EP 39: How to Identify Your Self Leadership Style - With Dom Brightmon

Episode Summary:

In this episode of Practice Growth HQ I speak with Carolyn Boldt about something I’ve never discussed on the podcast before - how your space impacts your success. 

Carolyn is the Co-Founder of CrossFields, a design-build firm in Atlanta. In 2011 they changed their focus to expand the impact of holistic health by elevating the public’s image of alternative medicine through virtually creating outstanding healing environments nationwide.

In this episode, you’ll discover Carolyn’s 5 point checklist for evaluating a clinic space, the psychology behind design, and a simple six-step process you can follow to design a clinic that will attract more of your ideal patients.     

If you suspect your practice may be in need of a revamp, pay close attention to this episode! 

What you’ll learn: 

• (04:24) Carolyn shares her career journey; from self-employed interior designer to Co-Founder of CrossFields  

• (06:12) Discover why the design of your clinic is a critical part of your business plan (whether you think it is or not)  

• (07:45) How to maximise the space, flow and efficiency of your clinic design  

• (09:18) The psychology behind your space and why it is an extension of your marketing  

• (10:51) The 5 Point Checklist: How to evaluate your clinic space!  

• (11:46) The critical importance of having a clean and uncluttered environment       

• (16:49) The psychology of lighting and how it influences your patients  

• (23:49) How your target market should influence your design choices   

• (25:58) Carolyn unpacks her six step process to designing the perfect clinic space  

• Plus loads more! 

Links and Resources: 

Website: https://crossfieldsdesign.com/

Free Checklist: https://crossfieldsdesign.com/listeners/

Episode Summary:

In this episode of Practice Growth HQ I speak with Cris Duval about how healthcare professionals (in particular dentists and GPs) can provide life saving care to their patients. 

Cris is a Wellness Coach with over 40 years experience in patient care. She graduated as a dental hygienist and now sits on advisory boards. 

In this episode, you’ll learn the 5 lifesaving screenings you should be giving your patients at every visit, how Cris developed her signature ‘LifeGuard Approach’, and the importance of holistic health care.      

If you’d like to learn some simple ways you can have a greater impact in the lives of your patients, don’t skip this episode! 

What you’ll learn: 

• (02:56) Cris shares the catalyst moment that led her to start doing oral cancer screenings on all her patients 

• (04:01) The LifeGuard Approach: Cris unpacks her signature framework  

• (05:37) Cris shares her biggest career mistake and how she overcame it   

• (06:53) Discover why you should reconsider how you do general dental hygiene appointments (for the sake of your patients)      

• (09:06) From burnout to health and wellness: What prompted Cris to transform and develop her signature lifeguard approach    

• (13:43) Learn five life saving screenings you should be doing at every appointment with every patient       

• (17:23) Why does 80% of the population have evidence of periodontal disease? And what can we do about it?   

• (19:44) Your patients only want one of two things: How to ask the right questions to find out what they really want    

• (22:03) The importance of a holistic approach to patient care  

• Plus loads more! 

Links and Resources: 

Email: cris@thelifeguardapproach.com

Episode Summary:

Is it possible that if you ask the right questions you could completely change the trajectory of your practice? In this episode of Practice Growth HQ I chat with David Staughton who believes you can.  

David is an award winning professional speaker, small business owner and consultant specialising in growing plastic surgery practices.

In this episode David shares the key questions you need to be asking if you want to take your practice to the next level, the book that had a profound effect on his career, and his thoughts on why we Aussies struggle so much with closing sales. 

If you’d like to know how to bring in more revenue by simply asking the right questions, make sure you take notes during this episode!  

What you’ll learn: 

• (02:42) Sink or Swim: How Dave’s entrepreneurial journey was kickstarted with a partnership that lasted just 12 days 

• (05:07) How Dale Carnegie’s book ‘How to Win Friends and Influence People’ changed the trajectory of Dave’s business journey  

• (05:56) What is a million dollar question? Dave shares his insights     

• (07:57) Unpacking why Aussie business owners struggle to close sales  

• (10:43) The critical importance of ‘spelling out your services’ to your prospective patients      

• (12:26) Know your numbers: Why you need to know the actual conversion rate in your practice  

• (16:30) Discover the conversion rates you should be aiming for (10% is not good enough)  

• (19:00) Find out why ‘How did you find out about us?’ is a million dollar question   

• (23:01) Learn the 14 words that will make you your first million dollars  

• (25:35) Uncover the very worst question you could ever ask a prospective patient

• (26:50) Discover how your receptionist can effectively use the “credentialing” strategy in customer enquiries  

• (30:00) Learn why the fortune is in the follow-up and the importance of not giving up 

• Plus loads more! 

