EP #25 The Science of Switching to a New Email Service Provider (ESP) in 2021

In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome David Palfreeman, a CRM, Loyalty and Digital Strategy Consultant, with host Avadhoot Revankar, Chief Growth Officer and Business Head at Netcore. David is a seasoned MarTech expert with 13+ years in the industry. His journey is a testament to his proficiency in developing and enhancing CRM capabilities, loyalty programs, and digital strategies, showcasing his adept navigation of the ever-evolving landscape of marketing technologies. 

In this podcast:

• Discover the intricacies of creating effective email campaigns that resonate with the cultural nuances of the Australian audience.
• Explore effective diverse audience engagement strategies with success stories.
• Gain insights into how brands have strategically enhanced customer lifecycle management, leading to improved repeat purchases and increased Lifetime Value (LTV).
• Explore the latest trends in customer Relationship Management (CRM) and Multi-Channel Marketing for 2024.
• Learn how to utilize customer data effectively while maintaining trust, striking the delicate balance between personalization and privacy.
• Uncover the transformative impact of interactive emails and mobile optimization on reshaping brand-audience interactions.
• Delve into best practices for integrating Generative AI (GenAI) into your marketing strategies.
• Understand the implications of the new Google and Yahoo privacy guidelines on your 2024 campaigns.

Resource Links:

Netcore’s social media accounts: 

https://www.linkedin.com/company/31757 

https://twitter.com/netcore_cloud 

https://www.instagram.com/netcorecloud/ 

Find our speakers here:

David Palfreeman: https://www.linkedin.com/in/davidpalfreeman/ 

Avadhoot Revankar: https://www.linkedin.com/in/avadhootrevankar

In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Taryn Talley - Head of Marketing at Position² with host Matthew Vernhout - VP, Deliverability, Netcore. Taryn Talley is a distinguished marketing leader with over 20 years of experience in creating and executing impactful omni-channel campaigns. Notably, she has transformed Position²'s social media campaigns—amplifying their impressions and engagement. Her insights transcend industries and resonate with every marketer eager to embrace intentional inclusion in marketing narratives.

In this podcast, they discussed:

• What is intentional inclusion in marketing, and what factors should brands consider when targeting diverse audiences?
• What makes storytelling significant in marketing campaigns for brands extending beyond mere product promotion?
• How should brands handle challenges and potential backlash when promoting diversity and inclusion in marketing campaigns?
• How can brands effectively incorporate personalization to enhance the inclusivity of their campaigns?
• What measures should brands implement to foster greater inclusivity?
• Real-life examples of brands that have set the standard for inclusive marketing.

Resource Links:

Netcore’s social media accounts: 

https://www.linkedin.com/company/31757 

https://twitter.com/netcore_cloud 

https://www.instagram.com/netcorecloud/ 

Starbucks #ItStartsWithYourName ad: https://twitter.com/StarbucksIndia/status/1656133960924012545

Taryn Talley’s social media accounts:

https://www.linkedin.com/in/taryn-talley1/ 

https://www.instagram.com/taryntalley1/?hl=en 

https://www.threads.net/@taryntalley1 

Matthew Vernhout's linkedIn:

https://www.linkedin.com/in/vernhout/ 

In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Atro Tossavainen, Founder at Koli-Lõks OÜ, with host Matthew Vernhout - VP, Deliverability, Netcore. Atro brings over two decades of experience as a GNU/Linux/UNIX systems administrator specializing in IT security, backup, and mass storage. With a remarkable background as an anti-spam activist, his insights are invaluable. 

In this podcast, they discussed:

• What is the distinction between recycled spam traps and pristine spam traps?

• What factors differentiate bulk emails from targeted ones?

• How important are authentications like SPF, DKIM, and DMARC?

• What factors should marketers consider when registering domains?

• Why is it crucial to keep using your email list?

• How do different ESPs vary in the types of emails they send?

Resource Links:

Netcore’s social media accounts: 

https://www.linkedin.com/company/31757 

https://twitter.com/netcore_cloud 

https://www.instagram.com/netcorecloud/ 

Atro Tossavainen's linkedIn: https://www.linkedin.com/in/atrotossavainen 

Koli-Lõks website: https://www.koliloks.eu/ 

About: 

In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Chris Arrendale, founder and CEO of CyberData Pros, with host Matthew Vernhout - VP, Deliverability, Netcore. Chris has previously worked as Chief Privacy and Security Officer for multiple organizations. He also holds a number of professional certifications, including Certified Information Privacy Professional, Cloud certifications, and much more. He is an expert in taking complex, technical items and breaking them down in a way that anyone can understand.

In this podcast, they discussed: 

1. What is the current and future state of global email privacy legislation?

2. How have data breaches and cyber attacks influenced privacy legislation? 

3. How have GDPR and CCPA impacted the way companies handle their email communications?

4. Which emerging technologies can enhance email privacy and security for companies?

5. How can AI help brands with email privacy and security? 

6. Advice for new businesses on hygiene privacy activities to safeguard their operations.

In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Dmitry Kudrenko - CEO, Stripo, with host Matthew Vernhout - VP, Deliverability, Netcore. 

Dmitry Kudrenko, an industry veteran with over 12 years of experience, has an astute eye for trends, he not only keeps a close watch on industry developments but also plays an influential role in shaping them. Dmitry's expertise is widely recognized, evident in the numerous workshops and lectures he has conducted on email marketing. Notably, he has delved into cutting-edge topics such as AMP technology, providing invaluable insights to professionals in the field. Dmitry's overarching mission is to revolutionize email marketing by making it more accessible for businesses and more impactful for their subscribers.

