Podcast Summary
Exploring ShareSite's Investment Dashboard and Instagram Growth Strategies: Discover ShareSite's comprehensive investment dashboard for managing financial performance across 500,000 assets and platforms, plus Instagram tips from a successful business owner for growing brand followings.
ShareSite's investment dashboard offers a comprehensive view of your financial performance, organizing and accessible in one place over 500,000 stocks, ETFs, and funds, with integrated support for over 200 platforms. It goes beyond limited brokerage statements, providing analyzed reports, dividend gains, and currency fluctuations insights through intuitive graphs and visualizations. Plus, for new investors, ShareSite offers a special deal of 4 months free when purchasing an annual premium plan. Meanwhile, in the world of business, Instagram can be a powerful tool for growing brands. Maya, a successful business owner, shares her experience of growing her first brand's following to 300,000 people in just a few years and Girls That Invest to 200,000 followers in less than three. She's excited to spill the tea on how to use Instagram effectively, providing valuable insights for entrepreneurs looking to take their Instagram presence to the next level or for those just starting. So, whether you're interested in optimizing your investment portfolio with ShareSite or growing your brand on Instagram, these insights are worth exploring.
Leverage Instagram for building a community and growing a business: Focus on creating authentic connections and providing value to build a loyal following on Instagram, rather than just relying on sponsorships or hashtags.
Instagram can be used as a powerful tool for building a community and growing a business, rather than just a platform for brand sponsorships. By focusing on creating authentic connections with your audience and providing value to them, you can turn your Instagram account into a valuable asset for your business. This approach takes time and effort, but it can lead to a loyal following who will support and engage with your content, and ultimately help drive sales. Instead of waiting to have a product to promote before starting an Instagram account, consider building a following first by sharing content related to your interests or expertise. Over time, you may discover new business opportunities based on the needs and requests of your community. And by using Instagram as an email marketing list, you can directly engage with your followers, gather feedback, and build a strong relationship with them. Additionally, avoid relying too heavily on hashtags and sponsorships, as these tactics can lead to influencer fatigue and a disengaged following. Instead, focus on creating authentic, engaging content that resonates with your audience and provides value to them. By doing so, you'll be more likely to build a loyal following who will support your business in the long term.
Leverage Instagram's community feature for market research: Instead of expensive focus groups, use Instagram stories for audience insights. Align content with trends for visibility and engagement.
Instagram provides content creators and businesses an opportunity to identify market gaps and conduct market research cost-effectively through its community feature. Instead of spending thousands of dollars on focus groups, businesses can use Instagram stories to gather valuable information about their target audience's preferences and pricing expectations. Additionally, while the Instagram algorithm was once crucial for content visibility, trends have become more important in today's Instagram landscape. Businesses should focus on creating content that aligns with current trends and values to build a strong community and retain their audience. The algorithm's intricacies should not consume too much time and energy. Instagram's unique features, such as stories and community engagement, make it a valuable platform for businesses to build a loyal following and understand their audience.
Create feel-good content for sustainable engagement: Focus on creating content that resonates with your audience and provides value or a new perspective to build a strong and engaged community, leading to sustainable growth.
Creating content that makes people feel good is key to its success and engagement. Whether it's a video, image, or tweet, content that evokes positive emotions and provides value or a fresh perspective is more likely to be shared and foster a sustainable community. Feeling good content can disrupt media and thought processes, leading to meaningful engagement and growth on social media. Technical aspects like hashtags and SEO are important, but they should not be the sole focus. Instead, focus on creating content that resonates with your audience and provides value or a new perspective. This approach will help you build a strong and engaged community, leading to sustainable growth.
Simplify payments and connect with customers online: By simplifying payments with tap to pay on iPhone and creating shareable content, businesses can expand reach, increase revenue, and enhance customer experience.
Just as we use brands to express our identity in the physical world, we use social media content to express our views and values online. For businesses, every transaction represents more than just a financial exchange, it's a way to connect with customers and build a community. With the introduction of tap to pay on iPhone powered by Stripe, businesses can simplify the payment process and reach a wider audience, leading to increased revenue, expanded reach, and enhanced customer experience. As for creating shareable content, it's important to consistently generate ideas and post them, even during brief moments of downtime. The key is to focus on creating bite-sized pieces that provoke conversation or emotion. Whether it's through personal experiences or industry expertise, the ability to create and share content is a powerful tool for building a brand and connecting with an audience.
