EP35: Instagram Tips 2021

What is Micro-Content? And How to Repurpose it.

Looking to expand your reach and engage with different industries and audiences? Micro-content is a fantastic way to do it! In this video, we'll show you how to repurpose your podcast into TikTok videos, YouTube shorts, meta stories, and Instagram reels.

To get started, consider these three things. First, make sure your micro-content is educational and provides valuable, teachable moments for your audience. Second, provide value by selecting relevant, enjoyable points from your repurposed podcast to capture your audience's attention. And third, make it entertaining and enjoyable by incorporating popular trends, music, creative visuals, and sound effects.

With catchy, bold, colorful, and legible fonts on your headlines and thumbnails, your message should be visible and easy to understand. By repurposing your podcast into micro-content, you can create massive amounts of content that will reach a much wider audience.

Don't miss out on the opportunity to engage with your audience through micro-content. Watch our video now and learn how to repurpose your podcast for TikTok, Instagram reels, and YouTube shorts before it's too late!

Don't forget to subscribe and stay tuned for more tips on how to repurpose your content for maximum impact.

Apply for Broadcast Your Authority, Podcast Content Marketing, Made Simple: https://broadcastyourauthority.com/

How to Repurpose Your Podcast to Create Engaging Posts

Looking to create engaging social media posts that resonate with your audience? In this video, we'll show you how to repurpose your podcast into graphics for social media.

First, transcribe your podcast episode using tools like Rev or Otter.ai. Next, review the copy and highlight the most thought-provoking, educational, or inspirational areas. Then, using graphic design apps like Canva, you can quickly create compelling graphics, including quotes, tips, and thumbnails that pop, or ask questions to create a unique polling experience for your audience.

With tools like Grammarly, you can ensure your copy is error-free and engaging. After selecting and editing your copy, you're ready to create your graphic. Tie your images, designs, and creative vision into a quote or graphic that fits your brand and encourages sharing.

By sharing your repurposed content on social media, you can increase engagement with your existing audience and reach new viewers. And if you're a sustainable business looking to outsource, our premium agency can provide a complete done-for-you experience from start to finish.

Take action and create compelling graphics that are repurposed from your podcasts. Listen to this podcast to learn more.

Don't forget to leave a review and stay tuned for more tips on how to repurpose your content for maximum impact.

Apply for Broadcast Your Authority at https://broadcastyourauthority.com/

How to Repurpose Your Podcast to an Email Campaign

Are you looking for a way to expand your reach and connect with your audience through written communication? In this podcast, Tamara will discuss how to turn your podcast into an email campaign that will engage and inform your subscribers. By following these simple steps, you can create an effective email campaign that will keep your subscribers engaged and informed about your brand or business.

Don't miss out on the opportunity to connect with your audience through the power of the written word. Watch this video and learn how to turn your podcast into an email campaign today.

Apply to Broadcast Your Authority today: https://broadcastyourauthority.com/

 #repurposecontent #podcast #emailcampaign

Maximize the Usefulness of Your Podcast Transcripts | Turn to Blog

Are you using your podcast to its fullest potential? If you have a blog or want to start one, using your podcast transcription to create blog posts can be a powerful way to reach your audience. In this video, we'll go through some options to get you started.

First, transcribe the podcast episode of your choice using tools like Trint, Otteri.ai, or rev.com.

Second, skim through the transcription and pay attention to the most vital points of the episode. Include the juicy bullet points that your listeners will want to consume.

Third, do keyword research based on the topic of your podcast to optimize your website with SEO. Next, write your blog with confidence.

You already have a full script that you can transform into specific points to focus on. And be sure to have a strong call to action. Do you want your reader to consume the podcast in a different format? Leave a review. Join your email campaigns? Book a discovery call? Purchase a product or service?

If you host your podcasts on social channels like YouTube or Vimeo, you can embed the video podcast into your blog. This drives engagement back to the original video and allows your audience to read or watch the video in their desired way of interacting with your content.

Stay tuned for the next episode where we'll share more about repurposing your podcast for email campaigns and newsletters. But before you go, remember to use your podcast to its fullest potential and reach more people in different ways.

Get a second opinion on your social channels and how to maximize them to the fullest for 2023. Sign up for our Broadcast Your Authority Audit here: http://broadcastyourauthority.com/audit

#podcast #repurposecontent #transcription

INSTAGRAM RECOMMENDATIONS 

There are five things right now that you can do to level up your Instagram and be an engagement-worthy account for your ideal customers.

