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    • Breaking the inflation cycle with Mint Mobile's affordable plansMint Mobile offers affordable wireless plans starting at $15 a month, allowing consumers to save money and time by ordering from home.

      Mint Mobile offers a much-needed break from inflation with affordable wireless plans starting at just $15 a month. While navigating through intense interviews can be nerve-wracking, it's essential to remember one's worth and capabilities. In the world of podcasting, even the most experienced interviewers can feel the pressure and self-doubt. However, acknowledging these feelings and focusing on the interviewee's expertise can lead to successful and engaging conversations. In contrast, Mint Mobile simplifies the process of ordering a wireless plan, allowing customers to save money and time by doing it from the comfort of their own homes.

    • Feeling inadequate despite expertiseEmpathy and understanding are crucial in all interactions, especially when seeking help. Nerves and vulnerability are common when sharing work publicly, but positive feedback and encouragement can be empowering.

      Even someone who has created something groundbreaking can still leave us feeling inadequate or overwhelmed when we encounter a problem they can easily solve. The speaker in this conversation felt anxious and out of depth when they needed help with a simple home repair, despite the person they were contacting having invented the very thing they needed help with. This highlights the importance of empathy and understanding in all interactions, especially when seeking assistance. Additionally, the conversation touched upon the nerves and vulnerability that come with putting oneself and one's work out there for public consumption, whether it be on social media or in a film. Despite these nerves, the speaker expressed their appreciation for the kind words and support they received, emphasizing the power of positive feedback and encouragement.

    • Embracing the Unpredictability of the Film IndustryStay true to yourself and focus on the art of filmmaking, even amidst the unpredictability and pressure of the industry. Confidence and authenticity are key.

      The film industry, particularly during the festival circuit, can be an exciting but unpredictable journey. Meeting successful filmmakers can inspire and motivate, but the reality of the industry can also be a long period of inactivity and uncertainty. The glamour of awards shows and fashion can add to the pressure, but ultimately, it's important to stay true to oneself and focus on the art of filmmaking. The speaker expresses a lack of interest in fashion and a fear of making a misstep, but also admires those who have a strong sense of style. The experience of buying a red shirt in Italy and the subsequent reaction to it highlights the importance of confidence and staying true to one's preferences. In the end, the speaker returns to their comfort zone of wearing blue, but remains open to trying new things and taking risks.

    • Personal color palettes and fond memories of SundaysIdentifying your seasonal color palette can lead to efficient shopping and a consistent wardrobe. Nostalgic memories of Sundays and personal preferences for quiet activities add to the significance of this day.

      Discovering your personal color palette based on your unique tone can lead to efficient shopping and a sense of consistency in your wardrobe. The colors are determined by your season, and once identified, you can buy items in those colors and use them for an extended period. The speaker shared her experience as a "winter," meaning she gravitates towards darker colors. The discussion then shifted to fond memories of growing up and listening to Jimmy Savile on the radio during rainy Sundays. The host asked Amanda about her preferred activities during such days, and she revealed her liking for a quiet, mulling-around approach. The conversation ended with the speaker sharing her past struggles with migraines on Sundays, which had made her appreciate the day more once the issue was resolved. Overall, the conversation touched upon personal color preferences, nostalgia, and the significance of Sundays in different ways for various people.

    • Nostalgia for Unfiltered Scottish Football BroadcastsThe speaker reminisces about the raw authenticity of Scottish football broadcasts during his childhood and laments the loss of unfiltered commentary and crowd noise during the pandemic. He also shares his personal experience of facing rejection in the TV industry and the importance of perseverance.

      The speaker fondly remembers the raw and authentic experience of watching Scottish football on TV during his childhood, particularly during Sunday lunchtime when commentators would swear openly and fans would be in the crowd. He misses the unfiltered and unscripted nature of the broadcasts, which he feels was lost when games were played without crowds during the COVID-19 pandemic. Additionally, the speaker shares his experience of having ideas for TV shows being turned down multiple times before eventually finding success. He emphasizes the uncertainty and unpredictability of the creative process and the importance of persistence.

    • Managing self-doubt with multiple projectsFocusing on other projects when one isn't progressing can help creators cope with self-doubt and imposter syndrome. Collaborating on diverse projects and adjusting to different roles can lead to career growth.

      Creators often face self-doubt and imposter syndrome, but having multiple projects in various stages can help mitigate the impact of rejection or delays. Armando Iannucci, for instance, deals with these feelings by focusing on other projects when one isn't progressing as expected. He has found success in collaborating on projects like the HBO series about the making of a big track record, where he serves as an executive producer. This experience has been a learning process for him, as he adjusts to a different role and allows others to take the lead. Ultimately, having a diverse range of projects and being open to collaboration can help creators navigate the ups and downs of their careers.

    • Directing a film is a lengthy process with many challengesEffective communication, preparation, and adaptability are essential for a successful film production. Sleep and taking short breaks can help maintain energy and focus.

      Directing a film is a challenging process that requires a good director to keep the set mood upbeat and the cast prepared. It can take up to two years from start to finish, and finding the right director is crucial. Anxiety is common, especially during the early stages, but once the first few weeks are out of the way, the enjoyment sets in, especially for comedies. When a scene isn't working, it's essential to think on your feet and try to fix it, and sometimes moving on to something else is the best solution. Rehearsing with the cast beforehand can help prevent issues on set and save time and resources. Sleep is important for directors, and taking short naps during lunch breaks can help recharge. Communication is key, and it's essential to know when to provide answers and when to admit "I don't know." The first thing the speaker directed was a short film called "Mouth," which involved a woman throwing up on a packed train and apologizing before leaving. Preparation and communication were essential even for this early project.

    • Confidence and Decision Making on Film SetsOn film sets, always project confidence and make decisions as if you know what you're doing, even if uncertain, to gain respect and carry weight in decision making.

      Even if you're new to a role or situation, it's important to project confidence and make decisions as if you know what you're doing. This was emphasized to the speaker during their first experience as an assistant director on a film set. The first AD, who was in charge of running the floor and making decisions, advised the speaker to always look like they knew what they were doing, even if they didn't. This advice proved valuable when the speaker was unsure of what to do during a scene and everyone on set was waiting for their input. Additionally, the speaker learned that when they were behind the camera, everyone wanted to know what they thought, and their opinions carried weight. This experience taught the speaker the importance of taking responsibility and making decisions, even in uncertain situations.

    • Unexpected moments at the OscarsAttending the Oscars can be unglamorous and filled with unexpected moments, even for nominees

      Attending the Oscars is an unusual experience filled with unexpected moments. The speaker, who was nominated for an Oscar, shared an amusing story about trying to get noticed by the media at the event. He bent down to speak into a radio microphone, only to be told to get out of the way for Sandra Bullock. He also compared the experience to attending comedy awards in the past, where he and his wife were often overlooked in favor of more famous attendees. Despite the long night and potential for self-loathing, the speaker found humor in the situation and saw it as a reminder that even glamorous events can be unglamorous behind the scenes. Overall, the speaker's experience at the Oscars was a reminder that fame and success come with their own unique challenges.

    • The Hollywood event experience can be overwhelming and disappointingDespite the glamour portrayed in the media, Hollywood events can lead to panic attacks and a preference for authenticity and seeing sets returned to their original state.

      Hollywood events, such as the Sandra Bullock Vanity Fair party or gifting suites at the Oscars, can be overwhelming and disappointing for attendees. The focus is often on being seen on the red carpet, and once that has been achieved, attendees leave for the next event. These experiences can be described as bleak and even lead to panic attacks. For instance, the speaker had a panic attack at a gifting suite due to the chaos and the feeling of being trapped amidst the crowd. The speaker found solace in simple things like having a cup of tea and watching the event dismantled. The speaker also expressed a preference for authenticity and the appeal of seeing sets returned to their original state. Overall, the Hollywood event experience can be a stark contrast to the glamour portrayed in the media.

    • A behind-the-scenes look at Chatter Biscuit with Armando IannucciJoining the Chatter Biscuit Discord community provides access to exclusive content and insights from the creators, including Armando Iannucci's experiences working with Peter Cook on BBC Comedy's News Quiz and the origins of Chatter Biscuit's fake news format.

      Joining the Chatter Biscuit Discord community through Patreon gives you access to a friendly and engaging space for fans to connect and share content for a small monthly fee. Armando Iannucci, the creator of Chatter Biscuit, shared his experiences working with Peter Cook on BBC Comedy's News Quiz. Cook was a frequent guest on the show, and Iannucci was the radio producer during that time. They met briefly in the room, but Iannucci wasn't involved in the famous "Yeah, That's Right" sketches featuring Cook and Chris Morris. During the conversation, the hosts discussed various topics, including their favorite TV detectives and memories of watching "Day to Day," a BBC comedy series. Iannucci also shared how he came up with the idea for a fake news program during a trading course and how they created a 10-minute program about Britain's first three-way boxing match. The team found humor in creating a fake news report and thought it would appeal to their audience.

    • A group of individuals came together to create groundbreaking shows through shared humor and experimentation.Groundbreaking shows like 'Weekending' were born from a collective of creatives with a shared sense of humor and a willingness to experiment, resulting in unique and original content.

      The success of "Weekending" and later shows like "The Day Today" and "Brass Eye" came from a group of individuals coming together with a shared sense of humor and a willingness to experiment with new formats. They met through various connections and serendipitous encounters, and the shows they created were a result of their collective creativity rather than a pre-existing team. The group's media literacy and ability to make jokes about the medium itself set them apart from traditional sketch shows or sitcoms. And even though they didn't know what the future held, they were excited to explore new possibilities. When creating their latest shows, the team continues to seek out new voices and perspectives, valuing surprise and originality over predictability.

    • Discovering new writing talent anonymouslyArmando Iannucci's unconventional method of asking writing agencies to submit scripts anonymously allows for a diverse range of voices and ideas.

      Armando Iannucci, a successful writer and producer, uses a unique approach to discovering new writing talent by asking writing agencies to submit scripts anonymously, then narrowing down the selection based on humor. This method allows for a diverse range of voices and ideas. Additionally, Iannucci values surrounding himself with interesting people, even those in assistant roles, and believes that directors should not be mystified, as writers often have a clear vision for the visual comedy. He also shares that communication and positive feedback are essential when working with actors, and that the fear of recasting can be a strange but present concern. Overall, Iannucci's approach to discovering new talent, fostering creativity, and effective communication results in a productive and collaborative environment.

    • Focused on own performance in a tense roomDuring a read-through or performance, everyone is self-absorbed, worried about their lines and delivery, creating a tense and intimidating environment.

      Every person in a room, be it an actor or a writer, is focused on their own performance or contribution, creating a tense and self-absorbed environment. This was discussed in the context of a read-through for a comedy project, where everyone is worried about their lines and their delivery. The mood in the room is akin to a car crash, with each person unsure of their role and feeling out of their depth at times. The conversation also touched on the fear of failure and the feeling of being overwhelmed when meeting someone admired or idolized. This was illustrated through a story about interviewing a comedy hero and feeling intimidated by the experience. The discussion ended with a light-hearted anecdote about Russell Tovey and David Beckham, but the underlying theme remained the same: everyone is preoccupied with their own concerns and struggles.

    • Prioritizing funny moments over perfectionIn comedy, focus on capturing the funniest moments, even if it means crossing lines or leaving out planned lines. Flexibility, creativity, and teamwork are crucial for successful comedy content.

      In creating comedy, it's essential to prioritize the funniest moment over technical perfection or adherence to the script. Steve Coogan, who worked on Alan Partridge, shared how they filmed scenes in a way that captured the most hilarious moments, even if it meant crossing lines or leaving out planned lines. He emphasized the importance of not being proprietorial about one's work and focusing on what's best for the show. Coogan also mentioned the existence of WhatsApp groups with interviewees, creating a sense of community and collaboration. Overall, the conversation highlighted the importance of flexibility, creativity, and teamwork in producing successful comedy content.

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    Links

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    We discuss:

    • The impact of Bigger, Stronger, Faster, how it got made, and how it challenged Peter’s set of beliefs regarding steroids [4:45];
    • Chris’s personal story of addiction and how he’s using his experience to help others [17:30];
    • Importance of sharing your struggle, and the danger of comparing yourself to others [28:00];
    • Early life, their love of pro wrestling and what motivated Brothers Bell to be great? [33:45];
    • How they got started lifting weights, powerlifting vs Olympic lifting, and personal records [43:30];
    • Lifting weights: the importance of challenging yourself, how to avoid injury, monitoring progress, and staying motivated [1:02:30];
    • Chris on how changing his diet changed his performance and life [1:09:15];
    • Best resources for those wanting to get started lifting weights effectively and safely [1:14:00];
    • Teaching kids strength training early in life, the negative impact of sitting and how we can minimize it [1:18:30];
    • Benefits of bodybuilding, Mark’s prep for his first competition, and the role of the ketogenic diet [1:27:15];
    • The steroid controversy: Mark’s use of them and Peter’s perspective [1:42:15];
    • Testosterone: Peter’s approach to improving it in patients, and the impact of sleep, cortisol, and statins on production [1:51:00];
    • Upcoming nutrition documentary [2:03:00];
    • Parting advice from Mark [2:05:00];
    • Kratom, a powerful plant with the potential to help opioid addiction and more [2:06:15];
    • The many resources and ways to follow Mark and Chris [2:07:45]; and
    • More.

    Learn more at www.PeterAttiaMD.com

    Connect with Peter on Facebook | Twitter | Instagram.

    348. Mastering Sales and Pricing in Video Production with Matt Johnston

    348. Mastering Sales and Pricing in Video Production with Matt Johnston

    Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren’t selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling!

    Key Takeaways

    • Price your offerings based on the problems that you solve for your clients
    • Position yourself as the expert to lead the sales process to a successful outcome
    • Use empathy to create real connection and communicate value

    About Matt Johnston

     Guide Social Founder, Matt Johnston, is a social video pioneer - helping invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He is also the author of Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos Online.

    He has produced and overseen over 2,000+ pieces of video content (both branded and editorial) that have generated well over 10 billion video views, and millions of dollars in sales across platforms.

    He’s also worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others.

    He is the creator of the HERO system for viral video and the 3PP methodology for predictable, scalable video sales. These systems have driven millions in sales - for a wide array of Shark Tank clients, numerous members of Ezra Firestone's Blue Ribbon Mastermind, and countless others.

    In This Episode 

    • [00:00] Welcome to the show!
    • [02:41] Meet Matt Johnston
    • [07:08] Creating empathy
    • [09:27] Be specific with your target audience
    • [12:22] Rethinking sales as a video creative
    • [24:50] Don’t compete
    • [26:37] Take control of the sales process
    • [35:10] Mindset for success
    • [40:38] Outro

    Quotes

    “You can’t sell anything to someone until you understand what their struggle is.” [14:42] - Matt Johnston

    “You’re not selling video, you’re selling solutions to problems.” [15:12] - Matt Johnston

    “Your mind will make you way more money than any tactic.” [39:01] - Matt Johnston

    Guest Links

    Find Matt Johnston online

    Follow Guide Social Global on Instagram

    Follow Matt Johnston on Instagram

    Links

    FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

    Join the Grow Your Video Business Facebook Group 

    Follow Ryan Koral on Instagram

    Follow Grow Your Video Business on Instagram

    Check out the full show notes