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    Episode 7: How to scale your business through collaborations with big brands, influencer marketing and face-to-face customer interactions with Melanie Wong

    en-caJanuary 27, 2022

    About this Episode

    In today’s episode, we chat to Melanie Wong, the founder of Olive and Splash, a  collection of bamboo athleisure apparel.

    Melanie shares how she had to make the decision to pivot her business when the pandemic hit, and opened North America’s very first drive through for apparel. 

    Melanie walks us through transitioning full time into her business from her career at the very same moment the world went into lockdown, how she handled it, and how she pivoted so successfully.

    Melanie was one of the first companies to produce face masks and received so much push back and criticism, and she shares how she handled these hard times.

    Overnight, Olive and Splash blew up, growing 795% in a very short period of time, and Melanie shares how she has managed to scale so successfully and some of the biggest challenges she’s had along the way.

    We chat about cyber bullying, how it shaped Melanie as an entrepreneur, and the importance of keeping your focus.

    Melanie has had her business featured on multiple news outlets, including City TV, Elle Magazine, Hello Canada, Toronto Life, City Line and City News,  and she shares how these features impacted her business.

    We chat about one of the biggest highlights in her business - a collaboration with LVMH -Louis Vuitton Moët Hennessy and Benefit Cosmetics , and the importance of being bold if you want to collaborate with big brands in business. 

    Melanie has worked with multiple athletes and influencers, including Kelsey Wells, a fitness influencer and Sarah Nicole Landry, also known as The Birds Papaya on Instagram, and she shares the importance of reaching out to influencers you work with, and exactly how to do it. 

    Melanie chats really openly and honestly with us about the current challenges in scaling her business, and the importance of knowing when to seek advice from those who have walked the path before you, and how she has reached out to a network of entrepreneurs to get help and advice in scaling her business. 

    Melanie has built a great team and she shares her advice for hiring team members, and the qualities she looks for when making new hires.

    Melanie shares the challenges which come along when working with manufacturers or third parties to produce your products, and things to be aware of when you’re looking to scale your business.

    Melanie has done so many events, and even continued doing weekly events throughout the pandemic, where she’s had people lining up to shop from her for over 5 hours, and she shares why she puts so much value on these events and shares why she values that face-to-face customer interaction so much, as well as how she extrapolates the information she gets from these interactions in order to grow her business. 

    We chat about the importance of building a community of like-minded entrepreneurs around you, learning to dance with fear, and so much more. 

    If you enjoyed this episode, take a screenshot and share it to Instagram and tag us @robynclarkcoaching and I'll share your comments and takeaways on my stories!

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    RESOURCES & LINKS MENTIONED IN THIS EPISODE:

    Podcasts: 

    How I Built This with Guy Raz

    https://www.npr.org/podcasts/510313/how-i-built-this

    The Joe Rogan Experience

    https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk

    The School of Greatness Podcast

    https://lewishowes.com/podcast/

    Website: https://www.oliveandsplash.com/

    Instagram: https://www.instagram.com/oliveandsplash/?hl=en

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    IMPORTANT UPDATE:

    Want to work 1:1 with Robyn? Now accepting for 2022. Book your free consultation call here: https://calendly.com/robynclarkcoaching/grow-scale-your-jewelry-business?month=2021-12

    This episode is brought to you by the Jewelry Business Academy, where we empower and support you to build and scale your jewelry business with ease and simplicity. You can learn more by visiting us on Instagram, or by sending us an email hello@jewelrybusinessacademy.co

    _____________________________________

    JOIN ME ON INSTAGRAM

    Instagram: @robynclarkcoaching

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    LINKS MENTIONED:

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