Podcast Summary
Shelby Church's Success in Options Trading and YouTube: 14-year-old Shelby Church turned her passion for makeup into a YouTube channel, later transitioned to options trading, and achieved 8 successful trades in a row, demonstrating the power of dedication and personal growth.
Key takeaway from this episode of the Iced Coffee Hour is the discussion about Shelby Church's success in options trading and her background in YouTube content creation. Shelby has had a streak of 8 successful trades in a row, each aiming for a 1% profit. She's been able to explain her options trading strategies, but acknowledges that it's complex and may require further explanation. Shelby shared her experience in YouTube, starting at the age of 14 and initially making videos about makeup. She attended Orange Coast College for a year and a half, focusing on film classes, but eventually decided to pursue YouTube full-time when her channel gained a substantial following. Shelby's story demonstrates the potential for personal growth and financial success through passion projects and dedication.
Young YouTuber's Journey to Living Off Their Earnings: Building a successful YouTube channel can generate significant income, even for young creators. Mindful spending and saving are crucial for long-term financial success.
Creating content on YouTube can generate significant income, even for young creators. The interviewee was able to live off of YouTube earnings by the time they graduated high school, but the cost of living in different areas, such as Orange County versus LA, impacted their spending. They spent a lot of their earnings on camera equipment and other expenses, but also recognized the importance of saving, especially after realizing they had missed a popular video due to being busy. The interviewee's most popular video, which focused on their spending habits at Whole Foods, received over 300,000 views, highlighting the interest and engagement from their audience on the topic. They now save more than they spend and use apps like Empower to help manage their finances. Overall, the conversation underscores the potential financial rewards of building a successful YouTube channel, as well as the importance of mindful spending and saving.
Renting out a house in Palm Springs on Airbnb: Challenges and Rewards: Renovating a rental property in Palm Springs can be rewarding, but managing contractors and unexpected expenses is challenging. Engaging content like significant progress or unexpected issues generates more interest than day-to-day updates.
Buying a house in Palm Springs with the intention of renting it out on Airbnb can be a viable investment, even if people are drawn to it because of a social media presence. However, creating home renovation videos may not be as successful as anticipated due to the lack of initial progress and the limited interest in day-to-day updates. Instead, unexpected issues or significant progress tend to generate more engagement. Renovating a property requires careful management, as contractors may not always show up or stick to the schedule, and unexpected expenses can add up. Despite these challenges, the potential rewards of owning a rental property in a desirable location like Palm Springs can outweigh the obstacles.
Cosigning on a loan with family members: Joint loans vs. separate loans: Cosigning on a loan can negatively impact both parties' ability to secure future loans. Consider getting separate loans instead.
When buying real estate with a family member, it's generally better for each person to get their own loan and property, rather than cosigning on a loan together. This is because when you cosign, both parties are equally responsible for the loan, and it can negatively impact each other's ability to secure future loans. The speaker also discussed their experiences with investing, including stocks and real estate. They started with a financial advisor but have since considered managing their investments independently due to lower fees with index funds. The conversation also touched on the importance of being informed and comfortable with the investment process before getting started.
Fidelity targets millennials with 0% index funds: Millennials can start investing with simple index funds like FZROX, potentially leading to future use of other services. Robinhood offers individual stock and crypto investments, but investing in dividend-paying companies is important for long-term growth.
Fidelity is targeting millennials with their 0% index funds to attract them as customers, with the hope that they will grow their wealth and eventually use other services. The speaker suggests that investing in a simple index fund like FZROX is a good starting point for millennials who don't need a financial advisor. The conversation also touches on the topic of investing in individual stocks and cryptocurrencies through platforms like Robinhood, with examples given of specific stocks and crypto investments. The speakers discuss their own experiences with investing and the potential returns they've seen. They also mention the importance of investing in companies that pay dividends and the potential for high CPMs (cost per thousand impressions) on YouTube videos related to finance. Overall, the conversation emphasizes the importance of starting to invest early and the potential rewards that can come from it.
Exploring the secrets of successful YouTube content creation: Creativity, flexibility, and a willingness to experiment are key to creating successful YouTube content. Spending significant time on editing and production can lead to a large audience and revenue.
