Podcast Summary
Following passions and uplifting others in marketing: Passionately pursuing your role in marketing, supporting small businesses, and uplifting colleagues can lead to a fulfilling career.
Passion and positivity can lead to fulfilling careers, even in the marketing industry. Lauren, a marketing and community engagement coordinator at Girls in Marketing, shared her daily experiences and the importance of supporting small businesses. Her enthusiasm for her role, which includes email marketing, social media management, and content editing, stems from her love for writing and the community aspect of the company. Her dedication to small businesses comes from her personal experiences of receiving support and appreciation for her own work. Overall, Lauren's story highlights the value of following your passions, creating opportunities, and uplifting others in the industry.
Supporting small businesses makes a big difference in owners' lives: Every purchase from a small business owner is a personal victory, providing opportunities and creating roles tailored to individuals' skills and passions.
Supporting small businesses has a significant impact on individuals and their dreams. Unlike large corporations, every sale made to a small business owner is a personal victory, and it can make a huge difference in their lives, especially during challenging times like the pandemic. Small business owners appreciate every purchase, no matter how big or small, and it helps them continue their work and pursue their projects. The story of Lauren's journey to getting a job at Girls in Marketing illustrates how a small business can provide opportunities and create roles tailored to an individual's skills and passions. Overall, supporting small businesses is a meaningful way to make a difference and contribute to someone's dream.
Volunteering can lead to valuable opportunities and experiences: Volunteering can provide unique experiences and opportunities, helping you stand out to potential employers by showing passion and commitment.
Volunteering can lead to valuable opportunities and experiences, even if it doesn't come with a salary. The speaker, Lauren, shared her personal story of how volunteering for the organization Girls in Marketing for over six months led her to secure not one, but two jobs in marketing. She emphasized the importance of showing passion and commitment during volunteer work, which ultimately helped her stand out to potential employers. The speaker also encouraged listeners not to rule out volunteering as an option, as it can provide unique experiences and opportunities that may not be available through traditional education or career paths. Additionally, she emphasized the importance of putting your all into volunteering and doing it because you genuinely want to, rather than just for the resume boost. Overall, Lauren's experience is a powerful reminder that volunteering can be a valuable investment in your future career.
Following your passions and interests: Exploring unconventional paths, like self-education and non-traditional qualifications, can lead to fulfilling experiences and opportunities. Stay true to your passions and take initiative to stand out in the job market.
Following your passion and interests, even if it means deviating from traditional paths like attending university, can lead to fulfilling experiences and opportunities. Lauren shared her story of not feeling passionate about attending university and instead pursuing a journalism qualification and then working for Disney. While some may view her decision as unconventional, Lauren emphasized the importance of self-education and extracurricular activities in increasing employability. She also highlighted the challenges of finding employment in today's job market and encouraged those in university to take initiative and try new things to stand out. Ultimately, Lauren's story serves as a reminder that there is no one-size-fits-all approach to achieving success and that trusting your instincts and staying true to your passions can lead to unexpected and rewarding outcomes.
Creating a personal brand through blogging or social media can make you more employable: Start a blog or build an online presence through social media to showcase unique voice and passions, no need for exceptional writing skills or money, share your thoughts and passions consistently, use free platforms, believe in your content, and expand reach through visuals
Creating a personal blog or building an online presence through social media platforms can significantly increase your employability. You don't need to spend money on courses or have exceptional writing skills to start a blog. Instead, it's about sharing your thoughts and passions with the world. When deciding on a blog topic, think about what you're passionate about and what you can write about consistently. Sign up for free websites like Wix, Wordpress, or Blogger to get started. Remember, the most important audience is yourself. Write about what you want to read and what motivates you. Don't doubt yourself and believe in the content you produce. Eventually, share your blog with others to grow your audience. The visual side of blogging through platforms like Instagram and TikTok can also help expand your reach. In summary, creating a personal brand through blogging or social media can make you more employable by showcasing your unique voice and passions.
Learning and improving blogging skills: Start blogging with free tools, reflect on progress, and share passion to build a following
Blogging and creating high-quality content, including photos, is a valuable skill that can be learned and improved over time. You don't need expensive equipment or perfect writing abilities to get started. Using free editing tools like Lightroom and setting a consistent posting schedule can help enhance your content and build a dedicated following. Even if your early work may not be your best, reflecting on your progress and continuing to write and learn will lead to growth and potential opportunities. Don't let fear of judgment hold you back from sharing your passion and voice online.
Believing in yourself and putting yourself out there can lead to opportunities and personal growth: Believe in yourself and share your voice to reach a grateful audience and discover new opportunities
Believing in oneself and actively putting oneself out there can lead to opportunities and personal growth. Whether it's through writing, social media, or other creative outlets, there will always be people who resonate with and appreciate the content being shared. For example, Lauren started blogging about mental health and self-care at a young age, despite some criticism, and found a grateful audience. Similarly, she recently did her first sponsored post on Instagram with a food brand, which came about due to her previous experience with gifted opportunities. The key is to keep putting yourself out there, as you never know who might be listening or watching, and there's always someone who needs to hear what you have to say. So, don't be afraid to take risks and share your voice, as you never know what opportunities might come your way.
Authenticity and engagement matter in collaborations: Small creators with genuine audiences and a commitment to promoting products they believe in can make valuable impacts for brands
Authenticity and engagement matter more than just having a large following when it comes to collaborating with brands on social media. The speaker shared her experience of working with a brand for the first time and how her small following didn't hinder the opportunity. She emphasized the importance of being true to one's audience and only promoting products that are genuinely believed in. Additionally, she highlighted how smaller creators often put in more effort and can make a significant impact for businesses, as opposed to just focusing on influencers with massive followings. The speaker's positive attitude towards her smaller audience and her commitment to providing inspiration and positivity to her followers also stood out as valuable qualities for brands to consider when seeking collaborations.
Authenticity and positivity are crucial for growing a successful content creation community: Stay true to yourself, maintain a positive mindset, and share authentic experiences to build a successful content creation community
Authenticity and positivity are key to growing a successful content creation community, especially for smaller creators. Olivia, as an example, built her brand and community by providing relatable content. The fear of not living up to extravagant expectations can be overcome by focusing on personal experiences and sharing the magic of past achievements. It's important to post content that resonates with you and not worry about losing followers. Consistency and authenticity are more important than a rigid posting schedule. Social media should be seen as a hobby rather than a lifestyle, and it's essential to be proud of the content you create and accept yourself. The highlight reels on social media don't represent reality, and being honest with your followers about the ups and downs of life can help build a stronger connection. In summary, staying true to yourself, maintaining a positive mindset, and sharing authentic experiences are crucial for growing a successful content creation community.
Embracing new dreams and continuous growth: Stay curious, adaptable, and open to new experiences, focusing on the excitement and opportunities that come with discovering new dreams, even when previous ones don't meet expectations.
Key takeaway from this podcast episode is the importance of embracing new dreams and continuously growing, even when previous dreams don't turn out exactly as planned. Lauren, the guest on the podcast, shared her personal mantra inspired by the Disney movie "Tangled," where Rapunzel's character is encouraged to find a new dream when her current one doesn't meet her expectations. This resonated with Lauren's own go-getter personality, and she shared how she applies this mindset to her own life, always seeking out new challenges and dreams to pursue. It's a reminder that setbacks and disappointments are a natural part of the journey, and that we should focus on the excitement and opportunities that come with discovering new dreams. Overall, the episode emphasized the importance of staying curious, adaptable, and open to new experiences.
