How Marketing Automation Can Cut Your Workload in Half In Your Business

Tiffany DeLuisi is a board certified Functional Medicine Practitioner and Master Herbalist who specializes in helping women with fibromyalgia and autoimmune issues alleviate symptoms with natural remedies and take control of their healing so that they can reclaim their health and their life!

As a functional wellness practitioner, Tiffany believes that the body is an integrated whole.  Her goal is to get to the underlying cause of her client’s health complaints and address them at the root level, rather than just masking symptoms.  She does this by helping client’s address the fundamentals of wellness every single person needs to have optimized in order to get their body back into a balanced, healthy state.  

In addition to optimizing the health of our physical body, Tiffany believes the body, mind and spirit are an integrated whole and that each aspect of our being impacts the others.  We must address the body-mind-spirit connection in order to relieve health complaints and live a vibrant, joy-filled life.

Learn about the struggles that Tiffany has faced as an entrepreneur and how she found niching down helped her grow her business with targeted messaging.  

Just like in wellness, in business there’s always a root cause that needs to be addressed to have the growth and success we are looking for.

 

Download My Top 5 Favorite Closing Questions Workbook Here : https://jeremykenerson.com/my-top-5-favorite-closing-questions-workbook/

It’s time to end the self sabotage of our own health.  While we may have faced adversity and overcome adversity in our lives and with our health, being proactive will serve us in the long run.  When our goal is to  become the best version of yourself, we should consider part of that action is digging into the root cause of what’s really going on with our health and wellness.

 

In this podcast we’ll discuss:

1. To improve health, we have to stop self sabotaging and embrace an anti diet mindset by ditching the diet and focusing instead on body positivity.
2. For years people have tried diets and fads only to find out they don’t work long term for most people.  When they don’t work or “fail”, we tend to blame ourselves and not a diet that so-and-so had success with.  
3. Most of these widely promoted “health concepts” aren’t sustainable for most people and often don’t fit in with our regular lives.
4. Discovering the root cause of health issues and adding in some different healthy habits (nutrition, exercise, sleep, etc) can ensure success in achieving health and wellness goals.
5. Foods don’t have to be labeled “off limits” or “bad for you”.

 

Melanie Sobocinski is a certified integrative Nutrition coach, life coach, and personal trainer who specializes in helping middle-aged women who are struggling with weight loss, get off the yo-yo diet rollercoaster and feel comfortable and confident in their skin. 

 

By reclaiming their health through mindful eating, stress management, harmonizing their hormones, and mending their metabolism, Melanie’s clients finally experience the progress they’ve been seeking for years.

 

Melanie’s unique approach with the CIRNA method is transformational for the body, mind, and spirit.

Grab Melanie’s FREE PDF Download to Discover The 7 Secrets The Diet Industry Doesn’t Want You To Know… www.cirnamethod.com

I’ve done this before and many business owners have too.  There’s a stack of Post-It notes that are keeping track of the lifeblood of your business.  Can’t see any problems with that, right?

 

Wrong.

 

While Post-It's business is a huge empire, the chances of anyone else’s business building to that level on Post-It's is just not likely going to happen.

 

There’s various good business practices that all businesses should implement regardless of their size.  One of those things is to automate the pieces of your business that you repeat day after day.  

 

Using marketing automation in your business can cut your workload in half.  Just the right amount of automation in your business can help you with your lead generation, email marketing, customer retention… basically every element of your business.

 

By having the systems, processes, and people in place in your business you can save time with the automation and duplication needed for business growth.  This will also allow you more time to work and focus on the pieces of your business that need your expertise.

 

In this podcast you’re going to learn a better and more efficient way using: 

 

• CRM: Customer Relationship Management
• Calendly
• Sales Funnel
• Email Marketing Software

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Download My Top 5 Favorite Closing Questions Workbook Here : https://jeremykenerson.com/my-top-5-favorite-closing-questions-workbook/

Did you know that your business would benefit from creating and implementing SOPs today? Standard Operating Procedure (SOP) helps entrepreneurs systematize the workflow of the business.