Creating engaging content on YouTube can lead to a large audience, even if it requires a significant time investment in editing and production. The speaker in this conversation expressed admiration for another creator's ability to generate views and revenue, despite spending a substantial amount of time editing each video. They also discussed the potential for reaction videos or collaborations to increase engagement and reach new audiences. The speaker also shared their own approach to video creation, which involves a more improvisational and flexible process. They don't strictly follow a script or outline but instead develop ideas as they go and edit to refine their content. The conversation also touched on the potential for reusing b-roll footage and the importance of planning out filming locations. Overall, the conversation highlights the importance of creativity, flexibility, and a willingness to experiment in creating successful YouTube content.
Authentic and raw content can be successful on YouTube: Unedited, lower quality videos focusing on timely news and reactions can attract significant views on YouTube. Real estate agents deserve respect for their time and effort.
While editing and high production value can attract more views, authentic and raw content, such as reactions or unedited talks, can also be successful and more relatable to audiences. For instance, some YouTubers, like Clear Value Tax, have achieved significant views with simple, unedited videos focusing on stimulus updates and news. Even the quality of the video itself, such as lower resolution, can add to its charm and appeal. Additionally, the speaker shared that they have shifted their focus from real estate to YouTube due to the efficiency and financial benefits it offers. However, they expressed a newfound respect for real estate agents due to the time and effort they put into their work. Lastly, they mentioned having a podcast, Millennial Life Crisis, in addition to their YouTube channel.
Overcoming Overwhelm through Persistence and Collaboration: Persistence and dedication can lead to valuable collaborations and opportunities, even when faced with overwhelming tasks. Keep reaching out and trusting the right person will come along to help.
Persistence and dedication can lead to valuable collaborations and opportunities. In the discussion, a woman shared her experience of wanting to start a podcast but being overwhelmed by the time-consuming tasks, such as managing a Facebook group. She reached out to a potential editor named Jack, who responded with determination and completed the task despite it being unpaid at first. Their successful collaboration led to the creation of The Graham Stephan Show. The woman also mentioned her past experience of having a quarter life crisis and using it as a theme for their podcast. However, the main message is that even when faced with overwhelming tasks, it's essential to keep reaching out and trusting that the right person will come along and help. In the end, this collaboration not only helped her with her podcast but also led to a new business opportunity.
Hiring the right collaborator for YouTube success: Finding a passionate and dedicated collaborator can lead to better results and a more efficient workflow in YouTube content creation. Look for local candidates and consider hiring out tasks to increase earnings.
Finding the right person to collaborate with on a creative project, especially in the field of YouTube content creation, can make a significant difference in the success and efficiency of the endeavor. The speaker in this conversation shares his experience of hiring a college student to help with video editing, and how the full-time collaboration has led to better results and a more efficient workflow. However, the speaker emphasizes the importance of finding someone who is truly passionate about YouTube and is willing to fully commit to the project. The speaker also mentions that this level of dedication and commitment can lead to higher earnings through hiring out tasks that the collaborator may not be as skilled in. The conversation also touches upon the importance of local collaboration and the idea that dedicated viewers of the podcast may be the most suitable candidates for the position.
Engaging content and income breakdowns: Sharing income sources and creating quality content can inspire viewers and grow a YouTube channel.
Creating engaging and high-quality content, even with small improvements, can significantly impact the success of a YouTube channel. Sharing income breakdowns and sharing the journey of building various income streams can inspire and resonate with viewers. While some sources of income may be more nerve-wracking to disclose than others, the response from audiences can be positive. Considering the various income streams like AdSense, brand deals, merchandise, courses, Patreon, and even renting out assets on platforms like Turo, there are numerous opportunities to create informative and entertaining content for viewers. Remember, the key is to have fun with the process and engage with the audience along the way.
Experimenting with YouTube elements and adapting to trends: To succeed on YouTube, experiment with thumbnails, titles, and trends, but avoid overusing them. Stay informed about platform changes and adapt to unexpected issues to optimize content performance.
Creating engaging content on YouTube involves experimenting with various elements such as thumbnails and titles, while also keeping up with trends like adding flames to thumbnails. However, overuse of trends can lead to diminishing returns, so it's essential to keep innovating. The like button is an essential aspect of engagement, but overusing it can be annoying. Manual video reviews and avoiding certain locations for video uploads are strategies creators use to optimize their content's performance. Additionally, unexpected issues like automatic Korean subtitles can impact video recommendations, so creators must adapt to these challenges. Overall, staying informed about YouTube trends and being adaptable to unexpected issues are crucial for success on the platform.
