Growing your business even if you are busy

Podcast Summary

• Leveraging Media for Building a Client Portfolio: Creating and distributing valuable content through newsletters, reports, or email can help attract potential clients and establish credibility as an expert in your field, even with time constraints.

  When facing time constraints while trying to build a client portfolio, leveraging media and establishing credibility through targeted marketing efforts can help. This can be achieved through creating and distributing print or email newsletters, reports, or other valuable content to potential clients. By positioning yourself as an expert in your field and providing free resources, you can attract and win new business, even with a full-time job or other distractions. Remember, the key is to target potential clients who can actually afford your services and to provide them with tangible, high-value content. This approach not only helps you build your portfolio but also sets you apart from competitors.

• Investing in personalized outreach for potential clients: Focus on high-paying clients and charge enough to maintain a steady cash flow and provide better service

  Building a successful business requires careful planning and strategic pricing. The speaker shares his experience of investing in personalized outreach to potential clients, sending them valuable reports and following up with emails. Although this approach can result in significant sales, it's not a sustainable way to build a business on a small budget. Instead, the speaker suggests focusing on a smaller number of high-paying clients, ensuring that their revenue covers your income goals. By charging enough, you can avoid juggling a large portfolio of low-paying clients and instead use marketing channels like email newsletters and lead generation campaigns to attract more high-value clients. This approach not only helps maintain a steady cash flow but also allows you to provide better service to your clients and grow your business more effectively.

• Focus on core business and delegate tasks: Delegating tasks and optimizing core business can lead to increased margins and new opportunities. Attract potential clients by positioning yourself as an expert and delivering valuable content.

  Focusing on optimizing your core business and delegating tasks can help increase margins and lead to new business opportunities. The speaker shares his experience of moving between different marketing platforms and getting bogged down in technical details, instead of focusing on growing his business. He advises setting up joint ventures, referral relationships, or selling instructions to help customers solve their problems, even if your own labor hours are limited. By positioning yourself as an expert and delivering valuable content, you can attract potential clients and set up opportunities for higher-priced services. Even if only a few people may buy your high-ticket program, the recorded content continues to deliver value to a wider audience.

• Creating value for customers leads to business success: Understand audience, cultivate interest, prune list, produce net revenue, provide valuable solutions

  Creating and delivering value to customers can lead to building a successful business. The speaker in this discussion shares how they refined and expanded their original presentation into a comprehensive report, adding materials and personalizing it for individual clients during consultations. This process not only helped establish their expertise but also created an opportunity to sell a valuable kit. The key here is to understand your target audience, cultivate their interest with relevant content, and prune your list to focus your efforts effectively. The ultimate goal is to produce net revenue that justifies the cost of reaching out to your audience. This approach not only benefits the business but also provides valuable solutions to customers.

• Maximize Revenue by Focusing on Core Business: Assess current situation, set clear goals, and make intentional decisions to streamline operations and maximize revenue by focusing on core business, increasing rates, or outsourcing tasks.

  To grow your business and reach your financial goals, you need to ensure you're charging enough and managing your time effectively. Many business owners have multiple income streams, but they may be spending too much time on new ventures and not enough on their core business. By increasing your rates or outsourcing tasks, you can focus on your goals and simplify your systems. For instance, separating your prospect and customer databases can make mailing and accounting easier. Ultimately, it's essential to assess your current situation, set clear goals, and make intentional decisions to streamline your operations and maximize your revenue.

• Building Profitable Business Relationships: Leverage Words and Strategies: Start with what you have, extract artifacts and tools, implement a monetary system, hire a personal assistant, bookkeeper, and CPA, sell knowledge and expertise, focus on valuable conversations, and apply insights specifically to each customer.

  Creating and maintaining profitable business relationships involves leveraging the power of words, along with implementing effective strategies and systems. Justin from AdBriefings emphasizes the importance of serving customers and earning profits, and suggests starting with what you already have to offer. Extracting artifacts and tools from your existing work and implementing a monetary system can help you build a team and make enough money for reserves and staffing. Beginning with a personal assistant, bookkeeper, and CPA are good first steps. Packaging and selling your knowledge and expertise through courses or reports can also be an effective way to reach new prospects and grow your business. The key is to focus on creating valuable conversations and applying insights specifically to each customer. Remember, you don't need a full course or a whole book to get started. Visit www.adbriefings.co.uk for more information and to ask your questions.