In this podcast, they discussed:

• What new opportunities can AMP-powered emails open up for email marketers?

• How will AMP technology benefit email marketing campaigns compared to traditional design approaches?

• Why should more Internet Service Providers show support for AMP emails?

• How can you tackle the challenges of sending email marketing campaigns to a multilingual audience?

• Tips for implementing a fallback email that gives a similar experience as AMP emails

• Advice and resources for marketers getting started with AMP

In today’s episode of the “For The Love Of Emails'' podcast, we welcome Shmuel Herschberg - CMO Shyn Media, with host Matthew Vernhout - VP, Deliverability, Netcore. Shmuel is a detail-oriented marketing and management professional with over 15 years of experience in senior director roles. Shmuel has demonstrated his expertise in B2B and B2C marketing, consistently delivering exceptional results by crafting successful marketing strategies that exceed KPIs, grow revenues, and scale businesses for global companies. 

In this podcast, they discussed: 

• How the right "From Name" and "From Email Address" can help your email campaigns drive user engagement.

• Things marketers should consider when thinking about different types of split testing.

• Strategies that will help marketers drive email engagement and enhance deliverability of their campaigns.

• How to identify common mistakes brands make leading to delivery issues, and how they can resolve them for better results.

• Best practices for effectively tracking metrics across multiple email service providers.

• How to effectively plan your email marketing segmentation strategies and achieve higher deliverability on your email campaigns.

• Tips for marketers to better examine delivery issues and resolve them before they become a longstanding problem and impact revenue.

In today’s special episode of “For The Love Of Emails” Podcast, hosted by Matthew Vernhout, VP – Deliverability for Netcore, North America, we welcome Raymond Dijkxhoorn, CEO of SURBL. Raymond holds Specialties in anti spam solutions, and large scale mail filtering. He is also experienced in managing  server solutions, MySQL clustering, housing and colo solutions.

In this podcast they discussed: 

• Why the age of the domain should be taken into account when using email.

• How authentication tools like SPF, DKIM, and DMARC fit into data sets for identifying a trusted sender.

• The significance of list hygiene and list consent.

• How a sender can work to resolve issues if they land in a trap network.

• How SURBL protects users from “cold email messaging” solutions.

• Advice for marketers sending emails, what they should look for and how one can stay out of trouble.

In today's episode of the "For The Love Of Emails" podcast, we welcome Joshua Tannehill- Retired Louisiana Air Force National Guard cybersecurity leader, with host Matthew Vernhout - VP of Deliverability, Netcore Cloud. Joshua, a retired US Air Force veteran, works full-time as an Information Security (InfoSec) leader and holds 24 years of progressive experience in the field. He is the Communications Sector Chief for the Louisiana Chapter of InfraGard, and President of the Louisiana Chapter, Cloud Security Alliance (CSA).

In this podcast, they discussed: 

• Segmenting the threat model and identifying the most crucial threats to pay attention to.
• Importance of having a recovery plan.
• Understanding the value of cyber security insurance.
• Key signs to look out for to distinguish between fraudulent and legitimate messaging.
• Tips to protect your inbox from Phishing emails.
• Why it is essential for brands to practice email authentication
• Cybersecurity practices brands should be implementing in 2023.

AMP emails provide a web/app-like experience within the inbox, explore ROI-driving, AMP email use cases for eCommerce, Banking & Insurance, Job Portal, Travel & Hospitality and Media & Publishing industries here: https://netcorecloud.com/amp/use-cases-videos/ 

Check out our blog to know more about the Myntra + Netcore award-winning AMP email campaign and how you can leverage AMP in your emails.

Read the blog here: https://netcorecloud.com/blog/myntra-won-eis-awards/ 

In today’s episode of “For the Love of Emails” podcast, Mr. Vibhor Garg, Business Head, Marketplace and D2C at HealthKart, along with host Jasmine Handa, Senior Product Marketer at Netcore Cloud, have joined together for an insightful conversation. Vibhor has about 10 years of experience in corporate strategy, advising clients on growth strategy, cost reduction, and implementing large-scale transformation projects. He is an experienced strategy and management consulting professional. His work has contributed to the growth of significant businesses in multiple sectors, including Consumer Internet, Financial Services and Communications, Media, and Telecom Industries. 

Check out our blog to know more about the Myntra + Netcore award-winning AMP email campaign and how you can leverage AMP in your emails.

Read the blog here: https://netcorecloud.com/blog/myntra-won-eis-awards/ 

In today’s episode of the “For The Love Of Emails” podcast, we welcome Nate Brink - Manager of Channel Marketing at Udemy, with host Matthew Vernhout - VP, Deliverability, Netcore. Nate is an email industry veteran who has thrived in both demanding corporate environments as well as in less structured, smaller companies. With expertise in email marketing, digital marketing, and account management, Nate has years of experience working with clients, and agencies and always looks forward to a challenge.

We are running an exciting video series called “No Redirects November” based on AMP emails launched on Netcore’s official LinkedIn page. We are posting brand new videos every Monday to Friday at 4 pm IST all of November.

The videos will showcase important AMP email use cases across 5 Industries: Ecommerce, Banking & Insurance, Job Portal, Travel & Hotel, and Media & Publishing.

You can learn how your brand can leverage AMP emails and achieve fewer drop-offs, eliminate friction, and get higher engagements & conversions. So follow our Linkedin page right away!

Check out our blog to know more about the Myntra + Netcore award-winning AMP email campaign and how you can leverage AMP in your emails.

Read the blog here: https://netcorecloud.com/blog/myntra-won-eis-awards/