 

Having all repeatable tasks mapped out with the exact steps will help any team (even if it’s a very small one) save time which saves the business money.

 

Take a moment to take a 30,000 foot view of your business.  This can help find holes in your business processes.  From here, you can ensure you have all your systems and processes in place to foster efficiency yet not over-automate.

 

Does your business have standard operating procedures in place already? After learning more about the importance of standard operating procedures, are you going to get them prepared and start utilizing them?

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Here's a little something for you...

Download My Top 5 Favorite Closing Questions Workbook Here : https://jeremykenerson.com/my-top-5-favorite-closing-questions-workbook/

Hiring the right people to work with you in your business can help you grow and scale your business.

 

I’ve done this myself and it’s been something I’ve encountered frequently in conversations with other entrepreneurs and that is entrepreneurs  often cut corners when it comes to hiring people to help them. Why these entrepreneur mistakes?

Because we're desperate and we need help as small business owners.  It’s a huge ordeal to get out there and recruit, interview, and that whole process.

 

The thing is, when we try to cut corners, we make our lives miserable and we make other people's lives miserable.  Most often, the few extra minutes or hours we try to save, ends up with us wasting quadruple that amount of time.

 

When you learn how to hire people for your business, you can move forward with peace and freedom.  If you suspect you have the wrong people on your team, handling that quickly even though it can be uncomfortable, is the best thing to do.  

 

Did you know that having the wrong members on your team is a disservice to your company, to you, but most importantly, to them?

 

Pro Tip: When you have a great team that works with you in your business, make sure you let them know that you appreciate their efforts and that the work they do really matters.  That helps build the camaraderie and create a great company culture.

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Download My Top 5 Favorite Closing Questions Workbook Here : https://jeremykenerson.com/my-top-5-favorite-closing-questions-workbook/

A sales workflow should always include a successful onboarding process.  Bringing on a new client without this critical component will interfere with growing and scaling your business.

 

To ensure you aren’t missing any important instructions or details your new client would need about working with you, have your onboarding process outlined before signing them up.

 

Just winging it sets you up for failing the new client’s expectations.  Having an onboarding process outlined is foundational work.  You’ll onboard that new client with confidence and they will be assured you are a professional and you know what you are doing.

 

In this podcast episode, I’ll cover:

• Cons of not having an onboarding process
• Benefits of having an onboarding process
• Information you may want to include in your onboarding process
• Outline of what an onboarding process can look like including using a crm

Now it’s time for you to get that onboarding process in place if you didn’t have one.  

 

Download My Top 5 Favorite Closing Questions Workbook Here : https://jeremykenerson.com/my-top-5-favorite-closing-questions-workbook/

Having consistent and reliable lead sources will help you grow and scale your business.  However, if you don’t know how to get leads and aren’t building the relationships that you need to build, you’ll only go so far.  As wonderful as luck and referrals are, it’s ensuring you have leads continuously entering your pipeline that keeps your business moving forward.  

 

So, to achieve the growth and scaling success you are looking for as an entrepreneur, having a good lead source, actually multiple good lead sources, is critical.

 

Entrepreneurs need to create awareness of their products or services through marketing and build solid relationships for that “know, like, and trust” factor.  You’ll want to consider your options of both paid and free avenues to obtain lead sources.

 

In this podcast episode, you’ll learn what these paid and free avenues are.  You’ll also learn the best strategy to  move forward with these lead sources and implement them in your business workflow.

Download My Top 5 Favorite Closing Questions Workbook Here : https://jeremykenerson.com/my-top-5-favorite-closing-questions-workbook/

Lead tracking is an essential part of your successful business workflow.  So tell me, are you steering your business with your eyes wide open or are you steering your business with your eyes shut?

 

When I was asked this, it was a huge eye opener (pun intended) for me because I was definitely steering my business with my eyes shut.

