Podcast Summary
Diversity in Creative Fields: Embrace diverse experiences and skills in the creative field, every skill learned can be valuable, and emotional intelligence is crucial for managing creative teams and staying true to artistic self in business setting.
Learning from this episode of the Girls in Marketing Podcast is the importance of embracing diverse experiences and skills in the creative field. Joe Baird, Creative Lead at Lounge, shared her journey of starting as a technical graphic designer and being encouraged to pursue creative work. She emphasized that every skill learned, no matter how seemingly unrelated, can be valuable in the industry. Her role now involves managing a team of creatives and leading projects, and she emphasized the emotional challenges that come with managing creative people and staying true to one's artistic self in a business setting. Overall, this episode highlights the importance of being open to new experiences and the value of resilience and emotional intelligence in the creative industry.
Creative team alignment: The creative team's hands-on involvement from brainstorming to execution is crucial for maintaining consistency and achieving the desired outcome in marketing campaigns.
The creative team at a marketing agency acts as the artistic conductors of campaigns, ensuring all teams are aligned and working together towards a cohesive vision. From brainstorming to execution, the creative team's involvement is crucial in maintaining consistency and achieving the desired outcome. The creative process is subjective and requires dedication and focus from start to finish to prevent the project from deviating from the initial concept. Lauren Stretch, Head of Influencer and Social Marketing at Face Theory, emphasized the importance of this hands-on approach, as she believes her role is most effective when she's involved in every aspect of the campaign. Additionally, she shared her personal experience of prioritizing career growth over immediate financial gains, highlighting the importance of staying committed to your craft and maintaining a strong vision for your projects.
Career Diversity: Gaining diverse skills and experiences can lead to great opportunities and resilience in one's career. Networking and being proactive in seeking out opportunities are important.
Being a "jack of all trades" and gaining diverse skills and experiences can lead to great opportunities and resilience in one's career. The speaker shared her personal journey of starting with a small budget and learning valuable skills in advocacy and marketing for a brand, which gave her the confidence and currency to move on to bigger opportunities. She emphasized the importance of networking and being proactive in seeking out opportunities. The speaker also mentioned her transition into the beauty industry, which she found to be more welcoming and less pressured than other industries due to the larger distribution network. Overall, her experiences highlight the value of being adaptable, resilient, and continuously learning in one's career.
Marketing in lower stake industries: Brands in lower stake industries can take risks, be creative, and find unique opportunities to engage audiences, even in seemingly mundane industries. Personal branding also benefits from embracing personality and self-expression.
In industries where the stakes are lower, like beauty and social media, brands can take more risks and be more creative with their marketing strategies. This is because the price point is often lower, and consumers have more options and a more relaxed mindset. Monzo, for example, found success by focusing on their unique selling points, such as their bright pink card, and creating engaging content around it. Brands can also look for unique opportunities within their company, like employee experiences or office culture, to create content that resonates with their audience. Additionally, having a disruptive mindset and being open to creative opportunities is essential for standing out in any industry. Even in seemingly mundane industries, like shipping container manufacturing, there are opportunities to create unique and engaging content. And sometimes, all it takes is a little creativity and a willingness to take risks. As for personal branding, it's essential to remember that even the most serious platforms, like LinkedIn, can be used for humor and self-expression. By embracing your unique personality and sharing it with your audience, you can build a strong personal brand and connect with others in a meaningful way.
Lighthearted approach to personal branding: Creating satirical content can help engage audiences and poke fun at industry trends, while also investing in and learning from younger talent is essential for growth.
Having a lighthearted approach to personal branding and marketing can be an effective way to engage audiences and poke fun at industry trends. The speaker shares how they've found success on LinkedIn by creating content that satirizes the serious side of marketing and advertising. Additionally, it's important for brands to invest in and learn from younger talent, rather than underestimating their potential. The speaker emphasizes the importance of staying curious and growing your audience by understanding what resonates with different generations. Ultimately, maintaining a positive attitude and encouraging a culture of learning and growth within a team can lead to success.
Career growth: Enjoy the present, embrace unexpected opportunities, try new things, work in diverse environments, upskill, be open to change, and don't limit yourself to one area of expertise.
A successful career is not always a linear progression, but rather a collection of experiences that can lead to unexpected opportunities. Anna Jones, a creative marketing strategist, emphasizes the importance of enjoying the present moment and embracing sideways or even backward steps, as they can lead to valuable learning experiences. Additionally, she encourages trying new things and not limiting oneself to one area of expertise. Working in a diverse environment and upskilling through exposure to different aspects of the business can be invaluable. Ultimately, it's important to be open to change and not be afraid to pivot when something doesn't align with your goals or passions. And most importantly, don't put all your eggs in one basket too early, as you might discover a new interest or calling in life.
Marketing strategy: Surround yourself with experts and don't hesitate to ask for help to have a effective marketing strategy. Building a community of creatives and mentors can significantly impact your business.
As a business owner or solopreneur, it's essential to be realistic about your marketing strategy and not spread yourself too thin. You don't need to be an expert in every area, such as SEO. Surround yourself with other experts and don't hesitate to ask for help. The biggest lessons learned from the speaker's career include surrounding yourself with like-minded, amazing people and never being afraid to ask for something. Building a community of creatives and mentors can significantly impact your business, and asking for opportunities, even if you're unsure, can lead to massive openings. Remember, you don't have to have a perfect plan to approach someone or pitch a new idea. Believe in yourself and your ability to help them, and don't be afraid to ask.
Email segmentation and personalization: Effective email marketing involves clear goals, data-driven segmentation, and personalized emails to cut through the digital noise and provide value to recipients.
Limiting yourself to mass, untargeted email campaigns is an outdated strategy in today's crowded digital landscape. Email marketing specialist and CRM founder, Beth O'Malley, emphasizes the importance of having a clear goal and utilizing data to segment and tailor emails to individual recipients. The "spray and pray" approach may have worked in the past, but with the influx of emails and the shift to mobile consumption, personalized emails are key to cutting through the noise and providing value to the recipient. The rise of CRM managers and email specialists reflects the growing investment in effective email marketing strategies. While it may take more time and resources, the potential return on investment makes it a worthwhile endeavor.
Email Marketing Personalization: Brands must adapt to hyper personalization and hyper segmentation in email marketing or risk being left behind. AI and CRMs enable highly targeted and relevant messages based on consumer behavior and preferences.
Email marketing is evolving at an unprecedented rate, with hyper personalization and hyper segmentation becoming the new norm. Brands that fail to adapt and focus on deliverability risk being left behind as email clients' privacy policies become stricter. AI and CRMs are now able to predict consumer behavior and preferences, enabling businesses to send highly targeted and relevant messages. For instance, a company like Moon Pig can suggest the perfect birthday card based on past purchases. This level of personalization is not only for e-commerce brands but also applicable to B2B marketing, where engagement patterns and career stages are considered. In the future, email open and click rates might no longer be trackable, making conversions and Google Analytics crucial metrics. To stay ahead, marketers must prioritize email deliverability and embrace the shift towards hyper personalization.