Podcast Summary
Consistently post content on multiple social media platforms: Post 8-15 pieces of content daily on LinkedIn, YouTube shorts, Facebook, Instagram, Snap, and TikTok to reach and grow your audience, regardless of personal feelings towards the platforms
Consistently posting content on various social media platforms is essential for businesses looking to reach their consumers and gain market share. Gary Vaynerchuk emphasizes that it doesn't matter which platform you prefer or have an opinion about; what matters is the attention that these platforms receive from society. He encourages businesses to post between 8 to 15 pieces of content daily on LinkedIn, YouTube shorts, Facebook, Instagram, Snap, and TikTok. Although it may seem daunting, the data shows that companies and individuals who outpost their competitors are more likely to succeed. The quality of the content is important, but the frequency of posting is the non-negotiable factor. Don't let your personal opinions or feelings about social media platforms distract you from reaching your audience and growing your business.
Identifying Opportunities in the Mortgage Industry on Social Media: Understanding supply and demand can help identify untapped opportunities in the mortgage industry on social media, but it takes effort and a willingness to take calculated risks to capitalize on them.
There are untapped opportunities in the mortgage industry, particularly on social media platforms like Instagram and TikTok, which can lead to a significant increase in leads in a short period of time. However, many people continue to overlook these opportunities due to subjective opinions and biases. The speaker emphasizes the importance of understanding the concept of supply and demand in all aspects of life, as it can help individuals make informed decisions and identify opportunities. Using the example of personal fitness, the speaker highlights that everyone knows what they need to do to improve their health, but not everyone takes action. Similarly, in business, identifying areas of under-supply and high demand can lead to remarkable opportunities. The speaker encourages the audience to step out of their comfort zones and take action, even if it requires hiring help or making difficult decisions. Ultimately, the key takeaway is that there are opportunities all around us, but it takes effort and a willingness to take calculated risks to capitalize on them.
The Importance of Social Media for Businesses: Businesses must adapt to customer preferences and engage on social media to maintain market share and grow.
Businesses need to embrace social media, regardless of personal feelings towards it, in order to maintain market share and customer engagement. The speaker acknowledges the disdain towards social media and its perceived negative impacts, but emphasizes the importance of staying competitive in the digital landscape. The customer's preferences and expectations have shifted, and businesses that fail to adapt risk losing out on valuable referrals and potential growth. The speaker's personal distaste for social media is irrelevant in the face of the necessity for businesses to adapt and thrive in the digital age.