 

A friend of mine told me that if you don't know how many leads you're getting each month, you don't have a business. That hit me in the feels and took my breath away.  It was something I wasn’t tracking. 

 

If you're just sitting there hoping business happens and you're living off of referrals and word of mouth, you're only going to be able to get so far, right? By not tracking leads, it’s the same thing, you won’t know where your bottlenecks are in your sales process.

 

In this podcast episode, I'm going to dig a little bit deeper for you so you can get this aha moment too. When I did, it really changed my business.

 

We’ll go over:

What is a lead?

How do you track that?

What is a customer?

How do you determine your conversion rate?

How do you determine the bottlenecks in your sales process?

 

I guarantee you, if you keep track of what I share with you in this podcast, and you’re able to really visualize what’s going on in your business sales process, you’ll see exactly what you need to work on.  This way, you can be super, hyper focused and you’re going to see exponential growth in your business.

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Download My Top 5 Favorite Closing Questions Workbook Here : https://jeremykenerson.com/my-top-5-favorite-closing-questions-workbook/

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SEARCHING FOR MORE? Here are some resources that can help with topics such as Online Marketing Tips, Sales Training, Entrepreneurial Mindset, and Growth and Operations!

 

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Ultimate Biz Builder

https://www.youtube.com/playlist?list=PLOZMCyDSLimRraqOes9_u-Df_06TOL2PX

 

Entrepreneur Mindset

https://www.youtube.com/playlist?list=PLOZMCyDSLimQA7GpFNnlHTiHfglvzIwIX

One can compare building a business to building a house.  Both should start with having a solid foundation laid first.

Building a business on a solid foundation starts with the four pillars of a highly profitable business, a process that I have implemented myself after going through frustrations, pains, loss in revenue, and missed potential opportunities. This is a process that I also teach to others so they too can avoid the setbacks and get their businesses launched, get their products/services out to those who need them, and then scale into reaching more customers/clients and generate more revenue.

It’s important to not only start with the foundation but building a solid foundation in the right order is key.

What I’ve found is that focussing on these foundations out of order didn’t achieve the business success I was looking for.  Same goes for a  lot of the clients that I've worked with, coached, mentored, trained, and helped take to the next level. Their biggest struggle in moving to new levels was typically because they were doing these steps out of order. And that really is key.

When we look at the foundation pieces of a business we need to consider:

• Mindset
• Marketing
• Customer Service
• Operations

Focussing on these pillars when building a business allows for a solid foundation which provides growth and scalability with less pain and heartache.

Would you like to learn the secret sauce “recipe” to close more deals? I’m bringing you 20 years of experience to help you close more sales and help you avoid all of the heartaches and trials that I had to go through to figure out how to maximize my conversion rates.

 

There's 3 key ingredients that go into closing more deals. But, prior to actually asking somebody to do business with you they have to know, like, and trust you. In order for that to happen, there's a lot of stuff earlier on in the conversation that needs to happen to make sure you can close the most amount of people that you possibly can. Now again, I'm going to put this out here a little asterisks to what I'm talking about is "With great power comes great responsibility." So hopefully you're selling a product or service that you believe in and that you trust because that really comes down to number one, having integrity. But number two, the first ingredient in the secret sauce.

 

Ingredient Number 1: Confidence - You have to be able to believe in the product or service that you're selling. 

 

Ingredient Number 1.5: More Confidence - You have to have confidence as an individual. You have to sound like you know what you're talking about, but number one, that you believe this is something that's actually going to help them. 

 

Ingredient Number 2: Transition - Move from the conversation into the close utilizing tie-down questions.

 

Ingredient Number 3: Closing Question - Have a legitimate good closing question that you’ve practiced over and over and over and over and over.

 

Now, that’s your secret sauce main ingredients list.  BUT, here’s the icing on the cake in the entire recipe book: The first person to speak, loses.

 

Yes, that sounds incredibly awkward. Listen to this podcast episode to learn exactly what that means and why it’s the icing on the cake.