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    Introing The Great 28 with Michael Chernow for A Better 2022

    enJanuary 05, 2022

    Podcast Summary

    • Gary Vaynerchuk and Mike Chernow Launch Creatures of Habit for Health and WellnessThrough their new project, Gary Vaynerchuk and Mike Chernow aim to help people improve their health and make better choices during January, combining their expertise in entrepreneurship and the restaurant industry with personal passions.

      During a 1 on 1 coaching session on Twitter Spaces on January 4th, Gary Vaynerchuk announced the launch of a new concept called Creatures of Habit, in partnership with entrepreneur Mike Chernow. This project combines Chernow's background in the restaurant industry and his personal passion for fitness and nutrition. Chernow shared his journey of committing to health and wellness despite the challenges of the restaurant world, emphasizing that personal passions can enhance overall fulfillment in life. The project aims to help people get into shape and make better health choices during the motivational month of January. The conversation also touched on the importance of having both the entrepreneur (the jockey) and the business (the horse) to make a successful venture.

    • Discovering the Power of Daily Habits through OatmealDaily habits like eating oatmeal can lead to significant health improvements. Focusing on small wins and routines can help establish a healthy lifestyle, even with occasional indulgences.

      Small consistent daily habits, like eating oatmeal every morning, can lead to significant improvements in overall health and well-being. This was a transformative discovery for the speaker, who made a life-changing decision to quit drinking and focus on nutrition and fitness at the age of 23. Oatmeal played a major role in this journey, as it provided a daily win and helped establish a healthy routine. The speaker emphasizes that it's not necessary to be perfect all the time, and that the 80/20 rule can be a helpful guideline for maintaining good health most of the time while allowing for occasional indulgences. The speaker's new venture, "Creatures of Habit," aims to help others establish and maintain daily habits through a subscription service that includes optimized oatmeal and access to live Q&A sessions with experts.

    • Special offer for the first 100 subscribersReceive personalized coaching and premium oatmeal with added nutrients for the first 100 subscribers

      The first 100 subscribers to sign up for The Great 28 will receive personalized one-on-one coaching from a professional athlete and food expert, in addition to premium oatmeal with added nutrients. This is not just regular oatmeal, but a functional and optimized version with plant-based protein, omega-3 fatty acids, vitamin D3, a probiotic, and a digestive enzyme. The value of these added ingredients would cost significantly more if purchased separately. The one-on-one coaching aims to help individuals overcome the fear and insecurity of not knowing what to do, providing personalized nutritional and fitness programs. The first 100 subscribers will receive an email confirmation of their place in the program.

    • Monthly oatmeal subscription for personalized nutrition and fitness coachingGet a 30-min consultation, personalized nutrition plan, fitness program, and access to a monthly Q&A session, all delivered through 4 flavored oatmeal pouches for $111.

      The speaker is offering a monthly subscription service for personalized nutrition and fitness coaching, delivered through 28 pouches of oatmeal, for $111. The coaching includes a 30-minute consultation, a personalized nutrition plan, and a fitness program, with access to a virtual Q&A session once a month. The oatmeal itself contains high-quality plant-based protein and omega-3 fatty acids, and comes in four different flavors. The speaker emphasizes the authenticity and effectiveness of the product, which has been his staple for 17 years, and distinguishes it from other expensive offerings on the market. The subscription model aims to provide a better, more accessible solution for those seeking nutrition and fitness guidance.

    • Join a community focused on personal growth with The Great 28 membershipGet access to daily vitamin D3 and Bacillus subtilis probiotics, discounted apparel, and a supportive community for improved chances of positive change

      The Great 28 membership offers access to a community focused on personal growth, with daily vitamin D3 and Bacillus subtilis probiotic supplements, as well as high-quality apparel. The mission is to help individuals commit to one great thing for improved chances of positive change. The membership is flexible, with options ranging from a single month to six months. The apparel line, which includes custom-designed hoodies, socks, snapbacks, and soon-to-be-released sweatsuits, is also gaining popularity. The vitamins and apparel come with a 20% discount for members.

    • Investing in quality food and nutritionInvesting in high-quality, nutrient-dense foods, though initially expensive, can lead to better health, increased energy, and overall improved well-being, saving money in the long run by avoiding costly health issues.