Key points covered in this episode:

✔️ First, don't violate IG's guidelines because that won't get you anywhere. Trust me on that.

✔️ Post original content. Are you fun and witty? Show it. Are you professional and passionate about what you do? Show it. If you have something you want to try, do it. You won't know unless you try it and see how it turns out.

✔️ Post Reels. Images do not work right now, as reels are being promoted repeatedly. Currently, that is all that is being recommended. Double down on the creation of your Reels.

✔️ Are you grasping what to write and say in your videos and photos for Instagram? 🤔 The K.I.S.S. is still the way to go — Keep It Short and Simple! Make your Reels under 90 seconds, so it meets the standards. Catchy, funny, and creative content are the ones that help build rapport with people and achieve new viewership faster.

✔️Use keywords. I'm a big optimization geek, and I've seen keywords work wonders for our clients. Use these searchable words in your username, bio, and posts. Use these tips to grow your business and brand on Instagram right now.

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At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee.

We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere! All you do is press record, and we do the rest.

Book your discovery call today at www.broadcastyourauthority.com

#instagramrecommendations #instagramtips #instagram #podcast

Why Avoid Engagement Groups 

While we all want greater attention on our social media platforms, joining "pods" for mutual engagement with other members' posts can be very tempting. This system can do you and your business good — until it DOESN'T. ✖️✖️✖️

Key points covered in this episode:

✔️Avoid creating and joining engagement groups. Social media marketers need engagement and can surely use the help of others. Hence the advent of engagement groups. I've seen many colleagues do this on Facebook, Instagram, and LinkedIn, supporting each other, commenting on 20-30x posts, and even more. 

You may think this is a great idea, but if it's just your friends, colleagues, or supporters commenting, this can actually hurt you over time. 

✔️ Get your ideal people and potential customers to see your posts. Platforms have gotten more intelligent regarding inauthentic engagement among users. First, you'll see a spike in the group of people helping support your post and think it's working. Over time, getting engagement from these business owners conditions the algorithm to serve your content to them rather than your ideal audience.

Accounts that use these systemic engagement methods, repeatedly commenting and liking similar posts, can get disabled or shut down. Spammy practices aren't the way to go. 

Do you want to risk this for your business?

So remember, be original, creative, and consistent; this will help over time versus "faking it until you make it."

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At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks.

We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee.

We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere!

All you do is press record, and we do the rest.

Book your discovery call today at www.broadcastyourauthority.com

They say photos are dead, and Reels are the only thing that gets seen. Putting more content out as short, entertaining videos on Instagram has become more competitive. Seeing a few views after posting, it can get tempting to delete it— but I tell you, DON'T! 

Key points covered in this episode:

✔️Don't ever delete your REEL! Don't ever delete your Reel unless the text is unreadable or your audio is unlistenable. This is a piece of essential and sound advice for anyone trying to build an IG following. You don't want to start deleting stats or engagement reach just because a video is underperforming. Show Instagram that you're consistent with your posts and fight the urge to send them to the trash.

✔️ Even one viewer is one accomplishment you've helped somebody in the world. Your content is meant to help others. Even if you've only had one viewer to start, that is already an accomplishment of the work that you've set out to do. Don't get down on yourself when you don't see results right away. Start to build results with that one person, and you're definitely going to get more over time. 

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At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks.

We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee.

We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere!

All you do is press record, and we do the rest.

Book your discovery call today at www.broadcastyourauthority.com

Women in NFTs with Lee Richter

Only 6% of women in America own cryptocurrency, which speaks volumes about how many of us are still controlled by fear and lack of information in getting started in such a unique and fantastic space with blockchain technology. 

Business visionary and dynamic innovator Lee Richter has made her life's mission to come in and help provide the step-by-step to help women achieve financial independence.

Tune in to learn more: Women in NFTs with Lee Richter. ▶️

Key points covered in this episode:

✔️How are you dipping your toe in the NFT waters? Are you buying and selling? Are you creating and consuming? Are you collecting? Wherever you are and would want to be in this journey into NFTs, there are different ways to participate and discover your own opportunities for a breakthrough.

✔️When you surround yourself with action takers, it multiplies. To succeed in the crypto and NFT world, overcome fear, stay curious, and have fun on the journey. It also pays to be in proximity to the right people. When you find the ones you connect with, they also inspire you to take action and help support you.

