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    Encore: Monetizing your Passion and the Kardashian-Jenner Monopoly with Amanda Hirsch (of @NotSkinnyButNotFat)

    enApril 30, 2023

    Podcast Summary

    • Monetizing what you already have with AirbnbEasily earn income by sharing your home on Airbnb, leveraging unique talents and interests for creative side hustles

      Monetizing what you already have, such as your home through Airbnb, can be an easy and effective side hustle. The speaker, Amanda Hirsch, shares her experience of using Airbnb to earn income while she's away writing. She emphasizes the convenience and ease of hosting on Airbnb compared to other side hustles that often require significant startup costs. Amanda also highlights her expertise in monetizing passions and influencing pop culture, specifically the Kardashians. The Kardashians have significant influence, but it's worth questioning if it's justified. Overall, the conversation underscores the importance of finding creative ways to earn income from what you already have and leveraging your unique talents and interests.

    • Navigating the Complexity of Identity and LabelsThe process of defining one's identity and labeling one's work can be a complex journey, especially for women who grapple with the intersection of personal and professional aspects. Embracing ambiguity and staying true to oneself is key.

      Defining one's identity and labeling one's work can be a challenging process, especially when it involves reconciling the personal and professional aspects of our lives. The speaker, who uses social media to share her passions, grappled with the label of "influencer," feeling that it didn't fully capture the depth of her experiences. She reflected on the evolution of her work from a hobby to a profession, and questioned whether the pressure to assign a clear title to herself was a unique challenge for women. The speaker also acknowledged the ambiguity of the term "influencer" and its interchangeability with other titles. Ultimately, she expressed respect for those who embrace their labels, like Kim Kardashian, who has used the term to her advantage. The speaker concluded by acknowledging the ongoing nature of this self-exploration and the importance of staying true to oneself.

    • From a personal obsession to a successful business on InstagramPassionately sharing a topic online can lead to a large following and monetization opportunities. Social media provides a platform to reach a global audience and build a community around a shared interest.

      Turning an obsession into a successful venture can be achieved by sharing it with others and leveraging social media platforms. The speaker started an Instagram account in 2016, initially using it to share celebrity news with her sister. However, she soon realized that her followers also shared her interest and engagement increased. She continued to post regularly, eventually monetizing her account and leaving her previous jobs. The speaker's experience shows that being passionate about a particular topic and creating a community around it can lead to monetization opportunities. Additionally, social media provides a platform to reach a large audience and build a following. Today, being interested in pop culture and celebrity news is no longer seen as shameful but rather a shared interest enjoyed by many.

    • Unexpected Opportunities from Side ProjectsBelieve in your side projects, monetize what you own, and be open to new opportunities for financial gains.

      Having a side hustle or passion project can lead to unexpected opportunities and financial gains, even if it doesn't yield immediate results. The speaker in this conversation shares her personal experience of investing time and energy into a hobby for several years before seeing any significant financial return. She encourages others to believe in the potential of their side projects and not give up, as good things may come in time. Additionally, she emphasizes the importance of monetizing what one already owns, such as hosting a spare room on Airbnb, to help offset expenses and even generate income. Furthermore, LinkedIn jobs can be a valuable resource for finding highly qualified candidates who may not be actively looking for a new job but could be open to the right opportunity.

    • The Kardashians' Business SavvyThe Kardashians are famous for their business acumen, with Kim taking a serious approach to her work and building a successful empire despite economic downturns. LinkedIn is a valuable resource for small businesses to find qualified candidates quickly and for free.

      The Kardashians are not just famous for being famous, but they are also highly savvy businesswomen. Kim Kardashian, in particular, takes her work seriously and pays attention to every detail, from photo shoots to product launches and social media presence. While some argue that they were born into privilege, they have built impressive business empires that have withstood economic downturns. For small business owners, LinkedIn is a valuable resource for finding qualified candidates, as 86% of small businesses find a qualified candidate within 20 hours of posting a job for free on the platform.

    • Saying yes to various partnerships led to Kardashian-Jenners' massive followingThe Kardashian-Jenners' early acceptance of diverse partnerships contributed to their social media success and broadened their reach.

      The Kardashian-Jenner family's success in business, particularly in social media marketing, came from saying yes to a wide range of partnerships at the beginning, even if some seemed questionable. This strategy helped them build a massive following and reach a larger audience. However, they continue to engage in controversial marketing tactics, such as expensive giveaways and multiple brand collaborations, which some view as exploitative but are likely necessary to maintain their influence. Despite their large following, they do not have a monopoly on the beauty industry, as engagement and authenticity can still matter more than follower count in today's market. The gender dynamic of their success is also a topic of discussion, with some arguing that a male family member might face less criticism for similar tactics.

    • Learning from the Kardashians: Professionalism and PatienceDespite criticism and negative attention, the Kardashians have built a successful empire by staying professional, learning from their experiences, and remaining patient.

      The Kardashians have built their careers on being kind and professional, despite constant criticism and negative attention. They have learned to be respectful towards their exes and adversaries, which has earned them a great reputation. Before pursuing your dream job full-time, consider starting it as a side hustle and be prepared to put in the work before expecting financial returns. The Kardashians' success didn't come overnight, and they each found their unique strengths and ran with them. Khloe focused on denim and size inclusivity, while Courtney embraced her blog, Poosh, despite its initial perception as a "black sheep" business. Their experiences serve as a reminder that patience, hard work, and a positive attitude can lead to real success.

    • A dedicated team is crucial for successA successful project requires a dedicated team of individuals with diverse skills, supporting each other throughout the development process.

      Behind every successful project, there is a dedicated team. Our mascots, Penny and Mimsy, are just one part of the equation. The OG Money Rehab team, including Michelle Lance, Katherine Law, and Brandon Dicker, each played essential roles in the development, production, writing, editing, engineering, and sound design of our project. Their hard work and expertise made it possible for us to deliver a high-quality product. And to all of you investing in yourselves, remember that you too have a team – a community of people cheering you on as you work towards getting it together. So, keep going, and know that you're not alone.

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