      Investing in high-quality, nutrient-dense foods, even if they seem expensive upfront, can bring significant health benefits and long-term value. During a discussion, a macro calculator was mentioned as a tool to help determine individual macro nutrient goals based on personal information and goals. However, the cost of a specific meal plan using this calculator was a point of contention. Some individuals expressed skepticism about the cost, comparing it to the price of regular oatmeal. However, it was emphasized that the meal plan goes beyond just oatmeal, offering additional nutrients such as plant-based protein, omega-3 fatty acids, probiotics, digestive enzymes, and vitamin D3. These supplements, if purchased separately, would add up to a substantial cost. The speaker shared his personal experience of investing in this meal plan and seeing the benefits it brought to his health and lifestyle. It's important to consider the long-term value of investing in quality food and nutrition, rather than focusing solely on the upfront cost. This can lead to better health, increased energy, and overall improved well-being.

    • Investing in Health with Superhuman OatmealSuperhuman Oatmeal is a high-calorie, nutrient-dense meal option for those seeking to start their day right or fuel their body before/after a workout. It's an indulgence and functional food, versatile in preparation methods, and free of additives or stabilizers.

      Michael's superhuman oatmeal is more than just a delicious and convenient meal option, it's an investment in one's health and wellbeing. Michael emphasizes that the product's high calorie count and macro breakdown make it an excellent choice for those looking to start their day right or fuel their body before or after a workout. He also highlights the emotional aspect of the product, as some people may view it as a worthwhile indulgence instead of a functional food. The oatmeal's versatility, with various preparation methods and the absence of additives or stabilizers, adds to its appeal. Michael's passion for the product is evident, and he believes it has the potential to be a game-changer for those seeking a healthier lifestyle. With its delicious taste and nutritional benefits, this superhuman oatmeal is not just a meal, but a meaningful investment in one's daily routine.

    • Michael's Commitment to One-on-One SessionsMichael is dedicated to delivering personal sessions to all who signed up, encouraging sharing and believing in long-term success despite time-consuming nature.

      Michael, the speaker, is committed to delivering one-on-one sessions to a large number of people who have signed up for his program, despite the time-consuming nature of it. He encourages those willing to share their sessions with others to do so, and assures everyone that he will complete the required number of sessions, even if it takes longer than expected. Additionally, he encourages listeners to check out the sweatsuits that will be released on January 11th. Michael expresses his belief that the short-term inconvenience will lead to long-term success. He also mentions that some people have signed up without subscribing to the full program and may eventually do so. Overall, Michael's determination and positive attitude towards the situation are evident.

    • Creating a community beyond productsCreatures of Habit goes beyond selling oats, offers free resources to help individuals start their health journey, and fosters an inclusive community

      The Creatures of Habit brand goes beyond just selling plant-based protein oats; it's about building a community and providing value to its members. Mike, the founder, views the brand's apparel as a tangible connection to this community. For those who can't afford the oats or apparel, Creatures of Habit offers free resources on their website, including fitness programming, meal plans, and a macro calculator. These tools aim to help individuals get started on their health and wellness journey without the need for additional purchases. The brand's commitment to providing value extends beyond its products, making it an inclusive and supportive community for anyone looking to improve their habits.

    • Embrace a positive morning routine for structure and accountabilityDoing what you say you will do, having a consistent routine, and asking for help when needed are key to being a high-performing individual.

      Having a positive morning routine and committing to the habits it brings can significantly change your life. According to the speaker, doing what you say you will do, whether it's for yourself or for others, is essential to being a high-performing individual. A morning routine can provide the structure and consistency needed to fulfill commitments and build accountability. It's important to remember that everyone stumbles and falls off track, but the key is to keep going and ask for help when needed. Ultimately, the only thing holding you back from achieving your goals is yourself. Embrace optimism and hope, and understand that life is long, giving you ample time to learn and grow. Everyone wings it, so don't be too hard on yourself. The power to change and improve lies within you.

    • Embrace risks and commit to goalsDon't wait, take action, and give it your all to change your life for the better. Create new habits and stay committed to them.

      Life is short, and to make the most of it, we must have the courage to take risks and commit to our goals. As the speaker so eloquently put it, "we're all fucking winging it," and the only thing holding us back is ourselves. By giving it our all and taking action, we can change our lives for the better. The speaker was particularly enthusiastic about a product and encouraged everyone to check it out, emphasizing the importance of creating new habits and staying committed to them. Despite the informal language used, the message was clear: don't wait, take action, and give it your all. The speaker's passion and excitement were contagious, and it's clear that he believes wholeheartedly in the power of taking risks and committing to personal growth.

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