Ep 71: Save More, Serve More, with Travis Laws

Are you struggling to find new donors? Or ways to reach a new audience?

Spreading the word about your nonprofit isn't just a task—it's the heartbeat of your mission. Good digital marketing is key to letting people know what your cause is all about, great digital marketing consistently attracts new donors by leveraging tools, platforms, and tactics available to nonprofit fundraisers to maximum effect.

Today Jena dives into digital marketing for nonprofits with Chris Barlow, Founder and Director of Beeline, keeping it simple as they dip into deep marketing principles and the power of active listening to gain, and retain, new supporters.  

Discover how listening plays into developing a catalyzing digital marketing strategy, from search ads to emails, and how you can harness the immense impact of active listening and authentic messaging for your organization.


We have a wide range of resources to support your digital strategy development, including these e-book downloads from Beeline:

📚How to Use Digital Marketing to Find New Donors:

https://yourbeeline.com/finding-donors/ 

📚Ad Grants for Nonprofits:

https://yourbeeline.com/guide-to-ad-grants/ 

📚Corporate Partners Attraction Kit:

https://yourbeeline.com/attracting-corporate-partners/ 

The Nonprofit Blog has useful guides and resources to assist, including:

📑11 Proven Digital Fundraising Strategies & Best Practices for Nonprofits

https://donorbox.org/nonprofit-blog/digital-fundraising 

📑9 Must-Have Nonprofit Marketing Materials for 2024

https://donorbox.org/nonprofit-blog/nonprofit-marketing-materials 

📑40 Digital Marketing Terms Every Nonprofit Marketer Should Know

https://donorbox.org/nonprofit-blog/40-digital-marketing-terms-every-nonprofit-marketer-should-know 

Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   

🎙️ Amazon Music: htt

Elevate Donor Retention with Experiential Fundraising

Ready to dive deep into experiential fundraising and its potential for redefining donor engagement and retention? Join Jena and Donorbox Fundraising Strategist, Brittan Stockert, to unpack the transformative power of creating memorable donor experiences. 

We explore the growing shift from traditional to experiential fundraising, understanding the changing donor landscape, and why making fundraising interesting is more crucial than ever. Learn how experiential fundraising builds authentic connections, transcends transactional interactions, and crafts experiences that resonate deeply with donors, ensuring their lasting loyalty.  Brittan shares insightful case studies, and explores how technology like Text-to-Give and Fundraising Goal-Meters can amplify your fundraising efforts. 

Whether you're grappling with declining donor engagement or looking for innovative ways to elevate your fundraising strategy, this episode is your guide to harnessing the power of experiential fundraising for enhanced donor retention and greater impact.


Don’t forget to access these resources to help you on your journey to change, including the excellent Nonprofit Blog with a variety of expert articles.  You can find this week’s inspirational (and practical) blog, and so much more, here:

📑Experiential Fundraising: What It Is & How to Use It

https://donorbox.org/nonprofit-blog/experiential-fundraising 

📑Donor Experience Brainstorming Worksheet

https://library.donorbox.org/donor-experience-brainstorming-worksheet/  

Plus we have a webinar to talk you through the full process of integrating experiential fundraising into your strategy, you can catch up with the recording on the Donorbox YouTube channel here:

🕸️Turn Donor Interactions to Impact with Experiential Fundraising: The Future of Nonprofit Fundraising (youtube.com) 

The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   

🎙️ Amazon Music: https://amzn.to/3oppTeO    

Looking to recruit inspired, game-changing staff, volunteers, or board members for your nonprofit? 

Dive into our latest episode where we explore the essence of true changemakers. Discover how to identify the transformative changes needed within your organization and learn the art of seeking out the right blend of skills and qualities that make a nonprofit professional truly stand out.

In this episode, Jena breaks down the traits that set these individuals apart and guides you through building an environment that not only attracts but also nurtures these pivotal players. From your existing team to new volunteers and the broader community, learn how to spot potential changemakers and empower them to catalyze growth and deliver meaningful impact in the community you're passionate about, including:

• Understanding the need for change in your nonprofit team
• Identifying key skills and qualities in potential changemakers
• Practical strategies for recruitment and fostering a supportive culture

Join us in redefining what it means to drive change and make a lasting difference.   Tune in, get inspired, and start transforming your team today! 

Don’t forget to access these resources to help you on your journey to change, including the excellent Nonprofit Blog with a variety of expert articles.  You can find this week’s inspirational (and practical) blog, and so much more, here:

📑How to Attract Changemakers to Your Nonprofit

https://donorbox.org/nonprofit-blog/nonprofit-changemakers 

📑Capacity Building – The Ultimate Guide for Nonprofit Growth

https://donorbox.org/nonprofit-blog/capacity-building 

Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   

🎙️ Amazon Music: https://amzn.to/3oppTeO    

Facing a nonprofit storytelling content dilemma? 

