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    From 40-Bagger to Flatliner

    enMarch 13, 2024

    Podcast Summary

    • Kroger's Affordable Shopping Options with Savings OpportunitiesKroger's wide variety of affordable options includes digital coupons and fuel rewards, while Family Dollar underperforms due to weak sales in urban areas, highlighting the importance of understanding unique market segments.

      Shopping at Kroger offers a wide variety of delicious options at affordable prices, with additional savings opportunities through digital coupons and fuel rewards. Meanwhile, investors were surprised by the underperformance of Family Dollar, a subsidiary of Dollar Tree, which plans to close nearly 1,000 stores due to weak sales. The disconnect between Family Dollar and the successful Dollar Tree brand, as well as the thriving Dollar General, can be attributed to their different geographical focuses. Family Dollar primarily serves urban areas, while Dollar Tree and Dollar General cater to suburban and rural communities, respectively. This geographical diversification highlights the importance of understanding the unique markets each retailer serves.

    • Dollar Tree Acquisition's Impact on Consumer Spending and Real EstateThe $9 billion acquisition of Dollar Tree and Family Dollar in 2015 may not have been the best strategic move given the economic downturn caused by COVID-19 and its impact on disposable income, as well as the potential closure of 370 stores and struggles of related REITs and banks.

      The acquisition of Dollar Tree and Family Dollar for $9 billion in 2015, while a defensively strategic move during economic uncertainty, may not have been as wise given the significant changes in consumer spending patterns since then. The economic downturn caused by the COVID-19 pandemic and subsequent reduction in SNAP benefits have led to a decrease in disposable income for Dollar Tree's clientele, affecting their sales. Additionally, the closure of 370 Dollar Tree and Family Dollar stores as leases expire could have ripple effects on real estate investment trusts (REITs) that heavily rely on dollar stores as tenants. Furthermore, the ongoing struggles of New York Community Bank, which cut its dividend in January and saw a subsequent stock price drop, adds to the turmoil in the banking sector.

    • NYCB's Recent Challenges: Missteps in Diversification and ExecutionNew York Community Bank's recent struggles stem from missteps in diversification and execution, including material weaknesses in internal controls, loss of deposits, and an ill-timed acquisition. To regain investor interest, NYCB must demonstrate a clear path forward and effective execution.

      New York Community Bank's (NYCB) recent struggles can be attributed to a series of missteps, including material weaknesses in internal controls, loss of deposits, and an ill-timed acquisition. These issues have kept institutional investors away due to the stock's low price, but a potential reverse split could bring the share price within reach. NYCB was once a top-performing stock from 2000 to 2014, known for its disciplined approach to lending on Manhattan apartment buildings. However, in recent years, the bank attempted to diversify its operations, which led to costly mistakes, such as acquiring Signature Bank and its commercial office loans. Despite the challenging environment for banks during the best growth period in the past few decades, NYCB's execution was lacking, leaving investors concerned about the bank's future. To regain interest, NYCB needs to demonstrate a clear path forward and effective execution.

    • Investing in a rebounding bank: Focus on growth beyond investment bankingWhen investing in a rebounding bank, look for a clear path to growth beyond investment banking and consider the performance of their consumer banking division. Some potential investments include Bank of America, Wells Fargo, Ally Bank, and Goldman Sachs.

      When considering investing in a bank on the rebound, it's crucial to see a clear path to growth beyond just being a good investment bank. Consumer banking performance is a significant factor, and any trouble in this area can be a red flag. The New York Community Bank's recent struggles, including the dilution of shareholders from a cash infusion deal, make it a turnaround play that some investors might prefer to avoid. Instead, there are opportunities in the banking sector to find banks trading for low valuations with stable businesses, especially in uncertain economic conditions. Some banks, like Bank of America, Wells Fargo, Ally Bank, and Goldman Sachs, have been mentioned as potential investments due to their strong franchises and recent performance.

    • Duolingo's success factors: mobile-first, freemium, social networking, addictive practicesDuolingo's success comes from its mobile-first approach, freemium business model, social networking features, and intentional use of addictive practices, allowing for a wide user base and engaging learning experience.