Creating relatable social media content: Sharing authentic, relatable experiences can help build a following and facilitate meaningful discussions. Analyze audience engagement to refine content strategy and create successful campaigns.
Creating relatable and feel-good content on social media can help build a following and facilitate meaningful discussions within a community. The speaker shared her personal process of observing everyday life experiences and turning them into inspiring and relatable social media posts. She emphasized the importance of authenticity and sharing real-life examples that cannot be found elsewhere. By consistently posting and analyzing which types of content resonate with her audience, she is able to refine her content strategy and create successful social media campaigns. Ultimately, the key is to create content that feels natural and genuine, as this will resonate with your audience and help you build a strong online presence.
Finding industry trends and making them relatable: Adapt popular trends to create authentic and engaging content for your industry. Practice identifying trends and find creative ways to incorporate them into your posts.
Creating relatable and engaging content involves finding trends and making them relevant to your industry. It's important not to focus too much on creating something overly valuable or perfect, but rather on what resonates with you and your audience. Additionally, incorporating a clickbait element, such as numbers or a teaser, can help draw in viewers. By finding trends and adapting them to your industry, you can create content that is both authentic and popular. This takes practice, but over time, it becomes easier to identify trends and find creative ways to incorporate them into your content. For example, a real estate brand could use a popular trend like revealing hidden answers to create a post about the top suburbs in a city, encouraging engagement and education among their audience. Similarly, a health brand could use a trend about useless vitamin supplements to create a post about the most ineffective supplements, generating controversy and educating their audience. Overall, the key is to find a balance between staying true to your industry and keeping up with trends to create content that resonates with your audience.
Asking controversial questions on Instagram stories boosts engagement: Engaging with followers through controversial questions on Instagram stories can increase visibility and build a loyal audience
Using Instagram stories to ask controversial questions and engage with followers can significantly boost engagement and increase the visibility of your posts and reels. Controversy doesn't always have to be negative; it can be a tool to spark conversation and encourage interaction. The educational content or information can be shared through posts and reels. It's essential to understand your audience and what type of content resonates with them. Engaging with followers through stories can lead to higher engagement and increased visibility on their feeds. Brands that consistently engage their audience through Instagram stories are more likely to stay top of mind. A great example of this strategy in action is Grace Beverly, who shares her daily life through engaging stories and has built a successful business as a result.
Engaging Instagram content: Making people feel good and challenging thoughts: Create Instagram content that inspires emotions and encourages thought, using personal experiences as inspiration. Build a loyal following before promoting products.
Creating engaging content on Instagram for business growth revolves around two main pillars: making people feel good and challenging their thought processes. Grace Beverly, with her brand Thala and podcast, serves as an excellent case study. She uses Instagram stories to build a community and generate engagement without hard-selling, instead focusing on the journey. The actual product promotion comes later, once a loyal following is established. Content creation should be inspired by real-life experiences and resonate with the audience. By making people feel good or encouraging them to think differently, a brand becomes memorable and valuable to its followers. To find successful content, start with personal experiences and see what resonates with your audience. Don't be discouraged by low engagement; instead, use it as a learning opportunity and keep refining your approach.
Recognize potential in every interaction for growth: Utilize engagement to expand reach, learn from various sources, and maintain a growth mindset on social media
Even with a small following on social media, every post with engagement, no matter how small, can be an opportunity for growth. The speaker in this discussion emphasizes the importance of recognizing the potential in every interaction and utilizing it to expand reach and engagement. This can mean turning a well-received tweet into a post on another platform or using the engagement as inspiration for creating new content. Additionally, having a growth mindset and being open to learning from various sources, including social media, can lead to unexpected discoveries and passions. However, it's important to remember that social media advice should be taken as educational and not as personalized financial advice. Always do your research and use your due diligence before making any investment decisions.
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