Links and Resources: 

Website: https://specialistpracticeexcellence.com.au/

Episode Summary:

In this episode of Practice Growth HQ I speak with Dr. Jay LaGuardia about how to avoid stagnancy in your business. 

Dr. Jay has over 30 years of experience as a healthcare professional. His clinical experience found Dr. Jay working in and eventually becoming an owner of one of the largest and most influential chiropractic clinics in the world. He's also a multi-best selling author and a business builder.

In this episode you’ll learn Jay’s signature 7 steps for scaling, the 80/20 business rules, and how to hire and retain ‘A’ level employees. 

If you feel as though your business is plateauing at the moment, you’ll want to pay close attention to this episode! 

What you’ll learn: 

• (02:37) From mess to message: Jay shares the tough start he had in his first business and how he turned things around  

• (05:41) Stagnant business? Discover why it might be time to take a look in the mirror!

• (09:06) How to scale your business so that you are able to remove yourself from the day-to-day operations 

• (10:01) The biggest mistake Jay made with a business partner (and what he decided to do differently) 

• (11:08) Jay outlines his signature 7 steps for scaling a business   

• (14:04) Unpacking the 20% of processes that result in 80% of your practice revenue  

• (16:04) What your current retention rate says about your business  

• (18:51) Outsource, Delegate or Drop: How to remove the inefficiencies in your business   

• (21:58) Why Jay doesn’t buy into the concept of a tight labour market and how to attract and retain top talent   

• (24:15) Discover the difference between ‘A’ level employees and ‘C’ level employees  

• (27:07) Why you should be thinking about adding more services to your business  

• (30:00) Find out why you need to start thinking like a million dollar business   

• Plus loads more! 

Links and Resources: 

Website: https://www.powerpassionprosperity.com/

Email: drjay@tripleplife.com

Episode Summary:

In this episode of Practice Growth HQ I chat with Kody Thompson about how you can grow your practice faster by outsourcing low-value tasks overseas. 

Kody successfully transformed his first business into a multimillion dollar enterprise that he recently sold. He has personally set up an outsourcing facility in the Philippines that is soon to have 1000 employees, and he's directly involved with two specific healthcare related outsourcing businesses; one for doctors, one for dentists. 

In this episode you’ll discover why outsourcing overseas isn’t taking jobs away from Australians, how Kody manages the security risks of outsourcing overseas, and what your practice can gain if you decide to get on board with remote work. 

If you’re even the slightest bit curious about outsourcing business operations, you’ll definitely want to check out this episode! 

What you’ll learn: 

• (03:17) Kody shares his entrepreneurial journey; from Youth Pastor to building a million dollar business  

• (05:15) Why outsourcing business operations ISN’T stealing jobs from Australians (and actually creates more jobs for your local team)  

• (08:13) Why practice owners fear outsourcing overseas (and how Kody’s companies overcome the risks) 

• (13:26) How to get all your stakeholders on board with outsourcing  

• (15:00) Why your patients don’t want to deal with staff members who are constantly multi-tasking and aren’t present   

• (15:57) The surprising reason why your practice manager might not get on board with outsourcing  

• (18:13) The key advantages of outsourcing your low-value tasks overseas   

• (20:00) High staff turnover? The top reason team members leave your practice  

• (22:50) The types of tasks your practice should be outsourcing overseas   

• (24:24) What caliber of work can you expect from overseas team members? Kody shares the insider info  

• (26:33) Sold on outsourcing overseas? Here’s how to implement it into your practice 

• (32:40) Why every practice owner needs an executive assistant to help them grow their business faster 

• Plus loads more! 

