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    Finding Your Perfect Business Match (on BiggerPockets) Pt. 2 - July ‘23 | Ep 631

    enNovember 11, 2023

    Podcast Summary

    • Considering a Spouse as a Business PartnerApproach involving a spouse in a business with clear communication, mutual respect, and opportunities for learning and contribution to build a successful partnership.

      Entrepreneurs often face the temptation to switch business paths based on uninformed optimism, only to develop informed pessimism after some time. This can lead to unnecessary stress and distractions. When it comes to involving a spouse in a business, it's essential to consider if they have genuine interest. If they do, providing opportunities for them to learn and contribute can lead to a successful partnership. However, even with similar mission values and complementary skill sets, working together requires continuous effort and learning to overcome friction. Involving a spouse in a business can bring unique benefits, but it's crucial to approach it with clear communication and mutual respect.

    • Falling in love with a business partnerShared business interests can lead to a deeper romantic connection and a successful partnership

      Falling in love with your business partner can lead to a successful and fulfilling romantic relationship. The speaker, who is married to his business partner, shared that they both felt a strong connection through their shared business interests before they developed romantic feelings. He believes that their love for each other grew as they worked together, and they have since built a strong and successful partnership both personally and professionally. While not everyone may approach relationships in this way, the speaker believes that their experience is evidence that it can work. They found that their practical compatibility and mutual respect led to a deeper connection and passion that developed over time. It's important to note that every relationship is unique, and what works for one couple may not work for another. However, the speaker's experience highlights the potential benefits of finding a partner who shares similar values, goals, and work ethic.

    • Meeting Lou: A Partner in AdversityForming deep bonds through shared experiences and support during challenging times can lead to lasting relationships.

      Respect and shared experiences build strong and lasting relationships. The speaker shared a story about meeting a woman named Lou, who proved herself to be a valuable partner through her dedication and support during challenging times. After their first date, they spent every day together, working side by side on various projects. When the speaker's business venture was struggling, Lou stood by him and helped turn things around with an impressive launch. Her unwavering commitment earned the speaker's deep respect, and their bond grew stronger as they faced adversity together. The romantic aspect of their relationship didn't change, but the speaker came to value Lou for her strength and resilience. The speaker emphasized that these types of connections, formed during vulnerable moments, create bonds that go beyond mere attraction. Lou's support during the speaker's darkest hours was a turning point in their relationship, and it's a reminder that the people who show up for us when we need them most are the ones who make life's challenges worth facing.

    • Embrace individuality in relationshipsFocus on unique understanding and acceptance in relationships, avoid comparing or adhering to norms, and find what works best for both parties.

      Successful relationships, whether in business or personal life, require a unique understanding and acceptance of each other's individuality. Comparing relationships to others or adhering to traditional norms can hinder growth and happiness. Instead, focus on finding what works best for both parties and embrace it, regardless of how it may look to others. Additionally, the growth of this podcast relies on word-of-mouth, so continue sharing it with others to help it reach more entrepreneurs. Regarding investments, there may be a lesson to learn from Dave Ramsey, but specific details were not shared in the discussion.

    • Focus on what you know and are good at for successful investmentsBy aligning your knowledge and assets, you can reduce risks and potentially achieve outsized returns. Reflect on your strengths and expertise to make informed investment decisions.

      Focusing on what you're good at and where you have the most knowledge and experience can lead to successful investments and business ventures. The podcast discussion between Dave and Graham Stephan highlighted this idea when they analyzed Graham's investment portfolio and found that 85% of his knowledge and assets were in real estate. This alignment between knowledge and assets led Graham to feel confident in his investment strategy. Similarly, when considering what to do with their own money, the speaker was unsure and sought advice from those who had already achieved financial success. However, they all had different strategies, making it difficult to decide. It was only when they reflected on their strengths and expertise in business that they were able to make a clear decision and focus their investments accordingly. Warren Buffett's quote, "It's only risky if you don't know what you're doing," emphasizes the importance of having an information advantage and being knowledgeable in your area of investment. By focusing on what they know and are good at, the speaker was able to reduce risks and potentially achieve outsized returns. This advice is a reminder for individuals to consider their strengths and expertise when making investment decisions, rather than constantly seeking the next best thing or comparing themselves to others.

    • Entrepreneurship growth and masteryFocus on refining existing business and pushing through challenges for significant growth and wealth creation. Identify target audience and generate leads for growth.

      Entrepreneurs often make the mistake of jumping ship after a few years of building a business, thinking the grass is greener on the other side. However, the most significant growth and wealth creation often come from pushing through the challenges and achieving mastery in the initial business. The first three years may involve uninformed optimism, informed pessimism, and despair, but the next steps lead to informed optimism and eventual mastery. The gains from years 3 to 4 are greater than those from years 0 to 1, and it's easier to grow a business from $20 million to $25 million than to build one from scratch. Instead of starting over, entrepreneurs should focus on refining their existing business and pushing through the challenges. Additionally, the entrepreneur journey begins with figuring out what to sell, but the next question is who to sell it to. Once the product or service is identified, leads are essential for growth. The author's upcoming book, "The Art of Paid Advertising," will focus on this topic, providing strategies for generating leads through paid advertising.

    • Transforming leads into engaged leadsEffectively reach out to potential customers, build referral and affiliate systems, and create valuable content to generate interested leads and increase sales.

      Leads are not just contacts, but individuals who have shown interest in what you sell and can be contacted. The process of transforming leads into engaged leads is crucial, and this can be achieved through various means such as advertising, content creation, and building referral and affiliate systems. The author emphasizes the importance of knowing how to effectively reach out to potential customers and shares his experience in generating millions of dollars in sales through different methods. The book he wrote, which took two years to complete, provides a step-by-step guide on how to build a lead machine from scratch. Regarding the author's social media handle, the opinion on its boringness is subjective, and ultimately, the decision to keep or drop the "24" depends on personal preference and branding goals.

    • Is changing a business name worth it?Brand names, even quirky ones, hold significance and impact identity. Consider the potential impact on audience perception before making a change.

      The importance of a brand name, even a seemingly quirky or unconventional one, should not be underestimated. During a discussion, the idea of changing a business name from David Green 247 to just David Green was brought up. Some saw it as a potential improvement, while others believed it was on brand and part of the business's identity. The speaker shared his personal experience of initially dismissing the significance of branding but later realizing its importance. He emphasized that even made-up names like Xerox or Star Restaurant from Michelin Tires have meaning ascribed to them after the fact. Ultimately, the decision to keep or change a business name is a personal one, and it's essential to consider the potential impact on brand identity and audience perception. The discussion also touched on the importance of finding a partner or business model that fits into one's life, rather than feeling pressured to conform to societal expectations or trends.

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    226: Sarah's Acting Job, Mythbusting, & Mommy & Me Fashion

    226: Sarah's Acting Job, Mythbusting, & Mommy & Me Fashion
    Sarah busts out a food fun fact that blows our mind. We learn about a company that will rent a family to you if you've lost a loved one or are estranged from your family. Sarah talks about how an airline keeps a dead body closet in case somebody dies mid-flight. Susie shares the history of Mommy & Me fashion. We debate the Yanny/Laurel phenomenon. Plus, we interview Mythbusters star, Kari Byron about her career, being a woman in a male-dominated field, & being pregnant on TV. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.