E9: How to get testimonials that don't suck!

🚀 If I told you that it’s possible to generate 80% of your new business in the construction world through Instagram reels would you believe me? 

Well that’s the case for Brisbane based plastering company CRA Construction and I sat down with Kim Allen, one of the co-owners of the business to talk…. Well…, all things business! 

This is a conversation not to be missed and a BONUS episode right here for your ears. 

I think so many people will take a lot of information and inspiration from this chat and I hope you love it as much as I loved talking to Kim. 

🎙️ Listen now on the Market Your Tradie Business podcast on Apple, Spotify or wherever you get your podcasts. 

Here is a breakdown of the episode timestamps:

00:00:00:00 – Podcast intro

00:00:24:04 – welcome back to season 2

00:00:39:21 – Guest introduction

00:01:17:17 – Kim of CRA, Business profile

00:02:30:21 -  CRA ideal clients

00:05:10:14 – dealing with clients about quotes

00:06:43:07 – change in the building industry

00:07:57:15 – role of marketing in the changes of the building industry

00:09:05:23 – CRA marketing  journey

00:09:05:23 – How CRA got into using reels

00:14:35:23 – CRA process of making reels

00:16:26:12 - Investing to keep a professional image

00:20:08:23 – results gained by using social media

00:23:28:18 – useful hash tags for reels

00:27:24:08 – guest-specific takeaway

How we can help you: 

🎙Listen to the MARKET YOUR TRADIE BUSINESS podcast on Apple or Spotify 

https://podcasts.apple.com/au/podcast/market-your-tradie-business/id1623123504 

📱Get ‘Reels for Tradies’ and learn how to create reels to market your tradie business in only 30 minutes! FREE for a limited time 

https://captivemedia.activehosted.com/f/7

🎥 Get a quote for video production 

https://hello.dubsado.com:443/public/appointment-scheduler/60f35017f2adf59c5b1a3e5c/schedule

Do you ever look back at when you first started your business and think about how far you’ve come? 

How much you’ve learned? 

Which things you would do differently now that you’ve grown and expanded your skills?

Well today I’m unpacking the 3 things I wish I knew about marketing when I first started my business. 

These 3 things have been the biggest drivers of success with my marketing and I’m sharing them with the community. 

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Get Reels for Tradies - free for a limited time! 

https://captivemedia.activehosted.com/f/7

Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes. 

What you'll get:

• An easy step-by-step 'how to' guide
• Examples from across the industry
• Pro-tips for how to film quality content from your phone
• Our content bible containing 50 Reels ideas for tradie businesses 
• Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating content 

Book your Kickstarter session today, our 90-minute signature workshop for Tradie Businesses and walk away with:

• Clarity on the direction for your marketing 
• Clarity on your message 
• A personalised roadmap for your content 

https://hello.dubsado.com:443/public/appointment-scheduler/626b1fbd1f28e9e68b3ed099/schedule

Where would you be a year from now if you had a plan and all marketing actions you took were pointing in the right direction?

Getting the trust message across with your customers can sometimes be tricky as a tradie business but with a solid strategy, you can do this easily and reduce the likely hood that you’ll be questioned on price, questioned on your process or not chosen as the business they want to work with in the first place.

Today we’re unpacking 3 simple ways that you can build trust and get the trust message across with your customers.  

Don’t forget if you’re wanting to improve your Instagram Reels game or even learn how to create reels in the first place to market your tradie business, you can get access for free for a limited time only!

Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes. 

What you'll get:

• An easy step-by-step 'how to' guide
• Examples from across the industry
• Pro-tips for how to film quality content from your phone
• Our content bible containing 50 Reels ideas for tradie businesses 
• Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating content 

This mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.

It's only FREE for a limited time so don't wait to swipe this training today!

Get access here --> https://captivemedia.activehosted.com/f/7

If you’ve struggled with recruitment in your tradie business or even struggled to find the right people when you do recruit, then this episode is for you. 

I’m unpacking a 3 step strategy you can take to massively increase the amount and calibre of people that want to work for you. 

Don’t forget if you’re wanting to improve your Instagram Reels game or even learn how to create reels in the first place to market your tradie business, you can get access for free for a limited time only!

Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes. 

What you'll get:

• An easy step-by-step 'how to' guide
• Examples from across the industry
• Pro-tips for how to film quality content from your phone
• Our content bible containing 50 Reels ideas for tradie businesses 
• Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating content 

This mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.

It's only FREE for a limited time so don't wait to swipe this training today!

Get access here --> https://captivemedia.activehosted.com/f/7 

December is a busy time for most business owners and content and marketing can fall down the priority list. 

By not having a game plan for this, you can miss prime opportunities to stay top of mind for your customers and build trust with your business. 

We’ve done the hard work for you by sharing 3 simple content ideas you can create in December - that’s one less thing you have to worry about! 

Don’t forget for a limited time you can get access to Reels for Tradies for free!! 

Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes. 

What you'll get:

An easy step-by-step 'how to' guide
Examples from across the industry
Pro-tips for how to film quality content from your phone
Our content bible containing 50 Reels ideas for tradie businesses 
Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating content 
This mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.

