Podcast Summary
AI's impact on sales and politics: AI is transforming sales through autonomous agents and text-based website creation, while also shaping politics with deepfake voices in campaign ads
AI is making significant strides in various industries, including sales. One example is the development of autonomous AI agents, which could revolutionize the way we interact with technology. Another example is the use of AI in creating websites with just text, making it easier for businesses to get started. In the political sphere, AI is being used to create deepfake voices for campaign ads, adding a new dimension to political discourse. Our guest today, Sunera Malhotra from Brevo, will share insights on how businesses can effectively use AI to boost their sales. Stay tuned for practical tips and strategies. In the news, Reuters reported on the Silicon Valley race for autonomous AI agents, which could lead to smart AI's working together. Wix, a content management system, recently announced the ability to build websites using just text and AI. Lastly, the Ron DeSantis campaign used an AI-generated Donald Trump voice in campaign ads, marking a new use of AI in politics. These developments demonstrate the growing importance and versatility of AI in our daily lives.
Brevo's Use of AI in Marketing: Individual Contributors' Ethical Dilemma: Brevo uses AI for marketing without a clear-cut company policy, leaving individual contributors to make ethical judgments. The tech industry grapples with determining the scope of an AI policy while encouraging creativity.
While larger companies like Brevo, formerly known as Sendinblue, are using AI to enhance their marketing strategies without a clear-cut policy in place, individual contributors are left to make judgments on its ethical use. The lack of a company-wide AI policy is a common issue in the tech industry, and management is still trying to determine what such a policy should entail while allowing for creativity. Brevo, an all-in-one marketing platform, is incorporating AI into its product, and its use is ultimately based on the individual's judgment to ensure it aligns with the company's marketing strategy. The conversation also touched upon the intuitive and user-friendly design of the Brevo platform, which offers various marketing tools like email, SMS, web push notifications, forms, and landing pages. The speakers encouraged questions from the audience regarding the use of AI in marketing and the absence of a clear-cut policy in this regard.
AI-generated email subject lines: Bravo uses AI to create unique, attention-grabbing email subject lines, enhancing marketing strategies and increasing conversion rates.
Bravo, a marketing company, has recently integrated AI into creating email subject lines for its users. This is a significant step as email subject lines play a crucial role in grabbing the attention of contacts and encouraging them to open the email. AI can provide inspiration for subject lines, helping to differentiate emails from the monotonous ones that clutter inboxes. With marketers worldwide utilizing AI for marketing efforts, this integration can increase conversion and opening rates. Bravo recognizes the importance of a strong subject line, as it is often the first thing a contact sees, and can influence whether they open the email or not. Ultimately, the goal is to engage contacts and potentially convert them from free to paid users. This new feature demonstrates the power of AI in enhancing email marketing strategies and improving overall marketing efforts.
AI's role in sales: Research and personalization: AI helps sales pros save time by automating research, personalizing emails, and optimizing email sequences, allowing them to focus on building relationships with prospects.
AI is playing an increasingly important role in sales, particularly in the process of cold sales and sequence building. Sales professionals are using AI to research target accounts and personalize emails to differentiate themselves from the hundreds of sales emails prospects receive daily. The use of AI has led to significant time savings and increased efficiency, particularly in the research-intensive process of setting up target accounts. For instance, the time-consuming task of researching companies' financials and software usage can now be automated, allowing sales professionals to focus on building relationships with prospects. Additionally, AI can help optimize email sequences by suggesting the best cadence and frequency for sending emails. Overall, AI is helping sales professionals be more effective and productive in their roles.
Revolutionizing Research and Competitive Analysis with AI tools like Brevo: AI tools like Brevo are streamlining research and competitive analysis, saving businesses time and resources by automating tasks and providing valuable insights.
