sales efficiency

Chances are, AI is already selling to you. And in the end, we're all in sales. (One way or another.) Find out from a seasoned sales pro how you can spend less time working and actually sell more. Might not add up, but it does when you know these AI sales secrets. Featuring Ryan Staley, CEO and Founder of Whale Boss.

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Related Episodes:
Ep 243: 5 Simple Ways To Use Generative AI Every Day
Ep 238: WWT’s Jim Kavanaugh Gives GenAI Blueprint for Businesses

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Timestamps:
01:50 Daily AI news
05:40 About Ryan and Whale Boss
07:43 Integrating AI in sales.
10:55 White collar work use tools, delegate to AI.
15:03 Generative AI saves time in sales processes.
18:30 AI integrates into sales, automating processes with oversight.
22:17 Built management system, tech stack, job description.
24:45 Strategies for content creation using Cast Magic.
29:22 Rapidly expanding tech tools; future sales changing?
33:06 Track and develop skills for transformation.

Topics Covered in This Episode:
1. Power and Potential of AI in Sales
2. AI Tools Used and Recommended
3. AI Skills Transformation

Keywords:
AI in sales, sales AI integration, AI training, AI-assimilation, AI-innovation, generative AI, micro tasks, large language models, sales call transcripts, AI sales preparation, knowledge workers, AI research tools, AI content creation, ChatGPT, Copilot, Cast Magic, Text Blaze, AI skill transformation, autonomous agents, AI-powered sales agents, human connection in sales, Jordan Wilson, Amazon AI assistant, GPT 2 chatbot, AI in non-selling activities, AI workflows, personalizing messaging, AI sales enablement tools, AI in sales strategy.

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My guest today is Henry Schuck, the founder and CEO of ZoomInfo. I’ve gotten to know Henry over the past year by virtue of him being on the board of Tegus, where I’m a board observer. I meet a lot of people and Henry is one of my favorites. His energy is unmatched and he knows his business down to the tiniest details. He has tenacity and curiosity in spades. ZoomInfo is a go-to-market software and data solution for B2B sales. Henry founded the business as DiscoverOrg in 2007 and bootstrapped it for the first 7 years of its life. Today, it’s an $8.5 billion public company with a database of over 140 million business contacts. We delve into the science of great sales, Henry shares some awesome stories, and we talk about his business philosophy more broadly. Please enjoy my great conversation with Henry Schuck. ZoomInfo Business Breakdown Founders Episode 136 - Estee Lauder Founders Episode 288 - Ralph Lauren For the full show notes, transcript, and links to mentioned content, check out the episode page here.  ----- This episode is brought to you by Tegus. Tegus is the modern research platform for leading investors, and provider of Canalyst. Tired of calculating fully-diluted shares outstanding? Access every publicly-reported datapoint and industry-specific KPI through their database of over 4,000 driveable global models handbuilt by a team of sector-focused analysts, 25+ industry comp sheets, and Excel add-ins that let you use their industry-leading data in your own spreadsheets. Tegus’ models automatically update each quarter, including hard to calculate KPIs like stock-based compensation and organic growth rates, empowering investors to bypass the friction of sourcing, building and updating models. Make efficiency your competitive advantage and take back your time today. As a listener, you can trial Canalyst by Tegus for free by visiting tegus.co/patrick. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Show Notes (00:03:19) - (First question) - The story of Henry’s famous email about building a championship team (00:07:01) - Dealing with pressure in business (00:09:14) - Applying pressure from the top down as a CEO (00:10:28) - How ZoomInfo’s C-suite was constructed and how it operates (00:13:17) - A high-level picture of their product philosophy (00:19:29) - Rating the effectiveness of the average B2B go-to-market engine (00:21:25) - An anecdote about meeting with the head of commercial banking at one of world’s largest banks (00:23:06) - What separates the good from the great B2B go-to-market strategies (00:27:30) - Specific questions for screening potential salespeople; characteristics to look for (00:31:39) - The story of bootstrapping his startup (00:36:05) - His view on the process of pricing (00:40:54) - The importance of M&A in building the business (00:47:01) - The story of how ZoomInfo was acquired (00:50:06) - The ever-shifting goal posts of mergers and acquisitions (00:53:15) - Anecdotes of hustling in the early days (00:59:34) - Another story from the early days of selling (01:03:40) - Using information to influence a potential lead into a sale (01:04:57) - How companies can prepare for the advent of generative AI (01:12:10) - The stages of what it means to be a CEO (01:13:15) - Learning how to execute M&A (01:16:43) - What it means for a company to work in unison at scale (01:18:26) - His advice on M&A, company core values, and corporate communication (01:26:57) - Tips for going public with a company (01:28:33) - Lessons learned from leading a public company (01:34:47) - The kindest thing anyone has ever done for him