Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?

Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/

Dan's Reading List:

• Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
• Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It
• Richard Shotton - The Choice Factory
• Malcolm Gladwell - Talking to Strangers
• Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)

Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems

Chat to us on Twitter: @UppB2B

Learn more about Upp: https://www.uppb2b.co.uk/

Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey

Watch The Great Hack on Netflix

See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645

Chat to us on Twitter: @UppB2B

Learn more about Upp: https://www.uppb2b.co.uk/

Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl

Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake