Podcast Summary
Focusing on effective offers instead of fear mongering: Shifting focus to creating valuable offers can help build sustainable businesses and help clients achieve their goals while maintaining ethical business practices
Fear mongering in the fitness industry, particularly against certain marketing tactics like 6-week challenges, can be counterproductive. Instead of focusing on the perceived ethical issues, trainers and coaches should focus on creating effective offers that help clients achieve their long-term goals. The fear of being unethical or unscrupulous in business is a common belief in the industry, but it's essential to recognize that this belief can limit growth. By shifting the focus to creating valuable offers, trainers can build sustainable businesses and help their clients achieve their desired outcomes. Ultimately, it's important to remember that ethical business practices and financial success are not mutually exclusive.
Exploring the Ethical Side of Upselling in Fitness Industry: Upselling in fitness industry can provide better solutions for customers when done ethically and transparently, allowing them to reach their fitness goals effectively.
Upselling is a common business practice in various industries, including fitness, and it should not be viewed negatively. Upselling allows businesses to offer customers additional products or services that may better suit their needs, even if they weren't initially aware of them. Consumers often lack the necessary knowledge to make informed decisions about fitness programs and diets, leading them to ask about prices instead. As experts, it's our responsibility to inform them of their options and help them make the best choice for their goals and circumstances. For instance, a potential customer may not achieve their desired weight loss results with a 14-day free trial. Instead, we can ask questions to understand their past struggles and offer alternative solutions. Overall, upselling can be a valuable tool when used ethically and transparently to help customers get what they truly want.
Meeting clients where they're at and providing initial value: Effectively help clients reach their fitness goals by starting with their initial attraction, offering value, and gradually introducing comprehensive components for long-term success.
To effectively help someone achieve their fitness goals, it's essential to meet them where they are and provide them with what they're initially attracted to, while also educating them about the necessary components for long-term success. This approach, often referred to as "giving them the ham before the garlic," allows trainers or coaches to bring clients into their program and then introduce them to the more comprehensive and potentially challenging aspects of their methodology. During the conversation, it became clear that the individual struggled with consistency and lacked the necessary knowledge to make sustainable choices. They acknowledged that having support and guidance, along with proper nutrition coaching, would significantly increase their chances of success. Additionally, it's crucial to market fitness programs effectively, making offers that resonate with potential clients and drawing them in, even if it means starting with a more basic or limited offering. By focusing on the initial attraction and providing value, trainers and coaches can ultimately change lives and help their clients reach their full potential.
Effective and Ethical Marketing: Focus on Core Offer and Upsells: Understand business models rely on expansion revenue, offer value to customers, and ethically upsell to grow business.
Entrepreneurs should market effectively and ethically, focusing on their core offer while being transparent with customers about potential upsells. The speaker emphasizes that business models often rely on expansion revenue, and it's essential to understand this concept to avoid feeling taken advantage of. Instead of shying away from upselling, entrepreneurs should offer value to their customers and find offers that convert. The timing of upselling doesn't matter ethically, and it can save time for both parties. Ultimately, it's crucial to be confident in your business decisions and not limit yourself to a specific marketing strategy due to perceived ethical constraints.
Overcoming limiting beliefs about money and sales: Recognize that providing valuable info and helping clients clarify goals is crucial, not about manipulation or taking advantage, success depends on clients' priorities and quality of services provided.
It's important for trainers and fitness professionals to overcome their own limiting beliefs about money and sales, and recognize that providing valuable information to clients and helping them clarify their goals is a crucial part of the process. It's not about manipulating or taking advantage of people, but rather presenting them with the tools they need to make informed decisions that align with their priorities. Additionally, it's important to remember that marketing and the products or services offered are not the sole determinants of a gym's success or failure. Ultimately, the success of a gym or business depends on the priorities and actions of its clients and the quality of the services provided. As a fitness professional, it's your role to help clarify those priorities and guide your clients towards achieving their goals.
Identifying the best package for clients: Understand offerings, discuss client goals, offer pricing options, and have open conversations about budgets to increase client success and business longevity.
As a business owner, it's crucial to understand the various offerings you have and how they can help your clients reach their goals while ensuring profitability. By identifying the package that offers the highest likelihood of success within a client's budget, you increase their chances of achieving their goals and the longevity of your business. Additionally, having open conversations about money and offering various pricing options can lead to more sales and mutual benefits. Remember, asking for help and understanding the value you provide are essential for both parties' success.
Understanding the Rules of Business: Successful entrepreneurs play by the rules, offer value to customers through marketing and upselling, and aim to help them achieve long-term goals, while staying true to morals and following the law.
Business is a game with rules, and successful entrepreneurs understand this. They play by the rules, but also find ways to offer value to their customers through marketing and upselling. Morality and marketing can coexist, and businesses should aim to help their customers achieve their long-term goals. Ultimately, it's important to remember that business is a means to provide value and make a profit, and that's a part of the American capitalist system. So, entrepreneurs should give their customers options and let them make their own decisions, while staying true to their morals and following the law. Have a great day and keep striving for success!
