How Bella Brant Started NZ's Next Biggest Blog

"So you went from cutting hair for the boys at school to like working in a barbershop, to that barbershop closing down. And then you just thought, sweet, I'll just all have my own barbershop."

Jaedz didn't think he'd open a barbershop at the age of 19. But when opportunity knocked, he thought why not.

This is the rollercoaster story of a crazy 12 months, from opening up shop, having a crazy opening day, then basically having no customers for months, then cracking the code, making money, having to shutdown, and opening back up in a new space.

Jaedz shows us what that journey looked like, his mindset throughout, crafty ways he managed to stay afloat and ways he managed to make money, behind the curtains of the business with all the numbers (income, margins, how it all works), and how he's managed to create the brand he has today.

It's one of my favourite and best chats to date. I hope you enjoy this chat.

Listen Now. Enjoy.

Show Notes:

(0:00) Introduction to the episode.

(2:30) Never thought he would open up a barbershop as a young Māori boy.

(3:50) Cutting the boys hair at school - thought he had clippers but was using a beard shaver.

(9:00) Fin's ice block side hustle story.

(12:25) Two years cut for free and was there to learn and upskill - to get to the point where he felt he could charge for his services.

(13:30) Without cutting for free he wouldn’t be where his am now.

(14:30) Jaedz just turned 19, who wants to work for a 19-year-old?

(15:45) Creating a space that people wanted to work in, not try to be someone people wanted to work for

(18:00) First week.

(24:30) Cracked it then had to close down - maths not mathing for rent.

(26:45) Genius play to use Clothing as marketing.

(28:00) Should Jaedz do posters.

(31:00) The comeback, owe it to everyone.

(33:00) Busy as.

(37:30) Numbers breakdown. Including: How much did you make the first day?

(44:00) Do it yourself so you know what it takes.

(48:30) Chylo plug.

(50:00) Treat people well and lift them up.

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

WIP - meaning Work In Progress. That's what this podcast is. A common thing we do in business is WIP reporting to talk about what we've been doing, how it's going, and what we're going to do next. 

As a bit of a special treat, I’m inviting you to become a part of that process - listening in to what I'm doing with Ellen Ave, how it's going, and share your thoughts, feedback, and help shape the future of this podcast. This isn't just my journey - we're in this together.

WIP #001. Enjoy!

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

Best bits from Charley's episode - full episode here on Spotify, Apple, and more.

Ever wondered how top brands streamline their advertising campaigns on Facebook? Are you curious about how to make the most your time and money with Facebook Ads? 

We actually use an exciting example of how this method could be (and has been) utilised for a brand like Hexclad, Gordon Ramsay's cookware line. If you want to make your Facebook ads more effective and efficient, this is the episode you've been waiting for.

My guest Charley dives deep into the 3-2-2 dynamic creative method, a unique approach that lets Facebook decide the best combination for the end user, making your ad campaign work like a well-oiled machine. By using engaging content that already worked organically, we go over how this strategy can increase brand reach and fuel the sales funnel.

Enjoy this best bit! If you want the full ep, it's here on Spotify, Apple, and more.

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

Have you ever wondered how to run Facebook Ads? Professor Charley T (known as CT The Disrupter) tells all. Including a crazy story or two.

Episode 125: Fin (@barneybarnett01) and Charley (@ctthedisrupter) discuss how Charley spent over $500M on Facebook Ads, the reason Facebook groups was invented - because of one of his ad campaigns for 1-800-FLOWERS, created and popularised the 3-2-2 Facebook Ad Buying Technique, and turned his life around from being a junkie and addict, to becoming the 'Alex Hormozi' of Facebook Ads. 

It's been a crazy ride for the guy. We just get to sit back and enjoy the ride too - in today's episode of Ellen Ave. 

Enjoy! 

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

Best bits from Pat's episode - full episode here on Spotify, Apple, and more.

The 4 Step framework of getting people to know what's there - tease them, tell them it's tomorrow, tell them it's here, and then remind them - it's still there.

And another learning from radio - say it in a sentence.

Enjoy this best bit! If you want the full ep, it's here on Spotify, Apple, and more. 

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

Episode 123: Fin (@barneybarnett01) and Pat (@patspellman) talk about how Pat took the 2020 lockdown situation and turned it into a massive opportunity. The lads venture into Pat's journey of turning an information-seeking initiative on what was happening with touch rugby during the 2020 pandemic lockdown into a hit podcast that has garnered more than over half a million listens. 

In the world of digital business, Pat highlights the need to ensure easy access to content for media consumers, and good execution in the success of his podcast. We also dive deep into the interplay of radio and podcasting, marketing elements that transfer between the two, and the importance of staying true to oneself in content creation. 

Enjoy the show!

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

Episode 122: Fin (@barneybarnett01), Courtney (@courtsbridgerfit), and Tyler (@tylerjordanlewis) talk about business in the fitness industry. Personal training, online coaching, group fitness, paid courses, mentors - the team discusses the various avenues available and the challenges that come with them. 

Discover why lasting in the industry can be tough and gain valuable advice to navigate this competitive landscape. Stay tuned till the end as we tease the need for round 2 of this engaging conversation with Tyler, and get ready to elevate your fitness business game.

Enjoy the show!

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

Do you struggle with overspending or find yourself living paycheck to paycheck? 

One of the most powerful ways to take control of your finances is by conducting regular spending reviews. In this episode, we'll explore how setting aside time each week to review your bank account and expenses can help you become more aware of your spending habits, identify areas for improvement, and ultimately save you money.

Discussion Points: 

• The importance of tracking your expenses to gain financial awareness and control
• How to set up a system for regular spending reviews, including what to look for and what tools to use
• The benefits of reviewing your expenses on a weekly basis rather than less frequently
• Strategies for identifying and reducing unnecessary expenses, including how to prioritize what to cut back on
• How to use spending reviews to identify trends in your spending habits over time, and adjust your budget accordingly
• The impact of consistent spending reviews on overall financial health, including debt reduction and savings growth

Sound good? Let's rip in. Enjoy the show!

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

Are you tired of spending endless hours creating content for your brand? Look no further! 

In this podcast, we show you how to revolutionise your content creation process and produce 6 weeks' worth of material in just 3 hours. 

The key takeaway? Start with just one task and don't pressure yourself. 

Join me as I explore my journey of batch creating content and my efficient strategies, tips, and tools that will help you streamline your content creation and maximize your productivity. Get ready to take your content game to the next level, reduce stress and save valuable time in the process. 

Enjoy the show!

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast

The boys Jason & Naoto are back and I pitch them half baked ideas that I think anyone could start today, and don't know why they're not being done yet.

Welcome to the third round of Half Baked Business Ideas. 

Some ideas are smart, some are dumb. Called Half Baked for a reason. Enjoy!

Jason: @ninjasonpanapa
Naoto: @naotzz
Fin: @barneybarnett01

More Half Baked Episodes:
1) 6 Half Baked Business Ideas that could make $100K+ pretty easily
2) 4 More Half Baked Business Ideas with Jason Panapa & Naoto Shibata

Want more Ellen Ave? Head over ellenave.com now and subscribe to the newsletter. It's the best way to get everything.

---

Website & Newsletter: ellenave.com
LinkedIn Profile: Finlay Barnett
Instagram: @ellenavepodcast
Youtube: Ellen Ave Media
TikTok: @ellenavepodcast