It's only FREE for a limited time so don't wait to swipe this training today!
Get access here --> https://captivemedia.activehosted.com/f/7 

We’ve all been there. Maybe you ask yourself this question regularly. 

Today we are unpacking why the heck this is and I’m giving you some ACTIONABLE steps to help you create better content that actually lands with your audience and also to overcome mindset challenges around posting. 

In the meantime...

GET REELS FOR TRADIES FOR FREE TODAY!

Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes. 

What you'll get:

• An easy step-by-step 'how to' guide
• Examples from across the industry
• Pro-tips for how to film quality content from your phone
• Our content bible containing 50 Reels ideas for tradie businesses 
• Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating content 

This mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.

It's only FREE for a limited time so don't wait to swipe this training today!

Get access here --> https://captivemedia.activehosted.com/f/7 

You are going to love this episode! I interview Ash Edwards from In Seek Identity on all things social media. 

Today we are unpacking all of this wonderful goodness to help you overcome challenges and giving your practical tips and insights when it comes to social media for your tradie business. 

Here's what you can expect from today's episode:

-Ash Edwards introduction, what she does and who she helps

-What tradie business owners feel when starting to market their business

-Ash Edward’s take on people who doesn’t believe social media is important in marketing for tradie businesses

-Making approachable and relatable content on social media

-Advise to tradies when content is being pushed out to greater audience by using Instagram

-Which social media platform to use in marketing business

-Difference between Instagram and Tiktok

-Biggest mistakes that tradie businesses make in making content for their socials

-Why story telling component of social media works well

-What is next for Ash Edwards

-Free tradie social starter pack promotion

-Where to find Ash Edwards

Check out InSeek Identity here --> https://inseekidentity.com.au/about 

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GET REELS FOR TRADIES TODAY!

Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes. 

What you'll get:

• An easy step-by-step 'how to' guide
• Examples from across the industry
• Pro-tips for how to film quality content from your phone
• Our content bible containing 50 Reels ideas for tradie businesses 
• Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating content 

This mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.

It's only FREE for a limited time so don't wait to swipe this training today!

Get access here --> https://captivemedia.activehosted.com/f/7 

REELS FOR TRADIES! 

The 30 minute course to train any Tradie Business Owner how to create Instagram Reels to Market Your Tradie Business. 

Available FREE for a limited time

(Download through link below)

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What you'll get:

• An easy step-by-step 'how to' guide
• Examples from across the industry
• Pro-tips for how to film quality content from your phone
• Our content bible containing 50 Reels ideas for tradie businesses 
• Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating content 

This mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.

It's only FREE for a limited time so don't wait to swipe this training today!

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In episode 17 of the podcast, we dive into the question of...

“Should I be using reels to market my tradie business?” 

Then we equip you with the free training and skills you need to learn how to create engaging reels to market your business.

Download the reels for tradies mini-training today for free here

The number 1 marketing strategy for tradie businesses 

Have you ever wondered if some marketing strategies work better than others?
 
I always say this is subjective to the business and the goals, but in my humble opinion, this is the number one strategy that applies to every business that wants sustainable growth. 

Hint: will provide actionable examples in the podcast episode!

Jump into Apple podcasts, Spotify or wherever you get your podcasts to listen to this week’s episode of Market Your Tradie Business! 

How we can help you:
 
 
📱Download our free 'Content ideas for Construction' guide 
 
https://www.buildsbycaptivemedia.com/16ideas 
 
🎥 Get a quote for video production
 
https://hello.dubsado.com/public/appointment-scheduler/60f35017f2adf59c5b1a3e5c/schedule 
 
💡 Join the waitlist for the Market Your Tradie Business course 
 
https://captivemedia.activehosted.com/f/7

Today we are bringing you an awesome guest interview as I sat down with Scott Clements from Inertia Engineering - a civil, structural and flood engineering consultancy with a team of over 70 based in Brisbane.

Here’s some of the highlights of my conversation with Scott:

• Why positioning yourself as an expert will help your pipeline 
• How Inertia took a different direction which lead to success during Covid
• How they first started their marketing journey 
• Predictions for the construction industry over the next 5 years 
• Why now is the time to improve your marketing 
• The 3 problems your customers have and how to position yourself to show you can solve them

Enjoy this awesome episode!

Scott is Managing Director at Inertia Engineering, a civil, structural and flood engineering consultancy with a team of over 70 based in Brisbane. His vision for Inertia is to have a truly positive impact on every project and person we work with. This is driven through an innovative and collaborative environment, coupled with the desire to deliver a result. Scott loves working with a diverse range of people in the construction and development industry and believe that sharing ideas while having fun along the way is the key to successful relationships and projects. His experience outside of the engineering field includes property development, construction, finance and marketing which allows him to provide key insights and opinions from both an engineering and more holistic perspective.

Here’s how we can help you Market Your Tradie Business: 

Download our free ‘content ideas for construction’ guide through the link below

https://www.buildsbycaptivemedia.com/16ideas

Join the waitlist for the Market Your Tradie Business course and go into the draw to win it for free! 

You also get access to early bird pricing by being on the waitlist. 

https://captivemedia.activehosted.com/f/7