Consistency and timing matter for YouTube growth: Stick to a consistent schedule, monitor views within the first hour, and make adjustments for potential view doubling within 45 days. Dedication and planning are key.
Consistency and timing play a significant role in growing a YouTube channel. The speaker shared their experience of noticing increased views when scheduling videos for specific times, suggesting YouTube may prepare the audience better. They recommend sticking to a consistent schedule, monitoring the video's performance within the first hour, and making necessary adjustments to titles and thumbnails. Adhering to this routine could potentially double views within 45 days. However, it requires dedication and being present for the first hour after every post. Despite the challenges of coming up with new content daily, the speaker emphasizes the importance of pushing through and planning ahead. They also take occasional breaks but find it difficult to be away for more than a few days due to the need to prep videos in advance. The speaker is considering jaw surgery but is hesitant due to the disruption it would cause to their content creation schedule. They suggest making videos about such experiences can provide support and entertainment for viewers.
The Importance of Proper Dental Health for Overall Well-Being: Proper dental health leads to improved overall well-being, reducing headaches and enhancing chewing ability. Address dental issues early for insurance coverage and easier recovery.
Proper dental health, including bite alignment, is essential for overall well-being and can impact one's quality of life. The speaker shared their personal experience of needing jaw surgery due to misaligned teeth and the benefits they gained from the procedure, such as reduced headaches and improved chewing ability. They also discussed the importance of addressing dental issues earlier in life to take advantage of insurance coverage and easier recovery. The speaker's work schedule was also discussed, with them sharing that they typically work from 9 or 10 AM to 6 or 7 PM, with some flexibility depending on the day and season. Additionally, they mentioned the importance of staying creative and productive during mornings and the recent acquisition of a high-tech workout setup to maintain fitness at home.
Staying true to oneself while adapting to YouTube trends: YouTube success requires authenticity and consistency. Try new formats, invest in quality content, and adapt to trends while staying true to your unique voice.
Consistency and authenticity are key elements in building a successful YouTube channel. Shelby Church, who has been posting videos for over a decade, shared her experiences of evolving her content and adapting to changing trends. She mentioned how she stopped swearing and discussing sensitive topics due to superstition and the desire to present a more polished image. Church also recalled her early days on YouTube when she used a pseudonym and made searchable videos to attract viewers. She noted that her current videos are more reflective of who she is and take more time to produce, but she believes the investment is worth it as her audience connects more with her authentic self. Church encouraged trying new formats, such as reaction videos, and emphasized the importance of a good thumbnail to capture viewers' attention. Overall, her advice emphasizes the importance of staying true to oneself while adapting to the ever-changing YouTube landscape.
Creating Authentic and Engaging Content on YouTube: Authentic and engaging content, even with unconventional methods, can lead to significant growth and success on YouTube. Creators value creative freedom and the potential for high returns on investment.
Creating authentic and engaging content, even if it involves unconventional methods like putting water in your eyes for a viral video, can lead to significant growth and success on YouTube. The creator in this conversation gained a new audience and over 500,000 views by doing something unexpected. Additionally, maintaining creative freedom and the ability to produce content without external interference is a valuable aspect of the YouTube platform. The creator's perspective on the value of YouTube content and the relatively low cost for advertisers compared to traditional media demonstrate the potential for significant returns on investment for creators. Overall, the freedom, authenticity, and potential for growth on YouTube make it an attractive platform for creators looking to build an audience and make a living through their content.
YouTubers don't always earn more from the Super Bowl despite larger audience: YouTubers might earn less per view from the Super Bowl due to lower ad rates, but their actual earnings depend on niche, conversion rates, and partnerships.
While the Super Bowl may have a larger viewership, YouTubers like MrBeast may not make as much per view due to lower advertising rates. For instance, a 30-second slot during the Super Bowl costs $4.5 million, whereas MrBeast might only make around $1 million for the same length of video with 30 million views. However, the actual earning potential depends on various factors, including the channel's niche, conversion rates, and product partnerships. So, while the Super Bowl may have a larger audience, YouTubers might not necessarily earn more from it.
