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    Forever games: the economics of the live service model

    en-usApril 22, 2024

    Podcast Summary

    • Shift towards live service model in video gamesGames transition to free-to-play, continuous updates funded by in-game purchases, offering both opportunities and challenges for gamers and developers.

      The video game industry has seen a significant shift towards the live service model, where games are free to download and funded by in-game purchases. This model, which allows for constant updates and interaction between players, was pioneered by indie game developers like Digital Extremes with their game Warframe. This approach has since been adopted by major game makers and has led to the success of games like Fortnite. However, this model has also sparked a backlash from players who feel that the emphasis on in-game purchases detracts from the overall gaming experience. The live service model transforms games into living entities, offering free online play and continuous updates, all funded by in-game purchases. Digital Extremes, a struggling indie game developer, pioneered this approach with Warframe, and now, it's the norm in the industry. This shift has brought about both opportunities and challenges, and it's essential to understand the implications of this trend for gamers and developers alike.

    • The power of stories to inspire, entertain, and connectWarframe's creators learned to self-publish and build infrastructure, using player feedback to shape updates and features, emphasizing the importance of collaboration and player input in bringing stories to life.

      Stories, whether told by media outlets like the BBC or through video games like Warframe, have the power to inspire, entertain, and connect people across borders. The best stories don't tell us what to think but instead provoke thought and engagement. In the case of Warframe, its creators had to learn how to self-publish and build the game's infrastructure as they went along, relying on player feedback to shape updates and features. This collaborative approach was crucial, especially when it came to monetization, as shown by one instance where a controversial purchase option backfired. Overall, the power of stories and the importance of collaboration and player feedback in bringing them to life are key takeaways from this discussion.

    • Live service model in gaming allows for constant iteration and dialogue between developers and playersLive service model generates revenue from a small percentage of players through cosmetics and requires a large ongoing production team and substantial investment.

      The live service model in gaming, as exemplified by Warframe, offers the advantage of constant iteration and dialogue between developers and players. This approach allows for quick adjustments to player feedback and the addition of new features, such as cosmetics, which can generate significant revenue from a small percentage of players, known as "whales." However, this model also requires a large ongoing production team and substantial investment, on the order of hundreds of millions of dollars. The controversy surrounding the initial implementation of a paid perk in Warframe highlights the importance of player feedback and the need for developers to be responsive and adaptable in order to maintain player satisfaction. The inclusion of cosmetics, which do not affect gameplay but offer players the ability to customize their characters, has become a significant source of revenue in many games.

    • Shifting to Expensive Live Service GamesThe gaming industry is moving towards creating more expensive live service games for consistent revenue, but oversaturation and predatory monetization may lead to backlash and consolidation.

      The gaming industry is seeing a shift towards creating more expensive games, specifically live service games, due to the potential for more consistent revenue. However, this trend may be leading to oversaturation in the market and growing fatigue among gamers. Companies are looking to maximize profits by encouraging players to spend as much as possible in these games, which can be perceived as predatory monetization. The FTC has begun cracking down on such practices. Despite the potential advantages, the live service model faces criticism, especially when executed poorly. The industry is also experiencing consolidation as a result of these challenges. Ultimately, the balance between providing a high-quality gaming experience and maximizing profits is a delicate one.

    • Consequences of prioritizing monetization in gamingEpic Games paid $245 million in refunds as a result of focusing too heavily on monetization, highlighting the importance of balancing accessibility and monetization in the gaming industry

      Prioritizing monetization too heavily in the gaming industry can lead to significant consequences. Epic Games learned this lesson the hard way by agreeing to pay $245 million in refunds. While it's natural for game makers to consider the large portion of gamers who play for free and think about ways to convert them into paying customers, the focus on monetization can backfire. The gaming industry is evolving, and accessibility is becoming an expectation rather than an afterthought. Tomorrow, we will dive deeper into video game accessibility. Remember, the world of podcasts can be overwhelming, but NPR makes it easy to find your next favorite show. Visit npr.org/podcast for a curated selection. In other news, Mint Mobile offers premium wireless plans starting at just $15 a month, and ShipBob simplifies inventory management and fulfillment for omnichannel businesses.

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