Episode 4: Rational Marketing vs Irrational Customers
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Dan's Reading List:
- Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
- Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It
- Richard Shotton - The Choice Factory
- Malcolm Gladwell - Talking to Strangers
- Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)