Sharing powerful stories to illustrate mission impact can present tricky ethical decision-making for nonprofits.  In this episode, we dive into finding the delicate balance between impact and integrity that allows us to tell stories that uplift rather than exploit while inspiring action from donors.

Join Cara and Carly Euler, Marketing Manager at Memory Fox, for 20 minutes of sound, easy-to-implement advice and best practice using the science of storytelling to ensure ethical, inclusive, and respectful storytelling is central to your organization. 

Producing ethical nonprofit stories is all about connecting with your community and building on the trust relationship you have created with them.  By leveraging the science of storytelling, you can transform your impact narrative while maintaining integrity and respect for the people you serve,  empowering their voices through inclusivity.  Prioritizing ethical storytelling safeguards your organization’s reputation and shows you care about making a positive impact. It’s not just about the community—it’s about your organization’s integrity. 

We have a wide range of resources to support you in your ethical storytelling journey.  Memory Fox has recently released a report that digs deep into how to promote equity and inclusion through storytelling, you can download it here:

🔖2023 Ethical Storytelling Report: https://www.memoryfox.io/ethical-storytelling/ 

💻Or catch up with their “Narratives With Integrity Series” December 2023 panel discussion here: https://www.memoryfox.io/ethical-storytelling-panel/ 
Don’t forget to sign up for the next panel discussion on March 13, 2024.

The Nonprofit Blog also has 2 excellent resources to assist:

📑The Ultimate Guide to Nonprofit Storytelling (30+ Tips)

https://donorbox.org/nonprofit-blog/nonprofit-storytelling-guide  

📑How Storytelling Increases Trust in Your Nonprofit

https://donorbox.org/nonprofit-blog/nonprofit-storytelling  

Plus you can access 3 Donorbox webinars featuring nonprofit storytelling to help build a strong, ethical foundation for your organization’s  program:

💻Donorbox Webinar 'Story Telling' to Build Your Nonprofit's Charisma and Impact | Donorbox 

Webinar  

💻Ask Us Anything  Ask Us Anything: Do Stories Really Raise More Year-End Funds?  

💻6 Types of Stories Nonprofits Should be Telling on Social Media | Donorbox Webinar

https://www.youtube.com/watch?v=y2X8zfOixgg&list=PLKmtT4hz3Ih5tfxyDUW0jnpOfLPOStBpq&index=47   

Celebrating 100 Episodes of Actionable Nonprofit Learning!

🙌 Dive into our podcast journey as we celebrate a major milestone - 100 episodes of our top nonprofit inspiration, knowledge, tools, tips, and tactics! 🎉✨

Join the party as we unravel the treasure trove of nonprofit wisdom gained over 100 info-packed episodes. From life lessons to expert techniques for maximizing fundraising impact, we're sharing the top learnings that have shaped our podcasting journey with you - our community.  

To our incredible listeners, thank you for being our constant companions on this remarkable learning journey. Your support has been the heartbeat of our 100 episodes, and we couldn't have done it without you.

Hit play for a celebration filled with gratitude, insights, and a sprinkle of inspiration to get you behind the mic to share your organization’s unique experiences with your supporters.  Share in the magic as we commemorate this milestone achievement together! 🥳✨ 

You can find every episode on your preferred podcast platform, but don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

If you are considering taking a podcasting coaching course we recommend Podcast Performance Coach Tim Wohlberg, you can find him and his very useful 5-minute podcast here: 

💻https://podcastperformancecoach.com/ 

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com    

🎙️ Amazon Music: https://amzn.to/3oppTeO     

Find out more at: https://donorbox.org/    

Worried your leadership strategy may score an own goal?  

With these top 3 goal-setting tips and a range of practical advice on implementing them from Higol founder and CEO Teri Beckman, you can ensure your nonprofit is on track for serial, and serious, success in 2024.

From goal-setting best practices on when to start, collaborate, and - critically - communicate with your staff, board, and partners, Teri talks us through building enhanced capacity with confidence to execute effectively. 

So, if greater accountability, transparency plus higher donor satisfaction and retention are on your 2024 To-Do list, tune in to Cara and Teri, and start setting the right goals to drive increased impact for your organization today.

Teri also shares a variety of resources that can be found here, to guide you through the Higol goal-setting exercises she shares:

• Planning Framework
• Guidance to use the Planning Framework
• Sample Agenda for Planning Framework Meeting
• 12 Week Year by Jim Moran
• Case Study - Rewriting the Rules:How Nonprofit CEOs can achieve extraordinary community involvement and impact supported by outstanding fundraising results.
• CEO Retreat in March

Head over to Higol to find out more about how Teri and her team can assist your nonprofit here: 

• https://higol.co/ 

Plus, we have a worksheet to help you get started available for download in the Donorbox Library, just follow the link here:
📄SMART Goal Setting Worksheet - Donorbox Library 

Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   

🎙️ Amazon Music: https://amzn.to/3oppTeO    

Are you concerned about your 2024 fundraising events strategy? Or how to keep your nonprofit messaging genuine and relevant in the era of AI? Do you worry about losing donors who might prefer different ways of giving? Take a breath and tune in! 