✔️With crypto and NFTs, there's so much opportunity happening, and you can't be afraid to lose. Any experienced buyer, seller, or trader can tell you that they too started small and gradually worked their way to earning more by studying strategies around the space. 

✔️NFTs bring you closer to the artist. In choosing the best NFTs, one way is to look for those QR codes. Use your phone and learn more about the artists and the launch. Get inquisitive, open it up, and get to know who is behind that project. 

✔️The best way to make your NFT experience profitable and enjoyable. Women will find valuable connections here and meet other moms and careerwomen who will hold your hand as you make your mark in this space. Start now and discover many inspiring females that show us that we have what it takes to make it big in the crypto and NFT world.

Want to Market Your Podcast effectively with a complete done-for-you premium hub working for you 24/7? All you do is press record, and we do the rest. 

Let us help you get structured, optimized & omnipresent.

 https://broadcastyourauthority.com/

In 2022, interactive content will be the biggest thing. Our audience craves human connection now more than ever. We must take this at the forefront in strategizing how we bring our brands closer to those we need to serve by maximizing the trends and creating an interactive experience via social media. 

Key points covered in this episode:

✔️ Engage with POLLS. People like to click on the YES and NO options. What's unique about it now is you can create those polls and put different words in there that get them thinking or reacting to a particular question. Whether it's with your LinkedIn, Facebook or Instagram, get your polls in there so that you get people's attention instead of having them just skip through your Stories. 

✔️ Engage with clickable CTAs. You don't just need a smart call to action to let your audience learn more about your content. Instead, use an actual link to guide them back to that YouTube video or podcast from your social media platforms. So what's unique about the clickable links now in those platforms is that you can edit the captions on the link itself. Change the verbiage there, so they know exactly why they need to go where you're sending them.

✔️ Engage with Q&As. Q&A has been around for years, and they're not going anywhere because people always have questions and love getting answers. As the expert and authority in your niche, why not do it more often? Do away with the traditional styles of reaching out because interactive content requiring input from people keeps them excited, curious and even intrigued. 

✔️ Engage with QUIZZES. This is a great way to gain interactive activity and grasp data-driven ideas and content directly from people. You can send quizzes out in email campaigns or link these in your Stories and actual posts where they can click the link to fill out the survey or quiz—if you couple this with giveaways and incentives, you will see a higher percentage of engagement and interaction.

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Want to Launch Your Podcast in 30 Days or Less?

Don't know where to start? 

Let us help you get structured & started! 

 https://broadcastyourauthority.com/

Besting Podcast Hosting Platforms If you think you're already missing out on starting your own podcast, the good news is the industry is just getting started! Don't let 2022 pass you by without launching your show, building your audience and effectively monetizing your unique skill sets.

Do what the pros do and maximize the benefit of using your blog's features with a reliable podcast hosting plugin to grow your reach. In this episode of Video Marketing for Business, let's talk about the Best Podcast Hosting Platforms and how you can get started.

▶️ Key points covered in this episode:

✔️ Libsyn is running with the competition in the space and up levelling the game. I highly recommend Libsyn as the best podcasting hosting platform for those specifically looking to host their own RSS feeds. We've been using Libsyn for most of our clients — they are experts in their fields who are starting their shows from scratch. We host multiple podcasts for them every month, and it's been a great resource and tool for us.

✔️ There are exciting developments with the new Libsyn 5 that will benefit wherever you are in your podcasting journey! From publishing, tracking your stats and customizing colors for your podcast player are just a few of the new features of the Libsyn interface. ✔️ Branding is key, so you want to stay on-brand with your podcast too. The new Libsyn features more customization for you and your podcasts. You can configure a better-looking podcast player with smart color matching, helping you stay on-brand.

✔️ Podcast host Megaphone allows you to log in and host multiple accounts in one spot and keep those consistent stats as well. One of our clients we work with hosts multiple series and podcasts, and we create podcast series for him every quarter. He does 12 video series and has launched over 40 plus podcasts. He uses Megaphone as the best choice.

✔️ Blubrry hosting with PowerPress is the publishing plug-in you go in with WordPress. That might not necessarily be the approach you go with if you don't want to push it out as a blog, but if that interests you, you can look into Blubrry.

✔️ Podbean is another user-friendly platform that you can also utilize to create your personal RSS feed. It's a good option that's very similar to Libsyn, but now that they just launched Libsyn 5, you have all of those other additional cool things to work with.

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Want to Launch Your Podcast in 30 Days or Less? Don't know where to start? Let us help you get structured & started!

https://broadcastyourauthority.com/