Podcast Summary
Focusing on subscriber numbers or followers for self-esteem can be detrimental: Instead of fixating on numbers, create authentic content that entertains or educates your audience
Focusing too much on subscriber numbers or followers for self-esteem can lead to downfall. Instead, creating content that entertains or educates with the audience in mind is key. Gary Vee emphasized this influence from his book "Crush It" and the importance of authenticity and experience in creating content. The goal is to write a book that inspires and boosts confidence for individuals at any stage of their influencer journey, whether starting out or feeling stagnant. This authenticity and experience come from being in the trenches and doing the work, rather than just being an expert for the sake of it.
Understanding YouTube's title and thumbnail importance: 60% success on YouTube comes from title and thumbnail, cultural trends and search engine behavior are crucial for content creation on YouTube.
YouTube has played a significant role in Gary Vaynerchuk's video content creation journey, and while he excels in platforms like Instagram and Twitter, he acknowledges that his knowledge and expertise in YouTube are not at par with his peers. He estimates that 60% of a video's success on YouTube comes from the title, while 40% can be attributed to the thumbnail. Gary also emphasizes the importance of understanding search engine behavior and cultural trends on YouTube to create content that resonates with audiences. Ultimately, I'd say that Gary's success in various platforms stems from his deep understanding of each platform's unique audience and content creation requirements. He's a master of adapting his content to fit the specific context of each platform's community.
Understanding cultural trends and human psychology: Anticipating cultural trends and focusing on positivity can increase engagement on YouTube.
Creating successful content on platforms like YouTube involves more than just delivering quality content. Anticipating cultural trends and understanding human psychology, particularly the tendency towards negativity, can significantly impact engagement. Caleb's example of denim jackets illustrates how cultural trends can make content more appealing. Knowing these trends and creating content around them can give creators an edge. However, it's essential to focus on positivity and providing value rather than succumbing to negativity or hate. Building a profile based on negativity or complaining about issues like growth or algorithms can be detrimental. Instead, creators should focus on bringing positive messages, highlighting what's working, and providing value to their audience.
Focus on content over subscriber numbers: Creating high-quality content is crucial for success on YouTube, even if you don't prioritize subscriber numbers initially. Technology advancements make it easier for non-tech-savvy individuals to reach wider audiences, and staying committed to your craft is essential despite challenges.
While YouTube values great content over subscriber numbers in the long run. The speaker shared his personal experience of focusing more on content rather than titles and thumbnails, which led to growth even without prioritizing subscriber numbers. He emphasized the importance of creating high-quality content to stand out in the competitive landscape, as more people, especially kids, aspire to become YouTubers. The speaker also highlighted YouTube's advancements in technology, enabling non-tech-savvy individuals to reach wider audiences with their messages. Despite the challenges, such as the debate around notoriety and fame, the speaker encouraged creators to continue producing their best work and stay committed to their craft.
The Power of YouTube and Technology in Content Consumption: Younger generations consume content at an unprecedented rate on YouTube, making it a powerful medium. Traditional mediums should not be demonized, and content is key. Predicting and adapting to technological trends can change behavior.
The way we consume information and content has drastically changed with the advent of technology, particularly platforms like YouTube. The speaker, who comes from a small community background, emphasizes that the leveling playing field of smartphones and free, search-based platforms like YouTube means that content creation and consumption have become a global phenomenon. He observes that younger generations, in particular, consume content at an unprecedented rate and value, making YouTube a powerful medium. The speaker also challenges the notion of putting traditional mediums on a pedestal and demonizing new ones, emphasizing the importance of the content itself. The speaker's experience with Gary Vaynerchuk's book "Crush It" and his own journey on YouTube highlights the power of predicting and adapting to technological trends. The ease of creating and discovering content through search-based platforms makes them evergreen and capable of changing behavior.
Effectively Reach a Niche Audience on LinkedIn: Focus on providing entertainment or education for your audience to stand out from self-promotional content on LinkedIn. Learn from successful influencers and prioritize your end audience for success.
LinkedIn is an effective platform for reaching a niche audience, particularly for those looking to move their business forward. The platform's focus on video content is still new and appealing to many older users who may not engage with other social media sites like YouTube. When it comes to creating content from scratch, the speaker emphasizes the importance of considering the audience first and focusing on providing either entertainment or education. The majority of content on social media is currently self-promotional, but those who prioritize educating or entertaining their audience can stand out. The speaker encourages those with resources to learn from those who have built their influence from scratch, emphasizing that success often comes from putting in the work and focusing on the end audience. Additionally, the speaker recommends reading "YouTube Secrets" for further insights on building a successful social media presence.
Transforming lives through YouTube content creation: YouTube can lead to life-changing opportunities through authentic and organic content creation, despite competition and hard work.
Creating content on YouTube can lead to life-changing opportunities. The speakers, who started out as a couple documenting their lives before YouTube was even on their radar, found success through their authentic and organic approach. They believe in the power of YouTube to transform lives and want to share their insights and experiences with others through their book. Despite the competition and hard work involved, the rewards are worth it. The speakers' passion for YouTube and their desire to help others succeed drives them to spread their message and reach a wider audience.
Sharing YouTube experiences and tactics: Learn from Gary's team's YouTube journey and share the podcast to help others improve their presence.
While Gary Vaynerchuk is known for providing high-level business advice, he admits that he and his team don't excel at YouTube to the same degree as other platforms. Despite his reservations, he believes that sharing his own experiences and tactics on YouTube could be valuable for those in his audience looking to improve their YouTube presence. He encourages listeners to watch what he and his team do, and emphasizes the importance of sharing the podcast with others to help spread the word. Ultimately, Gary's message is one of transparency and a willingness to share both successes and areas for improvement.
