerve-wracking, but being upfront and above board is essential to avoid any potential misunderstandings or negative consequences. If you're just starting to build your personal brand and don't have a publicist, there are easy tools and resources you can use to pitch yourself effectively.
Engaging with journalists through social media: Directly connecting with journalists on social media can be an effective and cost-efficient alternative to traditional PR methods. Research their interests and engage with them personally for maximum impact.
Directly connecting with journalists and media outlets through social media platforms like Twitter can be an effective and cost-efficient alternative to using expensive PR companies or services. Before reaching out, ensure that your side projects do not compete with your company's work. Research the journalists and their interests, and engage with them through DMs or emails. Personal stories and direct communication can often resonate more with audiences, making this approach an increasingly popular choice in today's digital age. Although traditional PR methods may have their merits, the ease and accessibility of social media make it an attractive option for those looking to share their stories with the world.
Taking the Lead in Your Career: Self-Motivation and Persistence: Self-motivation and persistence are crucial for career growth. Provide value first when reaching out to potential collaborators or opportunities, and be aware of their work to avoid irrelevant pitches. Utilize resources like Help a Reporter Out for streamlined access to journalists and their projects.
Taking initiative in your career and pursuing opportunities requires self-motivation and persistence. No one else will care as much about your career goals as you do, so it's essential to take the lead in making things happen. When reaching out to potential collaborators or opportunities, it's important to be respectful and provide value first. A specific reference to their work and why it resonated with you can be an effective way to introduce yourself and your pitch. Be aware of what they cover and avoid wasting their time with irrelevant pitches. Utilizing resources like Help a Reporter Out can help streamline the process by providing access to journalists and their current projects. Ultimately, success comes from putting in the effort, doing your research, and demonstrating why your story or pitch is relevant to them.
Consistency and personalization are key to establishing thought leadership: To become a thought leader, consistently speak intelligently on a topic across various platforms and personalize outreach emails for stronger connections.
Establishing thought leadership and building a strong personal brand requires consistent effort and personalization. To become a subject matter expert, repetition is key - speak intelligently on a topic through various platforms, including your own. Personalizing emails during outreach might take extra time, but it significantly increases the chances of positive responses. So, invest that time to build meaningful connections and strengthen your reputation. Remember, it's not just about being efficient, but also about making genuine connections that contribute to your growth.