      Duolingo's success can be attributed to a combination of factors including its mobile-first approach, freemium business model, social networking elements, and intentional use of addictive practices. Duolingo's first-mover advantage in the mobile language learning space has given it significant brand awareness. Its freemium model allows for a wide user base, as many features are still accessible to free users. The app's social networking features, such as competing against friends and high-fiving each other on accomplishments, make learning a language more engaging. Duolingo also intentionally borrows addictive practices from major social networks and game designers to keep users engaged and motivated. The app's effective use of social media and quirky brand presence, particularly on TikTok, have helped it attract and retain users without requiring extensive advertising efforts. In essence, Duolingo's secret sauce lies in its ability to make language learning fun, social, and addictive.

    • Duolingo's marketing strategies boost brand awarenessDuolingo's unique marketing tactics and social features keep users engaged, growing paid user base, and prioritize subscriptions as the main revenue source

      Duolingo's unique marketing strategies, such as the playful owl icon turning sad when users neglect the app, and their presence on TikTok, have significantly increased brand awareness. Duolingo's free account base is large, but their paid user base, though growing, is still a smaller piece of the pie. The social element of Duolingo is crucial in keeping users engaged, and the family plan model, though contributing less in terms of revenue, allows for network effects that don't exist for more traditional streaming services like Netflix. Advertising is a smaller part of Duolingo's business, but it still contributes significantly, and the focus on subscriptions as the primary revenue source is clear. Duolingo's management understands the importance of this monetization model, and the free user experience reflects this priority.

    • Duolingo's focus on subscriptions and expansionDuolingo's targeted advertising and personalized learning experiences help convert users to premium subscriptions, while expansion into math and music maintains functionality and social features, increasing potential for success.

      Duolingo's focus on converting users to premium subscriptions through targeted advertising and personalized learning experiences is a more profitable strategy for the company than relying solely on ad revenue. With only 8.8% of their revenue coming from advertising, Duolingo's early adoption of machine learning and AI allows them to determine users' likelihood of upgrading to premium and adjust their advertising accordingly. The company's CEO, Louis van Ahn, has stated that Duolingo already has a significant number of language learners, but the total addressable market is much larger, with over a billion people learning languages worldwide. With 88 million monthly active users, there is still plenty of room for growth within the language learning niche. However, Duolingo's expansion into math and music within the same app is a natural progression, allowing users to learn multiple subjects while maintaining the same functionality and social features. While other companies, such as Rosetta Stone, have attempted to expand into new learning topics unsuccessfully, Duolingo's integrated approach increases the potential for success. Overall, Duolingo's focus on subscriptions and expansion into related learning areas demonstrates their commitment to providing comprehensive educational resources and maximizing revenue through targeted strategies.

    • Duolingo's efficient approach to education techDuolingo's focus on profitability, cost efficiency, and social retention sets it apart from past education tech efforts, enabling impressive revenue growth and positioning it for future success.

      Duolingo's approach to education technology is a significant improvement over past efforts due to its focus on profitability and cost efficiency. The company's impressive revenue growth, with only a modest increase in marketing spend, is a testament to its efficient use of social media and word-of-mouth marketing. However, as growth rates naturally slow, Duolingo must continue prioritizing retention over acquisition and maintaining its cost discipline to avoid overspending on marketing efforts. With its strong focus on efficiency and social pressure for user retention, Duolingo is well-positioned to navigate these shifts and continue its success in the education technology sector.

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    Sponsors: First Generation Advisors & First Generation Financial

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    Brian Hegi, Crossplane Capital

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    Brian began his career as an operations improvement consultant with AlixPartners and AT Kearney. During his seven-year career as a consultant, Brian’s work primarily focused on optimizing global supply chains, reducing manufacturing complexity, improving product profitability, and reducing direct material costs within industrial companies. These included Tier I automotive manufacturing, automotive aftermarket, food distribution, food manufacturing, electronics manufacturing and consumer packaged goods.

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