Links and Resources: 

Website: www.gphero.com.au

 www.dentalstars.com.au

LinkedIn: https://www.linkedin.com/in/thompsonkody/

Episode Summary:

In this episode of Practice Growth HQ I speak with Caroline Dowd-Higgins about a very important topic; how to avoid burning out in your business.  

Caroline is an expert in Executive Coaching and Leadership specialising in fostering inclusive workplace cultures. She’s also a TEDX Speaker, Author and Media Host. 

In this episode Caroline takes us through how to create a culture of sustainable wellbeing in your workplace, why working harder can have a detrimental effect on your business, and how you can live a life of vitality. 

If you're on the edge of burn out you can’t afford to miss this episode!   

What you’ll learn: 

• (03:26) From Opera singer to TEDX Speaker - Caroline shares her interesting career journey  

• (05:55) Achievement Intelligence: What is it and why does it matter?  

• (08:15) Why it’s critically important to create a sustainable culture of wellbeing in your workplace     

• (10:50) Hustle Culture: Discover why the ‘Work, Sleep, Repeat’ pattern is a dangerous recipe for healthcare professionals  

• (14:20) Learn how to live a life of vitality instead of constantly trying to mitigate burnout      

• (16:15) Find out why it’s virtually impossible to provide great service to your patients if you’re trying to serve as many people as possible    

• (18:00) Is it really possible? How you can actually SAVE money by asking your team to do less  

• (21:23) Unpacking the brain science: Why it’s truly not a badge of honour to be addicted to work  

• (23:28) What you can learn from a professional athlete when it comes to running your business    

• (25:06) Why it’s important to ask your team ‘What do you need to do your best work?’  

• Plus loads more! 
  
  

Links and Resources: 

Website: https://www.carolinedowdhiggins.com

Episode Summary:

In this episode of Practice Growth HQ I chat with Janine Allis about the secrets to her incredible success in business. 

Janine is the founder of the global phenomenon Boost Juice, an Australian Shark Tank “shark” and more recently, a contestant on TV show Survivor. She is also the author of the book ‘The Accidental Entrepreneur – The Juicy Bits’.   

In this episode Janine shares her opinions on what it’s like being a patient at healthcare practices, why happiness is her key driver, and of course what it takes to be successful in the competitive business world. 

If you’re curious to learn from someone with an incredible wealth of business experience, this episode is a must-listen.  

What you’ll learn: 

• (04:46) The secret to success: Why Janine values staying humble and lifelong learning 

• (05:42) No regrets: Why Janine doesn’t regret any of the mistakes she’s made in business  

• (07:13) Why Janine doesn’t want to visit any healthcare provider who claims to provide “perfect service” 

• (09:02) “Do no harm” - is that really the best motto for healthcare providers to aspire to?  

• (11:45) Janine shares her experience as a patient going to different healthcare professionals  

• (13:13) Why happiness and fulfillment are the key drivers for Janine   

• (16:23) What practice owners can do in the current economic climate to trim the fat in their business    

• (18:36) The power of radical ownership and being solution-oriented in business    

• (20:37) How to develop an unshakeable mindset and dodge the “pity-party” when things get tough  

• (23:47) Janine shares how she overcame burnout and realigned her life into balance 10 years into her business journey  

• (26:02) The exact steps Janine would take if she were to take over a growing dental practice  

• Plus loads more! 

Links and Resources: 

Website: https://www.janineallis.com.au/

Business Academy: https://www.janineallis.com.au/business-academy/

Episode Summary:

In this episode of Practice Growth HQ I speak with Jim Penman of Jim’s Mowing about how to grow your business without sacrificing the more important things in life. 

Jim is one of Australia’s most iconic entrepreneur’s founding Jim’s Mowing and the Jim’s Group which now has 52 divisions and more than 5,000 franchisees in Australia, New Zealand and Canada.

In this episode you’ll discover the biggest mistakes Jim has made throughout his hugely successful career, secrets to building a thriving practice, and the critical importance of having fun along the way.  

If you’re curious to know what you can learn from Jim and apply to your own business, make sure you take notes during this episode! 

What you’ll learn: 

• (05:39) Jim shares what drives him on a day-to-day basis and why he’s so committed to helping his franchisees succeed 

• (08:19) Unpacking the biggest business mistakes Jim has made over the course of his career 

• (10:01) The critical importance of having strong communication with your patients and why gathering feedback is essential   

• (13:00) The Human Connection: Why you should evaluate your Practice Manager for their human side and not just their technical expertise   

• (15:58) The secret to patient loyalty - how to keep them coming back for years!  