AI tools like Brevo are revolutionizing the way businesses operate, particularly in the area of research and competitive analysis. While AI may not be able to tell us every single software a company uses, it is significantly reducing the time and effort required for this task. Brevo, for instance, is a full CRM suite that includes sales management and contact management tools. Additionally, Brevo Academy offers a platform for learning about the tool and email marketing best practices. The subject line AI assistant integrated into Brevo is fully functional and does not require an API key. The use of AI in research and competitive analysis can save businesses a considerable amount of time and resources, as opposed to the manual process that was once the norm. This not only makes the job of marketers and researchers easier but also more efficient. So, while AI may not be able to do everything just yet, it is making a significant impact in streamlining processes and improving productivity.
Learning from Lindy: The Value of Priming, Prompting, and Polishing for ChatGPT: The PPP course for ChatGPT helps users optimize their interactions by teaching priming, prompting, and polishing techniques, allowing for more efficient and effective communication with the AI model.
The Priming, Prompting, and Polishing (PPP) course for ChatGPT is a valuable resource for individuals looking to improve their interaction with the AI model. Lindy, an educational consultant, shared her experience of not getting the desired results from ChatGPT until she took the PPP course and learned the importance of priming correctly. While AI is not yet at the stage where it can replace human expertise, it has become more efficient, and the PPP course can help users make the most of it. For sales professionals, the goal is to automate sequences while still maintaining personalization. The ultimate goal is to set and forget it, but researching and personalizing interactions can also be beneficial. The PPP course can help salespeople refine their prompts to achieve better results from ChatGPT, making their interactions more efficient and effective.
Adding a human touch to AI interactions: AI enhances human communication by allowing personal experiences and emotions, but raises concerns about job displacement. Finding the right balance is key to leveraging AI's capabilities while maintaining human connection.
AI, such as ChatGPT, can enhance human communication by allowing us to add personal experiences and emotions that machines cannot replicate. This human touch can actually make our interactions with AI more engaging and effective. However, the use of AI also raises concerns about job displacement and the need for double-checking its outputs. Despite these challenges, the benefits of using AI to bring a more human touch to our interactions are significant, particularly in roles where automation is a possibility. Ultimately, the key is to find the right balance between leveraging AI's capabilities and maintaining the human connection that is essential in many areas of work and life. As we continue to explore the potential of AI, it's important to remember that it's not a replacement for human interaction, but rather a tool that can help us be more productive and effective in our communications.
AI as a tool for salespeople: AI can automate repetitive tasks, provide insights, and personalize communication for salespeople, enhancing their productivity and efficiency.
AI is not a replacement for salespeople, but rather a tool that can help make them more efficient and productive. Sales is a personal and customer-centric process, and AI can aid in it by automating repetitive tasks, providing insights, and helping to personalize communication. However, it's important to remember that AI is still a learning process, and it's important to test it out and experiment with it in both personal and professional contexts. The use of AI in sales is not limited to professional applications, and there are many ways it can be used in personal life as well. To learn more about using AI in sales, sign up for the free daily newsletter at everydayai.com, where we will provide more information on Brevos' new AI subject tool and other AI applications in sales. Additionally, we are giving away 6 months of premium ChatGPT Plus and 6 private lessons to lucky subscribers.
Exploring the capabilities and limitations of ChatGPT: ChatGPT is a powerful AI tool for generating ideas, answering questions, and providing explanations, but it has limitations and should be used appropriately. Stay informed about the latest AI developments to make the most of these tools.
While ChatGPT is a powerful tool, it may not be able to handle complex scenarios that require specific domain knowledge or real-time interaction. However, it can be a valuable resource for generating ideas, answering questions, and providing explanations on a wide range of topics. The key is to understand its limitations and use it appropriately. Additionally, staying informed about the latest AI developments through resources like Everyday AI can help you make the most of these tools and keep up with the rapidly evolving field. So, keep exploring, keep learning, and we'll see you next time on Everyday AI. If you enjoyed today's episode, don't forget to subscribe and leave a rating. It helps us continue bringing you fresh and insightful content every day. For more AI-related news and updates, visit everydayai.com and sign up for our daily newsletter. Let's keep pushing the boundaries of what's possible with AI.