In this episode, we discuss 2024’s top 5 fundraising trends, from how AI can help (or hurt) your nonprofit marketing and what payment methods your donors will want, to the secret sauce that makes successful nonprofits stand out.  Jena and Lindsey delve into the top 5 fundraising trends for what looks to be a challenging year.  So buckle up for a thought-provoking conversation packed with actionable strategies to propel your nonprofit fundraising efforts to new heights!

Plus we have a bonanza of resources to help you, including the excellent Nonprofit Blog with a variety of excellent articles to keep you on track for success.  You can find this week’s lead article, and so much more, here:

📑Top 5 Fundraising Trends to Expect in 2024

https://donorbox.org/nonprofit-blog/fundraising-trends-2024 

📑AI for Nonprofits: How to Use Artificial Intelligence for Good

https://donorbox.org/nonprofit-blog/ai-for-nonprofits 

📑ChatGPT for Nonprofits: Maximizing Impact with the Power of AI

https://donorbox.org/nonprofit-blog/chatgpt-for-nonprofits 

📑 The Ultimate Guide to Accepting Crypto Donations

https://donorbox.org/nonprofit-blog/crypto-donations-101 

📑Donorbox & The Giving Block: Accept Crypto and Stock Donations with a Seamless 

Integration 

https://donorbox.org/nonprofit-blog/donorbox-the-giving-block-integration 

📑How to Accept Stock Donations | The Donorbox Guide

https://donorbox.org/nonprofit-blog/accept-stock-donations 

Don’t forget the great tutorials, advice from industry experts, tips, and tactics, available on the Donorbox YouTube channel, subscribe today:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download to never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   

🎙️ Amazon Music: https://amzn.to/3oppTeO    

Find out more at: https://donorbox.org/    

Looking for simple steps to achieve your nonprofit goals and make a lasting impact?

Get ready to level up your mission management as we unravel the secrets of nonprofit management with Chris Lambert, CEO of Life Remodeled and author of "Next Level Nonprofit." 

Join Chris and Cara to unpack successful, engaged nonprofit leadership, emphasizing the importance of creating a shared vision and building trust within the organization.  Chris seamlessly blends business principles with the unique challenges of the nonprofit sector, providing a fresh perspective on effective organizational leadership.

Work through the transformative power of creating a shared vision, using actionable insights on aligning your team with a common purpose, fostering collaboration, and driving your mission forward with clarity and conviction to leave a lasting impact.

You can find out more about Chris’ journey with Life Remodeled, the growth of Next Level Nonprofit, and order a copy of his outcome changing book here: https://www.nlncoaching.org/ 

Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   

🎙️ Amazon Music: https://amzn.to/3oppTeO    

Find out more at: https://donorbox.org/    

Join Jena as she explores the strategic facets of nonprofit tax receipts! She delves deep into positioning them not merely as a legal obligation but, more importantly, as a potent tool recognizing their value in fostering donor loyalty.

Refine your nonprofit strategy by fully leveraging the potential of seamless tax receipts. Jena provides insights into meeting legal standards and fundamental requirements for tax receipts, ensuring compliance in your nonprofit's documentation. Jena’s tips include maintaining accuracy with legal obligations while keeping the process simple, seamless, and strategic leaving donors smiling and primed to give again.

Plus, The Nonprofit Blog has an excellent in-depth step-by-step resource to keep you on track.  You can find this and so much more here:
📑https://donorbox.org/nonprofit-blog/send-year-end-tax-receipts-donors 

And for more detail be sure to check out this blog:

📑https://donorbox.org/nonprofit-blog/charitable-donation-tax-forms 

Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   

🎙️ Amazon Music: https://amzn.to/3oppTeO    

Find out more at: https://donorbox.org/    

Nonprofit burnout!! 😩  

Feeling the burn after a whirlwind Giving Season? You're not alone! 

Burnout is a common problem for nonprofit leaders and workers, especially at the end of the year. But you can beat it with some simple and effective steps. In this episode of The Nonprofit Podcast, Cara will show you how to recognize the signs of burnout, take charge of your well-being, and learn practical strategies to cope and thrive.

Plus, The Nonprofit Blog has an excellent in-depth article to help you understand why burnout happens, and provides ideas to manage it effectively:

📑Nonprofit Burnout: How to Recognize And Manage It 

        https://donorbox.org/nonprofit-blog/nonprofit-burnout 

⚠️🗓️The Nonprofit Podcast is taking a break, returning on Thursday, January 11, 2024, so mark your calendars! 🗓️ 

We're enormously grateful for your unwavering support this year. Thank you for choosing us each week, we look forward to another year of fundraising together. Until next year, stay inspired! 

Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode: 

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   

🎙️ Amazon Music: https://amzn.to/3oppTeO    

Find out more at: https://donorbox.org/