• (17:50) Are your prices too cheap? Why it’s actually good to be told “you’re too expensive!”   

• (19:46) Maintaining quality isn’t good enough - why you need to ask yourself ‘How can we do better?’   

• (23:29) Healthy business but poor personal life? Why it’s important not to neglect the important things while growing your practice    

• (26:03) Jim shares what he would do if he was starting from zero today  

• (27:24) Why Jim believes there is a decay in character in Western populations (and why more money isn’t a good thing)  

• (31:26) Uncovering the key correlation between your personal health and your business success   

• Plus loads more! 

Links and Resources: 

Website: https://jimpenman.com.au/

Episode Summary:

In this episode of Practice Growth HQ I speak with Allan Dib, best selling author of ‘The One Page Marketing Plan’. 

Allan is a serial entrepreneur, rebellious marketer, technology expert and Founder of Successwise. He has started, grown and successfully exited multiple businesses in various industries; however, he is best known for his books The One Page Marketing Plan, and the soon-to-be released Lean Marketing.  

In this episode you’ll discover Allan’s method for simplifying your business marketing and condensing your strategy into one page, as well as why you’re doing your patients a disservice if you’re not making them aware of all the services available to them. 

If you’d like to know how to approach your marketing without feeling salesy or inauthentic, you’ll find tons of value in this episode! 

What you’ll learn: 

• (03:22) Allan unpacks his entrepreneurial journey   

• (05:25) The One Page Marketing Plan: How to gain clarity on your business marketing in 30 minutes or less  

• (10:19) The 3x3 Grid: The importance of defining your messaging in as few words as possible  

• (15:34) Going from brand awareness to sales conversion: Why capturing leads and nurturing through continuous marketing is essential  

• (17:47) How to help your leads make a purchasing decision 

• (21:13) Why you shouldn’t be afraid to turn people away if you’re business isn’t the best fit for their needs   

• (24:30) Why your patients are likely getting miffed if you’re not making them aware of all of the services you offer   

• (27:37) Recapping the nine simple elements of the One Page Marketing Plan    

• (29:38) Why it’s not the best service that wins in the marketplace; it’s the best marketed service  

• (32:05) Allan introduces his brand new book ‘Lean Marketing’  

• (34:58) Simplifying your marketing infrastructure - why doing less will get you better results   

• Plus loads more! 

Links and Resources: 

Website: https://www.successwise.com

Books: The One Page Marketing Plan and Lean Marketing  

Episode Summary:

In this episode of Practice Growth HQ I speak with James Brown about how to create effective systems and processes inside of your business so that your practice can run without you. 

James has a strong background in business consulting, and a deep understanding of the healthcare sector. James has expertise in using systemology to streamline businesses, giving teams the power to handle more responsibilities, so owners can step back from daily operations. 

In this episode, you’ll learn why it’s so important to have effective business systems in place, how to start documenting processes, and what to do if your team pushes back on your systems.     

If you’re wondering how systems can help your business run without you, you’ll want to take notes during this episode!  

What you’ll learn: 

• (05:26) Discover why James is grateful for all the mistakes he’s made throughout his business career  

• (07:27) The critical importance of having effective systems and processes in your business  

• (09:58) Unpacking the business case for outsourcing yourself in your business 

• (12:02) Escape, Exit or Expand: What James learnt from marketing expert Allan Dib     

• (13:16) Why it’s crucial to have a clear cut strategy before you start implementing systems in your business    

• (16:14) Find out why you may not be the best person to create the systems in your business    

• (18:54) How to identify the best people in your team for various roles inside your business  

• (20:50) GWC: What is it and why does it matter when choosing your ‘Systems Champion’?   

• (22:58) How to prioritise building systems in your business (without having to spend thousands on hiring someone external)  

• (24:50) How to extract processes from your team and why it’s important to understand how your staff members make decisions  

• (27:07) How to ensure your team doesn’t push back on your business processes   

• Plus loads more! 

Links and Resources: 

Website: https://www.biztechguru.com.au/